Marcom18

Marcom18 is a global integrated marketing & communications agency specialised in helping grow businesses through web development, ecommerce, strategic digital marketing viz. SEO, SMM/PPC, SMO, eMail Marketing as well as data science and advanced data analytics. In 2020, Marcom18 has been awarded with the Top-10 Integrated Marketing Communications Companies Award, by Silicon Media Group. 

We are a full-service firm providing high-quality services. From a humble beginning in 2016, we are assisting leading brands all over the world. You can bank on us to outsource any marketing related assignments and expect world-class quality results. 

Do visit our website www.marcom18.com to know what makes us so well-placed to serve you!

Check-out our Podcasts 'Mind, Money & Body' & 'Digital Marketing This Week': 
Google Podcasts: https://bit.ly/3dzqW3X
Spotify: https://spoti.fi/2WitRbz 
Facebook: https://www.facebook.com/Marcom18.India/

Founder - Digital Marketing

Independent

High-quality, interactive training for individuals and corporates, right from entrepreneurs to Fortune 500 companies in India and the Middle East. I've trained 2,000+ entrepreneurs, marketing directors, managers and executives in Digital Marketing onsite and online, in different parts of the world. 

I've also been associated with leading Universities and Institutions, delivering master-classes, seminars, online and offline training sessions. Some of the Institutes have also hired me to develop, conduct and manage their online, pre-recorded training sessions. 

Do not hesitate to contact me if you like to know more about my training programs that can take your staff's productivity, creative thinking and technical skills at an all new level - resulting in tangible, top-line growth.

Digital Marketing Trainer/Coach

Manipal Institute of Technology

In this role, I trained hundreds of professionals and students from all over the world, through online platforms of Manipal University.

Digital Marketing Trainer-Freelance

EduPristine

Digital Marketing Trainer/Faculty - Part Time

The Smart Cube

Corporate Communications Lead

Feedback INFRA

At Feedback Infra, Vikram was responsible for driving corporate marketing and communication function including branding, digital media, content management, CRM and public relations.

Head of Corporate Communication

Magicbricks

As part of the Times of India Group and being India's topmost real estate portal, MagicBricks.com brings strong research and content capabilities to publications such as PropIndex, Times Property and www.timesofindia.com. Vikram played a key role in enhancing editorial quality and presentation of Times Property Chennai edition and Real Estate section of www.timesofindia.com

Senior Manager

Grant Thornton

Vikram established a number of core marketing communications processes and projects at Grant Thornton India. This includes thought leadership publications, knowledge management, proposals, marketing collaterals and presentations. Many of the initiatives from these domains were recognised as global best practices and leveraged by the company on an on-going basis.

AVP - Marketing communications

Bennett, Coleman and Co. Ltd.

Written stories and news on Real Estate and Infrastructure sectors. Managed content for a bi-monthly magazine on Real Estate.

Associate/ Assistant Manager

Doordarshan News

Done scriptwriting and anchoring for a popular current affairs programme - Ghatna Chakra.

Independent Scriptwriter and Anchor

Founder | US Multifamily Real Estate Marketing Pro | Author | Coach

As the founder of Marcom18.com, I don't just lead marketing; I specialize in helping visionary multifamily real estate syndication companies, education and coaching businesses, and e-commerce brands build truly magnetic personal brands and robust digital foundations for scalable growth. I serve as a fractional CMO and consultant, dedicated to ensuring your unique voice and expertise cut through the digital noise.

My specialization lies in crafting powerful online presences, encompassing:

➡️Website development (GoHighLevel, WordPress, Shopify, Elementor, etc.)
➡️Seamless CRM integration (ActiveCampaign, GoHighLevel, etc.)
➡️Strategic social media and email marketing
➡️High-quality lead generation and nurturing through LinkedIn, YouTube, Facebook, and Instagram

With over 18 years of experience in real estate branding and marketing, including 7+ years focused intensely on digital marketing for multifamily real estate syndication, I've had the privilege of directly helping numerous Multifamily Syndication and Education Entrepreneurs elevate their personal brands to new heights. Our campaigns at Marcom18.com have been pivotal in raising over $90 million in capital for diverse multifamily deals across the U.S., and have generated 25,000+ high-quality investor leads for our clients.

Marcom18.com has been proudly recognized as a "Top-10 Integrated Marketing Communications Company from India" by US-based Silicon Media Group. My extensive background also includes managing social media for Fortune 500 companies in the US and orchestrating online ad campaigns with monthly budgets exceeding $200K.

My thought leadership on branding and digital strategy has been published by prestigious institutions like Harvard University and Stanford University, as well as major media outlets such as CNBC, The Financial Express, and The Economic Times. As the author of "Turning LinkedIn into a Lead Generation Machine," I've also shared my insights through extensive training workshops for professionals and corporations worldwide.

Beyond our commitment to client success, I am dedicated to establishing a center offering free critical healthcare services to underserved infants and children.

Ready to solidify your personal brand and unlock unprecedented growth? Discover how we can transform your digital presence: www.marcom18.com

Vikram Jethwani

Sodyo

Sodyo is a next-generation scanning technology that transforms any screen, surface, or space into a dynamic interaction point. With long-range, customizable visual markers, Sodyo unlocks new data-driven experiences for industries like broadcasting, smart cities, logistics, and brand engagement.

Chief Marketing Officer

Qapture

Qapture empowers linear networks to thrive in the digital age by providing them with the high-quality data they need. We combine cutting-edge scanning technology with engaging content experiences to capture valuable viewer insights. Our business intelligence tools then enable networks to analyze and activate this data, driving revenue growth and maximizing ROI.

Motorola Solutions

Portfolio manager for all Data Applications on ASTRO 25 Systems, including the development of an Applications strategy, defining marketing requirements via the Voice of the Customer (VOC) process, planning and prioritizing features and budget for portfolio and product roadmaps, performing financial analysis of the roadmaps, sourcing the applications internally and externally, securing the funding, and managing the P&L.  Grew the business to over $3M in direct sales in a year.

Responsible for the business development and worldwide marketing of Motorola’s Data Applications over ASTRO 25 Systems including GPS Location systems, presence solutions, and over the air programming.  This includes managing the product leadership team by interfacing with System Architects and Engineers to define requirements, managing the User Interface / User Experience, working with serviceability teams on serviceability requirements, working with the factory and third party suppliers for inventory assuredness, participating in writing global documentation for technical product manuals, and developing launch plans for marketplace introduction.

Developed all marketing communications material, including internal and supplier-focused websites, customer sales presentations, customer and internal team training, product and solution-level brochures, and Frequently Asked Questions (FAQs).

Successfully launched and drove the initiative to establish Motorola’s technology as an APCO P25 Standard for over the air digital radio communications for location solutions for Federal, State/Province, and local public safety agencies in North America.

Managed Third Party suppliers, including licensing Motorola’s proprietary technology to Applications Suppliers with a Qualification Process and Certification Program.  Managed business relationship with multiple equipment providers, including negotiating legal agreements, business growth plans, inventory supplies, and last time buys.

Senior Portfolio and Product Marketing Manager, Data Applications

Created, hired, and managed a team of Quality Managers responsible for factory quality issues, customer technical issue resolution, and third party supplier quality.

Created an initiative to improve Third Party Supplier quality by launching joint quality programs with over 50 suppliers, including supplier quality assessments, Supplier Scorecard metrics, and rewards for quality.

Led the roll out of the Six Sigma Green Belt quality certification program to the division, including defining program requirements, corporate-wide training, and mentoring participants on their quality initiatives.

Senior Quality Manager, Network Infrastructure Operations

Implemented a Quality System in accordance with ISO9001 standards, including drafting a Quality Manual, implementing processes, training a 250+ person organization, developing a scorecard of metrics to measure success, and implementing audit and record retention practices.

Increased Value to Customers by leading a team to reduce technical issue characterization and resolution cycle time by 37%.

Led the Network Infrastructure Operations effort in securing the Malcolm Baldrige National Quality Award, 2002.

Quality Manager, System Support Center

Engineered Ceramics

Marketing Manager

Chief Marketing Officer at Sodyo | State of the Art Scanning Technology

Cathy is a strong force in envisioning the future of entertainment and advertising industries by always asking “What’s Next”. Her ability to strategically think and plan while keeping a keen eye on the customer experience enables her to capitalize on market opportunities by working with technical teams to develop products all the way through to a successful customer implementation and customer loyalty all while maximizing sales. She is an experienced executive in marketing, sales, and portfolio management with vision and leadership capabilities. She is highly motivated, possesses strong interpersonal and communication skills, analytical problem-solving abilities and excellent knowledge of implementing and managing change.

taplio

The Battle

Vikram Jethwani

Cathy Edwards Yagur

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