the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

Medtech Brand Academy

Bringing brand strategy tools, frameworks, and principles from over 20 years in the industry: manufacturer and agency experience to medtech marketers and strategists. 

Learn what your MBA didn't teach you
Lead your agencies to excellence
Launch your medtech career to the top

Founder

The Legend Effect Podcast

Creator and host - help you master the hidden forces of influence and attraction to transform from a corporate employee to legendary business owner.

Podcast Host

Legend Letters

Legend Letters. The weekly newsletter and podcast that gives you the best strategies to make your mark and live your version of legendary - in your inbox - every Sunday.

Writer, Founder

Healthy Brand Consulting

Principal, Founder

Healthy Brand with Howie Chan

The Healthy Brand with Howie Chan Podcast

Our mission is to bring you lessons, learnings and inspiration from the best and the brightest minds behind the brands that impact our health. 

You’ll learn how marketers, communicators, and business leaders have navigated their careers, united teams, built businesses, and made the decisions that shaped their company, product and personal brands.

Real Chemistry

Managing Director, Brand and Marketing Strategy

Sr. Group Director - Brand and Marketing Strategy

A member of the WCG (a W2O Group company) leadership team, leading all integrated marketing and brand strategy engagements. Clients are either emerging or re-emerging brands, looking to forge new perceptions and move the needle on their business objectives. They include start-ups and Fortune 500 companies spanning healthcare, technology and consumer.

WCG is an insights-driven marketing and communications agency that blends the science of audience architecture, the art of creative storytelling and the mastery of integrated communications to galvanize our client’s business strategy and help mobilize the audiences they care about.

Our philosophy is great people, great work. So let's find a way to work together!

Group Director - Brand and Marketing Strategy

Responsible for marketing strategy development, strategy consulting, brand positioning, brand integration, communications strategy and client relationships. 

Primary areas: Medical devices, Diagnostic equipment, Pharma, Biotech, High Tech, Start-ups

Account Director

Philips Healthcare

Global representative for all marketing and sales activities. Worked closely in a cross functional venture team to lead the gathering of customer needs and prototype development for a novel and game changing medical device. Responsible for KOL relationships and evidence strategy. Managed and drove marketing activities across Philips and partnering company in a development and commercial collaboration setting.

Strategic Marketing Director

Medtronic

Global representative for a line of defibrillators and leads. Experience in developing and executing marketing strategies, agency work in copy and visual, pricing studies, virtual team management and product development.

Global Product Marketing Manager

Responsible for managing clinical trials in four sales territories. Experience in training (physicians, nurses, sales force), customer relationship management, OR support, program management and clinical protocols.

Sr. Field Clinical Engineer

Developed and presented a model to manage a corporate research portfolio
Analyzed the Atrial Fibrillation market
Engaged in adult stem cell therapy for MI

Scientist/ Biotech Business Analyst

Led analysis efforts on a research program that focuses on delivering biological therapy for acute myocardial infarction–heart attack.

Biomedical Engineer

Singapore Armed Forces

2nd in command of an Artillery Battalion, responsible for strategy and operations. The "on the ground" leadership experience has shaped how I lead teams and influence people to bring their best.

Battalion Operations Officer

The Brand Explorer - Taking brand thinking to places it's never been :: Creator of Legend Letters, Founder of Healthy Brand Consulting

You will never lead a legendary life

So don’t tell me that

You can establish authority, attract a following, and grow your influence

Because the reality is

You’re too late and there is too much noise

And don’t ever listen to people who say

Make your mark by sharing your gift  

Because your time on Earth is limited

(Now read it backwards)

:::

I was a stem cell scientist, but I knew I was never going to be great at it.

My parents were adamant that my college education would go down the drain if I changed jobs.

I left anyway. It wasn't easy.

After a decade working for large medtech companies in multiple roles, my real transformation came when I moved to San Francisco.

In my first assignment at the agency, I worked with the managing partner and completely rebranded a multi-billion dollar company.

That was it. I was hooked.

In the next 8.5 years, I launched dozens of products and companies, leading to multiple promotions. 

When I was let go from the firm on April 2022, I was a Managing Director of Brand Strategy, working directly with clients totaling about $15M worth of business. 

I became a corporate dropout.

Now I work with organizations and individuals on how to establish authority, build attraction, and grow their influence.

My Mission: To help 1 million people live their version of legendary.
https://www.howiechan.com/

Here's how I can help you:

1) LEGEND LETTERS
The weekly newsletter that helps you influence human behavior for good using principles based on human truths (brand, persuasion, attraction)

Sign up: LegendLetters.co/subscribe

2) 60 MIN STRATEGY HOUR 
Whether it's digging into your personal brand, business brand or LinkedIn strategy, let's spend this time solving problems and kicking a$$! 

Learn more: www.howiechan.com/power-hour

taplio

The Battle

Vin Eze

Howie Chan

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