Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

Victoria Huff, The Happy Executive

Helping YOU (CEOs, Founders, Executives) to Be Heard, Get Seen and Earn More - Introverted Executive Sales Coach - LinkedIn Top Voice - Fractional Sales & Happiness - Speaker - Brand Ambassador - Adoption Advocate

How do you find clients?That was a question I was asked frequently when I founded The Happy Executive 11 years ago.It was then that I realized how many super smart individuals don’t have sales experience and therefore don’t know how to get clients.I wanted to help them. They may even feel cringey thinking that they have to “sell” their business’s services. Hanging a shingle does not work. Neither does hope marketing. What does work is building a platform where your ideal prospects can see you and hear you. Be the Thought Leader. As their Thought Leader, you will effectively attract them instead of expecting them to show up automatically and hand you their credit card without asking.Chasing them does not typically work either. That could cause them to run the other way though. As the Chief Revenue and Happiness Officer at The Happy Executive, our team helps Founders and CEOs implement our proprietary and easy-to-follow sales and enrollment process with a tech stack and proven processes. We also teach social media strategies, create lead magnets and offers, and host virtual events for our clients, enabling them to focus on delivering their content and solutions to their communities.I am passionate about empowering and inspiring others to achieve their desired outcomes and live a happy and fulfilling life. That's why I co-authored The Road to Success, Volume 2 with Jack Canfield, a best selling book that debuted at #9 on Amazon. I am also a certified executive coach, a speaker, and a workshop leader on topics such as success, leadership, and well-being. I am currently enrolled in the Executive Scholars Program at Northwestern University - Kellogg School of Management, where I am learning from Dr. Deepak Chopra and Dr. Michelle Buck on The Soul of Leadership.

Chief Revenue and Happiness Officer

We help businesses, executives, coaches, consultants and service providers implement our proprietary and easy to follow sales/enrollment process. 

It’s effective and it’s non-salesy.

What people want are solutions to their problems. They may not know exactly what the problem is although we can help them identify and solve it.

We offer 3 levels of service:
1. Done by you with our instruction. 
2. Done with you. We’ll have your back;)
3. Done for you. Application-only. Limited offering. 

We help them achieve their successful and desired outcomes because life is way too short to settle for less. We identify where YOU are and where YOU  want to be. . .

“O” stands for outcome. 

What’s the “O” that you desire to create? 

We fill the gap with proven processes and sales frameworks that work. You will have access to our million dollar library. All the tools and processes you need to get you where you want to be. We guarantee it! 

We are also certified SAAS partners with Keap. Formerly Infusionsoft. This partnership has helped us scale and get our clients an average of a 300% return on their investment.

In today’s world, relationships and technology provide solutions for clients. 

Business Development. Sales Frameworks. CRM mastery. Building sales funnels that convert. Building teams. Instilling confidence in leaders. Identifying “blind spots” and doing the work to clear those.

One of the most consistent themes I see in high achievers:

They are far harder on themselves
than they would ever be on someone they lead.

Across 5,900+ coaching sessions, this shows up again and again.
Negative self-talk quietly drains confidence long before performance slips.

Here’s the reframe most people miss:

Your internal language shapes your external results.

Not through hype 
but through permission.

Permission to pause.
Permission to reset.
Permission to trust yourself again.

That’s not indulgent.
That’s strategic.

#motivation
#introverts
#sales
#happy
#leadership

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The Year My Voice Got Louder (Even Though I Spoke Less). . .

View newsletter: Be Heard. Get Seen. Earn More.

January 28, 2026 A few years ago, I made a big shift. I stopped trying to explain everything. Stopped apologizing. And I learned how to make my voice 

Open article: The Year My Voice Got Louder (Even Though I Spoke Less) by Victoria Huff, The Happy Executive • 2 min read

The Year My Voice Got Louder (Even Though I Spoke Less)

“Whatever it takes” works until it doesn’t.

At some point, survival tactics
must become sustainable strategy.

Growth isn’t about doing more.

It’s about doing what actually aligns.

One thing the happiest, healthiest professionals share
has nothing to do with titles or income.

It’s connection.

Not networking.
Not visibility hacks.

Real connection to people, to purpose, to self.

We can’t build that if we stay hidden.
And we can’t sustain success if we disconnect from who we are to earn it.

You don’t need to become louder to be known.

You need to become clearer.

And clarity starts with allowing yourself to be seen as you are.

#introverts
#sales
#leadership
#motivation
#CEO
#founder

Today’s conversation is for anyone who has ever felt:

• Overlooked
• Underestimated
• Or unsure how to communicate their value without pretending to be someone they’re not

You don’t need to be louder.
You need to be clearer.

Grateful to be part of this conversation today.

➡️ Click here to register:
https://lnkd.in/gqDDSafT

Rituals don’t look impressive from the outside.

But they change everything on the inside.

After 2020, I learned this firsthand.
When the world slowed down, I stopped rushing past the things that grounded me.

Small, consistent rituals became anchors.
Moments of stillness.
Intentional starts.
Space to reflect before reacting.

Success isn’t built only in motion.
It’s built in preparation.

If you don’t have a ritual yet, start small.
Consistency matters more than complexity.

#happy
#sales
#introverts
#rituals

A truth many high performers avoid:

If your work speaks for itself
but opportunities aren’t responding…

the issue isn’t effort.

It’s clarity.

That realization changes how you move.

At some point, waiting becomes a decision.

Not a neutral one but a costly one.

After working with leaders across 44+ countries, I’ve seen this pattern repeat:
People don’t stay stuck because they lack talent.
They stay stuck because they keep hoping clarity will arrive before they act.

It rarely does.

Momentum doesn’t come from certainty.
It comes from choosing forward motion even when the picture isn’t perfect yet.

If nothing changed in the next 90 days,
would that be acceptable to you?

That question usually tells the truth faster than any spreadsheet.

#happy
#sales
#introverts
#leadership

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The Battle

Victoria Tollossa

Victoria Huff, The Happy Executive

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taplio

The Battle

Victoria Tollossa

Victoria Huff, The Happy Executive

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

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