Creator.co

Creator is where Brands and Creators connect, collaborate, grow, and earn more revenue.

Our success is built on the premise that 92% consumers trust advice and opinions over any sponsored advertising. Most marketing teams don't have the time or resources to scale their Influencer strategy, that's where we come in. 

www.creator.co

Co-Founder & CEO

Entrepreneur Media

Contributing Writer

LOI - League of Innovators

League of innovators connects budding entrepreneurs with more experienced business mentors to help accelerate their go to market strategy.

Business Mentor

The Influencer Academy

The Influencer Academy is the first, certified Brand-Building online programs showing inspiring creators, and influencers how to define their purpose, clarify strategy, and grow a worthwhile profitable business!

Advisory Board

Best Buy Canada

Helped amazing brands develop, and deploy omni-channel branding and marketing initiatives nationally for the new wearable tech sector. 
Results: 1st in Canada for wearable tech market-share; grew category by over 1000%. 

Fitbit, Samsung, Garmin, Apple, Jawbone, Misfit, and more. 

-Assortment Planning
-Forecasting / Budgeting
-Vendor Relations
-Sales 
-Marketing
-P&L

Merchandise Manager (Buyer)

Andre's Electronic Experts

- Increased Sales and Profits
- Strategic Sales & Negotiations (B2B & B2C)
- Hiring/Training & Coaching
- High level of Community Involvement

Custom Home & Commercial A/V Project Manager

Future Shop

- Top 10 in Canada (President's Club) for 3 consecutive years
- Consistently exceeded sales and service budgets; placing our department among the top 5 in Canada

Elite Product Expert

Four Points by Sheraton

Obtained valuable experience in customer relations while being trained by one of the industry's leader in customer satisfaction

Managed multiple group, and corporate accounts.
Managed banquet room facilities 
Executed regular hotel audits

Guest Services Agent & Night Auditor

Helping our team at Creator revolutionize what an "Influencer platform" can be. We're empowering everyone on earth to become their own storefront - welcome to The Creator Economy.

Proven success in branding and new category launches, omni-channel buying and marketing, and optimizing eCommerce performance. Enjoy empowering brands to build long lasting communities and finding a better way to do things.

Enjoy hearing and helping other entrepreneurs whenever possible.

Vinod Varma

Wizard of Ads® for Contractors

Director of Communications

As a seasoned Branding Advisor, I enhance brand recognition, market presence, and individual visibility. With a track record, I craft strategies that resonate with global audiences, ensuring distinction in competitive landscapes. For multi-national brands, I develop branding strategies aligning values, mission, and objectives. Leveraging insights, I analyze trends to create targeted messaging, fostering consistent identity across cultures. On personal branding, I empower unique strengths, curating online presence reflecting expertise. Crafting impactful narratives, I help establish thought leadership. My holistic approach aligns corporate and personal branding, humanizing the brand image, and fostering connections with customers, investors, and employees. I guide you in refining your brand identity.

Consultant & Branding Identity Advisor 

National Digital Asset Exchange - NDAX.IO

- Work closely with the Head of Marketing to manage and execute NDAX's strategic marketing plan with a focus on brand storytelling, content and social media
- Managing the day-to-day planning and execution of NDAX’s content marketing strategy and calendar, including but not limited to managing the blog, social media, crypto learning content, and newsletters
- Help set up and coordinate: marketing campaigns, product releases, trading competitions, other important company announcements, NDAX’s day-to-day writing needs and overseeing creative design, as required
- Take brand storytelling and social channels to the next level by helping plan and produce a variety of engaging content formats: written articles, long-form and short-form social video as well as audio/podcasts. 
- Securing crypto and financial influencers campaigns and helping produce NDAX’s video marketing across YouTube, Instagram, and TikTok
- Manage relationships with external media: business, technology and finance publications, niche crypto publications, and affiliate partners to create compelling content in line with NDAX’s value proposition, product differentiators and brand values.
- Helping write copy to serve a variety of growth marketing initiatives: product launches, website revamps and landing pages, digital ads, customer lifecycle and email communications, etc.
- Providing regular monthly and quarterly performance reports of content marketing, social media and press mentions
- Craft brand messaging, product descriptions, NDAX policies, and more for the needs of both external and internal communications
- Establish brand voice aligned with the NDAX’s mission, purpose and values, ensuring a consistent brand experience/tone across all channels
- Fluency in understanding and interpreting strategy, creative/campaign briefs and developing initial concepts
- Collaborating with the broader marketing and product teams as needed to push projects through completion on time and within tight deadlines

Content Marketing and PR Manager

BEBA Collective

- Planned and executed all digital marketing, including SEO/SEM, marketing database,
email, social media and display advertising campaigns.
-  Designed, built and maintained social media presence.
- Measured and reported the performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs).
-  Identified trends and insights, and optimized spending and performance based on the
insights.
- Brainstormed new and creative growth strategies.
- Planned, executed and measured experiments and conversion tests.
- Collaborated with internal teams to create landing pages and optimize the user
experience.
- Utilized a strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints.
- Instrumented conversion points and optimized user funnels.
- Collaborated with agencies and other vendor partners.
- Evaluated emerging technologies. Provided thought leadership and perspective for
adoption where appropriate.

Director of Marketing & Communications

Miss Earth

Crowned on August 30, 2019, in Calgary, Alberta, I earned the privilege of representing Canada at this year's Miss Earth Pageant in the Philippines.

Advocating for ecological sustainability and creating a conversation about respecting our planet and how we can create meaningful change globally is the premise of my responsibilities. I will continue the conversation around Freshwater Conservation.

Miss Earth Canada 2019

Miss World Canada

On July 22, 2017, I was honoured to have won the title of Miss Intercontinental Canada 2017 and represented Canada at Miss Intercontinental in Hurghada, Egypt from January 9-26, 2018.


During my time as Miss Intercontinental Canada 2017, these were my obligations
— Volunteering with local, national and international organizations/charities
— Attending Events
— Keynote Speaker & Guest Speaker
— Spokes Person & Brand Ambassador 
— International Representative of Canada 
— Canadian Delegate at Miss Intercontinental 2017

Miss Intercontinental Canada 2017

On March 12, 2017, I was honoured to be crowned Miss Calgary World 2017.  

"I am currently completing an undergraduate degree in Marketing and International Business at Mount Royal University. Having suffered a traumatic head injury at birth, I have learned to overcome adversity, and I am an advocate for concussion prevention and head injury awareness. I believe that passion and dedication to a cause, while accepting your strengths and weakness enables one’s success. I will continue working with individuals and organizations whose words and actions inspire others to overcome hardships to succeed."

Miss Calgary World 2017

Canada Dry Mott’s Inc. A Division of Dr Pepper Snapple Group

Team Lead Consistently
—Providing sampling of products
—Educating possible and current consumers on the quality and history of the brand and its products
—Ensuring that each and every person has a memorable experience with Mott's
—Representing the brand in a passionate and professional manner
—Marketing setup and take down of promotion both
—Tracking inventory of products used during sampling 
—Writing a summary of what was successful/ unsuccessful during specific activation for brand representative 
―Currently partnered with the Calgary Flames; sampling Mott's Caesars beginning of 2015-2016 season

Brand Ambassador

TR Engineering Consultancy LLC (a tecnicas reunidas group of companies)

Management Position: leading by example, while being  responsible for the ambassadors hired specifically for the Global Petroleum Show 
— Overseeing international client appointments. 
— Basic working understanding of oil and gas industry  
— Customer education on current projects pursued by the TR Group
— Maintaining high-level professionalism 
— Facilitating communication between the employees of TR Group and possible clients
— Reporting information from possible clients to international heads of departments (Human Resources, Procurement, Marketing, Financing)

Client Liaison Manager

Pemex

Management Position: leading by example, while being responsible for the ambassadors hired specifically for the Global Petroleum Show 
— Overseeing international client appointments 
— Basic working understanding of oil and gas industry  
— Customer education on Pemex 
— Maintaining high-level professionalism 
— Facilitating communication between the employees of Pemex and possible clients
— Reporting information from possible clients to international heads of departments (Human Resources, Procurement, Marketing, Financing)

As a passionate and strategic storyteller, I have built a diverse background in marketing, specializing in brand development and design. My experiences have allowed me to work with global teams and create impactful campaigns that resonate with audiences across cultures and languages.

My journey began in the world of art and fashion where I honed my eye for design and cultivated a deep understanding of consumer behaviour. From there, I transitioned into the tech industry, working with startups and established companies to develop and execute brand strategies that elevated their presence in the market. Throughout my career, I have thrived on the challenge of bringing fresh and innovative ideas to the table. Whether crafting a compelling brand narrative or devising a comprehensive marketing plan, I am constantly seeking new ways to captivate audiences and drive business results.

My marketing approach is grounded in the belief that the most effective campaigns are those that are authentic and meaningful. I believe in telling stories that resonate with audiences on a personal level and creating experiences that inspire and engage.

As I continue to grow and evolve in my career, I am excited to leverage my unique background and expertise to create impactful and meaningful campaigns that drive business results and leave a lasting impression on audiences.

taplio

The Battle

Vinod Varma

Mattea Henderson

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