the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

I’m a founder who enjoys the work of building brands the right way.

I’m currently the Co-Founder and CEO of Banagua, a banana-based functional hydration brand built around great taste, simple ingredients, and real consumer pull. We’re creating a new beverage category with a disciplined focus on product, distribution, and earning repeat purchase, not hype.

Before Banagua, I co-founded Planet H2O, a premium naturally alkaline water brand that grew into national retail distribution and earned global recognition, including a Top 5 finish at the Berkeley Springs International Water Tasting. That experience taught me a lot about what matters, and what doesn’t, when scaling a brand.

I’m drawn to founder-led businesses, thoughtful growth, and learning in real time. I share here occasionally to connect with investors, operators, and people who care about building durable brands.

Robert Smithson

Wait… bananas are berries??? 🤯 

Turns out they are.

We use the juice to make Banagua. Nature had the idea first. We just made it fun. 🍌

Co-Founder & CEO of Banagua | Building a New Functional Hydration Category | Founder-Led CPG

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The Battle

Vin Eze

Robert Smithson

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taplio

The Battle

Vin Eze

Robert Smithson

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Smithson's LinkedIn Performance

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