w3.group

Co-Founder

w3.hub

w3.fund

w3.labs

w3.vision

European Blockchain Association e.V.

Member

nft studio berlin

changing the way people think about & interact with nfts.

- first restaurant-nft drop in Berlin with "Capvin"
- launched our own token-drop
- actively investing in web3 projects and NFTs

more info at www.nftstudio.berlin

koppla

Product Manager

Varry

Community Manager

WunderAgent GmbH

Working Student Marketing & Communication

"Changing the way people think about Web3" 

Catchy and intriguing titles are all in a day’s work, especially when you’re not just investing as a fund, but also building the next co-working & community space of tomorrow and building Web3 infrastructure. 

For years, I've accumulated experience in marketing, community and product management, until in 2021, I fully plunged into the Web3 rabbit hole.

I founded nft studio Berlin, an agency catering to brands. We developed our own NFT & Metaverse projects, until eventually, we transitioned to the other side.

At w3, we have not only established ourselves as a authentic brand but also distinguished ourselves as one of the few funds in Germany that invest in Web3 startups and the community culture, which plays a significant role in the scene.

What we do:
- w3.fund Ventures: Investing in early stage Web3 start ups building on the application layer.
- w3.wave: Liquid Token Investemtns
- w3.hub: Building Berlin's Home of Web3. We offer co-working, offices and an event space
- w3.vision: Our community owned media house
- w3.labs: Contribution to the Web3 infrastructure with next gen staking and tooling

To summarize my learnings and keep my community informed, I share our weekly industry newsletter, the 🎣w3.catch-of-the-week, as well as a podcast that delves into digital culture.

I am happy to also share my learnings and insights regularly on stage.

👉🏽 For speaking inquiries: gm@w3.fund

If you’ve made it this far, the title has served its purpose. Web3 is more than just JPEGs & Crypto Trading. We are driven by the transformative potential of Web3. This wave of digital innovation is reshaping the internet, organizations, and society at large, and we are dedicated to ensuring that everyone benefits from this.

Vicktoria Klich

We tried a new marketing strategy for our community hub and here’s what happened:

Instead of saying “look how great our hub is,” we shifted to something much simpler:

“Look how incredible our members are.”

For a long time, community spaces online (and offline) have relied on the same script: Show the space, the events. Show the hype.

But I started to realize that a hub only becomes a community when the people inside it become visible.

🫂 We began sharing our member stories back into the community. We talked about their fears, breakthroughs, and moments of growth. 

Because when people see themselves in someone else’s journey, they feel connected.

Once we started doing that, something shifted. Our members started inviting friends and shared each other’s work. They didn’t just attend; they started participating.

And it didn't take us too long to understand:

People don’t show up to join a brand, they show up to feel like they belong somewhere. And when they feel seen and supported, they turn a space into a community on their own.

We’re still experimenting and learning. But we'll definitely see, that it works. Most of it is based on our marketing wizards work - gg Quinn Wilhelm

changing the way people think about web3 | co-founder w3.group

taplio