With over eight years of experience, I specialize in marketing, brand management, and digital strategy as the Co-Founder & CEO of Monk-E. At Monk-E, we are on a mission to redefine the creator economy by empowering brands, creators, and audiences to collaborate meaningfully. Passionate about innovation and growth, I prioritize fostering partnerships that align with our organization's dynamic culture and vision.  

At Monk-E, we focus on building India's largest creator business by crafting impactful strategies for brands and creators. My role involves steering digital innovation, enabling collaboration, and driving sustainable engagement within the creator ecosystem. By leveraging marketing expertise and brand-building acumen, I help ensure long-term value creation for all stakeholders involved.

Viraj Sheth

6 out of 8 leadership positions at Monk-E are held by women.

while we don't need a special day to celebrate the women at Monk-E, because we treat every day as such - a little celebration hurt nobody. 

women's day falls on a sunday this year so we decided to prepone it in office and treat the women in our office to a good time. ensure atleast some of the work stress is relieved with a massage, flowers, and sweet dishes. 

and while we do these activities, our focus stays on ensuring the work conditions for the women in our organisation continue to be top-notch. women are the backbone of our organisation:

(a) 6 out of 8 top leadership positions in our organisation are women
(b) thereby, 6 women make it to Monk-E's top 8 highest paid team members

happy women's day to everyone, but especially to all the women that make Monk-E exist and thrive.

co-founder & ceo at Monk-E | forbes 30u30 asia

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Prediction #5: Influencers are going to start fighting for purpose, not just paychecks.

Many influencers are going to hit a decade in this industry. They’ve already made their money, but are now looking for something deeper - a business, a cause, something that doesn’t need them to show up on camera every single day.

Now that is one way to get my attention.

No matter how bad you want a job, I can bet it’s not nearly as bad as how these guys want it. 

Expecting many more such subject titles since I have now posted this on LinkedIn.

You don’t find the right mentor, the right mentor finds you.

This holds true because you need to put enough hours behind your craft before you go out to seek feedback.

Marketing agencies in India cannot fathom this tweet.

They think their brief is urgent. Europeans out here don’t even consider a literal war a state of urgency.

Next prediction: 

celebrities will stop suing people for using their voice and image in AI generated videos. they will start making money out of them instead.

every time someone tries to use the likeness of a celebrity or a popular figure, they will be able to claim monetization on it.

just the way music labels claim the monetization when someone uses their music on the internet. 

what do you think?

We’re hiring Account Managers (Sales) to grow Monk-E's brand partnerships across Delhi and Gurgaon.

This is not a servicing role. This is a revenue + relationship ownership role.

Experience: 2-3+ years working with brands in digital, branded content, or influencer partnerships.

What you’ll do:

> Own a set of active brand accounts end-to-end
> Clearly understand brand goals, cycles, and budgets
> Upsell + cross-sell creator-led solutions across campaigns
> Translate brand objectives into sharp, actionable briefs
> Collaborate with content, strategy, and ops on pitch-ready proposals
> Handle scope, timelines, commercials, and payment processes confidently
> Solve issues fast - without escalation being the default
> Build case studies focused on impact and outcomes (not vanity metrics)

What you need:

> Strong understanding of influencer marketing + branded content
> Proven experience growing revenue from existing accounts
> Business-first mindset with comfort around budgets + commercials
> Ability to discuss content formats, creators, and performance metrics
> Relationship-led but commercially sharp
> Solid grasp of agreements and financial hygiene

Send your cv to careers@monk-e.in with the subject line - Always be closing in Gurgaon.

Location: Gurgaon
No freshers. No interns. Agency experience bonus. Immediate joiners preferred.

The increase in spam tags on whatsapp groups because of the @all feature is not sitting right with me.

I want to build a generational company, but none of that is possible without a solid team. 

And a solid team can come together only when there's an incredible in-house recruiter. So we're hiring one.

We’re hiring for the role of a sharp recruiter at Monk-E.

Location: Mumbai (Andheri West), full-time
Immediate joiners preferred
Experience: 3+ yrs, preferably from an agency background

We’re looking for someone who:
> Is incredible at outbound sourcing + cold outreach
> Can attract high-quality candidates with conviction
> Moves fast and closes hirings quickly
> Owns the process end to end - sourcing, pitching, follow-ups, closure

You should enjoy:
> Reaching out to candidates actively
> Building pipelines proactively
> Working closely with the founder and business heads
> Hiring people better than yourself

You’ll be hiring across roles in sales, influencer marketing, influencer outreach, content, production, post-production, talent management, operations, accounts, and leadership - across Mumbai, Gurgaon, and Bangalore.

If you’re interested, send an email on careers@monk-e.in with the subject line ‘I will make your dream team’

With:
> A short intro
> Roles you’ve closed quickly
> Why you think you’re a fit

I tried a new format.

A comedy video. For a brand to add to that. 

Wild. Very out of my comfort zone.

But I tried. My social platforms are just going to social experiments with different formats. 

Stay tuned to find out how that works out.

Did this for Neuro. Drop a comment with feedback.

Views Expressed are Personal | Experienced Data Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Negotiation, Analytical Skills, Team Building, Market Research, and Management. Strong research professional with a Master’s Degree focused in MSc Economics from University of Warwick.

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Viraj Sheth

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The Battle

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