Creator.co

Creator is where Brands and Creators connect, collaborate, grow, and earn more revenue.

Our success is built on the premise that 92% consumers trust advice and opinions over any sponsored advertising. Most marketing teams don't have the time or resources to scale their Influencer strategy, that's where we come in. 

www.creator.co

Co-Founder & CEO

Entrepreneur Media

Contributing Writer

LOI - League of Innovators

League of innovators connects budding entrepreneurs with more experienced business mentors to help accelerate their go to market strategy.

Business Mentor

The Influencer Academy

The Influencer Academy is the first, certified Brand-Building online programs showing inspiring creators, and influencers how to define their purpose, clarify strategy, and grow a worthwhile profitable business!

Advisory Board

Best Buy Canada

Helped amazing brands develop, and deploy omni-channel branding and marketing initiatives nationally for the new wearable tech sector. 
Results: 1st in Canada for wearable tech market-share; grew category by over 1000%. 

Fitbit, Samsung, Garmin, Apple, Jawbone, Misfit, and more. 

-Assortment Planning
-Forecasting / Budgeting
-Vendor Relations
-Sales 
-Marketing
-P&L

Merchandise Manager (Buyer)

Andre's Electronic Experts

- Increased Sales and Profits
- Strategic Sales & Negotiations (B2B & B2C)
- Hiring/Training & Coaching
- High level of Community Involvement

Custom Home & Commercial A/V Project Manager

Future Shop

- Top 10 in Canada (President's Club) for 3 consecutive years
- Consistently exceeded sales and service budgets; placing our department among the top 5 in Canada

Elite Product Expert

Four Points by Sheraton

Obtained valuable experience in customer relations while being trained by one of the industry's leader in customer satisfaction

Managed multiple group, and corporate accounts.
Managed banquet room facilities 
Executed regular hotel audits

Guest Services Agent & Night Auditor

Helping our team at Creator revolutionize what an "Influencer platform" can be. We're empowering everyone on earth to become their own storefront - welcome to The Creator Economy.

Proven success in branding and new category launches, omni-channel buying and marketing, and optimizing eCommerce performance. Enjoy empowering brands to build long lasting communities and finding a better way to do things.

Enjoy hearing and helping other entrepreneurs whenever possible.

Vinod Varma

Head of Affiliate & Partnership Marketing

• Develop, launch, and scale the affiliate marketing program, growing it to represent a significant channel of online revenue
• Lead and mentor a high performing team leveraging agile practices to accelerate growth while delivering business value
• Build and optimize affiliate partnerships to create full funnel marketing strategies in support of retail sales, events and vendor programs to maximize brand exposure and maintain a positive ROAS
• Negotiate and closed contracts with publishers, affiliate agencies, and network platforms with a focus on driving cost efficiencies and program enhancements
• Own the impact and performance of the Rewards business, a points-based loyalty program with B2B partners such as Royal Bank and Scotia Bank
• Manage million-dollar budgets with core responsibilities on budgeting and forecasting, developing annual plans, managing internal stakeholders while prioritizing multiple business initiatives
• Create comprehensive reporting and presentations with data and insights, presenting KPIs of marketing campaigns to key stakeholders 
• Partner closely with internal teams including Marketing & Communications, eCommerce, Merchandising, Technology, Legal, and Finance in a highly collaborate environment to align with company drive times and business objectives

Manager, Affiliate Marketing & Rewards, eCommerce

• Developed, budgeted, and executed nationwide marketing campaigns for the computing hardware, accessories, and lifestyle teams, in partnership with iconic brands such as Apple, HP, and Microsoft to achieve brand and category objectives
• Built strong vendor relationships and created advertising programs to capitalize on key product launches while supporting value props that drove the business
• Led all stakeholder communication, partnered and influenced cross-functional teams, and project managed medium to large multi-channel marketing initiatives including media planning, digital and traditional marketing channels
• Fostered ideation and development on innovative projects such as a new unboxing product video concept, a lifestyle magazine, and an in-store experiential marketing event
• Oversaw the weekly retail advertising process including ad planning, pre-production, proofing and campaign optimization with all Customer Experience teams

Category Marketing Specialist, Retail Marketing

Henderson Development (Canada) Ltd.

• Managed the annual marketing budget, developed, and led all sales and promotional campaigns for residential property grand openings 
• Created and executed all marketing events for two major commercial buildings in the lower mainland, including Vancouver’s largest Chinese New Year Celebration
• Collaborated with the business and sales teams to develop revenue targets and marketing strategies
• Assessed growth opportunities and implemented advertising initiatives for residential developments in the Vancouver and Greater Toronto area

Marketing Specialist

Blender Media

• Managed a design and development team throughout project life cycles to ensure timely deliverables for accounts and partners
• Led multiple print & web projects in all phases including plan, budget, resource, scope, development, implementation, & delivery
• Drove a positive customer experience by liaising with clients, prioritizing account initiatives and building strong internal partnerships to execute marketing programs

Project Manager

Experienced Marketing Leader with a demonstrated history of working in the retail and eCommerce industry.  Skilled in negotiation, management, marketing strategy, online marketing and affiliate marketing.  Extensive knowledge in developing complex programs and omni-channel advertising strategies with a passion for building partnerships to drive business growth.

taplio

The Battle

Vinod Varma

Joanna Chan

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