Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Good to be in London to hear journalist Elliot Gulliver-Needham talk about his work at POLITICO, the stories he is covering in 2026, and how best to connect with him. Followed by a little walk through an old stomping ground - Borough Market!

👉Thanks, Roxhill Media, for an insightful session!

#mediarelations 
#publicrelations 
#businessschools 
Toby Roe Roe Communications Limited

Helping business schools to build powerful reputations

💡 Most business schools are working hard to raise their profile, but is their media coverage appearing in the places that matter most?

👉 Our new blog suggests that media outreach shouldn’t start with “how many outlets can we send this to?” but with “who do we actually need to reach and why?”

🙂It explores how business schools can be more intentional about the outlets they target, the stories they tell, and the audiences they prioritise, so that coverage supports goals such as student recruitment, growing executive education and influencing policymakers.

👇Link to the blog in the comment below. 

#mediarelations #publicrelations #businessschools #businesseducation

I am an Entrepreneurial External Engagement and International Relations leader with 15+ years in Higher Education Management, with a record for driving sustainable growth in organisations through effective strategies, innovative thinking, creative operations, astute financial management and by making a difference to the people I work with. 

My ability to develop strategies and implement them through resources effective operations has led to the institutions I work with and for to position themselves competitively through resilient plans and inclusive environments, where strategic engagement is key and critical for institutional success.  

I have built effective multi-dimensional global networks by building strong connections and loyalty through actively engaging students, alumni, international, corporate and government partners to create business opportunities for key stakeholders, including the award winning Global Experience Opportunity (GEO) programme which has been recognised with national and international accolades. As a strategic marketing professional, I have influenced brands, strategies and business models positively to build distinctive offers, create impact and implement change. 

I have successfully recruited global business leaders to form influential international advisory boards for Radboud and Newcastle Universities, which has positioned the Universities to gain greater visibility, expand brand presence, enhance student employability and build prestigious strategic academic and organisational alliances globally. 


Specialities -

- Strategy and positioning
-  Strategic planning and implementation 
- Global  engagement
- Partnership building and stakeholder management
- New market entry and positioning
- Strategic Brand positioning
- Intercultural Communications
- Globalising student experience and employability
- Advisory Boards
- Global alumni engagement
- Corporate relations and business development

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The Battle

Victoria Roe

Sharmishta Chatterjee-Banerjee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Roe's LinkedIn Performance

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