I help time-starved lawyers + law firms build & strategically position what makes them unique into their online presence to connect with qualified clients and high-quality referral networks consistently. 

Are you ready to leverage LinkedIn for business growth? 
As a trained lawyer, I'll help you with industry-specific business development strategies. 
Short on time? I can even handle it all for you.        

𝙎𝙀𝙍𝙑𝙄𝘾𝙀𝙎 
I offer custom online business development plans and strategies for lawyers, law firms, & business owners...

🟥   LINKEDIN CONTENT MARKETING (DONE FOR YOU)
▹ custom plans to create your online presence
▹ manage your online activity 
▹ engagement to build authority + develop quality client relationships consistently.

🟥   LINKEDIN CONSULTING (DONE WITH YOU)
Audit discovery & strategy sessions to help create content that resonates with your clients to build solid connections. 

🟥   LINKEDIN WORKSHOPS 
Presentations & workshops for law firms, law schools, conferences, law firm retreats, bar associations, & meetings.  
Topics include:
▹ LinkedIn Leveraged Lawyers
▹ Yawnworthy to Trustworthy Branding for Lawyers
▹ Promote & Protect: Social Media Policy 
▹ Content Making & Marketing

🟥   LEARN (ON YOUR OWN)
Private/firm-wide training or coaching on how to establish, build or elevate your online presence & best practices, (or conveniently via my Linked-In Leveraged Lawyers™ course.)         

𝙒𝙃𝙔 𝙒𝙊𝙍𝙆 𝙒𝙄𝙏𝙃 𝙈𝙀
By combining a decade of business law + a decade of online business development, I offer a unique perspective on how to efficiently position you & your firm to connect, engage and build trust with your ideal client. I also understand the unique challenges, communication styles and regulatory requirements related to a lawyer's online activity.

❝ HessConnect understands online media for the legal industry! Law firms resist change in the technological arena. Viveca’s creative, nuanced know-how along with her legal background is critical for business growth. ~ Heidi Weaver, Esq. 

❝ With a wealth of marketing knowledge, Viveca sincerely cares about everyone who works with her. The value Viveca places on building relationships reflects the high quality of her work, making her a person you want on your team. ~ Evan Dwin, Esq. 

🟥   𝙇𝙀𝙏'𝙎 𝙏𝘼𝙇𝙆
619.962.5504 / viveca@hessconnect.com / connect on LinkedIn 
Explore Call ➤ https://calendly.com/hessconnect/15min-1


_____


I do not signify any affiliation with or endorsement by LinkedIn®️ Corporation or its affiliates.

Viveca Hess, J.D.

Friday confession:
I miss my daughter.

She’s off at college, out there living her best life… while I’m at home doing very normal, very sane things like:

• pausing mid-sentence because I 𝘴𝘸𝘦𝘢𝘳 I heard her laugh in the hallway
• scrolling through old photos like I’m an unpaid archivist for The Museum of Our Family
• buying her favorite snacks “just in case she stops by” (she lives 300 miles away, but sure, Viveca)
  
They say absence makes the heart grow fonder.
And yes. Absolutely.

But can we also acknowledge it makes the brain grow…slightly unhinged? (Just me?!)
Because the missing is weirdly specific.

I don’t just miss “my daughter.”
I miss:

• the random drive-by commentary from the other room (“That’s a choice.”)
• the kitchen pop-ins that start with “I’m starving” and end with me losing half my lunch
• the way she can roast me with one sentence and somehow still be adorable doing it
• the noise. The mess. The 𝘭𝘪𝘧𝘦.
  
Now the house is calmer. Peaceful. Mature.
And honestly…suspicious.

Like…why is it so quiet? Who approved this? Where’s the background sass?

Here’s the part no one tells you:
Missing your kid isn’t only sad.

It’s also kind of hilarious - because you start realizing how much of the joy was in the tiny, ordinary stuff you didn’t think you’d miss.

So yes - my heart is fonder.
But my fridge is also fuller (for no reason).
And my phone storage is at 2% because apparently I’ve decided to become the CEO of “Rewatching My Own Parenting Highlights.”

Your turn:
👉 What’s one oddly specific thing you miss when someone you love isn’t around?

And, happy Friday! 🤩

Former lawyer leveraging LinkedIn™ for lawyers to gain quality referral relations and connect with qualified clients efficiently ~ (when I’m not ocean swimming).

Thursday night. Good food. Loud restaurant. One friend I hadn’t seen in over a year.
 
You know the kind of dinner where the first 10 minutes are catch-up logistics…
And then suddenly the real question lands.
 
“So,” she said, leaning in,  “what are you actually focused on now, in 2026?”
 
Not 𝘸𝘩𝘢𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮.  Not 𝘸𝘩𝘢𝘵 𝘰𝘧𝘧𝘦𝘳.  Not the tidy version.
 
𝙏𝙝𝙚 𝙧𝙚𝙖𝙡 𝙤𝙣𝙚.
 
I laughed, because yes, like most humans with a calendar and a pulse, I’ve done a little navel-gazing lately. Looking back. Looking ahead. Trying to name the thing beneath the thing.
 
And here’s what surprised me:
 
The answer wasn’t LinkedIn.
 
LinkedIn is the channel. The vehicle. 🚗 The microphone. 🎤
 
What I actually do is quieter - and bigger.
 
I help people make sense of their story. 
➛ Your unique message. 
➛ Your positioning. 
➛ Your authority.
 
The 𝘰𝘯𝘭𝘪𝘯𝘦 version finally matching the 𝘰𝘧𝘧𝘭𝘪𝘯𝘦 version everyone already trusts, refers, and wants in the room.
 
My sweet spot?  Digging into what sets you apart when you’ve been too close to see it.
 
The career twists. The lived experience. The judgment calls you’ve made a hundred times that others still struggle with. The thing you assume is “obvious” because it’s 𝘺𝘰𝘶𝘳𝘴.
 
I’ve spent a decade building tools, asking better questions, and having thousands of conversations to surface that.  Then position it - clearly, honestly, and without the cringe.
 
So I told her, simply:
 
“I discover, resurface, and position who you are, what you do, and why you do it.”
 
Because when people have choices - and they always do - they choose professionals they trust and connect with. And, I hope, make them laugh (or at least smile) - another content pillar of mine! 
 
And here’s the part I didn’t expect to say out loud, but felt true as soon as I did:
 
This year, I want more real life. 
More rooms. 
More stages, of any size. 
More conversations that don’t start with a profile view.
 
Still strategy. Still clarity. Still visibility.
 
Just with more eye contact.
 
If you know of places, teams, events, or conversations where this kind of work belongs 
- in person - I’d genuinely love to hear about them. 
 
And I’m curious for you, too:
 
When someone asks what you 𝘳𝘦𝘢𝘭𝘭𝘺 do…𝙬𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙖𝙣𝙨𝙬𝙚𝙧 𝙗𝙚𝙣𝙚𝙖𝙩𝙝 𝙩𝙝𝙚 𝙟𝙤𝙗 𝙩𝙞𝙩𝙡𝙚?

Colson Center

Fellows Program

The Savvy Citizen

The Savvy Citizen equips ordinary Americans with the historical context, civic knowledge, and legal understanding needed to get a handle on the origins of American government, the evolution of American culture, the hope and hurt that unites and divides, American society.

We give it our all to: 

(1) explain America’s founding, nearly 250 year history, complex legal system, and the fundamental rights and responsibilities of American citizenship,

(2) explore various parts of American life and grapple with why it is the way it is, and

(3) engage in lively and wide-ranging conversations with the melting pot of everyday Americans from all walks of life and worldviews. 

Simply put, we love to learn and to teach others what we know. 

During the 2020 election cycle, American discourse fell deep into the gutter. Advocacy through fearmongering and falsehoods displaced rational conversations based on factual analysis at an unprecedented speed. Personal relationships were being sacrificed on the altar of political correctness which, at the end of the day, was generally based on feelings and presumptions rooted in subjective truth claims grounded in, well, nothing. It was - and still is - a disaster.

Information, as they say, is the antidote to anxiety-we’re here to reduce this suffocating anxiety by presenting information in an understandable way.

Our content is organized around 5 content pillars designed to hep you, the reader, gain and maintain … 

(1) a working knowledge of the U.S. Constitution and the government it creates 

(2) a general understanding of the American legal system, the role it plays in society and culture, and how to participate in it

(3) a strong familiarity with the fundamental, and non-fundamental, rights and responsibilities of America

(4) a curiosity for differing viewpoints and a steadfast belief in freedom for all, and 

(5) an appreciation of American history and its place in the world.

If you're game to learn, you're in the right place!

Writer

I Am Roe, Hear Me Roar! (Podcast)

A podcast about the legal history of abortion.

Podcast Host

1st Gen Entrepreneurs

I develop and teach legal and law-related workshops to first generation entrepreneuers.

Founding Member, Legal Instructor

Enterprising Women

Advisory Board Member

Essential Skills Program (ESP)

Vistage Worldwide, Inc.

Kelley leads executive workshops about intellectual property law with a focus on transforming a company's ideas and innovation into valuable business assets through employee training, corporate culture development, and identification, management, and protection process implementation.

Executive Speaker

Widener University Commonwealth Law School

Kelley teaches Trademark and Copyright Law to Widener law students.

Adjunct Professor of Law

The Keller Law Firm, LLC

Through The Keller Law Firm, Kelley Keller, Esq. helps entrepreneurs, innovators, and small business owners protect and profit from their intellectual property.  

As an intellectual property attorney, she has more than 20-years of experience helping businesses of all sizes (including many household brands) identify, manage, and protect their valuable intellectual property, including trademarks, copyrights, and trade secrets.

Kelley’s personable nature and ability to explain complex legal issues in simple terms set her apart from most attorneys. She is relentless in helping business owners set their businesses up to mitigate risks and open the doors to new opportunities.

As an intellectual property attorney, Kelley provides advice and counsel to clients on the selection, adoption, maintenance, and enforcement of their trademarks. She drafts opinions on the availability and proper use of trademarks, and prepares, files, and prosecutes U.S. trademark applications before the U.S. Patent and Trademark Office and abroad.

Kelley also offers legal advice and counseling to clients on various copyright matters, including registration, licensing, enforcement, and rights clearance. She prepares, files, and prosecutes U.S. copyright applications before the U.S. Copyright Office.

She provides advice and counsel to clients in matters related to intellectual property and new media, including the adoption and use of domain names, use of dispute resolution forums, and anti-cybersquatting issues. She advises and counsels clients on issues that arise in the development and licensing of software and the development of social media marketing strategies.

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