#1 Female Creator Worldwide 🌎 | CEO & Founder of BetterMe, Health Coach, Harvard Guest Speaker, Forbes 30 Under 30. On a mission to create an inclusive, healthier world

With an Executive Program from Stanford University Graduate School of Business, my journey has led me to become the CEO & Founder of BetterMe. At BetterMe, we've achieved global recognition by focusing on inclusive, affordable, and fun wellness solutions. My competencies in analytical skills, strategy, and market research have been pivotal in driving our mission.

The BetterMe team is dedicated to promoting a healthy lifestyle that is accessible to all, from individual users to entire organizations. Driven by my belief in the transformative power of inclusive wellness solutions, we’ve developed innovative programs like anywhere pilates, yoga, and stress relief workouts. 

BetterMe now extends these solutions to workplaces, empowering companies to foster healthier, more productive teams. We are committed to transforming lives and building a culture that values diverse perspectives and empowers our community to lead healthier, more balanced lives!

Victoria Repa

Never trade your nervous system for a salary.

Most people think job changes are mainly about money.

But over time, something else becomes obvious.
People move to places where work doesn’t feel like pressure.

Because a higher paycheck rarely makes up for:

↳ Sunday night anxiety
↳ fear of telling the truth
↳ a 11:40 pm “urgent” message
↳ the feeling of not being heard
↳ constant tension of “don’t mess up”

We often call it “being tired.”
But it’s actually a lack of safety.

That’s why peace of mind has become the new currency in the job market.

It looks simple, 
but it’s built every day:

• support instead of blame
• dialogue instead of silent tension
• respect for time instead of overtime
• meaning instead of endless “shoulds”
• clear expectations instead of guessing

People don’t leave because of hard tasks.

They leave the atmosphere where every task turns into stress.

So the question for every leader is simple:
Does your team feel calmer or more anxious because of you?

Because sometimes the strongest benefit isn’t a bonus.

It’s the ability to work without constant inner tension.

What creates “peace of mind” at work for you?
___

♻️ Share this if you believe strong results start with a calm, safe team environment.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

I used to think people changed jobs for money

Now I know they’re looking for peace of mind.

Victoria Repa
BetterMe

This leadership skill holds teams together in hard moments.

When everything goes according to plan.

Almost any leader can look confident.
The real test starts when things go bad.

And kindness is often the one thing that saves the team in those moments.

It is simple:

A mistake. 
A missed deadline. 
Numbers dropping.

And suddenly you see the real person behind the title.
Because pressure reveals leadership fast.

Some leaders react with fear.

And fear always looks the same:

↳ control instead of trust
↳ harsh words instead of clarity
↳ blame instead of responsibility
↳ public humiliation instead of private feedback

In teams like this, people learn one rule quickly:

Hide the bad news.

• So problems get buried.
• Meetings go quiet.
• Risks are raised too late.
• People stop taking initiative.

Not because the team is weak.
Because the culture is unsafe.

But there is another type of leader.
The one who stays kind when it is hard.

Keeps a human tone.
Holds standards without breaking people.

They ask:

→ What happened? 
→ What do we fix first? 
→ What support do you need from me? 
→ How do we make sure this does not happen again?

This is not softness.
This is emotional strength.

And it is rare.

So, if a leader stays kind when things go bad, 
you’ve found the right leader.

What is the strongest sign for you that a leader can be trusted under pressure?
__

♻️ Share this if you agree.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

If a leader stays  kind when things  go bad, you've found the right leader.

Victoria Repa
BetterMe

True leadership isn’t about being #1.

It’s about treating everyone like they’re #1:

↳ your team,
↳ your clients and audience,
↳ your partners and peers.

That’s why servant leadership is the new standard.

But most leaders confuse it with being convenient.
And that almost always ends with a loss of effectiveness.

Because a team doesn’t need someone who agrees with everything.

A team needs someone who protects what truly matters: 
growth and the ability to speak openly.

Because true service is about creating the conditions
where people can do their best work.

Servant leadership isn’t about:

• Avoiding conflict
• Pleasing everyone
• Saying “yes” to everything

Servant leadership is about:

• Lifting others up
• Supporting growth
• Empowering others
• Clearing roadblocks
• Leading from behind
• Amplifying quiet voices
• Coaching, not controlling
• Creating safety to speak up

Strong leaders don’t try to please everyone.
They transform:

→ Control → into coaching.
→ Politics → into clear agreements.
→ “I’ll decide” → into “I’ll help you decide.”
→ Fear of mistakes → into the courage to speak up.

Because when there’s space to speak openly,
people don’t hold back.

They challenge.
They contribute.
They take ownership.

And that’s how effectiveness happens.

Which habit of a convenient leader do you see most often in teams?
__

♻️ Share this if you agree.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

Here’s why most KPIs don’t work:

Many companies build their systems around numbers.
But not around people.

Because if people aren’t motivated and don’t feel safe, 
no metric will save the outcome.

The real KPIs are the small signals that keep a team moving:

→ Keep people invested in results 
when everyone knows what “winning” looks like.

→ Keep people inspired by purpose, 
so work feels meaningful, not automatic.

→ Keep people included in decisions, 
because ownership grows where voices matter.

→ Keep people in sync with priorities, 
so energy goes into the few things that actually move the business.

→ Keep people informed about change, 
because uncertainty kills focus faster than workload.

→ Keep people innovating without fear,
because fear stops initiative, and without initiative there’s no progress.

You can track revenue, retention, performance.

But if you don’t track the human system behind them, 
you’ll keep coming back to the same problems again and again.

So start measuring what keeps your team energized and engaged, 
and the numbers will follow.

Which of these KPIs has the biggest impact on your motivation to perform at your best?

_

♻️ Share this with someone who needs a different view on KPIs.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

KPI’s
KEY PERFORMANCE INDICATORS
KEEP PEOPLE INVESTED IN RESULTS
KEEP PEOPLE INSPIRED BY PURPOSE
KEEP PEOPLE INCLUDED IN DECISIONS
KEEP PEOPLE IN SYNC WITH PRIORITIES
KEEP PEOPLE INFORMED ABOUT CHANGE
KEEP PEOPLE INNOVATING WITHOUT FEAR

For more valuable content, follow me:
Victoria Repa 
BetterMe СEO & Founder

The fastest way to lose a strong team...

Not pressure.
Not competition.
Not even tough deadlines.

It’s the absence of kindness.

The most underrated superpower in leadership.

People do their best work where they feel safe, respected, and seen.

Because when kindness disappears, 
people don’t become stronger.

They become guarded:

→ they stop taking risks
→ they stop fully showing up
→ they stop sharing ideas early

Here’s what KINDNESS looks like in action:

K — Kick the ego 
Lead with humility. No one trusts a know-it-all.

I — Inclusion 
Invite diverse voices into every conversation.

N — Nurture 
Check in regularly, not just during performance reviews.

D — Decency 
Keep your word, even when it’s inconvenient.

N — Notice 
Celebrate small wins as often as big milestones.

E — Empathy 
Ask “How are you?” and listen without rushing.

S — Support 
Be someone people can talk to, not tiptoe around.

S — Soft strength 
Set boundaries with clarity and respect.

If you want a team that moves fast, speaks honestly,
and grows, start here.

Kindness isn’t a nice bonus.

It’s how you hold high standards without devaluing people.

What kind act from a leader changed how you saw them?
_

♻️ Share this if you believe kindness builds strong teams.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

These 7 types of leaders are remembered with gratitude.

(they change your life forever)

The leaders we remember don’t just deliver results.
They unlock your potential.

Years later, you may forget the project.

But you won’t forget who made you believe in yourself.

Made you feel like you’ll figure it out.
Made you feel seen.

Here are 7 types of leaders people remember for life:

1/ The one who challenged you to grow, even when it was uncomfortable.

2/ The one who showed up consistently, even on hard days.

3/ The one who celebrated your wins like their own.

4/ The one who believed in you before you believed in yourself.

5/ The one who never needed to be the smartest person in the room.

6/ The one who led with kindness, not fear.

7/ The one who saw potential where others saw limitations.

Leadership isn’t a title.
It’s a trace.

And one day you’ll realize:

Your leadership isn’t what you say.
It’s who people become after working with you.

It’s how they speak after working with you.

The standards they keep.
The confidence they carry into the next room.

Which type of leader shaped you the most and why?
_

♻️ Share this to build an environment where people unlock their potential.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

This isn’t taught in business schools, but it should be 👇

Kindness is a KPI most leaders ignore.

Because it reduces tension, strengthens trust,
and makes teams more productive.

In most companies, tension doesn’t come from hard tasks.

It comes from small daily interactions:

↳ ego in conversations
↳ wins that go unnoticed
↳ silence instead of inclusion
↳ promises that don’t get kept
↳ feedback that feels like a fight

That’s why, to build an environment where people actually want to work,
I rely on a simple kindness framework.

Here’s what KINDNESS looks like in action:

K — Kick the ego 
Humility builds trust.

I — Inclusion 
Invite varied viewpoints.

N — Nurture 
Make check-ins routine

D — Decency 
Keep your promises.

N — Notice 
Celebrate small wins too.

E — Empathy 
Check in and truly listen.

S — Support 
Be open to conversation.

S — Soft strength 
Set respectful boundaries.

And here’s the part that changes culture the fastest:

Kindness isn’t limited to your team.
It should work 360°:

→ Kindness to yourself
Notice and log small wins. Make time to rest and recharge.

→ Kindness to your teammates
Ask: “How can I help?” Step in when they’re swamped.

→ Kindness to your manager
Always say thank you for help. Show support when it’s tough.

→ Kindness to your subordinates
Praise publicly, coach privately. Listen without interrupting.

Kindness isn’t a “nice tone.” 
It’s a productivity driver.

People don’t need perfect leaders.

They need leaders who create a safe, clear, and human environment.

If you could improve one daily interaction at work, what would it be?
__

♻️ Share this framework if you believe kindness is a real KPI.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

The leadership formula that actually works:

IQ + EQ + SQ = A Great Leader

The strongest leaders I know don’t develop just one type of intelligence.
They grow in three dimensions at once:

→ how they think → how they feel → how they build connection with people.

Here are 3 types of intelligence every strong leader needs:

1/ IQ

• Limit multitasking
• Set learning goals weekly
• Plan your day with priorities
• Analyze data before deciding
• Write to clarify your thoughts
• Reflect on mistakes and lessons
• Read daily (especially non-fiction)
• Take online courses or certifications
• Review and improve processes monthly

IQ helps leaders think clearly.
It helps them see situations clearly, make better decisions, and keep growing.

2/ EQ

• Pause before reacting
• Give regular appreciation
• Ask open-ended questions
• Notice body language cues
• Learn to apologize sincerely
• Celebrate small wins together
• Set clear emotional boundaries
• Journal your emotional triggers
• Check in with your emotions daily

EQ helps leaders lead themselves first before leading others.
Because self-awareness creates emotional stability,
and emotional stability builds trust.

3/ SQ

• Handle conflict calmly
• Remember names and stories
• Build trust by being consistent
• Be present in every conversation
• Adjust your communication style
• Collaborate instead of competing
• Attend networking events regularly
• Genuinely care about how others are doing
• Focus on real relationships, not just contacts

SQ is what turns leadership into real human connection.
It helps people feel seen, respected, and safe around you.

And that is often the reason why people want to follow your lead.
The best leaders do not rely on just one strength.

↳ They keep learning.
↳ They build real relationships.
↳ They learn to manage their inner state.

That is what makes leadership effective.

And that is what makes it sustainable.

Which intelligence do you want to strengthen most right now: IQ, EQ, or SQ?

_

♻️ Share this if you believe strong leadership starts from within.

☝️ For more valuable content, follow me: Victoria Repa | BetterMe CEO & Founder

90% of managers ignore the power of introverts.

Translation:
They miss the best ideas and the most consistent execution.

Introverts do not need to get louder to deliver results.
They need the right environment.

Because most workplace cultures reward visibility, 
not value.

↳ The loudest voice gets remembered. 
↳ The fastest reply gets counted as contribution. 
↳ The person who talks the most looks “engaged.”

And quiet people learn one thing fast. 
To perform, they first have to fight the culture.

That is wasted talent.

A simple formula for consistent introvert performance:

1/ Basic needs: 
quiet focus time and space to recharge solo 

2/ Safety: 
clear expectations, steady routines, predictable check ins 

3/ Belonging: 
small group connection and easy ways to contribute 

4/ Esteem: 
recognition in a comfortable format and time to prepare ideas 

5/ Self-actualization: 
autonomy, meaningful work, and expertise-driven growth.

When those conditions exist, 
introverts become a team superpower:

→ they raise quality through care
→ they catch small mistakes early
→ they reliably finish what they start
→ they reduce tension without drama
→ they listen deeply and hold context
→ they show up with prepared solutions

The question is not “How do we make them talk more?”

The question is “How do we make it easier for them to contribute?”

A few leadership moves that change everything:

• Reward outcomes, not volume.
• Send the agenda before the meeting.
• Ask for input after the call, not only during it.
• Create smaller discussion spaces, not only big rooms.
• Share updates in a message and document decisions in writing.

Because motivation for introverts is not loud words.
It is autonomy, clarity, and space for deep work.

Quiet people do not need to become louder.

They need the right conditions to do their best work.

What is one change your team could make to help introverts thrive?
_

♻️ Share this with anyone who’s building a calmer, smarter culture.

☝️ For more valuable content, follow me Victoria Repa | BetterMe CEO & Founder

Chris Donnelly

Founder (Business Acquired by Croud)

Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

SEO, AEO, and GEO aren't the same thing.

Understanding the difference is essential: 

The vast majority of businesses still optimise for SEO alone. 
But that's only because they haven't realised what's changed.

They are now competing for attention with SEM, PPC, and AI Overviews...

They bet losing hands because they refuse to accept the game has changed. 

Visibility is fragmenting across three layers: 

SEO (Search Engine Optimisation)
This is the model we've optimised for over the past 20 years.

AEO (Answer Engine Optimisation)
Get your content extracted into answer boxes, on Google and in AI responses.

GEO (Generative Engine Optimisation)
Get cited in AI-generated responses on ChatGPT, Perplexity, Gemini, and Claude.

(Btw, If you don't know where you stand in any of these...

We've created this free visibility report to analyse your current gaps: 
https://lnkd.in/g6XApkfm)

Here's what you need to know right now: 

➡️ SEO = Appearing in traditional search engines (Google, Bing)

Focus: Rankings and click-through traffic
Outcome: Your page appears in search results

➡️ AEO = Content extracted into Google Snippets and short AI answers

Focus: Featured snippets, answer boxes, "People Also Ask," quick AI responses
Outcome: Your content is displayed as the answer (often zero-click)

➡️ GEO = Cited in detailed AI responses on ChatGPT, Perplexity, Claude, etc. 

Focus: Being referenced in longer, synthesised AI-generated content
Outcome: Your brand/content is cited with attribution in AI answers

It's not hard to get ahead of this in 2026. 
There aren't that many brands optimising for all three. 

But the ones that are, are already: 

- Structuring content for extraction
- Building authority for citations
- And reinforcing traditional SEO foundations 

To put it simply: 
Acknowledge the game has changed, and start playing accordingly. 

Do you understand the difference between SEO/AEO/GEO? 
Comment below with your thoughts. 

Searchable is the easiest possible way to prepare for all three at once. 

And our free visibility report is a great starting point to see where you stand.

Find your gaps here: https://lnkd.in/g6XApkfm

You then have a 14-day free trial to plug those gaps !

♻️ Repost this to help others optimise for all three layers.
Follow Chris Donnelly for more on mastering AI search.

Anthropic just released courses worth at least $10,000.

13 free courses to master AI with certificates worth $0:

Everyone is talking about these and rightly so.

This is insane value, and I suggest you jump on it right now.

Whether you're a developer, educator, student, or founder, 
They have a course for you. 

Here's the full list with links 👇

1. Claude Code In Action
↳ Integrate Claude Code into your development workflow.
🔗 https://lnkd.in/eAq7a5nd

2. Claude 101
↳ Learn how to use Claude for everyday tasks.
🔗 https://lnkd.in/e3rQFcqv

3. AI Fluency: Framework & Foundations
↳ Learn to collaborate with AI systems effectively.
🔗 https://lnkd.in/eXek4MAz

4. Building With The Claude API
↳ Covers the full spectrum of working with Anthropic models.
🔗 https://lnkd.in/e8ejEAcD

5. Introduction To Model Context Protocol
↳ Learn to build MCP servers and clients using Python.
🔗 https://lnkd.in/esdrs_Ht

6. AI Fluency For Educators
↳ Apply AI Fluency into your own teaching practices.
🔗 https://lnkd.in/eVGpYn3X

7. AI Fluency For Students
↳ Develop AI Fluency skills that enhance learning and academic success.
🔗 https://lnkd.in/ejkDsUB5

8. Model Context Protocol: Advanced Topics
↳ Discover advanced MCP implementation patterns.
🔗 https://lnkd.in/eSawHD-w

9. Claude With Amazon Bedrock
↳ Part of the accreditation program created for AWS.
🔗 https://lnkd.in/eKVDsCVX

10. Claude With Google Cloud's Vertex AI
↳ Learn how to work with Anthropic through Google Cloud's Vertex AI.
🔗 https://lnkd.in/eXSyE9kE

11. Teaching AI Fluency
↳ Understand how to teach and assess AI Fluency.
🔗 https://lnkd.in/e-XdXciK

12. AI Fluency For Nonprofits
↳ Empowers nonprofit professionals to develop practical AI skills.
🔗 https://lnkd.in/edSk3W6x

13. Introduction To Agent Skills
↳ Learn how to build, configure, and share Skills in Claude Code.
🔗 https://lnkd.in/egppQ7pm

The people learning AI now will have the advantage. 

But these courses won't be free forever.

Act now while the window is still open, 
And you can still pull ahead of your peers. 

What level of AI knowledge would you say you have? 
Drop a comment below. I'd be interested to know where you're at. 

♻️ Save this for later and repost to help others get ahead of the curve. 
And follow Chris Donnelly for the latest AI resources and knowledge.

"LinkedIn is dead now." Heard this a million times.

No, it isn't, you just need the right approach:

So many founders post randomly and run out of steam in weeks. 

A strong brand can change the trajectory of your business. 

But only if you have a strategy to scale it properly. 

I recorded a 19-minute guide to prepare you for all the recent updates 👇
https://lnkd.in/gQFQcRza

Watch the video to get up to date. Then follow these steps:  

(See cheat sheet for the full breakdown) 

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when three things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how I structure every content system I build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand is either your biggest asset or a complete time drain.

The difference is the strategy you use to manage it. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

My recent video is less than 20 minutes should clear up your concerns: https://lnkd.in/gQFQcRza

♻️ Repost to share this system with your network. 
And follow Chris Donnelly for more on building your brand.

Claude Skills is the most powerful tool you're not using. 

This is your guide to learn it in 60 seconds:

Instead of writing better prompts, Skills lets you build systems.

You can create reusable workflows that appear automatically for certain tasks. 
That means less briefing and far more consistent output.

This is the official guide from Anthropic:
https://lnkd.in/ggmAk7u8

And for a more digestible breakdown...
Here's how to Master Claude Skills:

(Save this to return back to later!)

➡️ What is Claude Skills? 
Skills transforms Claude from a search engine to a team member. 

🚫 Without Skills
You re-explain your role, your tone and your context every session.

✅ With Skills
Claude auto-loads exactly what it needs for each task.

➡️ Anatomy of a Skill

Role: Who Claude is in this context
Rules: What to do, what to avoid, tone and format
Trigger: When the Skill auto-loads

Store Skills in ~/.claude/skills/ as a SKILL .md file per task.

➡️ How to Set Up a Skill

1. Identify a recurring task
2. Create a SKILL .md file
3. Write the role, rules and trigger
4. Test it immediately
5. Refine what Claude gets wrong
6. Build a Skill library over time

Anthropic has plenty of documentation to help with this: 
https://lnkd.in/gfTmszvm

➡️ What Changes When You Use Skills

- ~40 minutes saved per task
- 1 prompt needed
- 10 minutes to set up
- 10x output consistency

You build once.
Then reuse forever.

➡️ The 4 Mistakes That Kill Your Skills

🚫 Writing one Skill that does everything
🚫 Skipping the trigger definition
🚫 Never updating after Claude misses
🚫 Trying to perfect it before using it

Prompt engineering is a must-have skill, but it will only get you so far. 

Founders who build systems that run without their attention are pulling ahead. 

They are creating real time to focus on driving the business forward...
And not just using AI to cover their lack of organisation.  

If you want meaningful automation, Claude Skills would be my first stop. 

Have you tried Claude Skills yet? 
Comment down below. 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

We are still very early with AI. But learning Claude alone won't cut it. 

These skills will serve you for years to come: 

Until last year, I thought my level of AI knowledge was pretty high. 
I've been learning it consistently every day for several years. 

But building Searchable has been a humbling experience. 
And I'm more convinced than ever of how incredible this tech can be. 

However, there are some AI skills that are more worth learning than others. 

If I had to start over and learn AI again...
These are the top 10 I'd put my energy towards: 

1. Prompt Engineering
→ This is the difference between average and great output.
→ Learn this to have the AI think like an actual strategist.
Tools: ChatGPT, Claude, Gemini, Perplexity.

2. AI Agents
→ AI that doesn't just reply, it finishes tasks end-to-end.
→ Use it to automate jobs you'd normally hand to an intern.
Tools: OpenAI Agents, Crew AI, LangGraph, LangChain.

3. Workflow Automation
→ Combining tools so routine work happens without you.
→ Use it for tasks that are repeated, like reporting.
Tools: Make, Zapier, n8n, Bardeen

4. Agentic AI
→ AI that can plan, adapt, and self-correct on its own.
→ Use it for complex multi-step tasks like research.
Tools: OpenAI o4-mini, Claude Code, Reflexion, DSPy

5. Multimodal AI
→ AI that works across text, images, audio, and code.
→ Use this to turn a rough idea into a full campaign.
Tools: Gemini, Claude 4.6 Sonnet, OpenAI Vision, Stable Audio

6. RAG (Retrieval-Augmented Generation)
→ This is teaching AI to pull from your ownable data.
→ Use it for tasks where accuracy is absolutely essential.
Tools: Pinecone, LlamaIndex, Haystack, Elastic

7. AEO / GEO (Answer & Generative Engine Optimisation)
→ This is making sure your brand shows up in AI answers.
→ Use this if your business requires multi-step marketing.
Tools: Searchable (Yep! Just the one... it's all you need 😉)

Our free visibility report will show you where you're at: 
https://lnkd.in/gMNzzNG3) 

8. AI Tool Stacking
→ Combine your best tools so they run as one system.
→ You can then build always-on workflows to cut costs.
Tools: Notion AI, ClickUp AI, Airtable AI, Zapier AI

9. AI Content Generation
→ Content at scale without having a big marketing team.
→ Leverage this for daily posting, video edits, etc.
Tools: Descript, Saywhat, OpusClip, ElevenLabs

10. LLM Management
→ This is about controlling the cost and performance of AI.
→ Without this, you won't be able to properly track ROI.
Tools: Arize AI, TruLens, Helicone, Weights & Biases

There's a lot of buzz around AI "replacing" folks. 
And, depending on what you do, it could happen. 

So my question to you is: 

When AI arrives, will you complain and do nothing...

Or will you take the time to prepare yourself for its arrival? 

----

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Don’t be the person who gets caught producing terrible AI output. 

Instead, steal 1 of these 8 frameworks: 

This is where you should start with AI:
Mastering the art of prompting.

Prompting basic questions will get you basic answers.
Honestly, it is a misuse of insanely valuable technology.

My team and I have learned this deeply as a skill.

The results are amazing:

- Streamlined and optimised operations.
- Tasks are being automated, freeing up time.
- Therefore, more time spent on truly valuable tasks.

These are the 8 prompt frameworks I use to power my businesses:

1️⃣ R-T-F
Role: Specify the role you want the AI to assume.
Task: Define the task you want the AI to perform.
Format: Indicate the format in which you want the output.

2️⃣ S-O-L-V-E
Situation: Define the context or situation.
Objective: Specify the goals.
Limits: Define any limitations or constraints.
Vision: Outline the vision or goal.
Execution: Plan the steps for execution.

3️⃣ T-A-G
Task: Define the task at hand.
Action: State the action needed.
Goal: Clarify the goal to be achieved.

4️⃣ R-A-C-E
Role: Specify the character you want the AI to play.
Action: State the basic instruction or the job you need to be done.
Context: Provide the background information the AI will need.
Expectation: Describe the outcome you need.

5️⃣ D-R-E-A-M
Define: Define the problem or context.
Research: State the research needed.
Execute: How to execute the plan.
Analyse: How to analyse the results.
Measure: Define how to measure the outcomes.

6️⃣ P-A-C-T
Problem: Define the problem.
Approach: Describe the approach.
Checks: Write about potential compromises.
Test: Define the test or measurement.

7️⃣ C-A-R-E
Context: Give the context.
Action: Describe the action needed.
Result: Clarify the expected result.
Example: Provide an example for clarity.

8️⃣ R-I-S-E
Role: Specify the role.
Input: Describe the input needed.
Steps: Could you ask for steps to follow?
Expectation: Describe the expectation.

AI is the single biggest source of leverage across all my businesses.
But we couldn't have achieved any of it without learning how to prompt.

If you spend 1-2 hours scrolling on Instagram per day...
I know you have time to learn these prompting techniques.

My newsletter shares resources like this, every single week.

There is always something you can apply the exact same day.

Sign up now and join 250k reading weekly: https://lnkd.in/eUTCQTWb

I also have 30+ free learning resources for you.

Which prompting technique will you try first? 
Let me know how it goes in the comments.

♻️ Repost to help your network learn vital AI skills. 
And follow Chris Donnelly for more on leveraging AI in 2026.

Stop wasting months building your first website. 

Here's how to use Claude Code to create it in 10 mins:  

2 years ago, founders needed time and developers to build a website. 

Those days are (fortunately) long gone. 

It's just one of the many reasons everyone's talking about Claude Code. 
But it's a huge one if you're trying to launch this year. 

Especially if you're doing it alone...

ChatGPT can generate code snippets. 
That's helpful for smaller projects. 

But Claude Code can: 

- Build complete applications
- Set up hosting
- Deploys your site
- And give you a live link to share immediately 

Here's how to build a website in 10 minutes:

1. Open Claude Code

Start a new project in Claude Code (claude.ai or desktop app).

2. Define Your Goal

Before you write a single word, get clear on your goal.

Pick one primary goal: Collect email signups... book calls... sell a product, etc.

3. Write Your Detailed Brief

"I need a website for [your business/project]. The main goal is [specific outcome]. Style should be inspired by [reference site 1] and [reference site 2]. Include these features: [list 3-5 key features]. Target audience is [describe who]. The main CTA should be [specific action]."

4. Add Reference Sites

Give Claude 1-2 websites to reference for style and structure. 
Claude will analyse them and apply the best elements to your site.

5. Let Claude Plan

Claude creates a full plan and shows you the structure before building.

6. Review & Approve

Check the plan before Claude builds and make any changes to save time later.

Review Checklist:

☑️ Does the site structure match your brief?
☑️ Are all key features included?
☑️ Does the tech stack make sense?
☑️ Is the design direction aligned with your references?
☑️ Are the pages and sections correct?

7. Claude Builds

Claude writes all the code, sets up hosting, and deploys your site. 
Can take up around 10-20 minutes. 

Go make yourself a coffee or check LinkedIn. 

8. Go Live

Claude provides deployment links. Your website is live and ready to share.

Seems too good to be true? 
I would have thought so too... 

But I've tried it and seen what it can produce. 
Impressive stuff. 

And that's not the only thing founders are using it for. 
Claude Code can create product MVPs, internal tools, SaaS platforms...and more! 

Eventually everyone will learn this and it won't be an advantage. 
But you can still be an early mover if you act now. 

That means learning AND implementing these tools as soon as you can. 

Have you built anything with Claude Code yet?
Comment down below. 

♻️ Repost to help founders in your network move faster.
And follow Chris Donnelly for more on building with AI.

- - - -

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Claude Cowork is a non-negotiable for non-technical founders.

Here's the full breakdown so you can get started: 

Founders assume they need to handle all the minor details of their business. 

That was certainly true when I started building VERB back when I was 21.
But Claude Cowork has basically removed the need to do any admin. 

You just tell Cowork what you want done, and it handles it. 
Kinda wild.

People are automating entire hours-long workflows down to minutes.

The way we build businesses will, once again, no longer be the same. 

But you probably aren't prepared to handle this shift right away.
Building is hard enough without blindly navigating a new platform...

This all-in-one guide should give you everything you need to get started:  

(Save this sheet so you can test Claude Cowork confidently !)

First of all, what is Claude Cowork? 🖥️

Cowork is an AI assistant that lives on your computer and does things for you.

→ It reads your files and controls your browser
→ Opens Gmail, Google Sheets, Slack, Notion
→ Fills in forms, sends emails, and organises folders

Anthropic's Claude Cowork guide: https://lnkd.in/gkf5tpEK 

I’ve also included a comparison of Code and Cowork in the sheet below 👇

You can start with Cowork and graduate to Code when you need more control.

Coworker Code (reviews + comparisons): cowork-code.com

There's no reason to wait either. 

You can set up Cowork today in about 5 minutes: 

1. Download the Claude desktop app
2. Install the Chrome extension for browser control
3. Mount the folders you want Cowork to access
4. Start with something simple: "Organise this folder by file type and date"

Don’t over-customise at first. Get value first, then add Skills and Plugins for specific tasks.

Claude Help Center: https://lnkd.in/gVT83EM9

The sheet also has details on: 

- Core features
- An example workflow
- 10 prompts you can run today

When I built Searchable, automating admin and repetitive tasks freed up hours every week to focus on strategy and product.

Cowork handles the work that doesn’t need your attention. 

If you're planning on testing Cowork, let me know in the comments. 

I'll give as much guidance as I can to get started ! 

For more on building using AI, you'll want to read my newsletter, Step by Step: https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
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99% of people are learning to use the wrong AI tools.

If you are a CEO, you don't need to understand Claude Code...

Same as if you were a CFO, you don't really need to know Cursor.

What you first need is an understanding of which tool types you need.

Then deciding from there which tool is best for you.

I've broken it down in the graphic below by use case. 👇
(The tool you're probably currently using, and what to replace it with)

1. Writing 
❌ Old: Google Docs
✅ New: Claude

Claude is the gold standard for writing using LLMs.
It has the best conversational tone that matches human writing.

2. Research
❌ Old: Google Search
✅ New: Perplexity Comet

Comet is Perplexity's AI-native browser with agentic capabilities.
Powered by their LLM that excels in detailed market research.

3. Coding
❌ Old: Stack Overflow
✅ New: Cursor

Cursor is a complete behavioural shift for coders. 
Simply put, hit a problem:  

→ ask Cursor in your editor 
→ get a solution written for your specific code 
→ apply it in one click.

4. SEO/AEO/GEO
❌ Old: SEMrush
✅ New: Searchable

Cheeky plug, but I do believe we are the market-leading tool for a reason.
With Searchable you get the analytics, actions, and agentic workflows to increase your visibility drastically.

5. Pitch Decks
❌ Old: PowerPoint
✅ New: Gamma

What used to take hours of edits and fine-tuning...
You can now create a near-perfect pitch deck in 5 minutes using Gamma.

6. Outreach
❌ Old: Mailchimp
✅ New: Clay

Mailchimp is a broadcast-style approach - one message to many people.
Clay is a completely different animal. It gives you data enrichment and personalised outreach at scale.

7. Speech To Text
❌ Old: Rev
✅ New: Willow AI

Willow, in my opinion, is the best of the AI-powered voice dictation available.
You no longer need to type. You can now write with your voice at 5x speed.

8. Email
❌ Old: Gmail
✅ New: Superhuman

Forget spending time writing emails in archaic systems.
Superhuman will help you send high-quality and effective emails in a heartbeat.

9. Productivity
❌ Old: Trello
✅ New: Claude Code

I'll be honest, Claude Code is hard to fit into one binary category.
However, it is probably the most efficient AI tool out there on the market.

With these tools, you could probably avoid the outlay of a couple new hires.

And by the time you do hire, you've built leverage with an enormously capable and high-margin team.

I've seen this progress over the years, and I knew I eventually needed to establish my own company in the space.

And once I saw the gap, Searchable was born.

If you are looking to increase visibility and traffic to your business at rapid pace... look no further.

Click this link and grab a 14-day free trial: https://lnkd.in/epgXyFmi

Share your favourite AI tool in the comments, always on the hunt for some great ones !

♻️ Repost to help your network build with AI.
And follow Chris Donnelly for more.

LinkedIn just replaced its entire algorithm.

And most people have no idea...

This isn't a small update. 

LinkedIn has killed its old ranking system entirely 
And replaced it with an AI language model that: 

- Reads your content
- Judges your profile
- And decides whether you deserve to be seen.

If you'd like to understand what has happened, I made a 19 min video. 
Check it out here: https://lnkd.in/gxFXSsET

The tactics that worked well for you in the past simply won't cut through in 2026.

Most creators won't catch on to this for another 6-12 months. 
By then, the people who moved first will have already locked in the audience, the authority, and the clients. 

This is that window.

In the video I go over: 

1. What LinkedIn's new AI algorithm actually rewards (and what it now punishes)
2. The content format that converts followers at the highest rate right now
3. How to turn LinkedIn attention into actual revenue for your business
4. A pre-validation method that takes the guesswork out of every post
5. Why most personal branding advice is making it harder for you

I did a video like this on my previous channel,
And it went on to become my highest-performing video on that channel. 

Every bit of advice I share comes from my own experience. 
As well as the data we're seeing across 100s of accounts every single day. 

So if you want to start making LinkedIn work for you this year. 
I deeply recommend you give this video a look. 
 
Once again, you can check it out here: https://lnkd.in/gxFXSsET

For those who may not know, after reaching 173,000 subscribers on YouTube. 
I decided to start again from scratch. 

The reason was to start a new kind of channel. 

I loved the podcast and interviews we did previously, but I wanted to share something new.

Something to genuinely help entrepreneurs build exceptional businesses.
Whilst showing how you can utilise leverage, your personal brand and AI.

So if you'd like to support the channel, check it out here: https://lnkd.in/gQFQcRza

I have very ambitious goals with this, so any support early on is very much appreciated ! 

💾 Save this to re-visit later and repost to help others take on LinkedIn
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For decades, marketing operated in a clear funnel. 

Now, it's taken on a completely new shape: 

And most marketers have yet to respond accordingly. 
Some might call it a network, others a web. 

But the point is that it's more complex, with far more touchpoints. 
And most businesses are only showing up at one or two touchpoints.

Therefore missing out on huge opportunities for visibility.

(To find where you're missing out, we actually have a free tool for just that at Searchable. Grab your free visibility report here: https://lnkd.in/g6XApkfm) 

This is what marketing actually involves in 2026... 

☑️ Google Search

What to do:

- Target conversational queries, rather than short-tail keywords.
- Strengthen your E-E-A-T signals by adding and updating content regularly.
- Answer questions directly in the first paragraph to capture featured snippet positions.

☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude)

What to do:

- Structure your content with clear definitions, FAQ sections, and schema markup.
- Write in natural language that answers specific questions.
- Get mentioned on third-party sites, forums, and trusted publications. 

☑️ Social Search (LinkedIn, Instagram, TikTok, X)

What to do:

- Participate in genuine conversations in your niche. 
- Share original educational content that get saved and reshared.
- Publish consistently so the algorithm associates your profile with your topic.

☑️ Video Search (YouTube, TikTok)

What to do:

- Write video titles as questions people actually ask.
- Add full transcripts to every video so AI crawlers can parse the content.
- Create short summaries of longer content and publish them as Shorts or Reels.

☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot)

What to do:

- Seed value-driven answers on Reddit threads relevant to your category.
- Encourage customers to leave detailed reviews that mention specific use cases.
- Monitor and respond to mentions so AI platforms see active brand engagement.

☑️ Traditional Search (Bing)

What to do:

- Don't ignore Bing. ChatGPT pulls heavily from Bing's index.
- Optimise for Bing with clean structure, fast load times, schema markup.
- The brands that do are showing up in ChatGPT results their competitors aren't.

☑️ Voice Search (Siri, Alexa, Google Assistant)

What to do:

- Write in natural, conversational language that mirrors how people speak.
- Answer "near me" and "best for" queries explicitly in your content.
- Format key pages as direct question-and-answer pairs.

Again, to spot where you are missing opportunities...
Highly encourage you to grab a free visibility report here: https://lnkd.in/g6XApkfm

Do you see marketing as a funnel or a network? 
Drop a comment below. 

♻️ Repost to share the new search model with your network. 
Follow Chris Donnelly for the latest updates in SEO and AI search.

If you've been struggling to get good results from Claude...

Anthropic has released the perfect prompt: 

As you may well know, Claude has overtaken ChatGPT. At least, it seems.
(For now, who knows what Sam has up his sleeve).

So, you may as well learn how to use Anthropic's tool.

There's no excuse not to implement this, as it comes straight from their team. 

If there was ever a prompt to steal, this would be this one ! 

Here's the full structure:

🎯 1. Task context
↳ Vague context produces vague output.
↳ Set the scene properly before you ask for anything.

🗣️ 2. Tone context
↳ Tell it exactly how to communicate (direct, actionable, no filler)
↳ Every output should be specific enough to hand straight to a team member.

📎 3. Background data, documents, and images
↳ Feed it everything relevant (URLs, existing content, rankings)
↳ The more context it has, the sharper the output.

📋 4. Detailed task description and rules
↳ Be specific about what you want it to focus on and what the rules are.
↳ Tell it exactly what matters and what to ignore.

💡 5. Examples
↳ Paste in an example of the output format you want.
↳ Claude follows examples better than instructions alone.

🕐 6. Conversation history
↳ If there's previous work or feedback from earlier sessions, include it.
↳ Claude has no memory between conversations unless you give it one.

✅ 7. Immediate task description
↳ After all the context, tell it exactly what you need today.
↳ Specific, scoped, with one clear request.

🧠 8. Think step by step
↳ Ask it to reason before it responds. 
↳ This step alone dramatically improves output quality.

📐 9. Output formatting
↳ Tell it how to structure the response before it writes anything.
↳ Summary, top priority fixes, secondary recommendations, and quick wins.

We actually use this prompt structure when using Claude whilst building Searchable.

And you can use the same, in our free AI SEO Agent.

You can use it to: 

- Analyse your visibility across ChatGPT, Perplexity, and Google AI Overviews
- Get specific recommendations for actions 
- Ask strategic questions about your competitors.

Try it out for free here: https://lnkd.in/gasKu7jB

Let me know how you get on !

---

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The number one most ineffective phrase within business: 

”Let’s create a plan”. Here’s why: 

An incorrect plan means poor execution and no growth.

In order to approach your business with clarity... 
Adopt these 3 types of planning 👇

Strategic Planning 🗺️

What is it:
Sets the long-term vision and direction for the business.

Timeline:
3-5 years out.

Use case:
Deciding to expand into a new market.
Choosing to build a product vs acquire one.
Planning a fundraise or an exit.

Suited to:
CEOs, Founders, Co-Founders, Board Members.

Top tips:
Keep it to 3 priorities max.
Decide what you WON'T do.
Revisit it annually.

Common errors:
Setting goals so vague they could mean anything.
Avoiding the hard trade-offs.
Trying to go after 5 markets at once and winning none.

Tactical Planning 🔀

What is it:
Turns the strategy into specific initiatives and projects.

Timeline:
1-3 years ahead.

Use case:
Launching a European sales team to support expansion.
Hiring 10 engineers over 6 months to ship a new product.
Running a paid beta programme for a new features.

Suited to:
Head of Departments, VPs, Senior Managers, COOs.

Top tips:
Assign one owner per project.
Set quarterly checkpoints.
Kill projects that aren't working.

Common errors:
Taking on too many initiatives at once.
Building plans that sound good but have no clear owner.
Spending 3 months planning and 1 month executing.

Operational Planning ⚙️

What is it:
Daily and weekly execution of tasks and processes.

Timeline:
Days to 12 months.

Use case:
Weekly content publishing schedule.
Daily sales outreach targets and pipeline reviews.
Monthly reporting cadence.

Suited to:
Team Leads, Managers, Project Managers, Individual Contributors.

Top tips:
Build SOPs for anything done more than twice.
Track the 2-3 KPIs that actually matter.
Keep plans realistic.

Common errors:
Confusing being busy with making progress.
Losing sight of why you're doing the work.
Overloading teams with tasks.

I see many teams blending all three and lack clarity to progress.

When you separate it into these three approaches, it's a bit of a progress unlock to be honest.

Give your team the clarity they need to grow !

Anyway I'm curious to hear your experience with planning in your business...

Is it something you or your team typically struggle with?
Let me know and I'll see if I can provide guidance.

- - - -

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I'm 35. I started building businesses at 21.  

If I were to do it again, I'd focus on these skills: 

I've spent the better part of 15 years growing startups.
And when I say I've learned lessons the hard way, I mean it. 

Some mistakes were unavoidable, but others could have been solved faster. 

It really all came down to the skills I did or didn't have. 

If I could snap my fingers and have learned these at 21, I would. 
It would have saved countless hours of making and learning from mistakes. 

There are others, of course, but these are my top 10: 

1. AI Literacy
↳ AI is the biggest shift in how work gets done since the internet. 
↳ If you don't understand how to use it, you'll be left behind. 

2. Agency
↳ Agency is the belief that you can change your circumstances. 
↳ Without it, you'll always be waiting. Start small, but start now.  

3. Adaptability
↳ The entire business landscape will be completely different in 5 years. 
↳ If you can't adapt quickly, you'll be stuck in a dying market.

4. Critical Thinking
↳ Most people accept information at face value. 
↳ Critical thinkers question assumptions and make better decisions. 

5. Systems Thinking
↳ Systemising anything makes it easier to handle. 
↳ If you can't see the system, you can't fix it or scale it.

(Try subscribing to my newsletter to work on this !
Here: https://lnkd.in/eUTCQTWb)

6. Public Speaking
↳ Your ability to communicate ideas clearly determines your outcomes. 
↳ It's a non-negotiable.

7. Negotiation
↳ Everything is a negotiation. Salary, contracts, partnerships, deals. 
↳ If you don't know how to negotiate, you leave money and opportunity on the table.

8. Time Management
↳ Time is your only non-renewable resource. 
↳ If you can't manage it, you'll be "busy" without making progress.

9. Delegation
↳ You can't scale if you're doing everything yourself. 
↳ Learning to delegate effectively is the only way to grow beyond yourself.

10. Pattern Recognition
↳ The best founders spot patterns early.  
↳ Pattern recognition is how you get ahead of trends.

Find the full breakdown in the carousel below 👇

Save this. You'll need it as things start to move quicker and quicker and quicker...

If you're in your 20s, learning these will put you ahead, I promise.
And if you're not, it's not too late to start. 

But do start now. Things will only get more competitive with time...

For more in-depth advice on what it takes to build smarter today, 
Subscribe to my newsletter Step by Step: https://lnkd.in/eUTCQTWb

What's one skill you're focused on in 2026? 
Comment down below. 

♻️ Save this and repost to help others upskill early on. 
And follow Chris Donnelly for more resources like this.

 I'm 35... 

SEO was never "easy"... but it was simpler.  

Then the behavioural shift happened that you cannot ignore.

And now SEO is not just about Google anymore. 

It's expanded to LLMs and AI Overviews on Google. 

You might not even know if you're visible in these AI responses or not...

(Btw, Searchable has a free tool that checks your visibility and gives you a full report: https://lnkd.in/g6XApkfm)

ChatGPT processes 2.5 billion searches daily.

And a good chunk of those are going to determine purchases...

Businesses are still in denial about it, but I suggest you don't be. 

Here's what you need to know 👇

1️⃣ There are 3 types of search visibility: 

SEO (Search Engine Optimisation)
Outcome: You rank higher on Google, so more people find your website.

AEO (Answer Engine Optimisation)
Outcome: You become the direct answer Google gives.

GEO (Generative Engine Optimisation)
Outcome: AI tools like ChatGPT, Perplexity, and Gemini cite your brand.

2️⃣ Old SEO is not the same as New SEO. 

Old SEO focused on:

- Keyword density and exact match phrases
- Backlinks at volume (quality was secondary)
- Page rank and domain authority
- Getting clicks to your website

New SEO focuses on:

- Natural language and question-based content
- Authoritative citations from trusted sources
- Entity recognition and schema markup
- Being cited before the click happens

3️⃣ You need to be found inside LLMs. 

There are 4 levels to this.

Level 1: Crawlable
AI can access your website.

- AI crawlers are not blocked in robots.txt
- Site loads fast, clean HTML, updated sitemaps
- But being crawlable doesn't mean being visible

Level 2: Understandable
AI can make sense of your content.

- Schema markup implemented 
- Clear headings, Q&A formatting, short paragraphs
- Answer-first structure so AI can extract what it needs

Level 3: Trustworthy
AI recognises you as a credible source.

- Backlinks and citations from high-authority domains
- Real author bios with visible credentials on every page
- Wikipedia, Wikidata, and Google Knowledge Panel claimed

Level 4: Citation-Worthy
AI actively recommends and cites your brand.

- Original research and proprietary data
- Content that answers specific questions 
- Recently updated and fact-checked regularly

When we built Searchable, we implemented all this knowledge into the product to help businesses rank inside LLMs 
(Without working harder)...

And I'm thrilled with the results so far: 

£1 million turnover in 60 days
700+ paying customers
Winning clients daily from legacy SEO competitors.

It's completely automated to find gaps and fix them autonomously.

Which you can find with our free AI Visibility Report: https://lnkd.in/g6XApkfm

Has your business started optimising for the new SEO?  

💾 Save and Repost to share this guide with your network. 
And follow Chris Donnelly for more on SEO/AEO/GEO.

There are countless new AI tools on the market right now. 

After 1000s of hours of experimenting, this is my ranking:

And after months spent building Searchable, The Creator Accelerator, 
And LeverBrands, I've narrowed down that list considerably. 

Here are the tools that are actually worth your time in 2026:
(Ranked in order from best to worst...) 

🏆 S TIER
The best of the best. Use these every day.

Claude: The most intelligent AI assistant available. My default choice. 
Searchable: The only platform that optimises your visibility automatically.
(Try it yourself here with a 14-day free trial: https://lnkd.in/epgXyFmi) 
Claude Code: AI-powered coding that transforms what a small team can ship. 
Lovable: Build full-stack apps from a prompt. Genuinely remarkable. 
Cursor: The AI code editor that's become indispensable for our engineering team.
Saywhat: AI-powered content creation tool specifically for LinkedIn.

🥇 A TIER
Excellent tools. Earn their place in your stack.

Gamma: AI presentation builder. Creates polished decks in minutes.
Notion: The AI features have made an already great tool even better. 
Zapier: Automates workflows between your tools without code. 
Framer: The best AI-assisted website builder for design-conscious teams. 
Gemini: Google's model for research and data-heavy tasks (and images, apparently).
Perplexity Comet: AI browser agent that handles tasks autonomously.
Clay: Transforms how you build outbound pipelines. 
Replit: Collaborative AI coding environment.
Julius: AI data analyst. Upload a spreadsheet and ask it anything.

🥈 B TIER
Solid. Not essential.

ChatGPT: Still capable, but Claude has overtaken it for me. 
n8n: Powerful automation tool. More flexible than Zapier. 
Granola: AI meeting notes that are actually useful.
Descript: Decent AI video and podcast editor. 
Superhuman: AI-assisted email. Fast. Just not a must-have.
Zendesk: The AI features are functional rather than exciting.

🥉 C TIER
Use with caution. Better options exist.

Deepseek: I wouldn't trust it with sensitive business data.
Grok: Has moments. Inconsistent.
OpusClip: Does what it says, nothing more.
Make: Redundant if you're using Zapier or n8n. 

🚫 D TIER
Not there yet.

Microsoft Copilot: Underwhelming in practice.
Apple Intelligence: Reality has not matched (high) expectations. 
Sora: Impressive demos. Actual output has a long way to go.

Not every tool on this list will help you build and operate smarter. 

So be selective. Start with Tier S; those are the must-haves !

Test it out and see for yourself.

What AI tools are you using on a daily basis? 
I’d be interested to know which ones are the most popular. 

♻️ Repost to help founders in your network build a smarter AI stack.
And follow Chris Donnelly for more on building with AI.

If you want to start a business, you need to know the rules.

These are 15 KPIs every Founder should know: 

Follower growth can boost confidence and visibility. 

But those types of metrics don't drive sustainable growth and profitability. 
Without tracking the right KPIs, it's impossible to grow your business.  

That's why I've combined the top 15 into one cheat sheet. 

You should save it if you're serious about scaling this year 👇

But I'll give you a quick rundown here as well: 

(See the cheat sheet for how to calculate each one) 

1. Net Revenue Retention (NRR)

Measures revenue kept after churn, contractions, and expansions.
This is the north-star for SaaS/AI businesses.

2. Customer Lifetime Value (LTV)

Average revenue a customer generates over their relationship with you.
Always paired with CAC to prove ROI of growth.

3. Customer Acquisition Cost (CAC)

Average spend required to win a new customer.
Set budgets and check efficiency of growth.

4. LTV to CAC Ratio

Compares lifetime value of a customer to acquisition cost.
Validate sustainable growth. Rule of thumb: >3 is strong.

5. Monthly Active Users (MAU)

Number of unique active users in a month.
Measure adoption and stickiness.

6. Churn Rate 

Number of customers or revenue lost in a period. 
Track retention. Rising churn = weak product-market fit.

7. Burn Multiple 

Cash burned for every $1 in new ARR. 
Use it during fundraising and growth phases. 

8. EBITDA 

Earnings before interest, tax, depreciation, amortisation. 
Measure profitability at scale.

9. Operating Cash Flow 

Net cash from operating activities. 
Confirm the business can fund itself.

10. Customer Retention Rate 

Percentage of customers who continue to buy from you over a set period. 
Measure loyalty and product-market fit.

11. Revenue Growth Rate 

Percentage increase in revenue over a given period. 
Show business momentum and scalability.

12. AI Search Visibility 

Share of prompts where your brand/product is surfaced in AI answers. 
Measure discoverability in AI-led search.

13. Runway (Cash Runway) 

How many months your business can operate before running out of cash. 
Balance growth vs. cash preservation.

14. Experiment Velocity 

Number of product, content, or GTM experiments shipped. 
Track speed of iteration and learning.

15. Gross Margin 

Profitability after direct costs, including AI infra. 
Prove scalability and efficiency to investors.

Social media is useful for many things. 

But it tells you very little about the long-term health of your business. 

These are the metrics that matter if you want to scale. 

What are the primary KPIs you're tracking in your business? 
Leave a comment below. 

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

LinkedIn is the 2nd most cited domain by AI. 

That puts it ahead of every major news publisher...

Not to mention Wikipedia and YouTube. 

I've spent years posting about how powerful LinkedIn is as a business asset. 
And this study has proven just how true that really is. 

11% of all AI responses reference LinkedIn content directly.

For anyone building a business around LinkedIn and organic search, 
These two worlds are colliding in the best way possible. 

Potential customers are asking AI questions about your industry.
And LinkedIn content is shaping the answers they receive.

If that content comes from you, your visibility will be untouchable. 

And, to make things more interesting, the content getting cited isn't "viral." 
The average cited post has just 15 to 25 reactions. 

So, even if you don't have the engagement you want now, 
It's in your best interest to keep posting high-quality content. 

Here's what the cited content looks like:

✅ Original
↳ The vast majority of what AI cites is written by the person posting it, not recycled from someone else.

✅ Educational 
↳ Content that answers a real question clearly and directly.

✅ Consistent 
↳ Authors whose content gets cited show up regularly, not occasionally.

✅ Credible
↳ Real people with genuine expertise in a specific topic or field.

A few things worth acting on immediately:

1. Use the exact language your customers search for in your taglines. 
↳ AI matches conversational queries instead of keywords.

2. Build authority content around your core area of expertise. 
↳ If you consistently own a topic, AI will associate you with it.

3. Write posts that answer specific questions directly. 
↳ Not thought leadership for its own sake, but answers to real problems.

This is the marrying of two spaces I've believed in for a long time.

Build a strong personal brand on LinkedIn,  
Create content that genuinely helps people,  
And answer the questions your customers are actually asking...

This is still the best strategy for growing an audience.

It just turns out it's also the best way to show up in AI responses. 

If you've been posting on LinkedIn, you have an enormous head start.
But even if you start now, the window is still wide open. 

The first step is knowing where you currently stand in AI search. 

Most businesses are completely in the dark on this.

Searchable has a free visibility report that will tell you in minutes: https://lnkd.in/gQTVD-CW

Are you posting on LinkedIn consistently? 
What's holding you back? 

Leave a comment below with your thoughts. 

♻️ Repost to help your network understand what's changing in AI search.
And follow Chris Donnelly for more on building visibility in the age of AI.

84% of people have never used AI. That's quite shocking.

Here’s how you can take advantage of this: 

There are 8.1 billion humans on the planet. 

Of those, around 1.38B (16%) use a chatbot. 
And between 15-25M (~0.3%) pay ~$20 per month to use AI regularly. 

Of course, it's a bit skewed as some countries do not have the tech yet. 

But it's still huge if you think about the competitive advantage. 

When you're in the AI space, it might feel like you're falling behind. 

But I like to think of it in a different way...

The vast majority of people haven't even touched AI.

And as someone who has built an AI start-up to over $1.5m ARR in 60 days...
This is where we are headed... And fast. 

(It's happening faster than any other tech development in history.) 

That means if you can start seriously building with AI, 
You'll be miles ahead. 

That's what we did with my new business Searchable.
We took advantage of this rising tide and went all in. 

And it's easier than it sounds. 

All you need is to start learning and applying those lessons every day. 

Choose 2-3 tools and become very knowledgeable about how they work. 
Then start to implement them to automate parts of your business. 

It can be messy at first, but the point is you're getting started. 

ChatGPT has ~800m monthly active users.
And look at this graph, it's only the beginning. 

If you can get out ahead of this, the implications will be massive. 

This is true of building your business and getting your name out there. 

We've seen the rise of people asking ChatGPT questions, rather than Google.

Now, when they shop, they get immediate and direct answers.
As opposed to a wave of blue links...

The businesses that position themselves now will benefit from this shift. 

But the window won't stay open forever. 

Most of your competitors are still figuring out if AI is a fad.

You can be the one who's already ranking in ChatGPT when they finally show up.

If you want to see where your business ranks in AI search right now, 
Try Searchable's AI Agent: https://lnkd.in/gVwCJJDX

It's a free tool you can ask any questions RE SEO, AEO, or GEO.

That will be your first step to capturing millions of clicks.

♻️ Repost if this shifted your perspective on AI.
And follow Chris Donnelly for more practical insights like this.

Relying completely on Google SEO is a thing of the past. 

AI citation should be your focus:  

99% of marketers are still optimising for Google. 

Meanwhile, ChatGPT, Perplexity, and Claude are reshaping search.

(If you want to quickly check how they are impacting your website, 
We have a free agent you can try: https://lnkd.in/gasKu7jB)

Each AI engine handles citations differently. 
Here's how to optimise your content for all three: 

ChatGPT: The Volume Engine
↳ Citations appear in separate "Sources" panel
↳ Needs authoritative domain signals
↳ Loves structured FAQ formats
↳ Target high-volume topics with current data

Perplexity: The Transparent Engine
↳ Shows inline citations with direct links
↳ Prioritises recent, authoritative sources
↳ Needs precise, quotable statements
↳ Creates actual referral traffic

Claude: The Context-Aware Engine
↳ Focuses on well-reasoned content
↳ Prefers detailed methodologies
↳ Values balanced, objective viewpoints
↳ Targets professional use cases

The Cross-Platform Strategy:
Create content that works for all three:

→ Lead with clear, quotable statements
→ Include comprehensive background
→ Add detailed methodology
→ Use structured headings and data

Citation Readiness Checklist:
✅ Author credentials displayed
✅ Publication date prominent
✅ Sources documented
✅ Statistics verified
✅ Scannable formatting
✅ Regular updates scheduled

Weekly Actions:
✅ Test your brand in all three systems
✅ Screenshot citation appearances
✅ Track competitor mentions
✅ Update underperforming content

Proactive businesses won't wait until they're already behind. 
They'll start optimising for AI now to dominate visibility all year. 

While your competitors are still focused on Google, you'll already own: 

→ Traditional search results
→ AI Overview features
→ ChatGPT recommendations
→ Perplexity citations

If you want to see where your business stands, 
Try the FREE agent out today: https://lnkd.in/gasKu7jB

The shift to AI search is happening faster than expected. 

How are you preparing for the new era of search? 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to:https://lnkd.in/eUTCQTWb

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