Creator.co

Creator is where Brands and Creators connect, collaborate, grow, and earn more revenue.

Our success is built on the premise that 92% consumers trust advice and opinions over any sponsored advertising. Most marketing teams don't have the time or resources to scale their Influencer strategy, that's where we come in. 

www.creator.co

Co-Founder & CEO

Entrepreneur Media

Contributing Writer

LOI - League of Innovators

League of innovators connects budding entrepreneurs with more experienced business mentors to help accelerate their go to market strategy.

Business Mentor

The Influencer Academy

The Influencer Academy is the first, certified Brand-Building online programs showing inspiring creators, and influencers how to define their purpose, clarify strategy, and grow a worthwhile profitable business!

Advisory Board

Best Buy Canada

Helped amazing brands develop, and deploy omni-channel branding and marketing initiatives nationally for the new wearable tech sector. 
Results: 1st in Canada for wearable tech market-share; grew category by over 1000%. 

Fitbit, Samsung, Garmin, Apple, Jawbone, Misfit, and more. 

-Assortment Planning
-Forecasting / Budgeting
-Vendor Relations
-Sales 
-Marketing
-P&L

Merchandise Manager (Buyer)

Andre's Electronic Experts

- Increased Sales and Profits
- Strategic Sales & Negotiations (B2B & B2C)
- Hiring/Training & Coaching
- High level of Community Involvement

Custom Home & Commercial A/V Project Manager

Future Shop

- Top 10 in Canada (President's Club) for 3 consecutive years
- Consistently exceeded sales and service budgets; placing our department among the top 5 in Canada

Elite Product Expert

Four Points by Sheraton

Obtained valuable experience in customer relations while being trained by one of the industry's leader in customer satisfaction

Managed multiple group, and corporate accounts.
Managed banquet room facilities 
Executed regular hotel audits

Guest Services Agent & Night Auditor

Helping our team at Creator revolutionize what an "Influencer platform" can be. We're empowering everyone on earth to become their own storefront - welcome to The Creator Economy.

Proven success in branding and new category launches, omni-channel buying and marketing, and optimizing eCommerce performance. Enjoy empowering brands to build long lasting communities and finding a better way to do things.

Enjoy hearing and helping other entrepreneurs whenever possible.

Vinod Varma

ETL Interactive

Project Manager

iMiller Public Relations (iMPR)

iMiller Public Relations (iMPR) is a results-driven, industry-leading Public Relations strategy firm. iMPR sits at the forefront of innovation, propelling brands and the solutions they develop into industry-leading initiatives that inspire shifts in the way companies talk about the industry to the terminology they use.  At the forefront of our market-leading position is iMPR’s deep industry knowledge.

Social Media:Project scope consisted of creating content and maintaining social media channels, LinkedIn, Facebook, and Twitter to attract and engage current and prospective clients in the B2B space. 
• Effectively planned and prioritized deliverables based on scope of work and stakeholder (client) goals. 
• Worked with team leads and clients to create and get approval for biweekly social media calendars.
• Monitored KPI’s by creating monthly reports to clients, showing key insights and recommendations for growth in engagement and followers. 
• Mitigated risks by initiating an improved content creation calendar that aligned with various time zones for global clients. 

Project: Email Campaigns
Worked with the Digital Marketing and account teams to create deliverables including reports and email campaigns using campaign monitor, and publish website content to WordPress. Achieved by: 
• Built email campaigns for clients using Campaign Monitor adhering to brand guidelines.
• Created 3-12 Email reports daily for Media and Press Releases using Campaign Monitor.

Social Media ● Project Management

J. Patrick & Associates

J.Patrick 2.0
• I worked to re-develop J.Patrick's Email Marketing program. Using HubSpot and the recruiting-centric platform SENSE, I developed email campaigns averaging open rates of 68.9 percent, increased website traffic by 114 percent, and engaged passive candidates in the database. 

• I continue to grow Brand awareness by growing company channels ( followers and engagement) and creating and refreshing written content.

Project Management
• Researched and oversaw the implementation of a recruiting-centric tool that would enable recruiters to update the CRM with the use of Email and SMS Marketing capabilities. 

• Created a process and workflow using Swimlanes to optimize business operations.

Digital Marketing Coordinator & Project Coordinator

•Brand Awareness (LinkedIn Organic): I create in-house content and developed a list of resources for curated content, using insights from senior leadership and audience research tools such as Sparktoro.  Resulting in month-over-month follower growth, engagement, and website traffic. 

• Competitive Research: Allowed me to make strategic suggestions about channels to explore, content strategy, SEO suggestions, messaging, and marketing opportunities. 

• Researching New Channel Opportunities- Instagram: Found key accounts to follow,  researched relevant hashtags, and outlined a content strategy.

• Email ( J.Patrick 2.0): Wanting to re-launch J.Patrick's email marketing program, I researched and acted as a key contact in the implementation of the recruiting-centric platform SENSE, to use in conjunction with our current tech stack: HubSpot and Bullhorn. 

• I created audiences, subject lines, email copy, and automation using both SENSE and Bullhorn to reactivate our database. 

• Refresh content ( blogs and landing pages):  Updated content for relevancy and current best on-page SEO practices.  Leading to increased time on page, overall ranking, and traffic by 27.22 percent.

Digital Marketing Intern

Welwyn Farm inc

•Resolution of client-specific needs, including rigorous pre-competition preparation and daily needs.
•Ensuring customer satisfaction by establishing genuine relationships among Stables clientele while looking for valuable networking opportunities. 

Managed 4-14 horses and riders on the road at major USEF horse shows. Duties included:
• Submitting horse show entries and ordering stalls.
• Working with team members to organize staff schedules and anticipating inherited schedule risks, and working to mitigate these risks.
• Maintained horse show records, including veterinary paperwork, horse show bills, and associated memberships for horses and riders.
• Created a "day board" to improve team communication, day to day operations, and accurate billing.

 Road Manager 

With a solid foundation in Marketing, I have honed my expertise in project management to drive successful campaigns, projects, and business processes. Known for my exceptional team communication, meticulous documentation, and strategic risk management skills, I excel at identifying and resolving project bottlenecks. Currently pursuing my CAPM certification with aspirations of obtaining my PMP, I am dedicated to advancing my project management career to new heights.

taplio

The Battle

Vinod Varma

Kevin Seche

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