Vishakha Singh

Doing nothing but Being Yin to your business's Yang.


Lets be real here, aren't you tired of hitting the same revenue month after month and seeing no way to scale up your revenue and thus business? 

Being a business owner, you don't deserve to work like a 9 to 5 corporate where the monthly income is fixed every month. 
But how you can increase your revenue with the same or even less time and energy input so that you do what you are made for - being an awesome CEO?


Okay, okay now I will let our results speak for ourselves:

-3k to 122k followers organically in 365 days
-Grew client's profile from scratch to 52k followers in less than 8 Months
-Grew our client's profile from scratch to 50 k in less than 8 months.
-200+ sales in 6 days
-400 Leads generated with a 70% conversion rate.
-Worked with 15+ clients


And yes, being a business owner myself, we would love to add your success story to our case study.


Also, since I am a firm believer in "Let success create the noise."  I would like to end this section with what my clients have to say about me.


"𝑊ℎ𝑜𝑒𝑣𝑒𝑟 𝑤ℎ𝑜 𝑖𝑠 𝑣𝑒𝑟𝑦 𝑣𝑒𝑟𝑦 𝑠𝑒𝑟𝑖𝑜𝑢𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒𝑖𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠, 𝑉𝑖𝑠ℎ𝑎𝑘ℎ𝑎 𝑖𝑠 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑝𝑒𝑟𝑠𝑜𝑛 𝑡𝑜 𝑤𝑜𝑟𝑘 𝑤𝑖𝑡ℎ"
                                                                                                              - 𝑆ℎ𝑖𝑘ℎ𝑎 𝐺𝑢𝑝𝑡𝑎 𝐾𝑎𝑠ℎ𝑦𝑎𝑝, 𝑁𝑢𝑡𝑟𝑖𝑡𝑖𝑜𝑛𝑖𝑠𝑡



FUN FACT - Apart from tomato being a fruit, if you are still reading this that means it is the perfect time to meet over a call to know how we can scale up your business.



𝐒𝐨, 𝐋𝐞𝐭'𝐬 𝐦𝐞𝐞𝐭 𝐚𝐭

…

💬 Ping me on my LinkedIn DM 
📥 Email Me: vishakhasingh.official@gmail.com
☕ Chat over a coffee on: https://calendly.com/vishakhasingh/discovery_call

Social Media Manager/Strategist

Scaled Socials For 30+ Founders & Coaches To 30M+ Impressions + Client Made $20k MRR & Attracted Inbound Leads | Social Media Manager | Viral Content Marketing | Personal Brand Strategist

Stop Wasting Time on Social Media That Doesn’t Convert.

❌ Tired of posting on LinkedIn and Instagram with zero results?
❌ Feel like your content is invisible, even though your work is amazing?
❌ No time to figure out what actually works?

You’re not alone. Most founders, coaches, and consultants are stuck in the content hamster wheel.

👋 I’m Muskan Arora, Social Media Manager & Personal Brand Strategist.
I help founders, coaches, consultants, and personal brands grow their presence on LinkedIn & Instagram and turn that presence into revenue.

Over the last few years, I’ve:
✅ Helped 30+ clients across industries
✅ Generated $20K in 2 weeks for a coaching client
✅ Helped a client hit 2M+ views on a single reel
✅ Built brands that attract leads weekly, not just likes

What I do differently?
Most social media managers post content.
I build brands that convert.

Here’s how:
⭐ Lead gen strategies that actually bring clients
⭐ Profile optimisation that screams “authority”
⭐ Content that builds trust and sells
⭐ Engagement systems that create conversations and close deals

Services I offer:

1. Social Media Strategy & Management (IG + LinkedIn)
2. Personal Brand Ghostwriting
3. Content that educates, engages, and sells
4. Launch management & growth campaigns
5. 1:1 Consulting for founders & coaches
6. Engagement strategies that generate inbound leads
7. SEO-based profile optimisation

✨ If you’re ready to grow your audience, build authority, and attract dream clients on autopilot...

DM me “GROWTH” or book a call via the link in my featured section.
Let’s turn your socials into your #1 revenue channel.

Muskan Arora

My client closed 3 deals in one week, each for $1,000.

But why aren't your posts landing you clients?

Let me show you the difference between growth content and conversion content.

This happened after we stopped chasing reach and started fixing intent.

Her posts weren’t bad; they were just speaking to the wrong stage of the buyer.

Once we adjusted the strategy, the response changed within 7 days.

Here’s the approach we used:

1/ Separated goals clearly
→ Growth content builds attention; conversion content moves someone to take action.

2/ Changed the questions we answered
→ Instead of “how to do X,” we focused on “when you should hire help for X.”

3/ Used problem-aware language
→ Every post spoke to buyers who already knew the cost of staying stuck.

4/ Added proof in small doses
→ Short examples, numbers, and outcomes instead of long case studies.

5/  Closed with a filter, not a pitch
→ CTAs were designed to attract qualified conversations, not everyone.

The result wasn’t virality.
It was 3 qualified conversations that turned into $3,000 in USD in one week.

That’s the real difference between content that gets seen and content that gets paid.

P.S. Are your posts optimized for attention or for decision-making?

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Your Marketing Girl For Personal Brands & Businesses. Scaled Socials For 30+ Founders & Coaches To 30M+ Impressions + Client Made $20k MRR & Attracted Inbound Leads

No alternative text description for this image

Last month, I got 47 DMs from one post because I changed my hook strategy.

Most people think hooks are about being clever or dramatic.
They’re not.

Hooks are about clarity, relevance, and timing in the reader’s head.

Here’s why changing my hook strategy worked:

1. I stopped teasing and started signaling intent.

↳ Clear hooks reduce cognitive load in the first 3 seconds.
↳ People engage faster when they immediately know why the post matters to them.

2. I wrote hooks for one specific problem, not a broad audience.

↳ When a hook mirrors an active pain, it feels personal.
↳ That’s what turns passive readers into DMs instead of likes.

3. I treated hooks as positioning, not copy.

↳ The first line now tells readers who the post is for and who it’s not.
↳ That filter alone improved DM quality by more than 2×.

Hooks don’t create virality → they create intent.

Are your hooks designed to attract attention, or to start conversations?

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graphical user interface, text, application

This screenshot is a daily reminder that the right words attract the right people.

This didn’t happen overnight.
We showed up week after week, refining the message.

The conversion week was simply the outcome of months of clear positioning.

Here’s the approach we followed:

✅ Message before momentum
↳ We clarified who the content was for and what problem it solved before chasing reach.

✅ One offer, one angle
↳ Every post reinforced a single $1,000 offer so buyers weren’t confused.

✅ Proof layered over time
↳ Small wins, client language, and real outcomes were shared consistently, not all at once.

✅ Conversation-first content
↳ Posts were written to invite replies and DMs, not just likes or impressions.

✅ Same cadence, same tone
↳ Predictability built trust; trust led to decisions.

The result wasn’t just 3 deals in one week.
It was a pipeline that finally felt intentional and repeatable.

P.S. Are you currently consistent with your message?

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“Hey Muskan, can you help me write 3 posts in 30 minutes for the next week for LinkedIn?”
Yes, let's go...

This isn’t about writing faster.
It’s about removing decisions so execution becomes automatic.

I call this the 30/3 Authority Sprint:

1. Fix one outcome first
↳ Each post must serve one goal: authority, trust, or demand.

2. Pick one audience pain
↳ One post, one problem, no bundling confusion.

3. Reuse one core insight
↳ One idea can easily become 3 angles with different openings.

4. Write hooks first
↳ Spend 10 of the 30 minutes only on hooks; they drive 80% of results.

5. Choose 1 format per post
↳ Story, breakdown, or opinion, never mix formats.

6. Limit each post to 120–150 words
↳ Constraints speed up clarity and editing.

7. Add one proof signal
↳ Numbers, experience, or a specific result in $$$ builds trust fast.

8. End with a thinking question
↳ Questions increase comments by up to 2x on average.

9. Batch in one sitting
↳ Switching contexts costs ~40% productivity; batching removes it.

10. Stop polishing after minute 30
↳ Done posts outperform perfect drafts that never ship.

This works because consistency comes from systems, not motivation.

P.S. Would writing feel easier if the thinking part was already solved?

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Everyone is setting goals for 2026 but I want to set some non-negotiable actions for myself.

Not revenue targets.
Not follower counts.
Just actions I can control on a bad day.

Because outcomes are ego-driven.
Systems are reality-driven.

Here’s what my 2026 operating system looks like 👇

Daily (non-negotiable):

→ 7–9 AM: Outreach Block
I talk to 5–10 people I genuinely want to work with.
No pitching. No scripts. Just real conversations.
Tip: Track replies, not sends. Replies = signal you’re saying the right things.

→ 10–11 AM: Content Block
I write as many posts as my brain allows.
Some will be used this week. Some next month.
Tip: Separate writing from posting. Writers who post while writing burn out faster.

→ 4–5 PM: Engagement Block
I comment on 30 relevant posts before publishing my own.
Visibility is earned before it’s expected.
Tip: Leave comments that add context, not compliments. Insight > praise.

Weekly:

→ 1 Case Study
What worked. What didn’t. What I’d change.
Tip: Case studies don’t need big numbers. They need clear thinking.

Monthly:

→ 1 Lead Magnet
Something that solves one painful problem well.
Tip: If it can’t be consumed in under 10 minutes, it’s too complex.

Quarterly:

→ 2 Business Books
Not to feel smart. To sharpen decisions.
Tip: Re-read the same good books. Depth beats novelty.

Here’s the part most people don’t like hearing:
Consistency isn’t about motivation.
It’s about removing decisions from your day.

If your calendar is clear, your growth will be chaotic.

I’d rather look boring daily than be stressed yearly.

P.S. Which block do you think would move the needle fastest for you right now?

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Last year, I wrote more words for other people than for myself.

- Client decks.
- Client posts.
- Client strategies.

Thousands of words with someone else’s name on them.

I was proud of the work.
But I rarely paused to ask where my voice was going.

My calendar was full, my pipeline was strong, my ideas were everywhere.
Just not consistently on my own page.

The realization was...
If I can build trust, authority, and demand for others, I shouldn’t outsource my own presence to “later.”

Here’s what that year taught me:

1/ Writing for others sharpens your thinking faster than writing for yourself.
2/ You see patterns when you’ve worked across 30+ brands instead of one.
3/ Consistency compounds even when visibility feels slow for the first 90 days.
4/ Authority isn’t volume, it’s clarity repeated over time.
5/ Your brand doesn’t grow when you’re busy; it grows when you’re intentional.

I still write for clients.
But now I write for myself first.

P.S. Have you been prioritizing everyone else’s goals over your own lately?

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Here are 10 sentences you should never use in marketing.

This isn’t wordplay.
It’s decision psychology.

People don’t evaluate offers logically first.

They react emotionally in under 2 seconds, then justify with logic.

The Language Leverage Framework (10 swaps that increase conversion)

1. Don’t say “$1,000” → say “$999.”
Odd pricing reduces price resistance by ~7–9% in consumer tests.

2. Don’t say “Buy now” → say “Only 3 spots left.”
Urgency tied to availability converts better than commands.

3. Don’t say “Basic” → say “Essential.”
“Essential” implies necessity, not compromise.

4. Don’t say “Standard” → say “Customized.”
Customization signals relevance and justifies higher USD pricing.

5. Don’t say “Few” → say “Limited.”
“Limited” implies intentional scarcity, not random shortage.

6. Don’t say “Cost” → say “Investment.”
“Investment” reframes spending as future return.

7. Don’t say “Cheap” → say “High-value.”
Low price attracts low trust; value attracts buyers.

8. Don’t say “Features” → say “Outcomes.”
Outcomes sell 2x better than specifications.

9. Don’t say “Learn” → say “Apply.”
People pay for implementation, not information.

10. Don’t say “Option” → say “Recommendation.”
Authority reduces decision fatigue and increases close rates.

One word can change perception.
Ten words can change revenue.

P.S. Do you think your current messaging helps or hurts trust?

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In 2015 my dad had huge losses in business and he did his best.

We were in the worst financial phase of our life.

In 2018 we lost our childhood home and all the memories we had.

In 2020 I lost my grandmother i still love her so much.

In 2022 I graduated from college and started working in a 9-5 job.
It wasn’t my dream, but it was something.

In 2023 due to a health issue i lost my job and my confidence.

I was back to nothing, watching my dad still struggling, feeling like I’d failed everyone.

In 2024 I had a choice either to keep looking for another job that could disappear, or build something nobody could take from me.

I started freelancing to make a living. I built my personal brand. I shared my story.

In 2025 I made my first 6 figure months.

- Twelve years from wanting to be a fashion designer.
- Seven years from losing our home.
- Two years from losing everything again.

The same losses that broke me became the foundation I built on.

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“Hey Muskan, how to write a storytelling post using the hero's journey framework?”

This is how... 

Storytelling works because the human brain remembers stories 22x more than facts.

The hero’s journey gives your content a clear flow so readers stay till the last line.

Here’s how each step works in practice:

Step 1: The tension → Start with the uncomfortable moment that makes people stop scrolling in the first 3 seconds.

Step 2: The context → Give just enough background so the tension makes sense, not your full backstory.

Step 3: The struggle → Show the internal conflict, not just what happened on the surface.

Step 4: The big reveal → Share the shift in thinking, not a motivational quote.

Step 5: The transformation → Explain what changed and why it matters to the reader today.

Now, how to apply this immediately:

• Write the hook last
→ Draft the story first, then pull the most emotional line to the top.

• Keep each step to 1–2 lines
→ Shorter stories get finished more often than long ones.

• Anchor the lesson to business
→ Relate the transformation to results like trust, leads, or clarity.

When you structure stories this way, you’re not “being vulnerable.”
You’re being intentional, and intentional content converts better.

Save this for your next post, or share it with someone who says, “I don’t have stories to tell.”

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If I had to build a LinkedIn presence from 0 in 2026…
I’d follow this exact strategy (It’s free).

LinkedIn rewards clarity, not creativity.
And attention follows people who make decisions easy for the reader.

Here's the exact framework:

1. One ICP only → Write for one role, one problem, one stage of awareness.
2. One promise → Your profile should answer “why should I follow you?” in 7 seconds.
3. 3 content buckets → Teach, prove, and position; nothing else is needed.
4. 4-5 posts per week max → Consistency beats volume; 260 posts a year is enough.
5. Strong hooks first → 80% of reach is decided in the first 2 lines.
6. Comment daily (30 mins) → Comments drive 2–3× more profile views than posting alone.
7. Proof over opinions → Case studies, results, screenshots, and timelines convert faster.
8. Same posting window → Train the algorithm and your audience with repetition.
9. Clear CTA every time → Not “thoughts?” but one specific next step.
10. Review weekly → Double down on what brings replies, not likes.

Repeatable fundamentals that compound over 90-180 days.

Takeaway: LinkedIn growth in 2026 is about positioning + consistency, not virality.

P.S. Would you actually follow this for 90 days?

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“Be authentic on LinkedIn” is the worst advice you’ve ever followed.

Because authenticity without strategy is just exposure.

You were told to:

- share personal stories
- be vulnerable
- show the human side

So you did.

And now:

- people like you
- people relate to you
- nobody buys from you

Here’s the data-backed reality:

Posts that convert profile views → DMs usually have:

↳ 1 clear enemy (bad advice, wrong strategy)
↳ 1 repeated belief across 5-10 posts
↳ 0 emotional dumping

Vulnerability increases likes.
Authority increases action.

Use this framing instead (steal this):

1. Share a story only if it proves competence
2. Remove emotions that don’t change behavior
3. End with a judgment, not a lesson

Example test:
If your post makes people say
“This is relatable” → low leverage
“This is uncomfortable” → high leverage

Not everything true about you is valuable content.

Authenticity isn’t honesty.
It’s selective positioning.

If that offends you, good.
It means you’re finally close to leverage.

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I’ve tested every content format on LinkedIn for 2 years.
If you want real engagement, use these 6:

Most people blame the algorithm when posts flop.

In reality, engagement follows formats that match how people think, scan, and respond on LinkedIn.

Here are the formats that consistently work:

1/ Personal insight posts →  One clear lesson from lived experience builds trust faster than generic advice.

2/ Educational breakdowns →  Step-by-step posts get saved because they reduce thinking effort for the reader.

3/ Opinion-led posts →  Clear stances spark replies because people react before they reflect.

4/ Story + lesson posts →  Narrative pulls attention in, the takeaway gives it purpose.

5/ Proof-based posts (case studies + behind-the-scenes) →  Results plus process answer the unspoken “can this work for me?”

6/ Question-led posts →  Well-framed questions lower resistance and invite participation instead of passive scrolling.

3 ways to apply this immediately:

🔥 Rotate formats weekly →  Using 2–3 formats per week keeps engagement stable without burning ideas.
🔥 Match format to goal →  Use education for saves, opinions for comments, proof for inbound leads.
🔥 Repeat what works →  If one format drives replies twice, use it again instead of chasing novelty.

Engagement isn’t about posting more, it’s about posting in ways the brain already prefers.

📌 If this helped, save it for your next content planning session or share it with someone stuck on ideas.

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These 3 mistakes are costing you followers on LinkedIn.

(I bet you haven't expected the last one.)

Most people don’t lose followers because LinkedIn is “hard.”

They lose followers because their content creates distance instead of familiarity.

Let me break this down:

1] Writing to an audience instead of one person

- When you write for “everyone,” no one feels spoken to.
- Posts written to one reader trigger recognition, relatability, and longer read time, which directly impacts reach.

2] Using corporate language that triggers sales guards

- Formal, polished language sounds safe but feels untrustworthy.
- The moment your post feels like a pitch, people disengage, even if the advice is solid.

3] Posting at different times every day

- Consistency isn’t about frequency, it’s about rhythm.
- When you post randomly, your audience doesn’t learn when to expect you, and early engagement drops.

Good writing on LinkedIn isn’t about sounding smart.
It’s about sounding familiar.

I’ve learned a lot about this by closely studying creators who write with clarity, rhythm, and conviction, tagging a few of them below 👇

1. Lara Acosta
2. Jasmin Alić
3. Matt Barker
4. Shweta Kukreja
5. Beatrice Vladut

P.S. Which one of these do you think you’re most guilty of?

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The best LinkedIn advice I can give you this 2026:

(read before you write another post)

Stop trying to be interesting.
Start trying to be understood.

Most posts fail because no one knows:
• who it’s for
• why it matters
• what to do next

Virality is a bonus.
Clarity is the strategy.

If your content isn’t bringing replies or DMs,
it’s not the algorithm.

It’s your positioning.

Agree or disagree?

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3 lessons about viral content most people don’t want to hear:

1. Virality doesn’t come from creativity. It comes from clarity.
2. Going viral won’t grow your business if the right people aren’t watching.
3. If your content needs trends to work, you don’t have positioning.

Most people chase views.
Smart creators chase who is viewing.

Agree or nope.

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If your LinkedIn isn’t generating leads in 2026,
You’re missing these 4 elements completely.

1/ Clear positioning (who you’re for + who you’re not)
2/ Proof over opinions
3/ Hooks that signal intent, not ego
4/ A real CTA (not “thoughts?”)

Posting more won’t fix this.
Going viral won’t fix this.

Only clarity will.
Argue with me.

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taplio

The Battle

Vishakha Singh

Muskan Arora

Followers

Posts

Engagements

Likes

Performance ScoreMuskan Arora's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vishakha Singh

Muskan Arora

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Muskan Arora's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMuskan Arora's LinkedIn Performance