Co-Founder @ Stan | building a $BN company 🚀

Hi, I’m Vitalii 👋🏻

Over the past 3 years, I’ve built a $30M ARR business with 30 people.

A $1M/employee company.

Now, we’re building a category-defining brand—with $100M ARR in sight.

To do that, I focus on Culture, People, and Product.

Everything that got me here is self-taught.

Born and raised in Russia, I started working at 13—packing parachutes and skydiving. 🪂
By 18, I had 800+ jumps and enough saved to pay for my first year of college.

Jumping out of planes redefined my relationship with fear.
Once you commit, you act. Without hesitation.

I learned English in one year to study abroad—still the hardest thing I’ve done.
That brought me to Canada, where I earned a degree in Chemical Engineering.

I never used it.

My side projects opened doors for me—first to Deloitte, then to eBay.
But the real work happened outside the job.

I made time to build:
9–5 for the paycheck,
5–9 (both morning and night) for what I actually cared about.

That’s where I proved to myself—nothing is impossible.

In 2021, I met my cofounder. We went all-in and started building Stan.

On my LinkedIn, I write about:

→ Founder war stories (unfiltered)
→ Building a $1M/employee startup
→ Creating top 1% culture

🎧 Follow me here if you're building—or want to build—something great.

People I work with would describe me as:

→ I make things happen
→ Zero tolerance for mediocrity
→ I build and run top 1% talent-density teams

🫂 DM me on LinkedIn if you'd like to work at Stan.

But know—it’s likely to be the hardest thing you’ve ever done.
And worth it. For the right person.

—

On LinkedIn, I share stories for founders building what’s next—
The ones who care about People, Culture, and Redefining what's possible.

If that’s you,
Follow me. Drop a comment. Or just say hi 👋🏻

Vitalii Dodonov

My dad is a 10-time world champion in skydiving.

It's a dangerous sport. 
Most teams don’t train in bad weather.

He made his team train in near-storm conditions —

because you never know what the weather will be on competition day.

His results speak for themselves.

He taught me to show up — and act — no matter how scared you are.

That mindset has been the backbone of everything I’ve achieved.

What did you learn from your parents?

li_at

JSESSIONID

Talks about #startup, #founders, #leadership, #engineering, and #enterprenuership

Today, Nadine leads 50 people at Stan — after rejecting my job offer 3 times.

Two years ago, she was a contract support agent.

I’d get daily performance reports from Alexa — 
We pushed everyone to hit 60+ emails per day.

While most people struggled,
Nadine never missed a day. Always above target.

When I asked her to join full-time, she said no.
“San Diego. My husband’s job. We love the mountains.”

Six months later, another walk down Venice Beach.

"I'd love you to join Stan full-time."
"San Diego... my husband... Let me think about it."

"Is this a hard no from your family?"
"Well... I can be quite convincing."
"Good to know!"

At our Cabo offsite, Alexa said:
"V, I need a people manager. Nadine would be perfect — but she won't move."

"She told me she can be convincing. Let’s give her a reason to be."

So I went to Nadine one more time.

"I know San Diego keeps you there.
But I need your help here.

In the end, it’s either you supporting the family 
or the family supporting you.

Let me make supporting you the best decision for your family."

Alexa came with the offer.

Turns out Nadine can indeed be very convincing 
(thank you Garrett for supporting her! 🙏).

Within a year, she took over as Head of Support 
(when I asked Alexa to build a new org with me)

Thank god we didn't give up.
The best talent is always worth the wait.

Head of Creator Support @ Stan I MA Organizational Leadership

Stan

People Ops @ Stan

When you work - work. When you rest - rest.

Don't mix the two.

Last week I caught myself texting during our product meeting.

Then I zoned out on Slack for 10 minutes at dinner 
(mrs wasn't happy 😅).

It's human to want everything at once.

But here's what building Stan taught me:

The best ideas come from meetings where phones are face down.
The best conversations at home happen when Slack is off.

When you try to be everywhere, you're nowhere.

I spent years thinking "always on" showed dedication.
All it showed was lack of focus.

Your ability to drive change comes from being 100% present.
Not 70% in three places (that wastes time in 3 places).

I still slip up - often.

But when I do get it right, it’s like life slows down just enough to notice what matters.

How’s your relationship with presence lately?

My first YouTube video just went live!!! 🎬🚀

Taking y’all behind the scenes of our 14-day SF Hacker House. 

Where me and 8 of my best builders at Stan launched 2 AI products live.

Tune in if you’re into startups + building in public, or just wanna see how we build here at Stan. 

Watch here: https://lnkd.in/gNqVTEBR

I rewired my personality in 2 years. 

ISTJ → INTJ.

Yes, you can train intuition.

In 2022, I took the Myers-Briggs test on 16Personalities.
It said ISTJ — the Logistician.

I looked up the types of my heroes:

Elon Musk: INTJ
Steve Jobs: INTJ (or ENTP)
Jensen Huang: ENTJ
Mark Zuckerberg: INTJ
Jeff Bezos: ENTJ

Every world-shaping entrepreneur had one letter I didn't: N.

So I studied them.
Turns out, almost all are habitual readers — especially of science fiction.

This is where vision comes from:

1️⃣ Imagining a world that doesn’t exist
2️⃣ Envisioning a path toward it
3️⃣ Having the courage to start walking

The following year, I read 20+ sci-fi books — whatever they read, I wanted to read.

Some of my favourites:

1/ Foundation (5 books)
2/ I, Robot (7 books)
3/ Hitchhiker’s Guide to the Galaxy
4/ Tomorrow, and Tomorrow, and Tomorrow
5/ Ender’s Game

📚 Reading rewired how I think.

Today, my MBTI is INTJ — 76% Intuition.
(Q for my team @Stan: did you notice?)

I’m sharing this story because: 
You can change how your mind works — if you choose to.

YOU CAN CHANGE.

When the destination is clear, 
The path unveils itself. 

What’s your Myers-Briggs type?👇

How I spot top 1% talent in one question.

After 100+ interviews building a $30M ARR team, I’ve boiled it down to one question:

“What have you built?”

Very few can answer it with the kind of depth that makes it undeniably clear they know what they did, why it worked, and the impact it drove.

When I find myself leaning forward, asking “Wait, how did you figure that out?” 

I know I’m talking to someone different.

Because most people work on things.
The top 1% build things.

If you’re a founder hiring - how do you spot the top 1%?

One thing I've been subconsciously lucky about —

Living where it's sunny. ☀️

I never realized how much it shaped my energy, focus, and optimism.

Until I spent a few weeks somewhere gray.
Suddenly, everything felt heavier.

It's strange how the weather can change your will to act.

With sunlight, small things feel doable.
Without it, even easy things feel like effort.

Most people underestimate how much their environment drives them.

We think it's our discipline or motivation —
But sometimes, it's just that strike of yellow on your table
Breaking through the window of a coffee shop.

If you ever feel stuck, it might not be you.
It might be the weather.

P.S. Have you noticed this too? 
Where do you live — and how's the sun treating you?

This is me building our ’26 strategy right now.

Our #1 problem:

We outgrew founder-led execution faster than we scaled our team to execute on our behalf.

As we scaled the business to $30M ARR in 3 years,

We fell behind on scaling ourselves.

2026 is going to be the evolution on how we run the company. 

My job as a Founder:
Build a machine that builds the machine.

A measure of success I’ll hold myself accountable to:
✅ Was this done without me?

—
Founders Q: What broke when you finally stepped back?

Someone recently asked me how we priced Stan at $29/mo.

Now we're a $30M ARR business.

All I said was: 🤷‍♂️ 😅

We needed to pick a number, so we did.

Our only compass was wanting to build a premium product. So we picked a premium-ish price and shipped it.

And that's what I want to share today:

No one knows what they're doing.
Even the top 1%.

In retrospect, we all have playbooks explaining why the thing we did worked and how exactly it's brilliant.

But in practice...

Every single top performer I've met is just making educated guesses and hoping for the best.

They favour action over inaction, and they trust their gut.

In the end,
Results take care of themselves.

--

Do you also feel like you don't know what you're doing, sometimes? 🤔

Your first 100 customers will bring your next 100.

For free.

If they don’t, your product’s not good enough yet.

We went all-in on those first 100.
1:1 coaching.
On-the-call bug fixes.
Feature requests shipped overnight.

We obsessed over each one until they felt their version of:
“I can’t believe you did that.”

When you exceed expectations like that, word spreads faster than anything you can pay for.

Most founders overlook this part - and that’s a mistake.

If you’re not texting your first 100 customers,
you’re not doing enough.

P.S. Four years and $30M ARR later - we’re still texting.

Working out of a NYC WeWork this week — and remembering the good old days. 🗽

We built the first $10M of Stan out of WeWorks between LA and Toronto.

I still remember hacking away at that 8-person WeWork table.

Back then, we’d just walk out to a nearby café for lunch.

Now, coordinating lunch across our 25-person offices is a full-blown operation.

Feeling nostalgic ☺️

P.S. WeWork kombucha is still unmatched.

In October, I flew my team to SF to build 2 AI projects in public.

Our documentary is LIVE 🟢

We built:
1/ A pivotal feature for Stanley (Your Content Coach) 
2/ The foundation for our company pivot 

(yep, at $30M ARR!)

We filmed the entire trip.

226 hours of footage → 30 minutes of building in public documentary.
(Day 2 pivot? Yep!)

Why watch:

🍎 Experienced founders: innovation beyond our core.
🚀 First-time founders: copy our 14-day launch playbook!
🫂 Anyone who wants to work at Stan - this is how we build.

Watch here (or save for later): https://lnkd.in/gNqVTEBR

P.S. If you want to see why building is an iterative process, watch me at 13:42 trying to build a whiteboard 😅

Stanley (Your Content Coach)

We fail in business for the same reason we fail at habits:

Doing too much 🤹‍♀️

It takes about 70 repetitions to form a new neural pathway —
to make an action automatic.

But somewhere along the way, we get excited.
We add a new habit.
Now the first one gets only half our attention.

The new neural pathways are still fragile —
and without reinforcement, they fade.
The habit never sticks.

The same happens in business.
We rarely stay with something long enough for it to reach its full potential.

Imagine how different your results would look
if you finished just one thing all the way through.

What is that thing for you?

Stanley is behind 2.1x engagement for 1,267 Entrepreneurs on LinkedIn.

Instagram, you're next 📲

6 months ago, we launched Stanley for LinkedIn. 
Now serving 1,267 entrepreneurs.

In just 30 days, they see: 
• 2.1x avg. engagement increase 
• 11% more posts 
• 131% growth in comments

What did we do?

We taught Stanley to speak Instagram! 
(yep, he can now watch videos)

𝗪𝗵𝗼 𝗶𝘁'𝘀 𝗳𝗼𝗿: 
• Aspiring Entrepreneurs on IG (1-10K) 
• Still finding your voice 
• Need help growing your followers

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗱𝗼? 
• Watch all your content 
• Find patterns (so growth isn't random) 
• Send personalized content ideas 
• Script in your voice 
• Help stay consistent

𝗢𝘂𝗿 𝗽𝗿𝗼𝗺𝗶𝘀𝗲:
Your stories deserve to be heard. 
Stanley makes sure they are. 
While helping you grow 3x faster.

𝗪𝗵𝘆 𝗻𝗼𝘄?
$19/mo Early Adopter + 14 days free trial.

Tomorrow, we're back to $47/mo once Cyber Monday is over 

Get your spot here: https://lnkd.in/gKqxnFUK

5x Sales Leader / 4x Founder / 3x Certified / 2x Dad / 1x exit / Talkspace, Stryker, Headspace, Equinox, LetsGetChecked, Mighty Mind / matthewsavarick.com

I learned everything I need to know about business at circus camp.

Balance. Improvisation. Trust.

The lesson was simple. 
Great performance needs technical systems and human resilience.

Most leaders face the same two problems:

Their business outgrows its systems.
They outgrow their capacity to run it.

I fix both.

Real growth happens when systems run without you and you operate without burning out.

I spent 17 years climbing from mailroom to CRO, building revenue engines at Headspace, Talkspace, Stryker, and TriNet that generated $50M in pipeline per quarter. I’ve worked with founders and executives at Slack, Ramp, Flo Health, and Citadel Securities on the problems they don’t post online.

Here’s what that work taught me:
- Your revenue problem is infrastructure.
- Your performance problem is operational.

1. VIBE GTM - REVENUE GROWTH PARTNER
For B2B companies growing from $3 through $30M.
I build Lean Revenue Engines. This isn’t an agency. You own the infrastructure. Clay, Apollo, HubSpot, and AI agents configured as one system. Daily outbound across email, phone, and LinkedIn. Inbound layers like ads, content, and SEO to strengthen rhythm. Clear reporting. Precise targeting.

You get predictable pipeline without adding headcount while your competitors write job descriptions.

2. COACH MATT - HIGH-PERFORMANCE COACHING AND CONSULTING
For founders, executives, and leaders.

I work with a small number of clients through 1:1 coaching, leadership offsites, keynotes, and workshops. This is applied neuroscience, decision architecture, and nervous system regulation. We build the internal operating system that supports clear thinking and consistent execution.

Better decisions. More control. Less chaos.

WHY I DO BOTH
Systems scale. Humans don’t. You need both.
You can have elite infrastructure and still break yourself running it. You can have strong self-regulation and still drown in revenue chaos.
The leaders who win long term build both.

IF YOU’RE READY
I take on a limited number of engagements each quarter.

If you want to grow without the chaos, let’s talk.

Matt Savarick
404.387.9850

I stay involved in youth mental health and nonprofit leadership work. My mission is simple. Give the next generation stronger systems than we had.

Matt Savarick

“Mom, how did we get so rich?”

“Well, sweetie, everyone started blasting AI-generated outbound slop… 
and then they all had to pay your father and me to build systems that actually booked meetings.”

I build the systems. I coach the humans. | 50+ built | 100+ coached

No alternative text description for this image

January 2022: Zero followers. Zero clients. Zero presence.
Today: 7-figure personal brand business.

Not from posting more.
From building infrastructure.

THE 5-STEP SYSTEM THAT WORKED (for me):

Step 1: Found My Edge
Three weeks documenting what I knew.
My mix: B2B sales, systems thinking, client results, mindset.
Your edge comes from your history. Not trends. Imho.
^^^^ example of edge... meta

Step 2: Shared The Mess
Wins and failures.
The $452K mistake post beat every success story.
People trust what feels true.

Step 3: Showed Up Like Clockwork
Minimum seven posts each week for 24 months.
Even when posts got 2 likes. Even when nobody cared.
Consistency outperformed talent.

Step 4: Picked ONE Problem
"I help $3-30M companies scale revenue without adding headcount."
One line. One focus.
Clarity drives demand.
^^^ this is what people say to me when I see them - "you're the 'grow without headcount guy'" - bingo.

Step 5: Built The Machine
DMs to calls.
Calls to $10K/m contracts.
Systems to serve 113 clients.
The engine did the work. Not me.

Most people think personal branding is visibility.

Wrong equation.

It's systems that compound trust.

It's the cornerstone INBOUND-led OUTBOUND

Your personal brand is the problem you solve,
delivered the same way every time.

You are a problem marketer (NOT a product marketer)
(^^^ thank you Jen for this wisdom)

Revenue went from scrambling to systematic.
Work weeks from 82 hours to 40 (...ish).

Bath time from nuisance to necessary.
Family dinners from optional to automatic.

The real ROI of a personal brand?
Building a business that runs without you running yourself into the ground.

Keep on.

~~~>

⚙️ Follow Matt Savarick for systems that scale
♻️ Repost if this hit home

I help leaders scale without burning out. $1B+ built. 100+ coached. Follow for growth.

How sales feels when you finally get a YES..
LinkedIn edition.

Thank you Ashley for being on this wild ride that we call life with me.

p.s., she wore her actual wedding dress for the shoot 👰

—>

✅ Follow Matt for positive growth

I build companies for one reason..
My family.

This is my WHY.

They are the reminder to stay cool when work gets loud.
They are the reason I choose systems over chaos.
They are the proof that growth without presence isn’t worth it.

Every deal, every client, every late night… it all points back to them.

Your work should create more time for the people who matter, not take it away.

That’s the real goal.

===>>>

💡 Follow Matt (me) for positive growth and leadership
📌 Reach out to grow

LinkedIn Login, Sign in | LinkedIn

I help $5M-$50M revenue companies grow without adding headcount | CEO @ Vibe GTM | Ex-Stryker, Talkspace, Headspace

What actually happened when I posted for a year straight:

• Most posts flopped. No traction. No feedback. Just silence.
• I kept posting anyway, even when it felt pointless and exposed.
• I realized consistency feels embarrassing before it feels confident.
• I stopped chasing reach and started telling the truth.
• I wrote for one person, not an audience.
• I learned to sit with being ignored.
• I got clearer by saying things out loud.
• I trusted my own thinking again.
• I stopped performing.
• I started showing up.
• People noticed.
• Work followed.
• Learning.
• Growing.

My favorite part.. 

url to irl

Connecting with people online and then meeting them in real life and developing friendships plus business relationships.

My low point was the beginning of my best work.

Grafetul. Thankful. Blessed.

365 days ago, everything felt tight.
Today, everything feels possible.

A year ago I was staring at numbers that didn’t work.
Trying to stretch belief further than my bank.
Wondering if the path I chose was the right one.

The past year changed that.

Every closed door pushed me to think smarter.
Every slow month pushed me to build systems that never slow down.
Every pressure test gave me the clarity I needed.

This year looked different.

- From a handful of clients to 113
- From doing everything myself to a team I trust
- From chaos to structure that grows on its own
- From fear to freedom 

But the real wins were simple.

I’m home for bedtime 97% of the time.
I drink coffee with Ashley nearly every morning.
My kids see me present, not distracted.

It might not sound like much, but I have afforded myself the opportunity to shut down at 5pm instead of 6… 7, this year.

The struggle szn wasn’t a setback.
It was the teacher.

It shaped my discipline.
It sharpened my thinking.
It built the foundation for everything I have now.

I’m grateful for the hard year.
It prepared me for a better one.

If you’re in the middle of your hard year right now, please hear this:

Progress hides inside pressure.
Your tough season is shaping your next season.
The obstacle is the way.

Keep going.

Happy Thanksgiving.

What are you grateful for this year?

<<>>

⭐️ Follow Matt (me) for daily positive growth

Scaling Businesses with Operational Excellence & Growth Strategies | Co-Founder | Ex-Snap | Supermom

Most people think LinkedIn growth is about posting more.

Wrong equation.

I help $3-30M companies and firms scale revenue.
And the same system that 4x's pipeline works for LinkedIn.

It's not about volume. It's about infrastructure.

It's worth repeating... it's about infrastructure... a system. 

If you know me you know I always say (and have been saying for 18 years - sales is science) - and so is LinkedIn.

THE 3-PART LINKEDIN GROWTH SYSTEM:

Part 1: Connection (Your Network Foundation)
→ Not collecting contacts. Building relationships.
→ Quality beats quantity every time
→ 100 engaged connections > 10,000 ghost followers
→ Connect with people you can actually help
KEY: 100 people who love your stuff is better than 10k who like it. 

Part 2: Content (Your Value Engine)
→ Stop creating. Start documenting.
→ Every client call is 3 posts
→ Every problem solved is a case study
→ Share the process, not just the outcome
KEY: Do stuff, talk about it. 

Part 3: Engagement (Your Compound Machine)
→ Comments aren't vanity metrics
→ They're distribution channels
→ 10 thoughtful comments > 100 generic posts
→ Engage first. Post second.
Key: Find the signal, act on it. 

Most get this backwards.

They post into the void.
Wonder why nobody sees it.
Then post harder.

(thank you coach Charlie Hills for the post inspo)

Meanwhile, the ones growing?

They're building systems:
- Monday: Engage with 10 ideal connections
- Tuesday: Document one client win
- Wednesday: Share one tactical framework
- Thursday: Engage with commenters
- Friday: Analyze what worked

One founder I work with went from 800 to 12K followers in 9 months.
Not by posting more.
By building the infrastructure.

^^^ but that is ONLY the leading indicator of success... the lagging indicator is that her revenue increased by 288%

Connection → builds your audience
Content → delivers value consistently
Engagement → compounds your reach

The real growth hack?
Stop treating LinkedIn like a broadcast channel.
Start treating it like a revenue system.

Systems scale. Humans don't.

~~~> 
~~>
~>

⚙️ Follow Matt Savarick for positive growth
♻️ Share to help someone grow

When everything depends on you, nothing is actually scaling.

I used to think growth meant pushing harder - I was wrong.

More effort. More urgency. More output.

That belief almost broke me.

I've watched leaders try to scale results without changing the system underneath. 

More meetings. More pressure. More noise.

The outcome never changes. The system stays fragile. The people burn out.

I've seen this from the inside. 
- Two companies past $1B in enterprise value. 
- Hundreds of leaders coached. 
--> And one season where I couldn't get out of bed.

What changed wasn't my workload. 
It was how I understood the problem.

Founders  feel pressure first because everything still routes through them. 

Decisions. Context. Judgment. Energy.

That's why growth starts to feel like suffocation.

Not because the business is failing. Because the system requires constant human override.

"the rocking horse syndrome"
^^^ tons of activity (I'm so busy) yet little forward progress

Here's what most leaders miss:
Your nervous system is part of the system.
If you're operating in constant urgency, your decisions reflect that. 
You don't design durable infrastructure from a stressed mind.

The companies that scale cleanly don't push harder: 
They remove themselves as the bottleneck. 
They replace heroics with structure. 
They let systems carry the weight humans shouldn't.

That's what creates growth without cost.

Not speed. Not sacrifice. Stability.

--------->

📍 Share to help your network grow
💡 Follow Matt Savarick (me) for positive growth

NYC in December. 
31 degrees. “Feels like 20 degrees.” Wind cutting through every layer.

Ashley carrying our 52-pound 4-year-old on her shoulder like it's nothing.
Teaching our 6-year-old to ice skate at Bryant Park.
Both of them smiling through frozen faces.

We'd just left LinkedIn's NYC headquarters.
(more to come..)

But watching Ashley navigate those icy streets with pure joy?
Teaching Skye to glide while balancing Stone on her shoulders?
That was the real meeting that mattered.

I build systems for one reason: to be present for moments like these.

Not to scale revenue (though that happens).
Not to impress clients (though we do).
But to have the freedom to watch my partner turn a freezing December day into magic.

Most founders think success means choosing between family and growth.

Wrong equation.

Success means building infrastructure so solid that you can disappear into a snow globe moment with your family and know everything keeps running.

Ashley didn't just carry our daughter through the cold.
She carried our whole family through this wild entrepreneurial journey.

With grace. With strength. With a smile that makes 20-degree weather feel warm.

That's the partnership that actually compounds.

The meeting at LinkedIn? Already forgotten.
The image of Ashley teaching our daughter to skate while carrying our other one? 

That's the ROI that matters.

Build the business that gives you these moments.

Everything else is just noise.

~~~>

⚙️ Follow Matt Savarick for systems that create freedom
💙 Tag a partner who makes the journey worth it

When people ask me about mindset, they're actually asking about strategy.

And strategy is simply prioritization.

What do you need to prioritize and get done to achieve your goals. 

IMHO it's mechanical. 

Step by step.

A checklist.

When you have a singular focus over a long time horizon, mindset falls into place.

You just flip the switch. 
And you're on.

But here's what most miss: prioritization requires a destination.

You have to know:
1. where you are
2. where you are going
3. the obstacles you'll likely face
4. the vehicle to overcome those obstacles

Mine? 
A healthy relationship with Ashley, best friendship with my kids, a healthy body + mind, and the resources to own a space where we all visit for a family get together once a year (minimum).

Ashley and me at 80. 
Skye and Stone grown with kids of their own. 
Extended family all around. 
Healthy bodies. 
Strong relationships. 
Financial freedom.

That picture on my mantle is my lynchpin.

Health. Wealth. Relationships.

When those 3 are clear, every decision gets easier.

Should I take this call or go to my kid's game?
Should I chase this opportunity or protect my energy?
Should I scale faster or build deeper?

The answers become obvious when you know where you're headed.

Most people try to "fix their mindset" with affirmations and morning routines.

Wrong equation.

Your mindset is a byproduct of your vision.

Get crystal clear on the destination - 40 years out, not 4 months - and the daily discipline stops feeling like discipline.

It just becomes the path.

Ashley and me. 80 years old. Montana. Surrounded by the people we built this for.

That's not a dream. That's a system.

And systems scale. Humans don't.

What's your 40-year picture?

~~~>

⚙️ Follow Matt Savarick for systems that compound
💙 Share if you're building for the long game

I just got off 'stage.'

Here's what most people get wrong about events.

They treat them like brand awareness. 

Show up. Speak. Hand out cards. 
Hope something happens..

Then they wonder why the pipeline didn't move.

Here's the shift:

Events aren't just awareness plays. They're the start of an outbound engine.

The term I use: Inbound-Led Outbound.

^^^ (I first heard this term on a post with Chris x Adam talking about how scaling RB2B was going)

You create content and experiences that attract the right people. Then you reach out while you're already on their radar.

They saw you on stage. They read your post. They saved your framework. Now your outreach has context. 
Trust is already building.

Cold outbound: "Who is this person?" 
Inbound-led outbound: "Oh, I just saw them speak."

Same message. Completely different reception.

The system:
1. Before the event: Post about the topic you'll cover. Build anticipation.
2. During the event: Capture content. Photos, quotes, frameworks.
3. After the event: Turn the talk into 5-10 posts. Reach out to attendees while you're top of mind.

One stage appearance becomes:
- A post about what you learned preparing
- A carousel of the core framework
- A story about a moment from the room
- A belief post sparked by a question someone asked
- A how-to post teaching the method you shared

One event. Five posts. Dozens of warm outreach opportunities.

Events and content aren't separate strategies. 
They're one system.

(yes, even from the stage at the Improv)

Create inbound gravity... PULL.
Then reach out while you're already in their orbit.

That's Inbound-Led Outbound. 

That's how "doing stuff and talking about it" become pipeline.

-->

📍 Follow for positive growth (Matt Savarick)
🧠 Repost to help one person in your network

I used to think AI was about speed. 
Do more. Faster. Scale output.

Wrong frame.

AI is replacing headcount with infrastructure.

Why is now different?

3 reasons:
1. Floor has fallen out of cost of AI tooling 
2. Efficacy and safety pass the quality tests
3. Natural language removes barrier to entry 

The founders still hiring SDRs to send templated emails? 
They're paying ~$90K for work that costs $500/month.

The ones building systems? 
They're compounding while their competitors add payroll.

Here's what changed for me:
Writing went from drafts to thinking partner. 
Claude (Anthropic) doesn't just write faster. It thinks with me.

Research went from hours to minutes. 
Perplexity and Fireflies.ai gives me real-time context that used to require an analyst.

Content went from bottleneck to a Stanley (Your Content Coach) system. 
I'm not creating more. I'm creating once and letting infrastructure distribute via Gamma and OpusClip.

The shift wasn't about tools. 
It was about building systems that don't require humans to maintain.

Most leaders use AI to do more. 
The ones winning use AI to need less.

Systems scale. Humans don't.

---->

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Anthropic

Perplexity

Fireflies.ai

Gamma

OpusClip

6 Modern Tools _ Vibe GTM _ Matt Savarick

Founder: "We sponsored and spoke at 8 big events this year." 
Me: "Nice! How much attributable pipeline did that drive?" 
Founder: "Hard to say... does speaking actually drive revenue?" 
Me: "Yes.. But only if you build the loop."

We call it - The Signal Stack

Most B2B companies treat speaking gigs (and events) like lottery tickets. 

Give a great talk. 
Hope someone reaches out and booth scans are qualified ICPs. 
Repeat next quarter.

That's not a system. That's prayer.

We built something different. 

Speaking isn't the output. It's the ignition point.

The spark.

HERE'S HOW INFRASTRUCTURE COMPOUNDS:
One 30-minute talk generates signal for 90 days.

Before the stage:
- Post about the problem you're solving
- Announce the workshop or panel
- Everyone who engages just told you they care
- LinkedIn shows you exactly who commented, shared, viewed. 
^^^ That's your target list. They raised their hand.

On the stage:
- Share one specific framework
- Make it useful enough to remember
- Give them language to describe their problem
^^^ You're not selling. You're creating shared vocabulary. When they talk about their challenges using your framework, you already won.

After the stage:
- Post the key insight
- Share the Q&A that got the most head nods
- Screenshot the testimonials
- Break the framework into 10 micro-posts
^^^ Every piece of content captures more signal. Every engagement is permission for outreach.

THE MULTIPLICATION EFFECT (the key):

Traditional (OLD WAY): 
50 people in room → 3 follow-ups → 1 meeting

Infrastructure (NEW WAY): 
50 people in room → 500 content impressions → 47 engaged prospects → 12 qualified conversations

The talk happens once. The signal compounds for months.

INBOUND-LED OUTBOUND
You're not cold calling. 
You're reaching out to people who already engaged.

"Saw you commented on my infrastructure post." 
"Noticed you attended the workshop." 
"You shared the framework last week."

They created the context. 
You're just continuing the conversation they started.

This is how you turn one speaking slot into a quarter of pipeline.

Stop treating events like one-offs. 

Start building The Signal Stack.

Speaking creates the signal. 
Content captures the engagement. 
Outbound converts the interest.

Systems scale. Humans don't.

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✖️ Follow Coach Matt Savarick (me) for positive growth, daily

Your boss impacts your mental health more than your therapist.

And I've run the numbers at Stryker, TriNet, LetsGetChecked, Headspace and Talkspace.

8 hours with your manager weekly.
1 hour with your therapist monthly.

That's 32x more exposure to one relationship.

Yet we treat workplace mental health like an HR checkbox.

Annual wellness stipend? Cool.
Meditation app subscription? Nice.
EAP 1% use? Check.

Meanwhile, toxic managers are creating the problems those benefits are supposed to solve.

I watched this play out at 2 mental health companies.

We'd sell coaching and therapy benefits to enterprises while their employees were burning out from bad management.

The irony wasn't lost on me.

One client spent $2M on mental health benefits.
Their turnover in their GTM dept was still 47%.

Know what fixed it?

Manager training.

Not another app. 
Not more therapy sessions.
Teaching leaders how to not destroy people.

THE REAL MENTAL HEALTH STACK:

Layer 1: Psychological Safety
→ Can you disagree without retaliation?
→ Can you fail with pride?
→ Can you be human without judgment?

Layer 2: Clear Expectations
→ Know what success looks like
→ Understand your actual priorities
→ Get feedback before annual reviews

Layer 3: Autonomy + Support
→ Freedom to solve problems your way
→ Resources when you're stuck
→ Recognition when you deliver

Your therapist helps you process the damage.
Your boss decides if there's damage to process.

Companies are still spending millions on wellness while promoting toxic leaders?

That's not mental health support.
That's expensive band-aids on self-inflicted wounds.

Fix the source, not the symptoms.

Build managers who multiply mental health.
Not destroy it.

~~~>

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What if everything I needed to know about leadership, I learned at circus camp?

I'm writing a TED talk about exactly that.

At 8 years old, I was terrible at juggling. 
Dropped every third ball. 
Couldn't keep my balance on the tightrope. 
Face-planted off the trapeze more times than I can count.

But those failures? 
They were teaching me how to run companies.

Juggling taught me to keep moving when I drop things. You don't stop and stare at the fallen ball. 
You keep the other two in motion. 
Same with business… when one deal falls through, you keep the pipeline flowing.

Balance showed me that true stillness comes from constant adjustment. 
Standing still on that wire meant hundreds of micro-movements every second. 

Just like leading a team through uncertainty.

And falling? 
That taught me the ground isn't the enemy, just a place to reset. 
Every face-plant was data. 
Every bruise was feedback.

These lessons show up every day now.

When a client project goes sideways, I keep the other pieces moving.
When market conditions shift, I make the micro-adjustments.
When a strategy fails, I hit the ground and bounce back with better data.

But the best part of writing this talk hasn't been connecting these dots.

It's been the conversations it's sparked.

Old friends from that circus camp reaching out with stories I'd forgotten. 

“Remember when you finally nailed the triple juggle and immediately tried to teach everyone else?"

New connections sharing their own childhood-to-boardroom parallels. Turns out, a lot of CEOs learned their first lessons in unexpected places.

This talk about play and wonder is turning out to be quite playful, and full of wonder, itself.

Not to mention how helpful these skills are for being a father.

The 8-year-old who couldn't juggle would be amazed.
The 40-year-old who can juggle 113 clients is grateful for every dropped ball back then.

Join us February 4th 2026 in Boca Raton, Florida!

What childhood lesson is still teaching you today?

~~~>

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💡 Share if this sparked a memory

Your team isn’t stuck. Your model is outdated..

96% of companies stall below 8 figures. 
Not because leaders aren't smart. Because they try to scale with effort instead of systems.

^^^ After meeting with 46 founders and execs responsible for growth this quarter alone, the trend is crystal clear. 

The ones who break through? They build infrastructure that works without them.

Yet here's the problem: most companies that struggle to hit $10M top line make the same mistake again.

Last month, a $12M founder showed me his GTM graveyard.
3 agencies. 
2 consultants. 
1 failed in-house team. 

$800K spent. Pipeline still flat.
"We keep hiring experts but nothing sticks."

That's when I saw the pattern.

The Agency Model:
Kickoff looks perfect. Clean decks. Slack buzzing. Three months in? Progress stalls between standups. Context resets every quarter. Stop the retainer, momentum disappears.
You're not building equity. You're funding their learning curve on your dime.

The In-House Model:
Full control. Deep alignment. Your people.
But nobody tells you: 12-18 months before real results. 3-6 hires minimum to build competency. You carry all the risk. And even great operators get buried in meetings, politics, and firefighting.
Velocity dies. Rhythm breaks.

The Consultant Model:
Sharp diagnosis. Smart playbook. Perfect deck.
But execution? Still on you. No systems built. No buttons pushed. Insights that don't compound.
Same pattern every time: momentum rented, not owned.

I decided, after sitting on all sides of the table, to build something different:
A revenue engine you own permanently.

90 days: We install targeting infrastructure, automation sequences, and campaign architecture on your stack. Not advising. Building.

Then we run it. Weekly optimization. Campaign execution. Performance insights.

When you're ready, we hand you the keys. The system keeps running.

That $12M founder?
Before: Pipeline depended on him and his rainmaker showing up. 
After: Team runs the engine. He reviews dashboards.

Month 1: Engine installed. 
Month 3: Pipeline up 2.8x. 
Month 6: Team operating independently.

No more rented growth. No more stop-start GTM. No more agencies that leave when the retainer ends.

Infrastructure that compounds. Whether you're in the room or not.

Systems scale. Humans don't.

If you're done renting your GTM, DM me "ENGINE" and I'll show you exactly how we build this in 90 days.

>>>><<<<

📈 Follow Matt (me) for positive systems that scale

There is only one moment when coaching works..
When someone decides it is time.

A lot of people see me as a cheerleader.
Positive. Energetic. Rooting for others.

That part is real.

But when it comes to client work, only one decision matters.

It is time.

Not curiosity.
Not interest.
Not “let’s explore this.”

Time.

Time to change how you run the business.
Time to stop tolerating patterns you already understand.
Time to do work that feels uncomfortable before it feels rewarding.

I learned this the hard way as a coach and a consultant.

You cannot coach readiness into someone.
You cannot consult urgency into a business.
You cannot force progress on someone who wants comfort more than change.

This is why the same tools work fast for some people and stall for others.
Same frameworks.
Same support.
Different decision.

It is a lot like the gym.

My job is not to convince you the gym works.
That debate is over.

My job starts after you walk through the door.
After you decide to train.
After you draw a line and say the old way is done.

This time of year, I get messages like this.
Birthdays. Work milestones. Quiet moments of reflection.

If this resonates, you already know why.

You do not need motivation.
You need a decision.

It is time.

~~> 

📍 Follow along for daily positive growth (Matt Savarick)
☎️ Call me when you are ready to grow - 404.387.9850

Young people keep asking me for advice.

They want the shortcut.
The hack.
The "get rich quick" scheme.

I don't have one.

But I do have a "get rich slow" scheme.

GEN Zer: "What's the secret to getting rich?"
ME: "I don't have a get rich quick scheme. But I do have a ‘get rich slow’ scheme.”

Here it is:
→ Do the right thing because it's the right thing to do.
→ Show up. Be kind.
→ Try hard. Be prepared.
→ Admit when you make mistakes.
→ Fail. Learn. Grow.
→ Sleep 7-8 hours.
→ Drink water.
→ Move your body.

That's it. That's the whole playbook.

Love this New Yorker-style cartoon.

Everyone's crowding the "shortcut" door.
The "long cut" door? Empty.

This is the real competitive advantage nobody talks about.

While everyone's chasing hacks, the people who win are doing boring things consistently.

No magic formula.
No secret strategy.
Just fundamentals, compounded over time.

The irony?

The long cut is actually faster.

Because shortcuts usually loop you back to the start.

Classic tortoise and hare. 

Systems scale. 
Gimmicks don't.

~~~>

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Success at work means nothing if you're failing at home.

I missed my daughter's first words for a "critical" client call.
I don't even remember the client's name..
The deal fell through anyway.

That moment rewired something in me.

Now I run 2 profitable consulting firms.
Work with 113 clients globally.
Generate consistent revenue.

And I haven't missed back-to-back bedtimes in 3 years.

Here's the infrastructure that protects both:

THE FAMILY-FIRST FRAMEWORK:

Boundary 1: Email Curfew
→ Nothing btwn 5:30-730 (dinner + bath + bed time)
→ Morning responses are sharper anyway
→ Clients respect what you protect

Boundary 2: Weekend Firewall  
→ Sunday 5pm = inbox check for Monday prep
→ That's it. 40 minutes max.
→ Rest of weekend is sacred territory

Boundary 3: Daily Non-Negotiables
→ 5-7am blocked on calendar as "Important 1-1 Meeting"
→ The client? Me.
→ Most important meeting of my day... inner work

Boundary 4: Meeting Architecture
→ 25 or 50-minute meetings only
→ Buffer time between everything
→ No back-to-back chaos destroying presence

Boundary 5: Energy Allocation
→ Family gets morning energy, not evening scraps
→ Ashley and I have coffee together before devices
→ Real conversation before email conversation

Most people think boundaries kill opportunities.

Reality?

My best clients came AFTER I set these rules.
My biggest deals closed BECAUSE I had clarity.
My team performs better WITH the structure.

Counterintuitive yet people trust leaders who know their priorities.

Your kids won't remember your 25Q4 revenue.
They'll remember if you were there.

Build the infrastructure that multiplies both.
Not the chaos that destroys everything.

The real flex isn't working 80-hour weeks.

It's building a life where you don't need to.

~~~>

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📷 Thank you coach Dora for the inspo

Helping Newly Appointed Executives Succeed in Complex, High-Stakes Environments | First-Year Executive Transitions | ex-IBM | ex-PwC| F100 Advisor | CPCC

December 1st. 
The month winners lean in.

While everyone else coasts to the holidays, the builders double down.

Most people are already checked out.
Planning parties. Wrapping presents. Counting down to vacation.

They've written off December as "slow season."

Meanwhile, the ones who win are shifting their center of mass forward.

Like a sprinter leaning into the finish line.
Every degree of lean creates momentum others can't match.
Physics, not motivation.

I see it in my clients right now.

The ones closing their biggest deals? They're calling while others are caroling. (yes, some are caroling on calls!)

The ones landing dream partnerships? They're pitching while others are partying.

The ones building next year's pipeline? They're planting while others are pausing.

December isn't the end of the race.
It's when the real competitors separate from the crowd.

31 days when your competition is distracted.
31 days when decision-makers are surprisingly available.
31 days when "next year" becomes "right now" for those who push.

This isn't about skipping family time or grinding through the holidays.

It's about forward momentum when everyone else is standing still.

One focused hour in December beats ten in January.
One strategic move now beats five when everyone's back.
One conversation today beats twenty cold emails in Q1.

The physics are simple:
When others lean back, lean forward.
When others slow down, maintain speed.
When others coast, accelerate.

Your center of mass determines your trajectory.

Shake off the tryptophan and lock in.

December 1st.
Day one of your competitive advantage.

How are you leaning in?

~~~>

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