CEO at Product School | LinkedIn Top Voice

I’m an entrepreneur with over 15 years of experience building global companies and digital products.

I founded Product School in 2014, which is the global leader in product training with a community of over two million members. All of our instructors are real-world Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Prior to Product School, I founded Floqq, the largest online education marketplace in Spanish and Portuguese at the time. Floqq joined the 500 Startups and Startup Chile accelerator programs.

My educational background includes Certificates in Global Business Management and Marketing from the University of California, Berkeley, a Bachelor’s Degree in Computer Science from the Universidad Complutense de Madrid and a Bachelor’s Degree in Industrial Engineering from the Universidad Pontificia de Salamanca.

I co-authored the Amazon bestseller The Product Book. Additionally, I've participated as a speaker in more than 1,000 events, conferences and classes around the world. 

Outside of work, I love skiing and playing tennis.

Carlos Gonzalez de Villaumbrosia

Anima Consulting LLC

I provide direct, expert-level consulting, leveraging 15+ years of design leadership and product strategy to ensure my clients secure the ROI of their Product and AI investments. I partner with C-suite leaders and Tech startups who recognize that Human-Centered AI (HCAI) is the only path to trustworthy, commercially viable products.

My practice focuses on translating technical brilliance into trusted human utility through two core offerings:

1. Foundational Product & Service Design

I establish the essential groundwork. This tier includes Strategic Product Research & Roadmap definition, core UX/UI & Design System delivery, and Service Blueprinting to guarantee market fit and organizational readiness for change.

2. Human-Centered AI-Enhanced Experience Design

This is my high-value specialization focused on risk mitigation and user adoption. I design for trust through AI Opportunity Workshops, defining Human-in-the-Loop (HIL) workflows, and building transparent interfaces using Transparency & Trust Prototyping (XAI). My goal is to maximize user control and eliminate the "black box" effect that kills adoption.

I offer the strategic depth of a high-end agency with the hands-on execution of a solo expert.

Founding Consultant, Human-Centered AI & Product Strategy

MONAT Global

Product Strategy & Business Growth
• Drove significant growth & revenue: Directed tech enablement for market expansion (Belgium/Germany), exceeding acquisition goals by 165% on day one. 
• Launched a new mobile app, generating $604K in two weeks with $1M average monthly revenue and 55K downloads globally. Led B2B e-commerce feature strategy and design, yielding $3.7M in sales with 13% conversion and 50% adoption.
• Influenced strategy & enhanced UX: Managed user research, delivering executive insights that shaped product roadmaps and increased customer acquisition by 10%. Directed UX for digital products (eCommerce, B2B, mobile), boosting user satisfaction by 40%.

Product & Design Leadership
• Holistic Product Ownership: Owned end-to-end product strategy and design for diverse portfolios (eCommerce, B2B, mobile apps).
• Strategic Workshop Facilitation: Led discovery workshops to define product vision, strategy, MVPs, and drive development from concept to launch.
• Mentored & Developed Design Talent: Built and scaled a UX team from the ground up. Fostered a 50% increase in the design team's skill development and career growth.

Design Craftsmanship & Testing
• Design Artifacts Development: Developed design artifacts, including persona, journey map, user flow, wireframe, and high-fidelity prototype.
• User Testing & Design Iteration: Conducted user testing sessions and iterated on the design to ensure the product's usability and ease of use.

Optimization & Collaboration
• Optimized User Experience & Reduced Support: Improved shopping/checkout, cutting support issues by 25% and enhancing UX by 60%.
• Data-Driven Product Improvement: Implemented improvements based on KPIs, analytics, and A/B testing.
• Cross-functional Partnership: Collaborated effectively with stakeholders, cross-functional teams, and engineers throughout product design/development.
• Ensured Design Quality & Accessibility: Maintained design standards for accessible, high-quality product delivery.

Director of Product Management and Design, Technology | eCommerce, Mobile App, and D2C and B2B SaaS

Guidehouse

Strategic Leadership & Team Growth: 
Established and managed a high-performing UX team for the health sector, defining processes that enhanced quality and client satisfaction. As a consultant, I drove design strategy for federal agencies and contributed to business development, expanding our Human-Centered Design footprint.

End-to-End Product Modernization: 
Led the full product modernization for GSA Fleet, guiding the design strategy through a human-centered design approach. This user-centered approach resulted in a 25% increase in user satisfaction and a 50% reduction in usability issues.

Driving Impact Through Research:
Conducted foundational research that yielded key strategic insights, directly saving a client $1M by avoiding a new platform investment. Synthesized findings into artifacts like journey maps and service blueprints to align stakeholders and guide design decisions.

Human-Centered Design for Federal Agencies (CMS): 
Led the HCD process at the Centers for Medicare & Medicaid Services to enhance service and digital product experiences by facilitating discovery and ideation workshops, mapping customer journeys, and creating service blueprints to transform the CMS Office of Human Capital's processes. Additionally, conducted heuristic evaluations to resolve over 20 usability issues, and redesigned an AI-powered health data analytics dashboard for CMS Innovation Centers using the USWDS Design system to increase efficiency and time to market launch.

Managing Consultant, UX & Service Design | Healthcare and Enterprise Applications Transformation

Group Z, Inc.

UX Research & Strategy: 
Led research initiatives (interviews, contextual inquiry) for critical web applications (emergency operation reporting, MD 511.org), delivering actionable recommendations that steered product roadmap to MVP within 3 months. This significantly improved user experience and reduced product development time.

Design & Optimization: 
Conducted heuristic evaluations, identifying 30+ usability issues, and collaborated with engineers to implement solutions, decreasing user errors. Analyzed search trends and web analytics to create plans for ongoing website functionality enhancements.

Design System & Artifacts:
Created essential UX artifacts (user personas, journey maps, information architecture, wireframes) to drive product design and user stories. Implemented a material design system for web application redesigns to increase time to market launch.

Senior UX/UI Design Contractor at GDIT | Enterprise Web Applications Transformation

Medifast, Inc

UX & Digital Transformation Leadership
I've led UX and digital transformation strategy across diverse web platforms, including e-commerce, corporate, event, training, back-office applications, and distributor sites. My oversight includes design, content, web analytics, customer journeys, email campaigns, and SEO.

• Strategic Collaboration: Partnered with executive leadership and multidisciplinary stakeholders on customer experience strategy.
• End-to-End UX Ownership: Directed the UX roadmap for multiple platforms (e-commerce, corporate, back-office).
• Team & Project Management: Managed and mentored design teams; collaborated with IT Agile teams and vendors for timely, quality product delivery.

Key Accomplishments & Impact
• Transformed Web Traffic & Engagement: Revamped website UX, driving a 200% increase in new user web traffic within one month through clean design, simple navigation, and streamlined checkout.
• Drove Data-Informed Optimization: Led user research (interviews, surveys) to understand needs, analyzed search trends/web analytics for ROI-driven enhancements, and implemented robust tagging for continuous improvement.
• Enhanced Customer Lifecycle: Defined customer journeys and mapped content/design strategies across web and email for effective acquisition, retention, and engagement.
• Implemented Iterative Design: Led UX design with a Human-Centered Design approach, creating essential artifacts (personas, journeys, wireframes) and utilizing user/A/B testing for ongoing refinement.

Senior Manager Web & E-Commerce for OPTAVIA | Brand and Digital Transformation

Managed the user experience design and overall optimization for Medifast, Take Shape For Life, Medifast Weight Control Centers, and Medifast Medical Provider website.

• Collaborated with the executive leadership team, and various cross-functional stakeholders on overall customer experience and product strategy.
• Defined and prioritized product roadmap of multiple websites.
• Led user experience design of various digital products.
• Created information architecture, user journey, experience flow, wireframe, and design prototype
• Implemented user testing and A/B testing for ongoing improvement.
• Analyzed web analytics and search trends for ongoing optimization.
• Collaborated with business analysts, IT Agile team, and vendors to deliver quality products.
• Led digital creative design for email, and social media graphics.
• Managed a team of designers and email marketing specialists and provided best practices and guidance to help them develop their skills.

Accomplishment
Improved user experience of Medifast Weight Control Centers website through an improved, find a center functionality, easy online appointment requests, redesigned and converted the site to responsive design along with improved organic search results effectively through on-page optimization which resulted in 15% increase in online appointment conversion.

Web Manager Enterprise Marketing | E-Commerce, Omni Channel Experience Design & Optimization

Responsible for user experience design and front-end development. Managed various web projects and email marketing campaigns.

• Led user experience design of various web projects.
• Created Information Architecture, wireframe, and prototype.
• Implemented user testing and A/B testing for ongoing improvement.
• Designed, coded and managed email campaigns.
• Created a library of online assets such as e-card, email template, and banner for the end users.
• Collaborated with business analyst, IT Agile team, and vendors on various web projects.

Accomplishment
Helped individual business owners generate more business by developing a website to include lead generation and other online marketing tools.

Web Manager of Take Shape For Life | E-Commerce, B2B Web Application, E-Learning

Designed and developed client's websites, landing pages, marketing emails, and banner ads. Took initiative in conducting Search Engine Optimization to improve organic search ranking and increase qualified traffic.

•	Re-Designed company's e-commerce site and other micro sites.
•	Designed and Optimized landing pages
•	Designed and developed multi web campaigns to drive traffic to e-commerce site
•	Designed and managed email marketing campaigns
•	Designed and coded interactive banner ads
•	Analyzed web traffic patterns, keywords positioning, and website ranking.
•	Designed and coded Facebook Apps

Accomplishment
Improved user experience through the re-design of the company's e-commerce site and other micro sites. Successfully implemented SEO through on-page optimization for Medifast, Take Shape for Life, Medifast Weight Control Centers and Medifast Medical Provider website which resulted in high ranking on search result listing by 35%. Increased qualified web traffic by 28% through the implementation of effective SEO.

Web Designer | E-commerce, Omni Channel Experience, Email Marketing | D2C & B2B | Digital Marketing

Merrick Towle Communications

Responsible for overall design, development of website, DVD presentation, marketing emails, banner ads along with Search Engine Optimization and Mobile campaign for various clients.

•	Designed the information architecture and user interface for client websites.
•	Designed, developed, maintained and optimized client websites.
•	Designed and developed client’s DVD presentation and kiosk.
•	Designed and created email campaigns.
•	Set up web content management application and conduct training.
•	Designed and developed mobile websites.
•	Managed mobile text messaging campaigns for clients.
•	Optimized the company and client websites.
•	Conducted search engine site submission.
•	Analyzed web traffic patterns, keyword positioning, and website ranking.
•	Prepared web traffic and website ranking reports.
•	Adjusted keywords and Meta tag to maintain high ranking on search engine results page.

Accomplishment
Designed an award winning website which was honored with Multifamily Pillars of the Industry Awards for Kettler Condo. Improved quality web traffic volume by 50% through the implementation of effective search engine optimization and web analytics for various clients.

Web Designer/SEO Specialist | Real Estate Advertising, Integrated Branding and Marketing 

Eisner Communications

Responsible for developing client websites to include DuPont Krytox, DuPont Coating & Release System for this division of Eisner Communications, a full-service, fully integrated marketing and communication firm.  Created web graphics and layout web pages.  Assisted in banner ads creation.  Coordinated with Project Director to ensure the timely completion of projects.

Web Design Freelancer | User Experience and Interface Design

Ethnic Earth

• Led and managed the design and optimization for various clients' websites in multiple languages.
• Supervised, trained, and monitored associates in the web design department.
• Guided design and technical aspects of the job.
• Analyzed client business objectives and needs, and researched to assess the client's technical and aesthetic needs.
• Created the initial concept and website structure.
• Designed the information architecture and user interface for client websites and CD-ROMs.
• Developed and maintained client websites and CD-ROMs.
• Collaborated with the technical team to develop complex websites.
• Conducted website testing and quality control process.

Accomplishment:
Successfully managed the largest web outsourcing project from abroad and delivered the project promptly. Implemented a Web Design Guide to be used as a standard practice in developing websites, improving the quality of design work by 50%. Implemented a Quality Control Checklist for web testing process to ensure the functionality, accessibility, and browser compatibility of websites, improving the quality of the websites by 75%. Increased sales volume by 50% and productivity by 75% through the initiation and creation of Web Packages and Web Design Templates targeted to different industries. Selected as “Ethnic Earth’s Employee of the Year 2001” for dedication and initiation.

Web Design Manager | Digital Advertising Agency, User Experience and Interface Design

Responsible for the design, development and maintenance of websites and CD-ROMS Multimedia for a diverse clientele. Worked with technical team to develop database driven websites. Addressed and assisted in solving technical problems.

Accomplishment
Redesigned company's brochures, web-site and Flash multimedia presentation.

Web Designer | Digital Advertising Agency, User Experience and Interface Design

Government Computer News - Post Newsweek Tech Media

Designed bimonthly publications for the Government Computer News, a leading newsmagazine in the government IT market, distributed to federal, state, and local governments across the United States. Created artwork, developed the layout, and managed the printing and proofing of publications for the GCN, GCN State & Local, and GCN Shopper.

Accomplishment
Initiated and led the re-design of the publication, GCN Shopper. With the release of its new edition, the publication received numerous accolades and praise from the readers and editorial partners for its clean, organized and up to date look.

Graphic/Production Designer | IT Publication

Jeffrey Press Inc

Designed stationery for this full-service printing company known for its manufacturing of fine-quality Stationery. Responsible for the re-typeset of entire stationery packages to ensure accuracy and quality. Color-separated artwork and supplied computer files ready to output as printing plates.  Participated in the advancing and cutting of the film. Clients included Crown, Ciena Corporation, H&S Bakery, Inc., and John Hopkins University.

Graphic Designer | Stationary Design

I’m a Product &amp; Experience Design Leader with 15+ years of experience bridging strategy and hands-on execution. My work lives at the intersection of Human-Centered Design, Product Management, and Human-Centered AI, helping organizations design products that are both intelligent and deeply human. I partner with product executives and growth-stage tech startups to secure product ROI, build user trust, and reduce adoption risk. My approach blends strategic foresight with pragmatic implementation, from defining vision to rolling up sleeves and prototyping alongside teams.My consulting practice offers two tiers of engagement:1️⃣ Foundational Product &amp; Service DesignLays the groundwork for market readiness and organizational alignment through:• Strategic Product Research &amp; Roadmap Definition• Core UX/UI &amp; Design System Delivery• Service Blueprinting and Journey Mapping.2️⃣ Human-Centered, AI-Enhanced Experience Design  My specialization, designing for trust and responsible AI adoption through:• AI Opportunity Workshops &amp; Human-in-the-Loop (HIL) Workflows• Explainable AI (XAI) Prototyping and Interface Design• Transparent, ethical user experiences that demystify the “black box”Currently, I’m seeking a full-time Director/Manager or Principal/Lead-level opportunities in Product Design, UX Strategy, or Product Management, while continuing to collaborate with teams on AI readiness and digital transformation initiatives on a consulting basis.Key Outcomes &amp; Impact:• Accelerated product team efficiency and time-to-market by 50% through AI integration• Launched mobile app MVP, generating $1M/month revenue and 55K global downloads• Delivered eCommerce feature with $3.7M in sales (13% conversion rate)• Exceeded acquisition goals by 165% during European market expansion• Drove digital transformation, resulting in a 200% increase in site traffic within one monthCore Expertise:Leadership &amp; Strategy | Human-Centered Design | Product Discovery | Digital Transformation | AI-Enhanced UX | Workshop Facilitation | Journey Mapping | Service Blueprinting | UX/UI Design | Data Visualization | eCommerce | CRO | Digital Health | Civic Tech | Direct Sales

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