Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

RevSure AI

• Second full-time member to join the team
• Led product and design efforts across system integrations (CRMs, MAPs, Advertising and Sales outreach systems), dashboarding and insights, revenue forecasting and Generative AI powered capabilities

Head of Product

Founding Lead, Product

Jupiter 

One of the early members
• Built the customer support and experience product portfolio from the scratch - included a conversational chatbot, integration with Freshdesk and Freshchat, CRM, banking systems and an admin portal for the support team
• Drove banking partnership discussions on customer support and experience

Product, Platform and Experience

ZORT

Succumbed to the entrepreneurial bug.
• Mission was to build the next gen messaging app starting with a less spammy and productive SMS inbox. Raised money from ex-managers and other angels and scaled to 80k+ users.
• Timing was not right as SMS had become too spammy as a channel. Pivoted to personal finance management and goal based savings.
• Raising more money was challenging, so joined Jupiter to continue to build it.

Co-founder and CEO

LinkedIn

APAC Insights team
• Continued building automated insights and analytics applications to complement LinkedIn Campaign Manager and help scale LinkedIn Ads business
• Collaborated with regional Insights Analyst teams to automate more use cases and help global teams
• Product voted in the top 3 most impactful products in the Insights function

Product/Program Manager, Global Insights Tools and Products, Marketing Solutions

Chief of Staff to the Head of Global Advertising Operations.
• Built and managed automated reporting and analytics applications for the global Account Management and Client Solutions Management teams
• Won 2 awards at the first LinkedIn Marketing Solutions hackday
• Collaborated with the consumer facing product teams to improve LinkedIn Campaign Manager
• Owned executive dashboards

Project Manager

SignEasy

Product marketing and media list for new features such as the integration of the Google Nexus Imprint sensor

Marketing Intern

National Instruments India

Handled the social media calendar and google ads campaigns

Marketing Communications Intern

mscripts LLC

• Helped setup the business analysis function
• Drove daily, weekly and monthly product performance reporting and insights for the senior leadership in India and US
• Product consultant for the US technical support team and customers
• Voice of the customer for the India engineering team - helped reduce the bugs by ~30%

Software Engineer, Business Analysis Team

Built backend applications for few hundred thousand users

Software Engineer, Backend Applications team

Samsung India

Developed the Samsung camera app for top-end Android phones and tablets, both in India and South Korea

Software Engineer

Building RevSure AI

Product, Process and People are the core areas of my interest/strength.
A problem solver at heart, I love and evangelize all technologies which make this world a better place :)
Currently taking a break to do things I haven't done in the past 12 years and exploring my next play.

taplio

The Battle

Vivin Vergis

Karthik Channagiri Prakash

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