Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Adobe

Email Marketing Specialist | A/B Testing Expert | Campaign Strategist
As a Technical Consultant II at Adobe, I specialize in architecting and executing high-impact email marketing campaigns that drive engagement and conversions. With expertise in HTML, CSS, and advanced A/B/n testing methodologies, I ensure seamless delivery across platforms, devices, and customer segments.

🔧 Core Competencies:
1. Email Campaign Management: Planning, developing, and executing newsletters, product promotions, and lifecycle emails.
2. Audience Segmentation: Utilizing customer behavior, demographics, and preferences to deliver personalized content.
3. Content Creation: Crafting compelling email copy, graphics, and calls to action aligned with brand identity.
4. A/B Testing: Conducting tests to optimize open rates, click-through rates, and conversion rates.
5. List Management: Maintaining and growing subscriber lists, managing unsubscribes, and ensuring compliance with regulations.
6. Automation: Implementing and managing email automation workflows, including drip campaigns and re-engagement strategies.
7. Analytics & Reporting: Monitoring campaign metrics and providing actionable insights for continuous improvement.
8. Collaboration: Working closely with marketing teams to align email efforts with overall strategies.

🛠️ Tools & Platforms:
Email Marketing Platforms: Adobe Campaign, HubSpot, MoEngage, Mailchimp, Salesforce Marketing Cloud

Testing & QA: Litmus, EmailOnAcid, BrowserStack, LambdaTest

Analytics: Google Analytics, Salesforce, HubSpot

CRM & Automation: Salesforce, HubSpot, MoEngage

Technical Consultant II (GMI)

Growtomation - Diamond HubSpot + RevOps Partner

• Understanding client's requirements in detail and figure how HubSpot should be set up for them.
• Create all kinds of workflows (process-based, campaign-based) in HubSpot CRM
• Create smart lists, filters, and views, etc. in HubSpot
• Create pipelines in HubSpot - contacts, sales, services (as per how client's business is)
• Create reports on HubSpot.
• Client communication
• Account ownership - Planning deliverables, delegation and project management

Sr. Growth Marketing Associate

24-7 Intouch

*Manage various email campaigns, including the template designs, calls-to-action, and content used in email sends.
*Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
*Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
*Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
*Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

Marketing Automation Specialist

"You always win when you surround yourself with good people"

*Inbound lead qualification – qualify marketing-generated inbound leads for need, budget and timing.
*Account-based marketing – conduct research into companies in specific market segments/verticals and identify key reach/engage personas for our global-bounty program.
*Research and pre-qualify prospective organisations; identify decision-makers and key influencers.
Validate and maintain prospects' contact info and review accounts for ideal customer profile fit; set tasks in SFDC CRM for high-value leads identified from internet research and lead scoring mechanisms.
*Research prospects and clients for job changes/other trigger events and schedule follow up tasks for the Sales team.
*Desktop research leveraging public data and every single inbound lead and look for indication of misleading titles (AMN example)
*Analyse first and third-party data and provide insights
*Ad Hoc research projects and partner with the Field Sales organisations and Marketing to reach/engage the proper accounts to drive pipeline and revenue goals
*Document prospect interaction in Salesforce to ensure efficient lead management
Meet with each assigned Growth AE weekly and prioritise critical accounts and opportunities to reach/engage each week
*Collaborate with CSMs on account history, customer adoption and consumption, and existing use cases and potential other use cases and with Marketing and other business partners on new campaigns
*Field Marketing and Webinar invites and list building
*Tier 3 lead disposition and partner lead follow-up
*SDR Target account list building (Input boardroom insiders insights) and ADR/RSM customer account white spacing (input boardroom insiders insights)
*Organise SDR days in the Sales Engagement platform (Salesloft + Salesforce)
*Research reach/engage accounts for every SDR based on our intent data and our boardroom insiders' data

Senior Market Research Analyst (MOps)

* Screening the right Industry, Company People (Decision Makers) as per the campaigns, events, or sales team requirements.
* Discovering and verifying right party contacts with their contact information like business email address, contact number, geography, employee size, LinkedIn, etc.
* Hands-on expertise in using Apptopia, Similar web Views, Salesforce Lightning, Hubspot, Trello, Demandbase, Clearout.
* Market Research with broad experience in Campaign Management, Industry Analysis, Research report generation, Lead Generation, and Lead Nurturing.
* Contact Discovery across various regions using online research tools like LinkedIn, Hoovers, ZoomInfo, Bloomberg, sales navigator extensions like prospect.io, apollo, etc.
* Extensive secondary research for reliable and accurate information.
* Formulating identifying the market dynamics of a particular market.
* Experience in Data Scrubbing, Profiling, Data Research, Operations, and Maintenance.
* Managing and analyzing databases which include data extraction, data scrubbing, cleaning, and Data Validation.
*Extensively use Excel functions to organize and analyze data.
* Having a good and deep email verification knowledge and information research process.

Market Research Analyst

SiliconIndia

Market Research Lead

Quality Specialist

Technology Research /Team Lead / QA

• Research and Analysis for the targeted companies in the US, EMEA & APAC Market.
• Collecting and Analyzing information on Venture Capital, Private Equity, Investment Banking, Incubator, Accelerator, and Angel Investor.
• Develop new techniques for conducting Research in finding key personnel (Company Profiling, Email Patterns, Revenue, Employees, Contact Information, Links) across industries.
• Secondary Research with the help of different portals like CrunchBase, Zoom Info, and LinkedIn.
• Analyze the market and providing key competitors.
• Maintain database in Excel spreadsheet.
  Worked under a few magazines:
APAC CIO Outlook
Applied Technology Review
CIO Applications
CIOAdvisorAPAC
CIOApplication Europe
CIOReview
MarTech Outlook
RetailTech Insights
Utilities Tech Outlook

1)Research report generation.
2)B2B lead generation.
3)Lead Nurturing.
4)Lead analysis and quality Check.

Market Research Executive

Info Campus - India

User Interface Designer

As a Technical Consultant II at Adobe, I specialize in email marketing, marketing automation, and campaign performance optimization. I design and execute scalable, high-impact email campaigns using HTML, CSS, JavaScript, and advanced A/B/n testing strategies to improve deliverability, engagement, and conversion rates.

I bring deep technical expertise in email QA, responsive design, and cross-client rendering validation using tools like Litmus, EmailOnAcid, and BrowserStack. My work ensures emails perform consistently across devices, browsers, and email clients.

With hands-on experience in Adobe Campaign, HubSpot, and MoEngage, I develop dynamic workflows, behavioral triggers, and segmentation strategies that align closely with CRM and lead lifecycle goals. I also support CRM data integrity, hygiene, and reporting to help marketing and sales teams operate more efficiently.

Holding a BTech in Computer Software Engineering, I’ve contributed to both enterprise teams and SaaS environments—bridging the gap between marketing strategy and technical implementation.

Key Skills & Tools:
✔ Email Development (HTML, CSS, AMP for Email)
✔ A/B Testing & Multivariate Testing
✔ Campaign QA & Cross-Platform Testing
✔ Adobe Campaign, HubSpot, MoEngage
✔ CRM Optimization & Lifecycle Segmentation
✔ Marketing Automation Strategy
✔ Martech Stack Implementation
✔ Email Deliverability & Performance Metrics

📩 I’m open to connecting with hiring managers, recruiters, and marketing leaders looking for expertise in email marketing operations, technical marketing consulting, or B2B/B2C marketing automation. Let’s connect!

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