Camplight

I’m part of the Partner Success team and my whole focus is getting our partners from 0 to 1.

But apart from that I’m co-creating a software cooperative that wants to evolve human collaboration while growing with 36% CAGR since 2012 🫶 

Partners vary from small startups to enterprise scale-ups. 

By collaborating on different camplight initiatives, I've gained expertise in the leadership of participatory, innovative, business-critical, and digital transformations, focusing on Fintech, Edutech, and Healthtech, among other industries.

I got the benefit of experiencing XXX k€/year budget responsibilities and multi-stakeholder collaborations.

I've participated in co-scaling camplight from 5 people to 21 and in most critical initiatives as a bootstrapped self-managing organization and community operating with X m€/year

Co-Owner & Venture Builder

VMware

R&D for new company product using VMware SDK 5.5, ReactJS (with flux), ImmutableJS, GulpJS, LESS  and BabelJS

Software Developer

Creating value with startup consulting, leadership, growth hacking, sales and helping to build open, transparent, decentralized, distributed lifestyle software company :)

Camplighter

Game Craft

Crafting game experiences :)

Entrepreneurship (interaction design, zero marketing, lead dev, sales dev, project management, team leader & everything in between and what's necessary O_o). 

Running my first democratic startup & pioneering with gamification consulting in the Balkan region :)

Craftsman

Melon, Inc.

Development of flash applications both on web and desktop platforms. Learning how to write my first production-grade code

Flash/Flex developer

XS Software

Main activities and responsibilities	

Balance, improve and optimize game tables for quality experience.
Write Game design documentation for future projects.
Interaction design of game mechanics.
Review existing games of rival companies.
Communicating with other team members on daily basis.
Design and integrate new features and mechanics.
Research new technologies available on the market.

Game Designer

>> I'm a fanatic about high-performing teams, not individuals.

What can I help you  with (through my Camplight & my fractional‑CTO practice)

> AI‑Powered Digital Transformation – From rapid GenAI prototypes to enterprise‑grade roll‑outs that move $1B bottom lines.

> Venture‑Building as a Service – Cross‑functional “camplight” squads that design, ship, and scale new products—fast.

> Fractional CTO Leadership – Strategic tech stewardship for startups and scale‑ups without the full‑time overhead.

> Mindful Team Coaching – Burnout‑proof operating systems and decision‑making models for boss‑less, high‑trust cultures.

How I Got Here (the short version)

I bootstrapped my first studio, building gamified products, then drove it into the ground through sheer hustle and zero alignment. The resulting burnout forced a hard reset: work had to become a path to enlightenment, not a treadmill.

That quest led me to cooperative ownership at Camplight, where we build tech the same way we live—collaboratively, transparently, and with skin in the game. I’ve since:

> Led multiple 7‑figure digital‑transformation programs in FinTech, EduTech & HealthTech.

> Embedded AI/ML solutions that quietly power nine‑digit revenues.

> Mentored dozens of product squads, turning chaotic sprints into enlightened shipping rituals.

Today I call myself a fractional CTO & digital shaman (IG: @the.digital.shaman)—equal parts architect, facilitator, and catalyst for change. 

If you’re ready to fuse technology with a more human way of working, let’s talk.

Vitaliy Filipov 🧘‍♂️

Business Models Inc.

Responsible for leading the BMI business, including strategy, marketing, HR, finance/cash flow, delivery and operations.

Managing Partner

As a Client Lead, my main responsibilities include driving business growth through identifying new opportunities and developing strategic proposals, while also managing and expanding our client portfolio through effective relationship building and account management.

Director - Client Lead 

Leading the development and execution of the vision and growth strategy of BMI NL & Global, guiding our future direction and growth.

Seat in the Leadership Team at BMI.

Chief Strategy Officer

Business Models Inc. is a global innovation strategy and business design agency. Our mission is to design, build, and grow better businesses – businesses that create a radical positive impact on the lives of many people and the world around us. We do this by combining value-driven strategy design, breakthrough business model innovation, venture building, and by transforming organizations into innovation powerhouses.

Senior Manager - Client Lead

Arteform AMSTERDAM

Arteform AMSTERDAM is an online concept store where design lovers can buy one-of-a-kind, handmade design decoration, sourced from sustainable materials. Products are designed in our own studio and produced by talented designers across Europe.

Co-Founder

Accenture Song

Led a team of 10 business designers, driving our clients towards future readiness. Our mission was to move their core businesses into uncharted markets and territories. We achieved this by creating new ventures, business models, and value propositions, using proven innovation methodologies such as design thinking, lean startup, and customer development.

Senior Lead Business Design & Venture Building

In my role as lead business designer | innovation strategist in the Accenture Interactive design practice my main task was to define new growth strategies and create desirable, viable and feasible business models and value propositions for our clients based on creative thinking methodologies.

Lead Business Designer | Innovation Strategist

My main job as a service designer was to create new, delightful end-to-end experiences and services for our clients’ customers across different touchpoints and channels.

Service Designer

UX Designer

bearlance

Product Designer

SIR Communicatiemanagement

Digital Media Intern

TNT Express

Marketing Intern

Nijwa Groep BV

Marketing Specialist

Market Research Intern

Hogeschool Saxion

Boardmember Marketing Academy

Ever been lost in a movie, dreaming of things that aren't yet real?

That was me, watching "Back to the Future" at age 7. Those magical shoes that tie themselves and that floating board? I wanted to make those.

Later, I realized that these cool inventions were no accidents. They were carefully designed with a lot of thought about what people need and want.

My roots? Deep in entrepreneurship. My granddad, dad, and uncles all had their own businesses. So, when it was time to pick a major, Innovation & Entrepreneurship felt just right.

During my teenage years, I delved into the world of UX/UI, teaching myself design skills. And while still studying, I launched my first venture, bearlance, helping businesses create intuitive user experiences.

Fast forward a few years, and my love for business nudged me toward more strategic roles at Accenture Song. I spent a decade there, growing from crafting designs to crafting businesses.

Then, the entrepreneurial call echoed once more. So, in 2022, my wife and I built Arteform AMSTERDAM, an online boutique store specialised in high-end, sustainable design decorations.

In 2023, a new adventure began with Business Models Inc. As a Managing Partner, I’m in charge of running the business and guiding our company to the next chapter of growth.

Throughout my professional journey, I've worked together with giants like Heineken, ING, Philips, Tommy Hilfiger, KPN, and many others.

Curious? Eager to explore synergies?

The next step is yours. Reach out. Let's redefine what's possible.

taplio

The Battle

Vitaliy Filipov 🧘‍♂️

Arsham Yousif

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?