I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

Friday confession:
I miss my daughter.

She’s off at college, out there living her best life… while I’m at home doing very normal, very sane things like:

• pausing mid-sentence because I 𝘴𝘸𝘦𝘢𝘳 I heard her laugh in the hallway
• scrolling through old photos like I’m an unpaid archivist for The Museum of Our Family
• buying her favorite snacks “just in case she stops by” (she lives 300 miles away, but sure, Viveca)
  
They say absence makes the heart grow fonder.
And yes. Absolutely.

But can we also acknowledge it makes the brain grow…slightly unhinged? (Just me?!)
Because the missing is weirdly specific.

I don’t just miss “my daughter.”
I miss:

• the random drive-by commentary from the other room (“That’s a choice.”)
• the kitchen pop-ins that start with “I’m starving” and end with me losing half my lunch
• the way she can roast me with one sentence and somehow still be adorable doing it
• the noise. The mess. The 𝘭𝘪𝘧𝘦.
  
Now the house is calmer. Peaceful. Mature.
And honestly…suspicious.

Like…why is it so quiet? Who approved this? Where’s the background sass?

Here’s the part no one tells you:
Missing your kid isn’t only sad.

It’s also kind of hilarious - because you start realizing how much of the joy was in the tiny, ordinary stuff you didn’t think you’d miss.

So yes - my heart is fonder.
But my fridge is also fuller (for no reason).
And my phone storage is at 2% because apparently I’ve decided to become the CEO of “Rewatching My Own Parenting Highlights.”

Your turn:
👉 What’s one oddly specific thing you miss when someone you love isn’t around?

And, happy Friday! 🤩

Thursday night. Good food. Loud restaurant. One friend I hadn’t seen in over a year.
 
You know the kind of dinner where the first 10 minutes are catch-up logistics…
And then suddenly the real question lands.
 
“So,” she said, leaning in,  “what are you actually focused on now, in 2026?”
 
Not 𝘸𝘩𝘢𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮.  Not 𝘸𝘩𝘢𝘵 𝘰𝘧𝘧𝘦𝘳.  Not the tidy version.
 
𝙏𝙝𝙚 𝙧𝙚𝙖𝙡 𝙤𝙣𝙚.
 
I laughed, because yes, like most humans with a calendar and a pulse, I’ve done a little navel-gazing lately. Looking back. Looking ahead. Trying to name the thing beneath the thing.
 
And here’s what surprised me:
 
The answer wasn’t LinkedIn.
 
LinkedIn is the channel. The vehicle. 🚗 The microphone. 🎤
 
What I actually do is quieter - and bigger.
 
I help people make sense of their story. 
➛ Your unique message. 
➛ Your positioning. 
➛ Your authority.
 
The 𝘰𝘯𝘭𝘪𝘯𝘦 version finally matching the 𝘰𝘧𝘧𝘭𝘪𝘯𝘦 version everyone already trusts, refers, and wants in the room.
 
My sweet spot?  Digging into what sets you apart when you’ve been too close to see it.
 
The career twists. The lived experience. The judgment calls you’ve made a hundred times that others still struggle with. The thing you assume is “obvious” because it’s 𝘺𝘰𝘶𝘳𝘴.
 
I’ve spent a decade building tools, asking better questions, and having thousands of conversations to surface that.  Then position it - clearly, honestly, and without the cringe.
 
So I told her, simply:
 
“I discover, resurface, and position who you are, what you do, and why you do it.”
 
Because when people have choices - and they always do - they choose professionals they trust and connect with. And, I hope, make them laugh (or at least smile) - another content pillar of mine! 
 
And here’s the part I didn’t expect to say out loud, but felt true as soon as I did:
 
This year, I want more real life. 
More rooms. 
More stages, of any size. 
More conversations that don’t start with a profile view.
 
Still strategy. Still clarity. Still visibility.
 
Just with more eye contact.
 
If you know of places, teams, events, or conversations where this kind of work belongs 
- in person - I’d genuinely love to hear about them. 
 
And I’m curious for you, too:
 
When someone asks what you 𝘳𝘦𝘢𝘭𝘭𝘺 do…𝙬𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙖𝙣𝙨𝙬𝙚𝙧 𝙗𝙚𝙣𝙚𝙖𝙩𝙝 𝙩𝙝𝙚 𝙟𝙤𝙗 𝙩𝙞𝙩𝙡𝙚?

Chris James

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

Founder

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Here's how I'm dodging tax from now on...

My accountant called me a menace last week 🤣

I sent her the receipt for some Nike Air Max 1s with C2C on 'em.

(Technically, they're a business expense)

And now, I want more...

By the end of the year, I want a whole display case of C2C x Nike collabs in my office.

I honestly never thought I'd see the day where I could buy trainers whenever I wanted.

The industry wants you burnt out and beige.
But I've gone for black, grey + yellow:

Custom trainers, structured freedom + a business that funds your lifestyle instead of consuming it.

If you're brave enough... what's something questionable you've put through your books?

Drop it in the comments...

------------

📌 PS: If you want to build a business that buys you custom Nikes (and gives you your evenings back)... the doors to C2C are open now.

Because if your business doesn’t fund your lifestyle and your shoe addiction… what’s the point?

5 coaches / consultants are gonna get started building their dream business (in school hours only). 

We officially kick off on 2nd Feb, but you can get access to everything instantly. 

DM me if you're in, or hit the link on my profile → Chris James

📌 Ex-Loser | C2C doors open until Friday @ 6pm

My daughter thinks I’m famous because I talk to a camera + eat snacks in my big chair with the purple lights on 🤣 

Same, Ivy. Same.

What do your kids think you do all day?

No alternative text description for this image

‘Consistent £10k months in 14 days’

Wait… what?

That’s not even possible 🤣

If you’re gonna talk about numbers…

Plz make sure they actually add up.

K. Thx. Bye

📌 PS → On 26th January I’m gonna help you make your LinkedIn profile magnetic, your content convert + your systems support growth.

I’ll put some clothes on too, promise

If you know you’re not making the most of LinkedIn, here’s the link: https://lnkd.in/eJNh7HdS

A post you write on the toilet at 6am is always gonna outperform one you’ve put thought, care + value into.

Don’t worry, no selfie today….

I wrote this on the toilet.

Tell me what your best performing post of the last year was about (and whether you wrote it on the toilet).

I need it for my algorithm report.

Confession time: I f-cking ❤️ spreadsheets.

I’ve been tracking EVERYTHING like a proper psychopath.

Since 1st of Jan I’ve dropped nearly a stone, eaten much cleaner + I’m stronger than ever.

Sleep is still a bit of a struggle, but hey ho...

Being awake is too exciting 🤣

Here’s what I put in my sheet every morning:

→ Calories
→ Protein
→ Carbs
→ Fibre
→ Fat
→ Sugar
→ Steps
→ Cals Burnt
→ Type
→ Sleep (hrs)
→ REM
→ Deep
→ Time In Bed
→ Weight (St)
→ BMI
→ Body Fat %
→ Body Energy
→ Brain Energy

Over the top? Maybe
Does it take ages? No - 5 mins every morning.

And it means I can focus in on the 1/2 things I need to.

We’ve started applying the same obsessive tracking in C2C.
Client wins, conversion rates, best performing posts…

And I can confidently tell you our clients generated over $100,000 in January alone.

The best business owners I know are secretly data obsessed.

They just don't talk about it because spreadsheets aren't sexy.

-------------

My client Sandie's made $123,000 in 11 months 🤯
That didn’t happen by accident.

On Wednesday we’re going live to talk about it.

Here’s the link →
https://lnkd.in/ekwwPmFm

-------------

📌 PS → If you want results like Sandie… 

and a calendar that actually lets you live…

The doors to C2C are open.

But this time… we’re only taking 5 people.

And they close at 6PM Friday, so you don’t have long.

We kick off next Monday, but you’ll get access to everything immediately.

Let’s tighten your offer, content + lead gen so you can work less + earn more.

DM me CLIENTS, or visit my profile → Chris James

For the love of all things holy, don’t fall for this trap.

You know the one:

‘Build it, and they will come’

No. They won’t 🤣

I’ve seen it too many times.

Someone spends months perfecting their course, recording hours of content, tweaking the colors, obsessing over the details…

Then finally the big launch day arrives!

And what happens?

F-k all.

The deafening sound of tumbleweed.
(I’m talking about me here too)

Lemme keep it 100 witcha:

Nobody cares about your masterpiece if it doesn’t solve their problems. The market doesn’t give a sh*t about your brilliant ideas unless you’ve done the work to validate them first.

You don’t need to build the course.

You need to build DEMAND.

→ Speak to your audience.
→ Find out what they actually want.
→ Pre-sell it, then create it alongside them.

This isn’t just better for them. It’s smarter for you. Because now you’re solving real problems for real people - not the imaginary ones you cooked up in the shower last Thursday.

📌 → If LinkedIn feels more like a ghost town than a goldmine, the LinkedIn Blueprint is for you.

We’ll cut the bs, show you how to get attention, talk about your offer + SELL IT.

Hit my Featured Section to grab your spot before time runs out.

I’m 39 (for a few more weeks)... 

And I speak to founders in their 40s + 50s every day... 

And they all believe the same 3 BS lies: 

1. I should’ve started sooner 
2. I don’t want to look desperate 
3. I don’t want to feel like a beginner again

But while you’re over there hesitating, someone with less experience but more confidence is taking up space that should be yours. 

You’ve already done the hard part. Don’t stop now. 

I’ve made a video that’ll help you break through your biggest limiting "content" beliefs in the next 30 days. 

DM me the word IDENTITY + I’ll send it straight over (no opt-in)

There's one content hack I suggest all our clients use.

It's the easiest thing ever...

Reposting. 

What’s the point in spending hours writing content if you’re never gonna use it again? 

And if you don’t have a system to store, track, plan + repurpose your content, you’re missing a trick. 

Want my High Performance LinkedIn Planner for FREE? 

Comment PLANNER below (or DM me) and I’ll send you the link.

Last month I got 10 client testimonials in 10 minutes.

No joke... 

Here's the full breakdown (and the exact script) ⬇️

Only a short one from me today... But I want to talk client testimonials (and how to collect 'em FAST) Whenever I've been asked to give one, I always 

Open article: Clients will film testimonials in SECONDS if you do this 🍿 by Chris James • 1 min read

Clients will film testimonials in SECONDS if you do this 🍿

“It’s like an addictive Netflix series for building a business”

A client said this to me about the C2C course material the other day + I laughed. 

Because I’m pretty sure it’s taken as long as some Netflix productions to create. 

We’re on Season 6 now + there’s no sign of it being decommissioned. 

What’s the best comparison anyone’s ever made of you/your business?

Let’s all share something BRUTAL today...

Share your screen time for the last 7 days. 

Let’s see what’s everyone’s been up to 🤣 

Here’s mine…

Disgusting

Stick yours in the comments

I could cry at the number of hours I’ve wasted doing this. 

No, not that! I used to overthink my LinkedIn profile. 

Change my headline every day. 
Fiddle with my banner in Canva for 14 hours straight. 
And don’t even get me started on the About section 🤣

I’ve created a free guide to optimising your LinkedIn profile in 10 minutes. 

So you can leave it alone and do some real work. 

Comment or DM PROFILE because I haven’t put it in my featured section yet.

Ever notice this that the harder you chase... 

The harder it gets...?

Been there.

I built a 7-figure biz and still felt stuck.

Until I learned this:

Ever feel like the harder you push in business, the less it works? Desperate for attention, but stay invisible. Great call with a client, then they gh

Open article: I built a 7-figure biz… then learned how to let go by Chris James • 1 min read

I built a 7-figure biz… then learned how to let go

Imagine making almost as much in 3 months as you did in the prior 9.

That’s what we helped Sandie do… 

When she joined C2C, she was scared to take time off + was actually losing sleep worrying about money

After a few weeks, something clicked (it always does 🤣)

Her results are crazy:

📈 $77K in revenue Jan-Sept
📈 +$46K in Sept-Dec

Join us in this live to see how she: 

✨ Stopped the feast‑or‑famine cycle
✨ Gained clarity on pricing & value
✨ Reclaimed time with her family
✨ Got stability she’d never had

See you there.

B2B Copywriter: $124k on LinkedIn with no ads...

Promised myself I wouldn’t get my haircut until I’d sorted my new video setup. 

Promised myself I wouldn’t sort the video setup until I’d got the C2C 6.0 product 80% of the way there. 

Yesterday was that day. 

No longer looking unkept ✂️ 

Been doing MINIMAL marketing/content for the last 2 months.  Time to turn it up a notch. 

————-

Two things are happening tomorrow. 

1 - Doors open to C2C again, but only for 5 people

2 - Im running the LinkedIn Blueprint LIVE.  Come and ask my anything, and get lifetime access & updates to the whole course.  

Hit the profile if you wanna grab a spot in either > Chris James

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The Battle

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