Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

Co-founder MyStoryPro AI| Storytelling & AI Strategist| Former award-winning TODAY show producer| Helping founders, experts & marketers build authentic personal brands with human-centered storytelling + AI.

Patrice Poltzer gets triggered when people say, ‘I don’t have a story.’ So triggered that she built a thriving business proving them wrong - helping founders uncover their (very much not vanilla) stories and turn them into powerful business assets. She’s also pioneering the intersection of AI and authentic storytelling through My Story Pro, an AI-powered platform that she built with her online business manager turned co-founder that hit 5 figures MRR in less than 60 days, proving you CAN use AI with a "human-first" sentiment. 

Patrice helps entrepreneurs and industry leaders (including the product manager teams at Apple) maintain their distinctive voice while leveraging technology, combining decades of storytelling expertise with innovative AI tools in a unique ecosystem that includes a vibrant Circle community, live workshops, and hands-on coaching & consulting.

As an Emmy and Gracie Award-winning former TODAY Show producer, she learned from the best storytelling minds in the business. Whether unleashing fury at Usher on 49th ave while 8 months pregnant or embedding with moms helping Syrian refugees on Turkish shores, she saw firsthand how authentic stories move people to action.

After leaving at her career peak in 2016 for a toxic media startup (who gets money thrown at them on maternity leave?!), she found herself rebuilding from scratch. That rock-bottom moment led her to create a storytelling company helping visionary founders and businesses uncover stories that turn heads and open wallets.

She’s worked with brands from Netflix and Lululemon to startups like Parsley Health, but her real passion is helping founders who think they ‘don’t have a story’ discover their narrative gold. Because stories connect us with the human side of business in a way slick marketing never can.

Currently living in Lisbon with 3 small boys and her husband, she’s living proof that the stories we tell ourselves shape our reality. For years she would joke, "I want to move to Europe" and realized that it was possible.... if she told herself a different story. You can find her on Instagram sharing behind-the-scenes glimpses of this wild ride (though she keeps trying to date LinkedIn) and loves to teach her methods to other people's audiences and communities.

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The Battle

Victoria Tollossa

Patrice Poltzer

Followers

Posts

Engagements

Likes

Performance ScoreVictoria Tollossa's LinkedIn Performance

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taplio

The Battle

Victoria Tollossa

Patrice Poltzer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

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Performance ScoreVictoria Tollossa's LinkedIn Performance