Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Sr. Social Media Strategist

Xoxoday

-> Creating, Publishing, and Distributing social media comms and some email campaigns. 

-> Worked in close collaboration with product marketing, customer success, and sales teams to streamline brand communications for various feature updates and campaigns.

-> Co-owned the planning and execution of ‘Employee Appreciation Week’ in the first week of March 2022 - hosted the online event and interviewed the speakers.

-> Created content magnets to drive engagement and leads to the sales funnel.

Assistant Content Marketing Manager

Goodera

-->Creating and delivering a marketing plan for the brand across- website, emails, and social media.
-->Developing and publish content across all marketing channels.
-->Analyzing data to derive insights, formulate reports and make recommendations to stakeholders.
-->Collaborating with corporate sales, experience, and product teams on critical programs.

Marketing Analyst

ARTHISTORY+

Assisted the team with: 
-->Copywriting for Social Media, Youtube, and WhatsApp (Publication channels for their content.)
-->Carried out PR Outreach to multiple publications and newrooms.
-->Strategized, Edited, and Published content on Social Media for the brand.

Marketing Specialist

Unity Infinity Private Limited

--> Developed, implemented, and tracked email marketing, social media, and events for the brand and it's sub-brands. 
-->Analyzed and report on the performance and efficiency of campaigns.
-->Conducted competitor research and analyzed trends to identify new marketing opportunities.
-->Strategized and created multiple marketing collaterals such as sales collaterals, magazine advertisements, banners and hoardings, social media content for the brand as well as its sub-brands.
-->Wrote, proofread, and edited creative and technical content across different mediums
-->Worked with external agencies and vendors to execute marketing programs

-->Assisted the team with revamping the website content, migrating to WordPress, placing website analytics tools, writing blogs, copywriting as well as designing social media content.

Intern

Zhiffy

Branding 
| Revamped brand logo. Designed standard template for social media. Brand palette. |  

Social Media 
| Created unpaid campaigns (Graphic Design +Copywriting) . Strategy |

Website UI and Content 
|Created templates for UI during early stages  of development. Website content.|

SEO
| Keywords Research , Title + meta tags standards for products, Yoast SEO|

Marketing Executive

Forennte Tuckshop

Business Analytics
1. Understanding customer buying behavior and mapping customer satisfaction to enhance sales.
2. Compilation, analysis, and visualization of CSAT, sales and billing data.
3. Descriptive and Predictive analysis of Customer Behaviour. 
4. Competitive analysis of other boulangeries and patisseries in the city.

Internship

TransLang Ways Solutions Private Limited

Business Development Internship.
Work included - 
1. Management of B2B and B2C customers globally. 
2.  Email Marketing.
3. Lead Generation.

Elevate'17 

Gained exposure and experience in Merchandise Designing, Branding and Printed Media.

taplio

The Battle

Vivin Vergis

Akshaya Sankpal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?