LVMH Fashion Group China

Leading the IS&T strategy and digital transformation for LVMH Fashion Group in Greater China, driving innovation across Celine, Loewe, Givenchy, Kenzo, Marc Jacobs, and Fendi.

Focused on technology-driven business growth, optimizing omnichannel experiences, ensuring cybersecurity compliance (PIPL), and strengthening data and enterprise architecture.

Partnering with global and regional teams to enhance operational efficiency, scalability, and digital acceleration in the Chinese market.

Chief Information Officer

L'Oréal

• Lead APAC digital transformation for luxury and consumer brands, managing omnichannel retail operations and technology stack.
• Drive architectural decisions for cloud infrastructure and spearhead cybersecurity initiatives.
• Implement cross-brand CRM and product management systems, enhancing customer-centric solutions.
• Collaborate with C-suite executives to develop and execute technology roadmaps aligned with business objectives.
• Spearheaded adoption of public cloud solutions, reducing infrastructure costs by 30%.
• Established robust cybersecurity frameworks, leading to a 40% reduction in security incidents.

Head of Engineering O+O (CTO)

Horizons

Make the team become better, so the teammates can grow and develop themselves.
* Create a culture of trust between the teammates and have an impact on the entire organization.
* Ensure a learning culture and allow the teammates to do mistakes and experimentations.
* Be sure that the teammates are making good use of their skills and abilities.

Make the product so easy to use, so the customers never complain.
* Drive better business values by gathering customer feedback.
* The feedback loop should be as short as possible.
* Improve productivity of the internal products.

Make the infrastructure so stable, so we never lose business opportunities.
* The deployment must be non-topic.
* You should be able to scale by a thousand at any moment.
* Create a bridge between Chinese and Western architecture.

Decathlon China 迪卡侬中国

Managing all IT systems related to retail, omni-commerce and e-commerce.
Build and Develop digital solution to enhance business values.
* Managing a 40-person team (Hire and integrate 17 newcomers)
* Create digital strategy and vision for omni-commerce and e-commerce
* Open new e-commerce channel
* In charge of product vision (POS, Wechat MP, .cn)
* Align decision with different stakeholder threw all the organization
* Guarantee the stability and delivery of system generating 1 Billion $ of turnover
* Increase team efficiency delivery by implementing agile methodology
* Implementing new tools to improve the stores efficiency
* Managing critical supplier
* Create robot inventory in store to reach stock accuracy of 98.5%

Director O+O (CTO)

PUSHTALENTS

Developing a digital interface focused on recruitment
* Referral is the most effective strategy for talents sourcing
* Gamification enables employee engagement
* Mobile uses create disruptive ways of working
* Employees become successful head hunters
* HR teams acquire the most accurate and real-time reporting

Create and promote SaaS B2B platform, manage features priority according to our market sense, manage four development project at the same time (web, android, iPhone, api)

客湖 KEHU

Shareholder of the company
* Focus on product development and delivery
* Choose the best software architecture style and technology stack
* Make tooling and framework decision
* Make things manageable, scalable and sustainable
* Budget and provide estimates for future work
* Manage the development process
* Manage the delivery process
* Meet the CTO of customers to discuss the feasibility integration of our technologies with them

Set up architecture for 1 million daily request, Hire and build an autonomous team,  Manage product priorityt, Microservice architecture with Netflix OSS

Adama Development

B2B development  web & mobile agency
* Helping the companies to improve their productivity by created tailor-made software
* Focus on retailer, trading and manufacturing
* SaaS  product
* IoT gateway development
* Wechat apps

Find clients and be sure their needs  match their expectation, Help clients to define their products, Manage project timing, Learn about IoT security and difficulties

Groupe Casaque

Quality Control / Material Sourcing / Legal Representation 
* Responsible for managing Casaque’s Inspections in China and all other Far East countries
* Optimizing inspections in consideration of suppliers characteristics and customer requirements
* Manage the team to guarantee, control integrity and maximum productivity
* Insure good communication and synergies between QA and QC
* Select and manage Third Party companies for peak seasons
* Provide regular KPI and analysis
* Achieve service by taking care of budget constraints
* Explore new potentials in accordance with group Production strategy
* Identify raw materials key suppliers and negotiate cooperation agreements
* Optimize ordered quantities and  quality, packing and transportation to production location
* Customize any group internal procedure to local obligations and/or practices
* Improve local cross functional communication to leverage productivity and performance

Prepare quarterly executive committee with the 5 directors of Casaque group, Bring vision to the company, Adapt to business difficulties

Asia Director

Shareholder of the company
* Hire, train, develop, reward and promote skilled of a 10 employees indian team
* Management of the adminstratives part: Tax, Company registration, Accounting
* Get certification ISO 9001 for Delhi office
* Manage 3 offices : Bangalore, Mumbai, Delhi

Restructuring office organization and business, Manage and hire local team, Understand business Indian culture

India Director

Design architecture / Lead the project / Shareholder of the company
* Design complex database and architecture from scratch according to the business requirements
* Hire and manage team of 6 employees (Chinese, French, American), use of SCRUM method
* Test driven development and quality of code. Weekly deployement and night build
* Set up and admin test and production server. Solve production problem 
* Design and develop mobile (phone and tablet), web and desktop applications with webServices

Create software project from scratch, Hire multicural developer team, Adapt product development priority according to business

Shareholder of the company
* Hire, train, develop, reward and promote skilled of a 40 employees chinese team
* Management of the adminstratives part : Tax, Company registration, Visa, HR, Accounting
* Adapt the procedures and the offer in order to maximise the customer satisfaction
* Customer service : issue quotation, price negociation, invoice management, question answering
* Create procedure and arrange interaction for seven kind of positions in the company

Create office from scratch, Great autonomy in company development, Hire more than 60 employees, Increased activity and rentability, Self learning in textile and quality, Travel weekly around china, Found customers (60% of the turnover),   Increase turnover 1200% since 2008

China Director

PingguoYouxi

Content Management Mobile Apps / Self develop 50 apps for IOS
* Hire and manage 4 employees: write chinese original content and graphism
* Development of web services for remote management of apps contents

First Start-up Experience, Top ten free apps in 4 countries, More than 200 000 downloads for the first 2 apps, Total of 700 000 Downloads.

CTO - Entrepreneur - Investor

With more than a decade of leadership experience, currently serving as Chief Information Officer at LVMH Fashion Group China, driving digital transformation for iconic brands like Celine, Loewe, and Givenchy. Focused on optimizing omnichannel experiences, ensuring compliance with cybersecurity regulations, and strengthening enterprise architecture to enable scalable growth in Greater China.  

Previously led APAC digital initiatives at L'Oréal, implementing cloud infrastructure and cross-brand CRM systems to enhance customer engagement. Recognized for fostering collaboration across global and regional teams, empowering sustainable, technology-driven business innovation, and aligning IT strategies with evolving market demands.

Vincent Delacourt

Founder @ MHI Media. Scaling eCommerce brands to 7 figures & beyond.

I'm Kamal. I'm the founder of MHI Media. 

I’ve scaled 85+ brands to 6-7 figure months by creating, running, and managing their ad campaigns. 

And it all stems from helping brand owners answer one question:

"How can I scale my brand into an 8-figure moneymaking machine...without wasting time on useless ad agencies or burning my money on tactics that don't work long-term?"

We know data. We understand analytics. We understand organic content. And we also understand what most agency owners don't:

We understand how to create winning ads.

If you'd like to explore working together, click the link in my bio or send me a DM here.

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Kamal Razzak

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