Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

The National News

The National is a leading English-language news outlet in the UAE, known for its quality journalism and a strong presence in both print and online media. It has consistently engaged an influential, international audience.

Data Projects:

Responsible for managing Advanced analytics implementation which comprised of data organization, cleanup and better visualization. Development of optimized processes to ultimately deliver on actionable insights for the newsroom editors and stakeholders. 

- Helping aid on changing strategies that affect wider news room based on data and insights
- Improved speed of reporting from 10 days to less than 1 day
- Transitioned Web and AMP from Universal Analytics to GA4 without any data loss and minimal discrepancy
- Migrated all hard coded analytics tagging via GTM
- Working with large and complex data sets to activate personalized visualizations for teams and reports
- Creating a data driven culture enabling organization with data literacy and access to insights quicker.


Tools implemented and used on the role include with good working knowledge and skill:

BI: Tableau, Looker Studio
Web Analytics: GA4, Firebase, Parse.ly, Chartbeat
Behavioral Analysis: Microsoft Clarity
Social Listening: Tubular, Emplifi, Meltwater
Web Listening: SimilarWeb
Podcast: Podbean
Newsletter: Mailchimp
Project Management: Jira
Task Management: Asana

Analytics Manager

Campaign & Performance Manager

Advertising Campaign Manager

DMS (Digital Media Services | CG brand)

Commercial Executive

Senior Ad Ops Executive

Web Trafficker

Expressions

Web Developer

Al Ras Group

Marketing And IT Executive

14+ years of experience in Data and Analytics. Managing analytics for web, social, syndication and other products at UAE’s top English language News publisher

Jenson Cherian

taplio

The Battle

Vivin Vergis

Jenson Cherian

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