Creator.co

Creator is where Brands and Creators connect, collaborate, grow, and earn more revenue.

Our success is built on the premise that 92% consumers trust advice and opinions over any sponsored advertising. Most marketing teams don't have the time or resources to scale their Influencer strategy, that's where we come in. 

www.creator.co

Co-Founder & CEO

Entrepreneur Media

Contributing Writer

LOI - League of Innovators

League of innovators connects budding entrepreneurs with more experienced business mentors to help accelerate their go to market strategy.

Business Mentor

The Influencer Academy

The Influencer Academy is the first, certified Brand-Building online programs showing inspiring creators, and influencers how to define their purpose, clarify strategy, and grow a worthwhile profitable business!

Advisory Board

Best Buy Canada

Helped amazing brands develop, and deploy omni-channel branding and marketing initiatives nationally for the new wearable tech sector. 
Results: 1st in Canada for wearable tech market-share; grew category by over 1000%. 

Fitbit, Samsung, Garmin, Apple, Jawbone, Misfit, and more. 

-Assortment Planning
-Forecasting / Budgeting
-Vendor Relations
-Sales 
-Marketing
-P&L

Merchandise Manager (Buyer)

Andre's Electronic Experts

- Increased Sales and Profits
- Strategic Sales & Negotiations (B2B & B2C)
- Hiring/Training & Coaching
- High level of Community Involvement

Custom Home & Commercial A/V Project Manager

Future Shop

- Top 10 in Canada (President's Club) for 3 consecutive years
- Consistently exceeded sales and service budgets; placing our department among the top 5 in Canada

Elite Product Expert

Four Points by Sheraton

Obtained valuable experience in customer relations while being trained by one of the industry's leader in customer satisfaction

Managed multiple group, and corporate accounts.
Managed banquet room facilities 
Executed regular hotel audits

Guest Services Agent & Night Auditor

Helping our team at Creator revolutionize what an "Influencer platform" can be. We're empowering everyone on earth to become their own storefront - welcome to The Creator Economy.

Proven success in branding and new category launches, omni-channel buying and marketing, and optimizing eCommerce performance. Enjoy empowering brands to build long lasting communities and finding a better way to do things.

Enjoy hearing and helping other entrepreneurs whenever possible.

Vinod Varma

Elena Potoupa

Campaigns & Operations Manager

PartnerBoost

PartnerBoost is the industry’s leading Amazon Attribution Affiliate platform, providing brands, publishers, and agencies with enhanced control, optimization, and scalability for their Amazon Store partnerships. In my role, I lead the Pub Dev, focusing on strengthening and expanding relationships with key publishers, as well as strategic partners.

Head of Publisher Development

PartnerForward

• Heading Global Partnership Development cross-BU
• Assisting with Strategic Opportunities cross-BU

Head of PartnerForward

• Developing and executing a publisher ACQUISITION strategy to expand the network of publishers, actively recruiting and diversifying our portfolio of publishers.
• Managing relationships with EXISTING publishers and providing support to ensure their success
• Analyzing and monitoring publisher PERFORMANCE metrics to identify trends and opportunities for improvement
• Developing and implementing strategies to improve the QUALITY and quantity of publisher traffic
• Staying up-to-date with INDUSTRY trends and changes to publisher policies and guidelines
• MENTORING and developing team members to ensure they have the necessary skills and knowledge to perform their roles effectively
• Collaborating with CROSS-BU Haitao teams to ensure that the company's overall goals and objectives are being met
• Collaborating with INTERNAL teams to optimize publisher performance and increase revenue

• BUSINESS STRATEGY: Assisted in launching a new Affiliate Marketing agency, successfully scaling it from 0 to 8 clients in 1 year. Leading Client Strategy, Documents/Tools/Processes, Sales, Account Management, and Publisher Development. Assisting with Agency Strategy, Hiring, Training, etc.

• AFFILIATE /INFLUENCER MARKETING: Client recruitment, client strategy, financial projections, and account management with a strong knowledge of most D2C verticals and most affiliate Networks on agency/merchant/publisher sides.

• PUBLISHER DEVELOPMENT: A robust top-level expertise and relationships with various types of publishers (Loyalty, Deals, Benefits, BNPL, CLO, Apps, Syndication/White Label, Technology, Services, Media Buy, Amazon Shadow Networks, Premium Content/Media Houses, etc).

Account Director

Oberit

Advisor

WOW Things, Inc.

Partial List of PROJECTS:

UniKids, New York, NY	August 2016 – August 2017 	www.unikidsny.com 
	o	STARTUP: launching a Day Care startup on Staten Island
	o	LOCAL MARKETING: SEO, SEM, PPC, SMO strategies; logo/website design

THE PEOPLE'S OPERATOR, New York, NY	May - August, 2015
	o	STARTUP: launching a Telecommunications Mobile phone startup in USA
	o	DIGITAL MARKETING: SEO, SEM, PPC, SMO; best practices and marketing strategies
	o	AFFILIATE MARKETING: launch of affiliate program for TPO

•	Multiple Business / Marketing Plans: Spanish Cable company, Church, Travel company, Translation Services company, International Shipments company and others

CONSULTANT - D2C / B2B Strategist, Affiliate/Digital Marketing, Startups

•	BUSINESS OPERATIONS: Strategies for continued growth and optimization of business; networking and partnering with multiple merchants; customer acquisition and client relationship; ability to grow startup into a profitable business.
•	AFFILIATE MARKETING: Worked with top Affiliate Networks (CJ, Linkshare/Rakuten, ShareASale, Affiliate Window, ImpactRadius, etc), promoting 1,000+ US and UK merchants.
•	DIGITAL MARKETING: CMS Website design/management, SEM / SEO / PPC, Email Marketing, Advertising, Social Media.
•	AWARDS: LinkShare Golden Link “Innovative Affiliate of the Year” (2005); Affiliate Summit Advisory Board (2006-2007); Finalist 2007 Stevie Awards for Women in Business “Best Entrepreneur – Service Businesses - Up to 100 Employees” and “Best Turnaround of the Year”; Google Affiliate Network “Rising Star” (2008) & “VIP” (2010); Commission Junction Affiliate Network “CJ Performer” (2009); LinkShare Affiliate Network “Platinum Publisher” (2009); Finalist 2009 Stevie Awards "Best Turnaround of the Year", "Fastest-Growing Company of the Year - All Service Industries", "Best Entrepreneur – Service Businesses - Up to 100 Employees".

Owner / Affiliate and Digital Marketing

OAK Digital

- Develop and present Strategic Marketing recommendations
- Research clients to understand them and their objectives
- Analyze clients to uncover opportunities to stimulate growth
- Identify and create new value opportunities with affiliate publishers
- Manage, retain and accelerate growth of accounts through pro-active client/publisher engagement
- Closely monitor and evaluate campaign performance

Senior Strategist, Publisher Development

•	AFFILIATE /INFLUENCER MARKETING: Launch, strategy and management for multiple merchants (fashion, software, pets, home, etc). Affiliate Networks (CJ, Linkshare/Rakuten, ShareASale, Impact).
•	PROJECT MANAGEMENT: Asana - Initiation, implementation and management of company projects - as PM, CRM and Knowledge Management System.
•	BUSINESS STRATEGY: Strategies for continued growth and optimization of business; networking and partnerships; customer acquisition and client relationship management.
•	OPERATIONS: Assisting with agency's operational strategy.

Fairleigh Dickinson University

•	Liaison between the university and the alumni.
•	Participated annually in fundraisers.
•	Volunteered for University-wide events and programs.
•	Involved in mentoring, guest lectures and panel discussions.

Alumni Board of Governors Member

Eastern Regional Communications, Inc. (ERC)

•	MARKETING: Website design and maintenance, advertising / promotional materials / logos / business creation and distribution, logos and business cards.

•	BUSINESS OPERATIONS: Hiring/training of employees; customer service management; strategic management and planning; setting business objectives; analyzing market trends; $2M+/monthly commission analysis, payout, and discrepancies for 200+ stores.

Business Operations and Marketing Manager

With over 25 years of experience in business management, marketing, finance, and strategic planning, I am a seasoned professional in the digital and affiliate marketing industry. I have a diverse educational background with a BS in Physics, a JD in International Law, and an MBA in International Business, which enables me to approach challenges and opportunities from multiple perspectives.

As the Head of Publisher Development at PartnerForward, I lead the acquisition, retention, and performance of our network of publishers, driving growth and quality for our clients and partners. I have a strong knowledge of various D2C and B2B verticals, as well as most affiliate networks and platforms. I also mentor and develop my team members, collaborate with cross-functional stakeholders, and stay abreast of industry trends and best practices. I am passionate about creating value and impact through innovative and effective strategies, leveraging my mix of corporate, consulting, and entrepreneurial experience.

taplio

The Battle

Vinod Varma

Elena Potoupa

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