𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

RSM US LLP

Webcast Producer

Ridecell

• Reported 47% increase in B2B leads Q-o-Q from the webinar program
• Coached, managed and budgeted for writers and agencies to build high quality short- and long-form content like, blog posts, whitepapers, webinars and emails 
• Harnessed the knowledge of product experts to inform and educate prospects and customers
• Established impactful SEO best practices to leverage hi-volume keywords to increase discoverability 
• Managed relationships with leading trade publications in the US, Europe and the UK to evangelize Ridecell’s enterprise software
• Partnered with product marketing teams and internal and external subject matter experts to identify new personas and support GTM activities
• Reported on content marketing efforts to recommend new strategies to optimize content

Marketing Manager - Growth Content

Verizon Connect

• Reported a 101% increase in organic traffic Y-o-Y and exceeded lead targets from downloadable assets
• Led and executed multi-channel content strategy to generate demand for Verizon Connect’s fleet management solution in the US, Canada and Mexico 
• Guided internal and external agencies to create full-funnel, legally approved customer-centric content including – ebooks, articles, webinars, emails, infographics and customer success stories
• Responsible for overall content budget, allocation, and vendor management
• Owned the calendar, voice and best practices for the editorial operations including content syndication
• Partnered with SMEs, Product Management, PR, Sales, Field Marketing, Go-to-market and Business Intelligence teams to conceptualize thought leadership content 
• Built a solid understanding of product features and selling proposition to create compelling narrative addressing various customer personas 
• Introduced the Voice of Customer (VoC) in all content based on customer insights gathered from surveys, interviews and customer observations 
• Successfully project managed large scale content operations across geographies and regions while maintaining consistent messaging throughout global teams
• Close watch on engagement and conversion metrics via Google Analytics, Salesforce, ON24 and Highspot to fine tune the content strategy

Content Strategist - Demand Generation, North America

CarVi

• Strategized and executed B2B and B2B2C outreach efforts within the assigned budget
• Restructured the blog and content map to establish the brand and spur demand generation 
• Leveraged all user touchpoints including social media, email marketing, and trade shows to maximize lead generation

Marketing Manager

University of California, Berkeley

One-year program in Business Administration and Project Management in an accelerated master's format. Course curriculum included:
Business Administration - Marketing, Financial Accounting, Corporate Finance, Organizational Skills, Applied Economics, Quantitative Methods, and Modelling
Project Management - Agile, Risk Management, Execution and Control, Leadership, Cost and Procurement, and Communication

Post-Graduate Student

Multiple startups

• Defined the brand and helped develop the content strategy for audience acquisition
• Leveraged marketing channels such as blogs, emails, and social media
• Managed a pool of writers to conceptualize and create stories to ensure continued user interest

Independent Consultant: Content & Marketing

eBay for Business

• Increased audience participation by 15% with community building, contests and customer stories
• Owner of the content calendar and creative assets to engage eBay sellers and increase return visits 
• Initiated a series of customer stories to amplify sellers’ success that led to 8% uptick in page views
• Managed 360-degree campaigns to increase seller engagement on the site by creating intriguing content for the blog, social media and weekly eblasts

Blog & Social Editor

Times Internet

• Managed over 15 clients in 18 months; achieved 20% retention
• Masterfully utilized marketing channels and owned and paid media to promote thought leadership content to achieve clients’ business objectives 
• Guided internal and external agencies to create video, text and live-event content to build awareness 
• Coordinated with multifunctional teams – editorial, design, web ops, sales, SEO, and marketing to effectively execute campaigns
• Collaborated with web ops team to design, build, test and launch new content templates
• Advised on risk management and audits to control expenses along with aggressive project management to streamline processes to improve efficiencies
• Managed a team of 5 full-time employees

Head of Content Marketing : Branded content, Economictimes.com

NDTV

• Consulted clients as the subject matter expert to build digital solutions to publish and monetize audio, video and textual content
• Guided clients in setting up their digital editorial operations, calendar and team KRAs
• Collaborated with and educated the web ops team to build content hubs for TV shows 
• Conceptualized and project managed brand storytelling content hubs for clients

Content Strategist & Senior Product Manager

www.holidayiq.com

• Managed seamless integration of original content, user-generated content, SEO and social media 
• Set up themes and processes to nurture and audit an online travel community to generate leads 
• Managed a team of 15 employees to efficiently run content operations
• Built a sustainable outreach program through public relations and inbound marketing

Managing Editor

As a content marketer, I am passionate about storytelling that leads to tangible business impact. I come with an extensive experience in content marketing with a strong editorial background topped with effective project management skills. I have led high value, multi-geography content marketing campaigns informed by SEO, thought leadership and demand generation. My innovative approach to content production and consumption led me to get a patent for Yahoo Community Commentary. 

Skills:

•	Content Marketing
•	Content Strategy
•	Editorial Management
•	SEO
•	Thought Leadership
•	Demand Generation
•	Customer Success Stories
•	Digital Marketing
•	Product Marketing
•	Webinar management
•	Web Analytics
•	Email Marketing
•	Newsletters
•	Vendor Management
•	Budget & ROI
•	Writing & Editing
•	Newsroom Operations
•	Team Management & Mentoring
•	Stakeholder Management

Technologies:
•	Google Analytics
•	ON24
•	BlueJeans
•	Highspot
•	Salesforce
•	Clearscope
•	CMS
•	Wordpress
•	Keyword search tool

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