Victoria Tollossa, MBA

Director of Marketing 

Illume

Founder & CEO

Mitchell Sandler LLC

Centre Law & Consulting, LLC.

Marketing Manager

First Edventures

Founder

IDL Entertainment Group

Co-Founder

Victoria Tollossa is a two-time founder, Grammy-nominated storyteller, and the creative force behind Illume — a personal branding agency helping executives and mission-driven entrepreneurs amplify their influence and visibility.

Blending business acumen and brand strategy, Victoria has helped clients secure funding from top firms, attract high-level talent, close multi-million-dollar deals, grow powerful social media platforms, earn industry awards, and land major speaking opportunities — not by chasing attention, but by owning their narrative.

Her work has been featured in Entrepreneur, Inc., Fortune, and Business Journals. She’s collaborated with both Fortune 500 brands and high-growth startups, including high-profile clients like Target, Ford, Seventh Generation and Bravo’s Real Housewives.

A trusted voice on storytelling, social media strategy, and the future of personal branding, Victoria is a frequent speaker, strategic advisor, and a fierce advocate for building businesses that reflect both purpose and power.

Victoria Tollossa

15: I recorded my first album.
16: Called Jive Records everyday for months (literally).
17: Got rejected by Jive Records.
18: Got into an Ivy League school, moved to NYC, heart of the music industry. 
19: Recorded more song, networked all over the city. The hustle was on.
20: Got rejected by everyone. Again.
21: I continued to practice, sing and dance... Every. Single. Day.
22: Met a big-time producer who gave me my first break.
24: Recorded more music, pitched all the record labels in NYC. This was gonna be it!
25: Got rejected by everyone — “We don’t get it, it’s just too different.”
26: Of course now I was now deemed “old” for the music industry, so I wrote for songs for others.
27: Moved to LA. Alone. 4+ writing sessions a week, grinding.
27: Launched an experiential marketing agency. A new lane.
28: Wrote a song that would later be nominated for a Grammy. Finally!
28: Also wrote 100+ songs that would never see the light of day. 
29: Got burnt out. Industry chewed me up and spit me out. Got out with low self esteem. Negative attitude. Totally jaded. 
29: Experiential marketing agency took off — 140+ team, huge clients.
30: Got pregnant and had my son.
31: Became a single mom. Everything changed.
32: Forced to exit the agency. 
33: Moved back east, lived with my mom. Did what’s best for my son.
34: Went back to school, got my MBA, moved out on my own.
35: Got a “real job” at a law firm.
36: Pandemic hit. Everything flipped again.
37: The struggle was real.
38: The struggle became even more real.
39: Quit corporate. Started a personal branding agency. A new chapter.
41: Scored a $10 million deal, sold the company and rode off into the sunset in my Maserati.

Ok… just kidding.
(About the last part, that is.)

We love to hear stories that resolve neatly at the end.
But real life doesn’t do that.

If you were hoping for a neat lesson, here it is:

The real win is NOT quitting.
It’s betting on yourself when the world says no.

So if you’re in the middle of your mess, your setback, your “I don’t know what’s next”…

Keep going.
The next chapter is still yours to write.

CEO @ Illume | Grammy-nominated Storyteller & Personal Branding Strategist for Executives

"Why do I need a personal brand? I'm not an influencer."
I hear this from execs all the time.

Ok fine, you're not trying to become TikTok famous.

But, I'm pretty sure you are trying to close deals faster, build credibility, and shorten the path to yes.

That’s exactly where a strong personal brand works in your favor.

A visible, authentic presence online creates familiarity.

Before a prospect ever meets you, they’ve already:

• seen your posts
• absorbed your insights
• connected with your story
• formed an opinion about who you are

So when you do get in the room, the heavy lifting is already done.
And the sales process accelerates.

Here’s how it shows up:

✅ Less time spent on introductions — your reputation gets there first
✅ Higher credibility — your content signals expertise
✅ Faster trust-building — people buy from people they feel they know
✅ Lower resistance — prospects are already warmed up
✅ Better-quality conversations — you’re treated like a peer, not a vendor
✅ Shorter sales cycles — recognized leaders get prioritized
✅ Stronger pricing power — trust increases perceived value

Personal branding is about leverage.

It reduces friction, increases trust, and drives revenue.

So if you’re a CEO, founder, or senior leader?

It’s time to step into the spotlight.
Share your insights.
Tell your story.
Build the connection before the first call.

Your bottom line will thank you.

Execute Your Intentions, LLC

Execute Your Intentions (EYI) is a beacon for transformative leadership and societal progress, equipping leaders with the tools and insights to navigate complex landscapes and foster innovation.
- Guiding leaders through strategic foresight and actionable education, developing and delivering leadership advisory programs designed to scale individual capabilities and foster societal advancement.
- Educating on self-regulating, sustainable systems, providing expertise in major change initiatives, agile transformation, and strategic partnerships, resulting in enhanced organizational agility and performance.
- Developed a repertoire of playbooks, tools, and templates, expanding resources to help leaders navigate challenges and achieve their goals.
- Promoting competitive thought leadership through content creation.

Forbes Coaches Council

As a member of the Forbes Councils, I am doing some writing which appears on Forbes.com. Winner of the Q3 & Q4 Best New Group for Agile Leadership.

Member

Austin Women in Technology (AWT)

Austin Women in Technology is a 501(c)(3) nonprofit organization dedicated to cultivating a community of women interested in technology. We aim to foster the personal and professional success of women by providing opportunities to connect, learn, grow, and lead.

Agile Austin

Agile Austin connects people and fosters professional growth through collaborative events that serve to educate our Agile community.

Chief

Chief is for women in the C-Suite, senior executives, and accomplished VPs hoping to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Association of Change Management Professionals (ACMP Global)

The Association for Change Management Professionals® is dedicated to advancing the discipline and profession of change management practices that support the success of individual and organizational change for the realization of intended business results.

Bonterra

Bonterra™ provides tools and technology to people at organizations focused on social good. [Formerly Social Solutions]

My strategic oversight was pivotal in the company’s agile transformation and operational excellence. I translated complex business strategies into actionable plans, enhancing our competitive edge in the market. 
•	Overhauled executive reporting and operational workflows, embedding analytical tools and KPIs that refined strategic decision-making, stakeholder engagement, and the integration of 7 disparate product operations. 
•	Spearheaded the company-wide Agile transition, enhancing cross-functional team agility, performance, and a company culture attuned to dynamic market demands.

VP of Agile Project Management

Social Solutions

https://www.comparably.com/companies/social-solutions/executive-team

Led key strategic executive cross-functional projects & integration strategies.  
- Drove Organizational Change: Directed strategic projects and integration strategies, resulting in improved operational efficiency and organizational alignment.
- Ensured Seamless Integration: Developed and implemented strategies for seamless integration of new business units, ensuring minimal disruption and continuity of operations.

Vice President of Agile PMO (Enterprise Product Development)

Part of the Vista Equity Partners portfolio of companies. Sold to Apax Capital in 2021. My leadership at Social Solutions shaped the company's transition from its early stages to rapid growth, culminating in a significant $2B sale. 

I navigated SSG through this highly accelerated growth period with minimal disruption, by developing and executing a company agile transformation. 

My Key Achievements Include: 
 - High-profile and stakes projects such as Ballmer Group initiatives. 
 - Dramatically improved on overall operational excellence, employee satisfaction, and client satisfaction scores. 
- Agile & OKR methodology to enhance organizational accountability and streamline processes, contributing to a more agile and responsive business structure. Devised scorecards for broad transparency and consistent organizational messaging, reducing friction and improving employee satisfaction across the business. 
- Ensured Executive alignment and transparency included a framework, leading to more efficient operations and cost-saving opportunities, enabling all stakeholders to respond to critical decisions, at the most responsible time. 
- Orchestrated hands-on training and portfolio collaboratives for technology and teams, guaranteeing a smoother transition and alignment with company goals and culture. 
- Overhauled the incident management process, reducing response times to customer issues, which significantly improved SLA achievements and client trust. Actively monitored all process adoptions for user feedback, adjusting for stakeholder alignment. Ran drills. 
- Directed efforts to close early-stage process gaps, resulting in enhanced product development, defect tracking, and agile coaching. This led to a marked increase in deployment frequency and improved client service quality.
 - Recognized for creating company-wide organically adaptable processes: Launch, Agile & Project Management Practices.
 - Led a team of Program Managers, Project Managers, and Scrum Masters.

Director of Agile Program Mgt Office  (PE Backed Venture Capital Saas tech)

Blackbaud

Blackbaud offers cloud-based software aimed at social initiatives, providing essential analytics and functionality tailored for community-focused efforts.

- Drove Agile Transformation: Facilitated Blackbaud's agile shift, coaching teams towards iterative development and continuous improvement, resulting in enhanced team performance and project delivery.
- Enhanced Product Development: Developed a product development scorecard, providing a clear framework for performance measurement and strategic development, leading to more efficient product launches.
- Improved Executive Decision-Making: Received the 'Rockstar' award for developing an executive reporting tool that improved decision-making and demonstrated dedication to customer-centered solutions.
- Strengthened Client Relationships: Managed key client relationships, turning complex challenges into growth opportunities and reinforcing Blackbaud's reputation in the sector.
- Ensured Seamless Acquisitions: Contributed to seamless transitions during Blackbaud's strategic acquisitions, maintaining operational integrity and high service quality.

Manager Program Management

I'm Your Agile Lifestylist.

Your business is scaling—but is your leadership keeping up?

Most leaders don’t fail because they lack vision.

They fail because they can’t align, execute, and scale at speed.

If leadership execution isn’t built into your growth strategy, you’re already behind.

* What’s Holding You Back?
- Your leadership team isn’t aligned. Execution is slow, decisions stall, and momentum suffers.
- You’re scaling operations faster than leadership can keep up. Misalignment leads to confusion, rework, and lost revenue.
- You have high-caliber people—but they aren’t operating at peak execution. Gaps in accountability, ownership, and speed are costing you.

The harsh reality: If execution breaks down at the leadership level, everything else follows.

The CEOs, Founders & Investors I work with know this:
* Execution is the difference between scaling and stalling.
* Your ability to lead at scale isn’t just about what you know—it's about how well you execute.
* You need a system where leadership decisions translate into real, scalable results.

I work with high-performance leaders to:
- Eliminate leadership bottlenecks that slow execution.
- Align teams to move fast, execute smart, and scale with precision.
- Turn strategy into results—without wasted motion or inefficiencies.

Because execution isn’t a “nice-to-have.” 
It’s what determines who wins.

** Who Benefits from My Expertise?
✔ CEOs & Founders → Who need leadership alignment and execution clarity at scale.
✔ Investors → Who need portfolio companies to execute with precision—without crazy surprises.
✔ Leadership Teams → Who must operate at full speed without friction.

From Intention to Execution. The Crossroads of Leadership & Scale.
If you’re at a fork in the road, let’s ensure you take the right path.

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The Battle

Victoria Tollossa

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The Battle

Victoria Tollossa

Kinga Vajda

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

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Performance ScoreVictoria Tollossa's LinkedIn Performance