Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Adobe

- Identify and articulate business and technology vision, objectives, drivers and key performance indicators
- Translate the enterprise context, business and technical capabilities required to achieve clients’ goals and objectives
- Design and own the technology strategy helping Business and IT drive towards execution of use cases and capabilities which may go beyond the digital marketing domain (organization wide)
- Define roadmaps to deliver clients’ optimal state while ensuring efficient adoption of technology capabilities and delivering incremental business value
- Build relationships with executive and

Principal Enterprise Architect

- Identify and articulate business and technology vision, objectives, drivers and key performance indicators
- Translate the enterprise context, business and technical capabilities required to achieve clients’ goals and objectives
- Design and own the technology strategy helping Business and IT drive towards execution of use cases and capabilities which may go beyond the digital marketing domain (organization wide)
- Define roadmaps to deliver clients’ optimal state while ensuring efficient adoption of technology capabilities and delivering incremental business value
- Build relationships with executive and senior client leadership and act as a positive change agent

Experienced Digital Consultant with a demonstrated history of working in the digital industry. I am a well seasoned digital marketer and data expert. My specialties are in Analytics, Data Management, Personalization and Activation. I understand the digital ecosystem for wide range of verticals (Telecom, Media, Financial Services, Retail and Travel). My technical background and my Business degree along with presentation skills enable me to speak to both fronts, Strategically for high-level focus and Architecturally for implementation focus.

Enterprise Architect (Strategy, Platform & Architecture) at Adobe

Digital strategies aligned with Adobe Experience Cloud and transformation 
Provide roadmaps, timelines and step-by-step support covering strategy workshops, project planning, implementation, reporting and value realization.
Planning and delivery of complex multi-product solution architecture projects
Training and enablement of internal teams and customers on Adobe Experience cloud
Managing expectations and deliveries for multiple Adobe partners and client across Telecom, Airline, Media, Ecommerce,Banking, Insurance, Engineering industries

Senior Consultant, Multi Solution Architect - Digital Strategy

Worked as a Business consultant for Adobe's Digital Marketing products involving Site Catalyst(Analytics), Test & Target and Audience Manager. My role involves digital strategy, implementation of the tool, execution as well as analysis. I worked with more than 30 clients across multiple geographies especially NA.

Business Consultant - Digital Strategy - Omniture, Target, Audience Manager

Infosys

•	Executed Requirement Gathering, Analysis, Coding and Deployment
•	Effectively contributed ,managed, and set up daily client meetings and calls
•	Instrumental during project forecasting and estimation
•	Prepared, Maintained and Catalogued the Quality Related Project documents
•	Direct Reporting and Accountability to client

System Engineer

Experienced Digital Consultant working as an Enterprise architect & Multi Solution Architect with a demonstrated history of working in multiple domains and across digital ecosystem.My specialties are in Adobe Experience platform (Real Time CDP, Orchestration), Analytics, Data Management Platform, Personalization and Activation. I understand the digital ecosystem for all verticals (Telecom, Media, Financial Services, Retail and Travel). My technical background and my Business degree along with presentation skills enable me to speak to both fronts, Strategically for high-level focus and Architecturally for implementation focus.

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The Battle

Vivin Vergis

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