Vikram Anand

★ Transformed 25,000+ mid and senior professionals from invisible job seekers to irresistible candidates through my proven career acceleration system, with many achieving 30-145% salary increases even after layoffs or career gaps.

★ My clients don't just find jobs - they get recruited by industry leaders including Deutsche Bank, L'Oreal, Tata Group, 3M, HP, Citibank, and Accenture across India, Canada, and the Middle East, often bypassing traditional application processes entirely.

★ Trusted by India's premier institutions: Hand-picked to coach 2,000+ professionals at Indian School of Business (Hyderabad) and Upgrad, where my systematic approach to networking and career positioning consistently delivers results that traditional career advice cannot.

★ Globally recognized expertise: Ranked among the top 15 career coaches in Vancouver, Canada by Influence Digest (June 2023), validating my methods work across cultures and markets for ambitious professionals worldwide.

Career Coach

★ Created India's most comprehensive career acceleration platform, where corporate professionals master proven job search strategies that traditional career advice completely misses - focusing on relationship-building over resume-sending.

★ Conducted exclusive insider interviews with 20 HR Directors from India's top companies, uncovering the hidden hiring patterns and decision-making processes that 95% of job seekers never understand - intelligence that gives my clients unfair advantages.

★ Strategic partnerships with industry giants: Officially partnered with the Government of India's National Career Service, Naukri and Monster to deliver career coaching at scale, validating my methodologies at the highest institutional levels.

Buzzmattic™ Ventures

★ Made the entrepreneurial leap that most professionals only dream about: On April 2nd, 2014, I transitioned from corporate executive to building my own consulting practice - proving that career transformation is possible when you understand how business relationships really work.

★ Developed winning brand strategies for mid-sized companies and tech startups through deep consultative partnerships, applying the same relationship-building and strategic positioning principles I now teach professionals to use in their own career advancement.

★ Trusted advisor to industry leaders: Delivered sales coaching, digital marketing, and brand management solutions for marquee clients including PVR Cinemas, Voltas, Mother Dairy, Plantronics, Cargill, and Corner Office Advisors - experience that taught me how decision makers think and what makes them say "yes."

Marketing Consultant

Cargill Foods India

★ Transformed how India sees Cargill: While most knew Cargill as a B2B commodity giant, I positioned it as a consumer powerhouse through strategic brand building for Leonardo, NatureFresh, and Gemini - proving that perception is everything in both business and careers.

★ Launched NatureFresh Shakti Palmolein in Orissa by identifying an untapped market opportunity and crafting a compelling vitamin-enriched positioning that resonated with health-conscious consumers - the same strategic thinking I bring to positioning professionals for career success.

★ Orchestrated high-impact celebrity partnerships with Chef Sanjeev Kapoor, creating memorable campaigns that didn't just advertise products but built lasting brand equity - demonstrating the relationship-building expertise that now helps my clients connect with industry decision makers.

★ Pioneered market expansion with NatureFresh Chakki Atta, successfully entering and growing the branded atta category through strategic positioning and market intelligence - experience that taught me how to identify hidden opportunities, just like I help professionals discover the hidden job market.

Head Of Marketing

Akzo Nobel Decorative Coatings

★ First C-suite role that transformed my leadership DNA: As Chief Marketing Officer reporting directly to the CEO, I learned the decision-making patterns and relationship dynamics at the highest corporate levels - insights I now share with professionals targeting senior roles.

★ Led one of India's largest corporate rebranding initiatives during ICI Paints' transition to AkzoNobel, successfully introducing the global brand while preserving Dulux's market equity - proving that strategic positioning can transform how entire organizations are perceived, just like I help individuals rebrand their careers.

★ Built and managed a high-performing team of marketing professionals, developing the people leadership and stakeholder management skills that taught me how to influence without authority - the same relationship-building expertise I now teach clients to use with hiring managers and industry leaders.

General Manager - Marketing

Max New York Life Insurance Co. Ltd.

★ Revolutionized how India perceives life insurance by transforming a traditionally taboo financial topic into an engaging, trust-building conversation - the same reframing expertise I use to help professionals transform from overlooked candidates into sought-after talent.

★ Launched Max New York Life's India entry strategy and orchestrated the game-changing partnership with cricket legend Rahul Dravid, positioning the brand as "the wall of trust" - a campaign that propelled us to become India's 4th most admired private life insurance company by 2007 through strategic celebrity endorsement and authentic brand positioning.

★ Engineered high-converting direct marketing systems that enabled insurance advisors to generate qualified leads faster and more efficiently - experience that taught me how to create systematic approaches to relationship building, which I now apply to help professionals systematically build networks that generate career opportunities.

Vice President  - Marketing

Nokia India Limited

★ Part of Nokia's legendary founding team in India - an experience that remains vivid 20 years later because we achieved what seemed impossible: transforming an unknown Finnish brand into India's #1 status symbol and market leader in mobile handsets within just a few years.

★ Built a category-defining brand from ground zero by establishing consumer trust, creating aspirational positioning, and executing flawless market entry strategies that made Nokia synonymous with mobile excellence - proving that with the right positioning and relationship building, even unknown entities can dominate established markets.

★ Pioneered Nokia's retail revolution by establishing the first 20 Nokia Priority Dealers and creating the scalable rollout framework that expanded nationwide - experience that taught me how to build systematic, replicable processes for market penetration, skills I now apply to help professionals systematically penetrate their target job markets.

Field Marketing Manager

Unilever India

★ Pioneered early adoption of business analytics when data-driven decision making was still uncharted territory - a strategic career pivot that taught me to identify patterns and insights before they become obvious to everyone else, a skill that now helps my clients spot hidden career opportunities others miss completely.

Business Research Manager

Johnson & Johnson

★ Appointed as the first brand manager for Savlon after J&J's acquisition from ICI - a role that would later come full circle when I returned as Chief Marketing Officer to ICI decades later, proving that strategic career moves create unexpected opportunities years down the line.

★ Orchestrated David vs. Goliath brand warfare by developing breakthrough product, marketing, and advertising strategies to re-launch Savlon against the entrenched market leader Dettol - experience that taught me how underdogs can win through superior positioning and strategic thinking.

★ Delivered extraordinary turnaround results: 14% market share against Dettol within just two years, setting the foundation for aggressive category expansion into soaps, first-aid kits, and antiseptic wipes - proving that the right strategy can transform any underdog into a serious competitor.

Brand Manager

Lowe Lintas

★ Launched my career among advertising legends at Lintas, learning from some of India's finest creative minds and witnessing firsthand how world-class communication transforms brands - foundational training in persuasion and messaging that now helps professionals craft compelling career narratives.

★ Pioneered category-defining automotive launches with TATA Motors, helping introduce the groundbreaking Tata Estate and Tata Sierra SUVs to Indian consumers years before these vehicle categories became mainstream - experience that taught me how to position innovative solutions in markets not yet ready for them, skills I now use to help professionals position themselves ahead of industry trends.

Client Servicing Executive

If you're sending 100+ job applications and getting zero interview calls, the problem isn't your qualifications - it's your strategy. 🔥

Most professionals in India are stuck in the "application trap" - endlessly applying online while the best opportunities are filled through relationships you haven't built yet. I've watched 25,000+ working professionals transform from invisible job seekers to irresistible candidates using a proven system that has nothing to do with sending more applications.

Here's what I know about your frustration:

You're qualified. You're experienced. You deserve better opportunities. But you're competing with 3,000+ applicants for every job posting while 90% of the best roles never get posted online. You're playing a rigged game where HR systems filter you out before any human sees your potential. 

Meanwhile, your family is watching, your confidence is dropping, and you're starting to wonder if something's fundamentally wrong with you.

There isn't. You just need the right system.

I help ambitious professionals like you get found by decision makers instead of chasing job postings. 

Through my proven N.E.E.T. methodology (Network, Engage, Excite, Transact), I've helped professionals across every industry - from software engineers in Bangalore to finance directors in Mumbai - land roles with 30-80% salary increases. Not by applying to more jobs, but by becoming the person companies actively recruit.

My clients don't compete with thousands of applicants because they're having conversations with hiring managers before positions are even posted. They don't negotiate from desperation because they have multiple offers to choose from. They don't explain employment gaps because they're positioned as solutions to business problems, not problems to be solved.

Whether you're currently employed but stuck, recently laid off, or returning from a career break - the system works because it's based on how hiring actually happens in India, not how we're told it happens.

After 33 years in corporate India with companies like Unilever, Nokia, and Cargill, and 11 years coaching professionals through career transformations, I've seen what separates those who get hired quickly from those who struggle for months. 

It's not about being the most qualified. It's about being known, liked, and trusted by the people who make hiring decisions.

Ready to stop being invisible and start being irresistible?

Let's connect: hello@vikramanand.com 🤝

Sebamed India

Key Account Manager

CavinKare

Accountable for ambient beverage business for MT B2C 

Achievements- 
1.In the first 10 months received Best KAM -1st Runner up award for financial year 22-23.  
2. Winner of foreign trip contest of 22- 23 , basis growth delivered against last year.

The Hershey Company

Sales:
Accountable for achieving monthly sales targets by brand and region for Modern Trade (MT) accounts.
Account Management:
Coordinated with cross-functional stakeholders, including the category team at the Head Office (HO) and in regions, to ensure smooth execution of planned activities.
Collaborated with the category team in advance to strategize and plan for important events.

Product Availability:
Ensured seamless introduction of new products and SKU extensions, and availability of linked SKUs in stores.
Managed new store additions for existing SKUs and implemented system corrections to maintain optimal stock availability aligned with sales rate.
Ensured adherence to Hershey's India master hygiene standards for accurate system-generated purchase orders (POs) in accounts.

BTL Planning (Below the Line Marketing):
Managed promotion activities, visibility initiatives, and off-invoice expenses within the planned budget.
Determined SKU vs. range offers, seasonal offers, big day offers, and big bets to drive sales.
Prepared a proposed yearly visibility calendar aligned with account teams' events/festivals and Hershey's India ATL (Above the Line) calendar, while ensuring the best return on investment (ROI) for the brand.
Ensured off-invoice expenses were in line with agreed margins and facilitated company benefits as per terms of trade (TOT).

Sales Team Coordination:
Regularly coordinated with the sales team to address any availability or visibility issues, support target achievement, and overcome challenges at the store or regional level.
Planned regional sales drives by considering the input from the sales team and exploring options to maximize sales within the allocated budget.

Commercial Hygiene:
Monitored claims versus budget and resolved any discrepancies promptly.
Ensured minimal direct supply and distributor overdue to avoid supply block situations and maintain smooth operations.

Manager Modern trade

Assisted National Key Account Manager in managing national accounts, including Reliance Retail, More Retail, Trent, Reliance Cash and Carry, and Booker.
Coordinated with sales and category teams to execute planned activities.
Ensured optimal assortment availability in stores.
Achieved sales targets in assigned accounts.

Key Account Executive

HyperCITY Retail (India) Ltd.

Managed monthly sales of approximately 3 crore for Instant Food Category across 19 Hypercity stores.
Conducted margin and terms of trade (TOT) discussions with vendors.
Successfully achieved sales and margin targets for the organization.
Collaborated with brands to discuss and determine monthly promotions on a pan-India level.
Oversaw the listing of new vendors and SKUs for the category.
Strategically allocated secondary visibility assets for key promotions to maximize sales.
Made decisions on paper advertisement offers for the category.
Conducted monthly reviews of the current range to identify and implement necessary additions or deletions of SKUs.
Coordinated and conducted monthly reviews with the plano team to ensure correct allocation of shelf space for SKUs.
Held periodic sales reviews with top brands, taking corrective actions as required.
Coordinated with the regional buying team to ensure the successful execution of strategic promotions, such as back-to-school, breakfast festival, plus promotions, and festival offers.
Conducted benchmarking with competitors to improve assortment and display.

National Buyer- Instant food

As a professional, I was accountable for ensuring stock availability of Instant Food category products across Hypercity stores in Mumbai, as well as managing private label Instant Food SKUs in stores across India. I effectively coordinated with brands to achieve the best possible fill rate and optimized the ordering system parameters to ensure accurate purchase order generation based on sales and stock-on-hand (SOH) levels.

Trader - Instant food

Ensured the department's excellence in hygiene, merchandising, and ticketing to maintain world-class standards.
Consistently achieved monthly sales target of 1.2 Cr for the department.
Maintained 100% compliance with processes such as Price Checker, PICS (Product Information and Control System), and expiry management.
Created and maintained high service standards within the department, fostering a loyal customer base.
Collaborated with the Buyer to optimize sales by ensuring the availability of the right product mix in the department.
Executed all monthly promotions, bins, and plinths plans.
Monitored inventory to minimize shrinkage and damages.
Managed a team of 5 individuals, providing training and development opportunities to achieve department objectives.

Service Manager

Diffusion Engineers Ltd

Accountable for achieving sales targets of the company's anti-wear products across six cement plants under the Raipur branch office.
Engaged in discussions with department heads to understand product applications and generate purchase orders.
Played a pivotal role in the development of new applications for the company's products.
Executed job assignments alongside company technicians based on negotiations with customers.
Coordinated with dealers to ensure timely delivery of company products to customers.

Territory sales Engineer

Results-driven professional with over 13 years of experience in sales and modern trade management. 

Proven track record in hyper store operations, category management (pan India), and national modern trade management. Skilled in assortment planning, sales and margin achievement, brand coordination, and strategic business planning. 

Strong leadership abilities, consistently delivering exceptional results and driving business growth.

You can connect with me vaibhavhiwale2410@gmail.com

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The Battle

Vikram Anand

Vaibhav Hiwale

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