Vince Menzione

Founder of Cloud Wave Partners LLC

I help technology leaders thrive in an era of rapid, tectonic change—mastering Microsoft, AWS, and Google partnerships to drive growth, innovation, and impact.

From scaling startups to leading a $4.6B business at Microsoft, I’ve learned one enduring truth: success is built on meaningful connections—between people, ideas, and opportunities. And the multiplier is always trust.

I was raised in a close-knit Italian family in New Jersey. My grandfather arrived in the U.S. with $20 in his pocket and built sustainable businesses through grit and determination. My dad—an Army veteran of WWII—taught me that integrity and trust aren’t “nice to have.” They’re everything. Those lessons became the foundation of my leadership.

I’ve spent my career building—and rebuilding—organizations through partnerships:

In the startup world, I helped scale a company from $6M to $125M and to a successful public exit.

At General Dynamics, I turned around a struggling division—driving exponential growth, securing $20M in defense appropriations, and delivering roughly a third of the company’s revenue by aligning partners around execution.

Then came nearly a decade at Microsoft, where I led the U.S. Public Sector Partner business through a major transformation. We grew revenue from $2.5B to $4.6B, helped shape the modern cloud reseller model, and built high-performing teams known for alignment, results, and credibility.

But along the way, I saw a gap: leaders didn’t just need strategy decks. They needed focus, practical frameworks, and a trusted space to learn from one another.

So in 2017, I founded Ultimate Partner® to be that compass for technology leaders navigating ecosystem-led growth. Through the Ultimate Guide to Partnering® podcast (270+ episodes) and Ultimate Partner LIVE events, I bring together top voices from Microsoft, AWS, Google, and the broader partner ecosystem. I also developed the 8 Principles of Partnering Success—a practical framework leaders use to align strategy and drive measurable outcomes.

My mission is simple: empower leaders and their organizations to grow with clarity, connection, and credibility—building partnerships that scale with purpose.

If you’re building in the hyperscaler ecosystem—and want to grow faster, execute better, and lead with trust—let’s connect.

Founder

Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. 

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering®, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.

Visit our website, tune into Ultimate Guide to Partnering and join The Ultimate Partner LIVE events.

Consulente e formatore dal 1997, mi occupo di marketing, comunicazione e digital per imprese e associazioni di categoria. Collaboro da diversi anni con affermate società di consulenza e formazione aziendale.

Il 1 luglio 2013 sono stato nominato Segretario Generale della Federottica (Associazione Federativa Nazionale Ottici Optometristi) al termine di una collaborazione, durata circa 10 anni, in qualità di consulente per l'area marketing e media e svolgendo attività finalizzate alla riorganizzazione e introduzione di nuove tecnologie e metodologie operative. Dal 2013 sono componente del Comitato di redazione della controllata Optoservice Srl, mentre da febbraio 2019 faccio parte del Gruppo Comunicazione di Confcommercio professioni. Dal 2020 presto la mia competenza per la neonata Ottica Italiana TV.

In precedenza (2006-2014), come co-fondatore e titolare di un'azienda di consulenza in marketing operativo, ho coordinato un team di "professionisti partner" erogando servizi - a livello di marketing, comunicazione e vendite - per diverse imprese clienti operanti nei più svariati settori non food. Come libero professionista mi occupo di consulenze aziendali nel marketing e nelle vendite.

Ho maturato le maggiori esperienze nel marketing in vari settori del commercio B2B e B2C (es. computer e videogame, dispositivi medici, elettronica industriale, edilizia), dei servizi (forniture, assistenza tecnica, logistica) e nell'editoria, occupandomi in modo particolare anche di organizzazione e vendite. Meritano particolare citazione alcune importanti esperienze nei settori dei macchinari industriali, dell'ottica e in quello sportivo.

Dal 2016 al 2019 ho ricoperto il ruolo di Segretario generale e Marketing manager dell’Associazione Basket Overtime mentre dal 2016 al 2018 ho gestito la comunicazione e gli strumenti web della Pallacanestro Milano 1958, storica società che milita in serie C Gold FIP.

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