Vishakha Singh

The 1% Club

Social Media Manager

I help businesses, brands, and solopreneurs with content and social media management
by:

1. Creating Content Strategy & Management
2. Community Creation and Management
4. Hashtag Strategy
5. Profile Optimization
6. Organic Lead Generation
7. Organic Market Strategising
8. Customized DM Scripts and Templates
9. Social Media Copy Writing

and much more.
DM now to book a FREE 30 Minute Discovery Call

Social Media Manager/Strategist

Doing nothing but Being Yin to your business's Yang.


Lets be real here, aren't you tired of hitting the same revenue month after month and seeing no way to scale up your revenue and thus business? 

Being a business owner, you don't deserve to work like a 9 to 5 corporate where the monthly income is fixed every month. 
But how you can increase your revenue with the same or even less time and energy input so that you do what you are made for - being an awesome CEO?


Okay, okay now I will let our results speak for ourselves:

-3k to 122k followers organically in 365 days
-Grew client's profile from scratch to 52k followers in less than 8 Months
-Grew our client's profile from scratch to 50 k in less than 8 months.
-200+ sales in 6 days
-400 Leads generated with a 70% conversion rate.
-Worked with 15+ clients


And yes, being a business owner myself, we would love to add your success story to our case study.


Also, since I am a firm believer in "Let success create the noise."  I would like to end this section with what my clients have to say about me.


"𝑊ℎ𝑜𝑒𝑣𝑒𝑟 𝑤ℎ𝑜 𝑖𝑠 𝑣𝑒𝑟𝑦 𝑣𝑒𝑟𝑦 𝑠𝑒𝑟𝑖𝑜𝑢𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒𝑖𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠, 𝑉𝑖𝑠ℎ𝑎𝑘ℎ𝑎 𝑖𝑠 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑝𝑒𝑟𝑠𝑜𝑛 𝑡𝑜 𝑤𝑜𝑟𝑘 𝑤𝑖𝑡ℎ"
                                                                                                              - 𝑆ℎ𝑖𝑘ℎ𝑎 𝐺𝑢𝑝𝑡𝑎 𝐾𝑎𝑠ℎ𝑦𝑎𝑝, 𝑁𝑢𝑡𝑟𝑖𝑡𝑖𝑜𝑛𝑖𝑠𝑡



FUN FACT - Apart from tomato being a fruit, if you are still reading this that means it is the perfect time to meet over a call to know how we can scale up your business.



𝐒𝐨, 𝐋𝐞𝐭'𝐬 𝐦𝐞𝐞𝐭 𝐚𝐭

…

💬 Ping me on my LinkedIn DM 
📥 Email Me: vishakhasingh.official@gmail.com
☕ Chat over a coffee on: https://calendly.com/vishakhasingh/discovery_call

Social Toast

Founder

Social Media Marketing Specialist

FunctionMania.com

GuruJal Gurugram

Communications Associate

Municipal Corporation of Gurugram

1. Managing social media handles of MCG.
2. Creating Advertisement Campaigns.
3. Closely working on strategizing social media content and schedule for Swachch Survekshan 2020.

Marketing Analyst, Team Youth for Earth, MCG

Camping Co.

1. Maintaining Company's blog (Designing layout and creating SEO friendly content)
2. B2B collaborations via networking on LinkedIn (Tripoto was a successful collaboration)
3. Setting Google Analytics account and tracking performance of the running campaigns.
4.Creating content for the campaigns and posting across platforms.
5. Making suggestions for enhancing user satisfaction on the website.
6. Updating website designer for the necessary changes and improvements according to industry trends.

Lead Travel Content Writer

OCIZO

Media and Public Relations
Strategizing the entire PR campaign of the company with special focus on inﬂuencer marketing. Drafting proposals of the company for collaborators and investors. Preparation of website content.

Media and Public Relations

Trek monk

Content Writer

ABP News Network pvt Ltd

Coordinator at Assignment Desk

Administration of Jind (district)

Worked with the public relations department of administration of district Jind as a social media manager and communication intern. The work involved analysing the government's development projects in the district and writing articles for newspapers and social media handles on behalf of the administration.

Intern

Assist Founders and Entrepreneurs to create a personal brand | LinkedIn Growth | Community Building | Organic Lead Generation

Hi all,

I’m Ashi, founder of Social Toast, a personal branding agency that loves giving social profiles a powerful makeover and here’s why we should work together to get the results your profile deserves!

My journey began when I started building my own brand from scratch. I experimented, tested strategies, and discovered what truly works and what doesn't. 

But here's the thing, I’ve always been fascinated by stories. Whether it’s a startup’s bold beginning, a founder’s journey, or a professional finding their voice, I believe stories are what make people memorable. That love for human connection naturally led me to personal branding. 

I realized that behind every profile is a person with a story worth sharing and I wanted to help them tell it in a way that drives real impact.

Today, at Social Toast, my team and I bring that same passion to every project. We combine strategic thinking with authentic storytelling to build brands that people don’t just notice but they remember.

If you're ready to turn your profile into a powerful narrative, let’s connect!

Ashi Kesarwani

Personal branding is not self-expression. It’s selective expression.


We hear this everywhere:

“Just be authentic, Just be you, People connect with realness.”
Nice idea but terrible advice.

Because your unfiltered self only rambles, overshares and goes on tangents.
And ends up talking about things that don’t align with your goals.


Strategic authenticity builds a business, not raw authenticity.

Personal branding means showing the parts of you that add value, build trust, signal expertise and move you closer to the opportunities you want.

You’re still being real, just not reckless with what you reveal.

That’s the difference.


The profitable version of you:

- shares stories that demonstrate competence.
- communicates with intention.
- highlights skills clients actually care about.
- stays on message.
- knows when silence is stronger than honesty.


And all this is not fake, just filtered.

Authenticity is about relevance. You don’t need to share everything to be real.

And personal branding is curation, not confession.


#personalbranding

Helping founders drive sales by turning their story into a sales magnet. | Community Building | Organic Lead Generation | Corporate trainings

The psychology behind why some content converts and some just gets likes.


I’ve spent months observing this and sometimes a post gets hundreds of likes but zero return.

And sometimes a quiet, simple post brings 3 clients in two days.

Same creator, same niche, just completely different psychology at play.


Here’s what I’ve learned:

1. Emotional safety

People don’t buy when they’re impressed, they buy when they feel understood.
Don’t do over-explaining, extra performing and definitely no “pick me” energy. Just serve clarity.


2. Pattern recognition

The posts that convert sound like someone is describing your inner world.
The moment our audience thinks, “This is literally me,” we earn trust without asking for it.


3. Authority cues

Real authority is quiet. It shows up in specificity, lived experience and clean thinking.
Never try to sound like “I’m an expert”. People can sense the difference instantly.


4. Identity alignment

This is the real one.
People buy from the energy they want for themselves, if your content reflects the version they’re trying to grow into maybe more clearer, calmer, more intentional, then they’ll choose you long before you sell to them.


And once you understand this, you will stop obsessing over going viral and start focusing on being memorable in the right way.

Because likes are public but trust is private and conversion happens in private.

If I had to teach personal branding in 10 minutes then this is exactly what I’d say.


I learned personal branding from months of posting things that felt true, deleting things that didn’t, and slowly noticing what actually made people stay.

The first thing I figured out was, your brand is built in the small, everyday things.

Like the way you naturally write, the opinions you keep coming back to, the stories you share without overthinking and the things you won’t compromise on. 
Those tiny patterns become your identity.


The second thing I learned was that clarity travels further than cleverness.

Every time I wrote like I was trying to impress people, the post just didn’t perform.

I have already said this a million times, people remember how you make them feel understood, not how polished your sentences sound.


And the third thing is, your credibility comes from giving language to things your audience has been thinking but couldn’t articulate.

When your words help someone understand themselves better, trust is built on autopilot.


If you’re starting today, the simplest place to begin is to start sharing your observations, the process you’re in and the principles you operate from.

Let people see who you are and how you think.

And if you walk away with one takeaway from this little 10-minute crash course, let it be this: your voice grows stronger every time you use it, not every time you perfect it.


#personalbranding

If my Monday was a song, then it would be “Zinda.”
Especially the line: “Jo bhi main chaahoon woh paaun.”


I don’t know why, but this line always hits differently on Mondays.

But today it felt like someone pressed pause on the noise in my head and reminded me, you’re allowed to want things, softly and quietly without rushing yourself.

Maybe that’s why I love it.

It doesn’t hype you up but also it steadies you.

It makes you feel like you can start your week without proving anything to anyone.

Just doing your work, following your pace and trusting your direction.

That’s the kind of energy I want my Mondays to have, less pressure and more presence.


Btw what would be your Monday song? 🎧

“My Brain During Work” - a series I didn’t plan to start, but my brain gave me no choice.


So here you go..

It’s basically me documenting how one normal work thought turns into a 3 hour research rabbit hole.

Episode 1: “Let’s take a break for a while” → ends up analyzing and rebuilding the entire strategy for a client.

Episode 2: My brain at 9 AM: already feeling exhausted looking at the to-do-list. Me at 11 PM: “Discipline is just love in action.”


Somewhere between overthinking and overdelivering, maybe that’s where creativity lives.

Nonetheless, happy weekends :)

#personalbranding

If my workday was a movie, it would be a very confusing genre.


Scene 1: A peaceful morning.

Scene 2: One message ruins the vibe.

Scene 3: Me giving CEO energy on Zoom while wearing pajama bottoms and troubleshooting client problems like Sherlock but internally crying like Bollywood.

Scene 4: A dramatic comeback when everything finally works.

Scene 5: Emotional ending: me convincing myself I’ll sleep early tonight (but I won’t).


I’d loveee to know your workday movie genre?
Happy weekends!

There’s one skill I mastered by accident.


And that skill was reading people.

Not in a dramatic “I can decode your childhood trauma in one glance” way.
But more like noticing the small things and observing people.

How someone pauses before responding, 
how their tone changes when they’re unsure, 
how they talk when they trust you vs when they’re just being polite, 
how they negotiate without using the word “negotiate” and 
how their confident face looks like vs when they’re unsure about you.

I picked it up during the early days of freelancing, when I didn’t have systems, leverage, or a team.

All I had was intuition, which, tbh I didn’t even know was a skill back then.

But it saved me from clients who were never going to pay, or from people who loved the idea more than the work or from opportunities that looked shiny but didn’t feel right.

Today, that “accidental” skill has quietly become my biggest advantage as a founder.

It helps me hire better, team, choose clients carefully, make decisions faster, navigate conflict with less chaos and build relationships that actually last.

Now when I look back I find it funny that we chase the big, glamorous skills, but the ones that change our careers are often picked up in survival mode.

The ones we never realized we were practicing all along.


#personalbranding #founderstory

The one word that defines my approach to personal branding is “Balance.”


Not the “work-life balance” kind.

The balance between what I share and what I protect.

I talk about the business challenges, the tough calls, the lessons that came with bruises.

But I don’t believe in turning my or my clients entire life into content.
Because balance comes from intention.

It comes from knowing what serves your audience and what’s just extra.
For me balance sits somewhere in between posting everything and keeping it completely private.

You show up when you have something real to say, not because your calendar says “post today.” 

And here in Social Toast, we share what teaches or connects, not what just fills space.


Knowing when to speak and when to stay still is my definition of  Personal Branding.

Because in the end your brand doesn’t need all of you, it just needs the part that matters.


#personalbranding

My Unpopular Life Opinions
(aka the things I learned slower than I’d like to admit)


Some truths don’t hit you in one big moment, they arrive slowly through tired seasons, difficult choices, and small realizations that rearrange you quietly.

Here are a few that changed how I move through life:

1. Rest is productive.

Not the glamorous kind of rest but the boring, silent, “I’m doing nothing today” rest.

It’s crazy how your brain solves problems after you stop trying so hard to solve them.

Now I understand clarity usually shows up when you stop chasing it.


2. Slow progress is still progress.

We don’t celebrate the days where nothing exciting happened but we still showed up.

Consistency isn’t very out there, it’s quiet, steady, and often invisible until one day everything makes sense.


3. You can outgrow people and still love them.

Growing doesn’t always come with anger or drama. Sometimes it’s just two people becoming different versions of themselves. And that’s okay.

You can wish someone well from a distance. Love doesn’t disappear, it just changes form.


4. Soft people are not weak.

Softness is choosing kindness even when life gives you reasons not to.

Softness is emotional control without coldness, it is strength just without the noise.

Not everyone can do that.


These opinions aren’t popular because they don’t look like “wins” most of the time.

And they take longer to understand. But once they sink in, life gets lighter and you start to grow.

What’s an unpopular life opinion that life taught you and that you now swear by?

The Personal Brand ‘Green Flags’ People Don’t Talk About.


And no they’re not the usual viral posts or the big numbers, they’re the small signals that usually go unnoticed, unless you’re really looking.

Like yesterday, I came across a creator with barely 1,200 followers, no fancy hooks, no “10 lessons I learned at 3am” energy.

Just a post that made me stop scrolling and think, “ooh she’s saying something meaningful.”

And it hit me, the real green flags of a strong personal brand aren’t loud at all.

They mostly look like:

• Posts that subtly says something really powerful and impacting without trying too hard. 
• Comments that feel like an actual chat, not a copy-paste template.
• Posts that silently teaches you a lesson.
• Relatability that isn’t forced but comes naturally and a consistent vibe that feels real.

And there’s a certain confidence in such kind of presence.

It doesn’t require constant validation, or a big reveal, or a “look at me” moment. It just clicks.

Eventually, those are the brands I remember the most, the ones that feel like people, not profiles.

Maybe we should all pay more attention to these quiet green flags.

They tell you more about a person than the follower count ever will.


#personalbranding

A risk I took that paid off!


I chose to back myself before I even had any evidence.

I had no big strategy and no clear roadmap.

Just this uncomfortable knowing that I’d outgrown where I was and staying would shrink me more than leaving ever could.

At the time, it didn’t feel brave, it felt irresponsible.

It felt like choosing uncertainty over stability and I questioned it every second week.

But also growth rarely feels like growth when you’re in it.

It feels more like a doubt and more like you’re starting from zero again when everyone’s of your age already looks “sorted.”
 

But slowly, things started to compound, I met the right people, learned the right skills, built a voice and a system. And finally built a life that felt like mine.

So for the first time, I wasn’t choosing between “safe” and “risky.”

I was choosing between staying small and seeing what’s possible.

Looking back now, that risk paid off in ways I couldn’t have planned and not just in work, but in who I have become.

Some risks don’t pay off immediately. They pay off in identity, clarity, and direction.

And that’s the part I’d choose again, trusting myself a little sooner than I was comfortable with.

Lessons I have learnt from other industries and I apply to personal branding..


1. From Journalism → Clarity beats cleverness.

Journalists write so the reader gets the point on the first read. Neither fluff nor jargon.

It taught me that a personal brand grows faster when your message is clean, not poetic.


2. From Psychology → People trust patterns, not peaks.

Behaviour science is clear: consistency creates safety.

In branding, it’s the same. Your audience trusts your energy more than your posting schedule.


3. From Sports → Reputation is built off the field.

Athletes don’t become icons because of one day's match magic. It’s the invisible discipline, the boring reps and the quiet grind that make them true athletes.

Your personal brand works the same way. The trust you earn when you’re not performing for the internet matters more than the days you show up big.


Different industries but same truth.

Remember your brand is what people sense and understand about you.


#personalbranding

Some days I’m full of ideas but today I’m full of Saturday.


I sat down to write something founder-ish for today and my brain said, “No ma’am, we’re off-duty.”

It's your gentle reminder that not every post needs to change someone’s life.

Sometimes “I genuinely have nothing to say today” can also be the content 😉

And here I am as Ashi and not as the Founder Ashi!

Happy Saturday guys. May your to-do list forgive you today. 😌

Things no one tells you about working in content.


Since Instagram keeps showing content creators working from pretty cafés, you must think this field would be all creativity, vanilla lattes, and ‘inspiration strikes’ moments.

But unsurprisingly, it’s not!

Behind the scenes looks something like this.. 

I’ll spend an entire morning writing a post, only to hate it at 3 PM, rewrite it at 5 PM,  and somehow circle back to the first draft like a toxic ex.

And the most funniest and ironic part is, the posts I casually write in 90 seconds while waiting for my food will blow up in no time. 
Meanwhile, the masterpiece I crafted like a delicate art form, well it just did fine.

Working in content is basically this emotional loop of:

“I love it → I hate it → This is genius → This is trash → Actually, this is kind of good.”


But honestly, I wouldn’t trade it for anything in the world.

There’s a weird joy in turning a tiny thought into something hundreds of people feel. A strange satisfaction in knowing your words travelled further than you did today.

No one tells you this part either, as messy as it feels, content makes you pay attention to your own life a little more closely.


What’s one thing your job taught you that no one warned you about?


#contentwriting #personalbranding

Recently LinkedIn has started to feel like my class 9th textbook.


All I can see is methods, information, tricks and hacks to build something.
They’re helpful, no doubt. 

But I kinda miss the relatability and bonding through the content era, on LinkedIn.

And I often see myself recalling the posts that felt relatable, like someone is thinking in real-time.

The posts where I can sense the person behind the words.

Posts such as, someone shares a small shift in perspective, or something they noticed about people, or a quiet realization from their week that changed how they think.

The kind of content that feels honest, grounded, and human.

And whenever I sit with my creator friends we all love when the founders talk about the tiny behind-the-scenes details more than their big wins.

I personally love reading and knowing how somebody made that difficult decision, what were the trade-offs or the things they are unlearning, what are the ways that help them grow quietly.

I love thoughts that sound like they came from lived experience because I get to learn from them.

That’s the content that feels refreshing to me: simple, thoughtful, and rooted in something real.

Maybe that’s what I want to see more of.. not more “information,” but more perspective.


Please tell me I'm not alone to feel this..
What kind of content would you prefer to see more?

Why 2026 Will Belong to Small Agencies and not the Big Ones.


I think the future of this industry isn’t going to be shaped by the biggest agencies but by the sharpest small ones.

It’s already happening if you pay attention.

Brands today don’t want a 20-member email chain or a two-week wait for a concept.

They want speed, clarity, and a team that actually has taste.

They look for  people who understand their product deeply, not a generic “one size fits all” strategy wrapped in a fancy deck.

And small agencies are built for this exact moment.

There’s something special that happens when a brand works with a small team because they get the founder’s brain in the room.

They get content that actually understands the internet instead of trying to mimic a campaign from 2019.

The industry is shifting from scale → specificity, from hierarchy → agility, from “we do everything” → “we do something incredibly well.”

And honestly, I love this shift. It feels like the market is finally rewarding real thinking again.


2026 is going to be a great year for small agencies with clarity, craft, and confidence.

The ones who know exactly who they serve, how they think, and what they refuse to compromise on, those are the agencies brands will gravitate toward.

And I think that’s where the best work will be built.

Year 1: I made decisions from urgency.
Year 3: I make them from clarity.


When I started building Social Toast, Year 1 felt like a fire:
 
- every client seemed “critical”
- every idea felt worth chasing
- every delay felt like failure
- every decision felt personal

I said yes too fast, over-explained too much, and tried to solve every problem immediately.

But by Year 3, the lens changed for me.

Now I ask:

- Is this aligned with my vision?
- Does this make any difference in the business?
- Will this matter 90 days from now?
- Is this a priority or just pressure?

Now I take longer to decide, I say no without guilt and I definitely don’t chase validation disguised as opportunities.

And I’ve learned that speed is useful but direction is everything.

The biggest shift is, previously I made decisions to survive and now I make decisions to scale.

If you’re in the messy middle right now, then trust me your decision-making will mature long before your business does. And that’s when things start to feel lighter.


#founderslearning

If I lost my account tomorrow, here’s exactly how I’d rebuild from zero.


And more than followers I'd be more scared of losing all the versions of myself that I documented along the way. 

But if everything disappeared overnight, here’s what I’d do calmly, intentionally, and without rushing myself.

1. Build presence before posting.

Thoughtful comments for 10–15 days. Trust me it’s the easiest way to feel “seen” again without posting much.


2. Post 2–3 times a week.

Focus on posting real and useful content, thoughts from where I actually am. People connect to progress.


3. DM the right people.

Don’t start pitching immediately, start with human conversations. Relationships rebuild your brand long before reach does.


4. Start a tiny email list by week 2.

Because platforms might glitch but your people will not.


5. Give myself 90 days of patience.

Not everything compounds fast but it always compounds.

Because once you’ve built something from nothing, you stop fearing “starting over.”

 
You begin to trust your own ability more than your metrics.

If everything reset tomorrow, I know I’d find my way back and probably with even more clarity.


What’s the first thing you would do if you had to start from zero again?

#personalbranding

If my personal brand was a person here’s exactly who she’d be..


She’d walk into the room quietly, but somehow everyone would notice her presence before she even speaks.

She’d be the friend who gives you one sentence, that fixes your whole overthinking spiral.

She’d talk softly, but her thoughts would land heavy. Nor loud, neither dramatic, just quietly intelligent.

She’d love clarity and hate jargon. And absolutely refuse to pretend she’s someone she’s not.

She’d be the kind of person who:

 • remembers tiny details
 • writes thoughts in her Notes app at 2am
 • observes more than she talks


She’d be ambitious, but in a calm way. The kind of ambition you don’t announce, you just embody.

She’d be the girl building her thing slowly, intentionally and not for applause but because she knows she’s meant for more.

And honestly, that’s the energy I try to show up with online too.

For me my personal brand isn’t a strategy, it’s a version of me, just a little clearer, a little braver, a little more intentional.


P.S. If your brand had a heartbeat, what would its vibe be?

P.S.S. Birthdays make you rethink everything, including your personal brand vibe 😂

Growing up, I thought adults had their life figured out.
Now I realize this is just the tired generation.


And honestly I can feel it now.

Half of adulthood is:

 • solving problems you didn’t ask for.
 • pretending you’re calm while your brain reboots.
 • scheduling things you’ll later cancel.
 • and being excited about going to bed early (but never actually doing it).


Some days you’re responsible, productive and “put together.”

Other days you’re just.. well existing and hoping nobody asks for anything complex.

And even after doing all this when you decide to take a break and go on a vacation, you have to get the work done in advance for the coming days.

And after coming back you have to meet the work flood.

But anyways, maybe we adults aren’t supposed to have it all figured out.

We’re all just trying, adjusting, learning, surviving and occasionally thriving.


P.S. If you feel confused or tired today, congratulations you’re doing adulthood perfectly.

P.S.S. I’m grateful for this hustle and I’m taking a short trip next week 🥳


#adulthood

taplio

The Battle

Vishakha Singh

Ashi Kesarwani

Followers

Posts

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taplio

The Battle

Vishakha Singh

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashi Kesarwani's LinkedIn Performance

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