the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

- Worked with founders, C-level executives, businesses and organizations; implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.

Brand Storyteller

Extern

- Graduated from the Beats by Dre Remote Extern program.

- Learned and curated insights into various data collection methodologies to guide strategic decision-making.

- Conducted brand and consumer sentiment analysis to uncover key trends and preferences among Gen Z audiences

- Analyzed market data and created a market research report highlighting insights into Consumer Preferences and Trends in the High-Fidelity Wireless Speakers Market to inform strategic product development and marketing decisions.

Consumer Insights and Market Intelligence Extern

Taojaa

- Consulted as a freelance brand strategist.

- Crafted the brand’s story to highlight the brand's USP in a simple, concise, and authentic manner to resonate with targeted stakeholders.

- Conducted market research, competitor analysis, and founder interviews to define the brand's unique selling proposition (USP) and developed a brand strategy; to guide internal and external marketing communications efforts.

- Supervised the social media and creative team to maintain brand consistency and led successful email marketing campaigns.

Brand Strategist

Lutaàwò 

- Crafted a compelling brand story informed by founder and stakeholder interviews.

- Conducted market research, competitor analysis, and crafted a compelling USP to reshape the brand's positioning accordingly.

- Developed a brand strategy and brand standard guidelines to ensure a cohesive, authentic, and consistent brand experience across all platforms and customer touchpoints.

- Created buyer personas, customer experience maps, and customer journey maps to share insights for further marketing and communications initiatives.

- Created a customer-centric brand packaging guide to deliver a personalized brand experience for greater customer satisfaction.

Baddhia

- Devised and executed an effective brand communication strategy and built brand relationships with internal and external stakeholders, creating a positive brand image.

- Crafted the brand story and wrote compelling and authentic brand narratives that resonated with the target audience, consolidating brand positioning.

- Led the coordination of brand collateral design, revamped social media pages, and managed social media accounts to create a cohesive brand presence, resulting in an increase in brand awareness and online visibility.

- Developed and executed strategic PR campaigns across relevant platforms, securing successful features and mentions in digital media outlets.

- Ideated and implemented influencer marketing campaigns that initiated social media conversations and stimulated purchase intent.

- Ideated the "Love Letter from Baddhia" newsletter to cultivate strong brand-customer relationships to boost brand trust.

Brand Communications Executive

Habeco Promotional Gifts

- Wrote optimized SEO content that successfully increased online visibility and established thought leadership in the eco-friendly promotional sector.

Content Specialist

Surkreo Communications

- Developed copies and social media communciations to successfully execute campaigns for key accounts such as Chi Limited (Hollandia, Chivita) which resulted in significant brand recognition and product demand.

- Collaborated with the product designer and brand manager to create a social media calendar and marketing materials for Savi.ng (acquired by Piggyvest) that increased online visibility, and app downloads.

Copywriting Intern

BLUU AFRICA

- Collaborated with key stakeholders to execute a successful launch campaign and managed the content team while implementing strategic actions to foster brand culture and perception.

Content Lead (Editor)

University of Ibadan

- Executive Journalist and Editor for the Departmental Press, Department of Biochemistry, College of Medicine.

Editorial Associate

Brand Storyteller + Strategist | Tech, Impact | Ideating strategies + Crafting simple, clear and authentic brand narratives to build meaningful and sustainable relationships for brands.

Welcome!

I’m Bukola, a brand storyteller who enjoys helping individuals, businesses, and organizations push brand awareness, shape brand perception, drive purchase intent, and foster brand loyalty.

I achieve this by implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.


Here's how some describe me:

✨ "Bukola excels as a brand storyteller and strategist. Her ability to understand the audience and deliver strategies & content that resonates is commendable!" ~ Raymond.

✨ "Bukola possesses a unique blend of leadership skills and creativity that consistently drive impactful results" ~ Racheal.

✨"Bukola is an exceptional creative strategist, a talented writer, and most importantly a dynamic person" ~ Barbara.

✨"Working with Bukola has proved to be productive. She is a capable content strategist who is equipped with the skills and experience to deliver accordingly." ~ Branko.

✨"She’s good at creating and implementing strategies to achieve the desired outcomes for brands. She has a strong work ethic, and her communication abilities stand out." ~ Akin.


To date, I’ve worked with personal brands, businesses, and organizations across the B2B and B2C markets, operating in industries such as SaaS, fashion, lifestyle, sustainability, financial services, non-profits, and FMCG.

So, how can I help you connect with your target audience (leads, customers, clients, media, investors, etc.)?

✨PR Materials

✨Copywriting

✨Brand Strategy

✨Content Strategy

✨Email Newsletters

✨Campaign Strategy

✨LinkedIn Ghostwriting

✨Brand Communications

✨Blog Content & Articles

✨Communications Strategy

✨Social Media Communications

✨Influencer Marketing Strategy


💭 I love indulging in stories, books, movies, and delicacies, and I'm always down for a friendly chat or consultation. So, don't hesitate to contact me here on LinkedIn.

PS: I talk about branding, storytelling, and self-development, so feel free to follow me and turn on post notifications for more insights!

taplio

The Battle

Vin Eze

Bukola Victoria Oladeinde

Followers

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