Codewave

I help businesses maximize intangible value and generate predictable revenue, without having to spend  heavily on design & tech.

Most people get design wrong. They are trying to improve aesthetics, but that is not the problem.

The real problem is lack of human-centricity, clarity and simplicity. 

We've created a new way to designing products and services.

We serve businesses who need help with launching a new product/service or improving existing offerings. We also diagnose process gaps in how businesses go about delivering their services and eliminate the unnecessary.

What makes us different?

1. Our signature process that helps nail need identification.
2. Our people who drive high clarity of thinking, making simplicity a permanent fashion.
3. Our software engineering practice, that runs your business on cloud/edge with high flexibility to change.

How it works? 

1. Foundation: Identify needs & design the solution
2. Construction: Develop the solution, in a way it's flexible to change  
3. Continuous Evolution: Launch the solution, get feedback & improve iteratively

Ready to talk?
Send an email to vidhya@codewave.com 

Need more info?
Visit https://www.codewave.com/

Cofounder & Director

Foundery

Design Thinking & AI For The Next Billion. I teach Design Thinking & UX to Management professionals.

Growth Partner

Canvera

I was a product leader, improving Canvera's B2B product for photographers (web) and applying design thinking to listen to the pulse of the market & informing B2C product design.

Product Leader

HolidayIQ

I was a product leader, managing evolution of HolidayIQ’s suite of products & services (web & mobile) and systems to support business operations.

Travelocity

I was helping articulate business strategy & elaborate product scope for Travelocity's hotel only platform allhotels.com, helping cross-functional teams (biz/product/tech/sales) deliver on an agile journey.

Lead Business Analyst

I was managing key, strategic business partners globally for Travelocity like Jetairways, Thomascook building their online travel business using Travelocity’s white-label platform; growing Travelocity’s B2B distribution business. 

I also helped market the offering to Travelocity’s Partner Network of 2000+ global partners; performing key Customer acquisition, Customer retention and Customer attrition functions.

Affiliate Manager

Merrill Lynch

I was developing software applications for data visualization & risk analysis, making predictions for future investment decisions.

Associate Consultant

Capgemini

I was developing software applications for HSBC to digitize loan application & approval processes; that completely eliminated the need for archiving paper documents.

𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

Yesterday was my father-in-law’s 75th bday.

He once led the culture division for the Govt of Karnataka, creating opportunities for artists from diverse backgrounds — sometimes even fighting cases so talent didn’t lose to bias or bribe.

He never claimed credit. He never chased money, fame or power.

Yday, 15 years after his retirement, artists from across the state traveled hundreds of miles to surprise their “Guru,” thanking him for shaping their journeys. (Who cares after you leave?)

And what is an award, if it’s not some heartfelt #gratitude and #love?

He probably never imagined the impact his work had on so many. Watching him receive that outpouring of gratitude with joy and tears was quite a moment.

In a world where fancy rewards trend more than classy elegance, I’m blessed to have an inspiring family that lives values money can’t buy, quietly and firmly.

#Leadership, to me, is a high-principled job.  Showing up for others without chasing credit, titles or rewards, consistently and quietly. And sometimes, you only realise the real impact of your work long after you stop.

Maybe that’s why it’s called “Seva” (Service).

#Leadership #LifetimeAchievement #Recognition With Abhijith HK

Founder @ Codewave | Design - Thought Leader | Scaling Self Management | CII-PwC Top 100 Women Innovators | PMI Future50

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A few years ago, a company expressed interest in acquiring us.. right when our cashflows were getting 𝘵𝘪𝘨𝘩𝘵.

In moments of need, saying yes to money coming from anywhere can feel like “such a relief” and “common sense.”

They prolly expected us to consider it seriously.

Instead, we got curious and asked casually:
“𝘞𝘩𝘢𝘵 𝘪𝘴 𝘮𝘰𝘯𝘦𝘺?”

They prolly didn’t see it coming. They spoke about revenue, profit, customers, growth… but none of it really answered the question.

With great regard for their work, we sincerely thanked them and declined.

Some people internally wondered:
“𝘞𝘰𝘶𝘭𝘥𝘯’𝘵 𝘸𝘦 𝘣𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘧𝘧 𝘪𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘮𝘰𝘯𝘦𝘺 𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘶𝘴, 𝘵𝘩𝘢𝘯 𝘣𝘦𝘪𝘯𝘨 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺 𝘮𝘰𝘯𝘵𝘩?”

But we could see what the acquisition offer meant.
𝘛𝘩𝘦 𝘤𝘳𝘦𝘢𝘮 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘮 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘢𝘬𝘦𝘯, 𝘣𝘦𝘵 𝘰𝘯 𝘧𝘰𝘳 “𝘦𝘹𝘱𝘰𝘯𝘦𝘯𝘵𝘪𝘢𝘭 𝘨𝘳𝘰𝘸𝘵𝘩” 𝘢𝘯𝘥 𝘳𝘦𝘴𝘵 𝘭𝘦𝘵 𝘨𝘰. 𝘞𝘩𝘪𝘭𝘦 𝘯𝘰𝘵 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘴𝘢𝘺𝘪𝘯𝘨 “𝘺𝘦𝘴” 𝘵𝘰 𝘮𝘰𝘳𝘦 𝘮𝘰𝘯𝘦𝘺 𝘸𝘰𝘶𝘭𝘥 𝘴𝘵𝘰𝘱 𝘮𝘢𝘵𝘵𝘦𝘳𝘪𝘯𝘨.

To me, money is a consequence of a business done right. 𝘈𝘯 𝘢𝘤𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦. 𝘈 𝘯𝘦𝘤𝘦𝘴𝘴𝘪𝘵𝘺 𝘵𝘰 𝘴𝘶𝘳𝘷𝘪𝘷𝘦, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘦𝘹𝘪𝘴𝘵. 𝘞𝘩𝘦𝘳𝘦 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘷𝘢𝘭𝘶𝘦, 𝘵𝘩𝘦𝘳𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘱𝘳𝘰𝘧𝘪𝘵 𝘢𝘯𝘥 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘳𝘦𝘴𝘵 𝘰𝘧 𝘪𝘵.

During COVID, when our revenues doubled but challenged our very purpose (#HumanTransformation) & values, we said “𝘯𝘰” to scaling. We chose to pause, learn our lessons first and fix things at the roots.

Not doing what's easy, but what's 𝘳𝘪𝘨𝘩𝘵. 
#ScalingConsciously

How strong is a tree that grows fast with weak roots, when a storm hits?

And people who understood that.. believed it.. and led the change with us. 

In hindsight, the credit to our growth goes to what felt like “𝘶𝘯𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘱𝘢𝘪𝘯”.. the discipline to stay 𝘶𝘯𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦, stay 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘰𝘦𝘴, stay cashflow positive.

#Entrepreneurship #Leadership #Growth #ScalingUp #Consciousness Codewave.com With Abhijith HK

Codewave Technologies

I help businesses deliver maximum value with modern technology and generate predictable revenue, without having to spend heavily on design & tech.

Most people get technology wrong. They are trying to improve software, but that is not the problem.

The real problem is lack of holistic thinking, clarity and simplicity. 

Technology is both a formula and a medium, shaping how your business delivers value.  

We've created a new way to construct your digital business.

We serve businesses who need help with launching a new product/service or improving existing offerings. We also diagnose process gaps in how businesses go about delivering their services and eliminate the unnecessary.

What makes us different?

1. Our signature process that helps nail need identification.
2. Our people who drive high clarity of thinking, making simplicity a permanent fashion.
3. Our software engineering practice, that runs your business on cloud/edge with high flexibility to change.

How it works? 

1. Foundation: Identify needs & architect the solution
2. Construction: Develop the solution, in a way it's flexible to change [Modularity & Agility]
3. Continuous Evolution: Launch the solution, get feedback & improve iteratively

Ready to talk?
Send an email to abhijith@codewave.com 

Need more info?
Visit https://www.codewave.com/

CEO, Head - Business & Digital Transformation Consultant

Codewave Australia

Co-Founder & Director of Technology

Built key mobile products, CRM & Analytics.

Senior Software Engineer

BORQS

Android Developer

11 years ago, I was a PS3 addict, a coder, a guitarist - 'comfortably numb' with no regrets. This was the ‘calm’ before the storm—a moment that changed my life forever.

I woke up from the ‘Groundhog's Day’ of my daily job, refusing to be treated like a ‘cog in a machine’, dreaming to break free and do creative work.

2013 was a time when ‘mobility’ was on the rise, the digital space saw a revolution—mobile apps and responsive websites. Designers and Techies united like never before, appreciating the need for collaboration - to create delightful digital experiences. 

Bangalore was emerging to be a ‘Startup’ hub, where it became more fashionable to have a failed startup than climbing the corporate ladder.

My partner Vidhya & I co-founded Codewave - we envisioned an Org that runs like a ‘social network’, thriving with autonomy, authenticity, and creativity. We dumped traditional ‘JDs’ and made every job a ‘Product thinking’ job. 

We wanted everyone to ‘Start with Why’ and do intentional, purpose-led work.

Codewave’s unique culture of self-management, transparency & empathy sparked curiosity in the Startup world.

We were known to be an ‘innovation force’ of design-thinkers that intervened and transformed businesses. We’ve seen a record level employee and customer retention, organically growing through referrals - that we spent “Zero” money on ads, for a good few years in business.

Codewave is now a company of companies, with people building new products & services, apart from the design thinking & digital transformation services we offer for our customers.

What we want to prove to the world?

-- That everyone is a creator, every job is a creative job.
-- Ideas can come from anywhere - listening is the real hot skill.
-- You don’t need hierarchies & managers to bring out the best in people.
-- Degrees don’t matter, with the right tools & team - everyone can be a design-thinker.
-- A culture of freedom & accountability can scale from 20 people to 200, and even more - with the right values.

We’ve transformed 400+ businesses including Govts, to create a positive social impact with digital technologies. 

I welcome you to visit us, learn about our culture, and the way of life at Codewave (codewave.com).

If you like who we are and what we're doing, I’m sure - you’ll enjoy interacting with us. Let’s start a chat!

If you’d like to experience Codewave - you can sign up for a ‘Design thinking workshop’ or a ‘Gen AI Workshop’ and experience rapid prototyping with us. 

Reach out to me on: hello@codewave.com

Abhijith HK

𝗔 𝗕𝗲𝗹𝗴𝗶𝗮𝗻 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝘃𝗶𝘀𝗶𝘁𝗲𝗱 𝗼𝘂𝗿 𝗼𝗳𝗳𝗶𝗰𝗲.. 𝗮𝗻𝗱 𝗲𝗻𝗱𝗲𝗱 𝘂𝗽 𝗻𝗼𝘁𝗶𝗰𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗲 𝗻𝗲𝘃𝗲𝗿 𝗽𝗶𝘁𝗰𝗵.

Few weeks ago, an entrepreneur with his partner, visited Codewave, evaluating teams in India for the next phase of his product.

The meeting went well. He told us openly that he’d be visiting a few other shops before deciding.

Yesterday, an email popped in: we’re shortlisted.

What struck me wasn’t the shortlisting, 𝙗𝙪𝙩 𝙬𝙝𝙮.

We hadn’t followed up. We hadn’t nudged.
He came back on his own and shared what stood out to him:
how we spoke to each other, how ideas moved freely in the room, how ease and respect shaped the team dynamic.
He said he could sense authenticity.

It reminded me of a value we’ve lived for 12 years, almost subconsciously:
𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘆𝗼𝘂 𝗰𝗼𝗺𝗲 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵.

Not as a poster.
But as a practice. In meetings, in brainstorms, in conflicts, in messy moments where ego could easily take over.

Because great ideas can come from anywhere.
And underestimating people is the 𝙛𝙖𝙨𝙩𝙚𝙨𝙩 way to lose them.

And here’s the truth about values:
𝗩𝗮𝗹𝘂𝗲𝘀 → 𝗱𝗿𝗶𝘃𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 → 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘀𝗵𝗮𝗽𝗲𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.
You can’t fake it. You can’t stage it. People can see 𝙬𝙝𝙖𝙩’𝙨 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙝𝙚𝙖𝙧𝙩 before they hear your pitch.

Someone asked me recently:
“If you had to pick only one while growing fast: strategy or culture?”

My answer:
𝗪𝗵𝘆 𝗽𝗶𝗰𝗸? 𝗪𝗵𝘆 𝗻𝗼𝘁 𝗯𝗲 𝗻𝗶𝗰𝗲 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝘄𝗶𝗻?

Culture isn’t a nice-to-have anymore. It’s your invisible moat. It’s what makes your org resilient.
It’s the vibe people pick up before you say a word.

Small win. Big reminder.

What’s one cultural value in your team that quietly does the heavy lifting?

Unreasonable Optimist | 3x Founder | AI-first future Builder | Hierarchy Anarchist | Speaker & Tech Board Advisor

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The Battle

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