Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Good to be in London to hear journalist Elliot Gulliver-Needham talk about his work at POLITICO, the stories he is covering in 2026, and how best to connect with him. Followed by a little walk through an old stomping ground - Borough Market!

👉Thanks, Roxhill Media, for an insightful session!

#mediarelations 
#publicrelations 
#businessschools 
Toby Roe Roe Communications Limited

Helping business schools to build powerful reputations

💡 Most business schools are working hard to raise their profile, but is their media coverage appearing in the places that matter most?

👉 Our new blog suggests that media outreach shouldn’t start with “how many outlets can we send this to?” but with “who do we actually need to reach and why?”

🙂It explores how business schools can be more intentional about the outlets they target, the stories they tell, and the audiences they prioritise, so that coverage supports goals such as student recruitment, growing executive education and influencing policymakers.

👇Link to the blog in the comment below. 

#mediarelations #publicrelations #businessschools #businesseducation

Considered one of the foremost references in Employability and the Future of Work on a global scale, Dr. Amber Wigmore Álvarez is Chief University Partnerships Officer at JobTeaser and Associate Professor at Universidad Loyola and IE University. Prior she was Chief Talent Officer of Highered, EFMD's strategic careers partner, with 800+ business schools and universities in 92 countries. She is Program Director of the EFMD's Career Professionals Development Institute (CPDI), and Facilitator of the HR Tech module. Dr. Wigmore Álvarez is a recognized thought leader in talent, known for research that shapes the future of work. She led Highered's global employability upskilling partnership with Coursera.

Dr. Wigmore Álvarez brings more than 8 years of experience from the world of global career services at top-ranked IE, where she was Executive Director of Talent & Careers, managing a team of more than 40 talent professionals who delivered services to 6,000 students, 65,000 alumni and 4,000 corporate partners.

Dr. Wigmore Álvarez teaches people management, HR, executive presence, and salary negotiation. She leads global workshops and moderates conferences on employability, DEI, and early careers. Dr. Wigmore Álvarez moderates panels in 40+ countries and has been quoted in publications such as the Financial Times, Bloomberg Businessweek, CNN, BusinessBecause, Expansión, El País, El Economista, Forbes and Elle.

Dr. Wigmore Álvarez was Executive Fellow at Woxsen University (India) and has held numerous leadership and advisory roles in global higher education. She was the creator of the EFMD Career Services Steering Committee in 2013 and served as a member of the EFMD Annual Conference Steering Committee. She was a member of the Academic Advisory Board of EAE Business School (Spain), the Highered Advisory Board, and the Career Services & Employer Alliance (CSEA) Standards Committee. She is currently a CSEA member. Dr. Wigmore Álvarez has also been active in the MBACSWP Alliance and GNAM Careers.

As Co-Founder of Wigmore & Álvarez, Dr. Wigmore Álvarez teaches courses on Intercultural Management and Breakthrough Leadership, including Communications, Growth Mindset, Emotional Intelligence and Leadership in Cross-Cultural Teams.

As a Doctor of Economics and Business Science (Universidad Loyola), Dr. Wigmore Álvarez's research focuses on University Social Responsibility (USR) and business ethics. She holds an International MBA from IE Business School (Spain) and a BA in Hispanic Studies & International Economics from Wheaton College (Massachusetts, USA).

Amber Wigmore Alvarez PhD

Very happy to share that I’ll be serving once again as 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝟐𝟎𝟐𝟔 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 EFMD Global 𝐂𝐚𝐫𝐞𝐞𝐫 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 (𝐂𝐏𝐃𝐈), a program that has been close to my heart since its very first edition.

The CPDI is a unique learning and exchange space for 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬, and I’m thrilled that this year’s edition will be hosted by IÉSEG School of Management on their beautiful Lille campus 🇫🇷.

📅 𝐀𝐩𝐫𝐢𝐥 𝟏𝟓–𝟏𝟕, 𝟐𝟎𝟐𝟔 | 𝐋𝐢𝐥𝐥𝐞, 𝐅𝐫𝐚𝐧𝐜𝐞
🎯 𝐓𝐡𝐞𝐦𝐞: 𝑆ℎ𝑎𝑘𝑖𝑛𝑔 𝑢𝑝 𝑐𝑎𝑟𝑒𝑒𝑟 𝑠𝑒𝑟𝑣𝑖𝑐𝑒𝑠: 𝑁𝑒𝑤 𝑠𝑘𝑖𝑙𝑙𝑠 𝑓𝑜𝑟 𝑎 𝑐ℎ𝑎𝑛𝑔𝑖𝑛𝑔 𝑤𝑜𝑟𝑙𝑑

Whether you’re 𝐧𝐞𝐰 𝐭𝐨 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐫𝐨𝐥𝐞 or a 𝐬𝐞𝐚𝐬𝐨𝐧𝐞𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐫𝐞𝐟𝐫𝐞𝐬𝐡 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞, this edition is designed to help you step back, gain new insights, and connect with peers facing similar challenges.

The program brings together 𝟓 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 𝐦𝐨𝐝𝐮𝐥𝐞𝐬:
• Leadership
• Adopting approaches to career education – Inner development for career success
• Career advising
• Recruiter relations
• AI, talent analytics & the future of hiring

Expect a program full of 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠, 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧, 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 with colleagues from across institutions and countries.

👉 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐬𝐩𝐨𝐭𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞
🔗 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://lnkd.in/e-tRHMhZ

I hope you’ll be part of our 𝟐𝟎𝟐𝟔 𝐂𝐏𝐃𝐈 𝐜𝐨𝐡𝐨𝐫𝐭 🎓.
Looking forward to seeing many of you in 𝐋𝐢𝐥𝐥𝐞 𝐭𝐡𝐢𝐬 𝐀𝐩𝐫𝐢𝐥!

Chief University Partnerships Officer, JobTeaser, Executive Committee, Assoc. Prof. Loyola & IE, CPDI Program Dir., EFMD, Former Chief Talent Officer, Highered, Conference Speaker. 🌍 47/195 Countries, 📢 22K+ LinkedIn

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taplio

The Battle

Victoria Roe

Amber Wigmore Alvarez PhD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Roe's LinkedIn Performance

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