Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

Finding the right job is hard. Relocating is even harder. I make it easier, more meaningful & 🤩

I’ve relocated. Reinvented. Restarted.
Not just once but over and over again.

I know what it means to leave the familiar behind in search of something better.

That’s why I don’t just help people relocate or change jobs. I help them relaunch.

Success isn’t about where you go next but who you become when you get there.

Over the years, I’ve led recruitment teams across borders, trained 100+ professionals, and helped thousands of candidates navigate significant transitions in life and career.

But I’m not in this for the metrics.

I’m in it for the moments when someone stops playing small and starts living with conviction.

Follow Your Heart ❤️ isn’t just a brand.
It’s a way of life.

If you’re standing at the edge of change, I’m here to help you leap.

Thomas Tsangaras✌️

💥💥 Kicking off an interview with the question:
“What movies do you like?” is an instant icebreaker.

A great interview starts with great questions.

And sometimes, the best interviewers are the ones you’d least expect.

In this video, an unusual interviewer asks,

“What movies do you like?”

At first, it feels random, even odd… but as the conversation unfolds, something interesting happens.

Because good conversations aren’t just about the questions;
they’re about connection. 🤩

And sometimes, the people we least expect are the ones who surprise us the most.

So let’s never judge someone by their appearance
because we might just miss out on something special.

Agree?👍

Thomas Tsangaras

🌍 Guiding Careers & Relocations | Helping People Navigate Change | Founder @ Follow Your Heart ❤️

Never give up.
But sometimes, giving up is the best thing you can do.

Unless you’re on the verge of:

- Reaching a new goal
- Making a bold career move
- Overcoming a chronic illness

Or 

- Building something from scratch
- Searching for the right job opportunity 
- Relocating to a new place that excites you 

Then, persistence is key.

But what if:

- You’re stuck in a job that drains you?
- You’re in a toxic relationship?
- You’re living somewhere uninspiring?

Then, letting go might be the real power move.

Because the real magic isn’t in never giving up.

It’s in knowing when to push forward and when to walk away.

Do you agree?👍

“I can’t anymore.”
This is said in so many places:

- At work, when pressure builds.
- In the gym, when energy runs out.
- In relationships, when nothing seems to change.

Or maybe…

You’re trying to relocate but hit wall after wall.
Your job search leads to more rejections than replies.
Bills keep coming, and you’re just trying to stay afloat.

In those moments, it’s easy to think: 
What’s the point?

But here’s what’s true: 
there’s always a way forward.

Not always fast.
Not always easy.
But still possible.

The key? 

Tapping into something deeper:

- Purpose
- Passion
- Meaning

That’s where grit and energy come from.

And as this video shows…
It’s hard to beat someone who never gives up.

Agree?👍

Whatever path we take, we rarely walk it alone.
That’s why we talk about:

- Shared values
- Shared vision
- Shared goals


Because when our direction aligns with others:

We find a connection.
We find momentum.
We find support.

Especially when it’s tough.

So whether you’re:

- Leaving a company
- Relocating to a new place
- Making bold career moves

Let’s remember: you’re not alone.

Agree?👍

The Chase 💨🏃 “Be careful what you wish for.”
We’re constantly chasing:

- The next bonus,
- The next promotion,
- The next big opportunity.

But at what cost?

Too often, we sacrifice:

- Our health,
- Our core values,
- Our relationships. 

In extreme cases, we work ourselves, sick!
Just to add some extra numbers to some spreadsheets.

Maybe it’s better to walk towards:

- fulfilment,
- finding meaning, 
- and making an impact…

Agree?👍

"But why do you need to wreck this company?"
"Because it's wreckable, alright."

Most people don't enter the workforce wanting to destroy anything.

They enter with:

- Purpose
- Energy
- Belief

But slowly, almost invisibly 
they get absorbed into systems 
that reward extraction over contribution.

You start learning the real rules:

Undermine quietly.
Outperform loudly.
Protect numbers at all costs.

You can always see a company's structure:

The hierarchy.
The spreadsheets.
The revenues and profits.

But you can't see the soul.

Because somewhere along the way,
making money replaced meaning.

In the film Wall Street, Bud Fox has an early awakening.

Not because the hours are long.
Not because the work is hard.

But because he realises something devastating:

For him to win,
someone else has to lose.
Including his own father.

That "You used me" moment
is exactly what many people feel when they leave companies.

Burnout isn't caused by workload.
It's caused by betrayal.

When values are promised 
but numbers decide.

When loyalty is preached 
but punished.

When you realise the game you played was wrong from the start, 
then walking away isn't a weakness.

It's clarity.

Agree?👍

taplio

The Battle

Victoria Tollossa

Thomas Tsangaras✌️

Followers

Posts

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Performance ScoreVictoria Tollossa's LinkedIn Performance

Performance ScoreThomas Tsangaras✌️'s LinkedIn Performance

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taplio

The Battle

Victoria Tollossa

Thomas Tsangaras✌️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

Performance ScoreThomas Tsangaras✌️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictoria Tollossa's LinkedIn Performance