Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

NSUS Group

- Leading market expansion and penetration activities
- Collaborating with senior stakeholders to help achieve global KPIs
- Devising high-impact strategies across performance marketing channels to seamlessly connect the customer journey
- Analyzing market trends and campaign performance to yield tangible results

Growth Marketing Manager

- Optimized player onboarding process which resulted in 10% increase in First Time Deposit
- Spearheaded integrated engagement campaigns that improved deposits by 33%, lifting player engagement metrics by 15%
- Liaison with internal and external technology partners to implement features and integrations
- Collaborate with content, design, product, and engineering to create a consistent brand feel across all communication channels
- Provide strategic input into CRM campaigns, including player segmentation, test plans, and rollout in collaboration with regional markets
- Drive localization of global lifecycle campaigns to maximize performance

CRM Lifecycle Manager

Condé Nast

- Partner with global channel leads to understand market dynamics and develop competitive consumer marketing strategies
- Guide and drive use of first-party customer data to create content, experiences and marketing strategies catering to an individual’s interests
- Establish business cases to improve tech stack and align with developers to implement enhancements
- Create, execute and monitor workflows (email, SMS, push, in app, digital) across customer lifecycle stages for existing and new product launches
- Collaborate cross-functionally with product, tech and customer service to establish coordinated campaign efforts across all touchpoints driving optimised performance

Manager - CRM & Marketing Automation

PayU

- Increase lifetime value and reduce churn by leveraging personalization and dynamic delivery of content based on persona, contact type, data science, and/or other attributes
- Implement, optimize, and execute marketing strategies for existing and new customers
- Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive sales and increase customer loyalty
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
- Determine A/B and multivariate testing strategy and utilize cohesive cross-channel engagement strategies
- Serve as channel expert for marketing automation throughout the customer lifecycle via Clevertap and other systems
- Collaborate with product, tech, and sales team to leverage learnings and optimize CRM in order to maximize conversions

Lead - CRM

Strategic Caravan Intl Pvt Ltd

- Managing End to End Loyalty Program Operations for clients: Deriving Stakeholder Expectation, Objective Setting, Program Design, Financial Modelling, Defining Rules, Customer Journey Mapping, Merchants and Technology Associations, and Implementation
- Designing Customer Segmentation, Customer Churn, RFM Models
- Planning Customer Retention, Customer Engagement Campaigns and overlooking execution 
- Defining customer-based metrics for measurement, ongoing reporting on the metrics
- Data analysis to derive customer insights and design customised solutions for businesses to improve customer loyalty and experience
- Cross functional collaborations with Marketing, Product, and IT teams for process and system improvements

- Managing ‘Points for People’, a crowd-sourcing loyalty points donation platform
- Responsible for partnerships with loyalty program partners as benefactors and charity partners as beneficiaries
- Creating a transactional loyalty points donation ecosystem enriching lives in rural India 
- Awarded ‘Best CSR Initiative Linked to Loyalty’ at The Loyalty Awards 2019
- Awarded ‘Best Digital Campaign in CSR’ for #MakeEveryPointCount at Global Customer Engagement Awards 2019
- Awarded ‘Best CSR Initiative in Loyalty’ at The Customer Fest Awards 2018 and 2019

Project Lead

- Work with clients across industries to design their loyalty programs: Fuel, Retail, Sports, BFSI, Personal Care, E-commerce 
- Conduct market research to determine drivers of customer selection for clients

Project Manager

- To create a detailed work plan which identifies and sequences the activities needed to successfully complete the project
- To determine the resources (time, money, equipment, etc) required to complete the project
- To review the project schedule with senior management
- Carry out research and conduct analysis to understand alternatives for efficient execution of project
- Liaise with the client to keep them informed of progress and to make relevant decisions

Client Service Associate

Zomato

- Effective search for potential partners for service and sales lead generation
- Managing end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, and payment collection, result tracking and troubleshooting
- Formulating Brand Development Strategies, Order Volume Growth and Data Management.
- Preparation and presentation of reports on the results of campaigns, along with the recommendation of solutions aimed at improving the effectiveness of the campaign.

Sales Manager

NOVONOUS

Opened avenues and conducted interviews with key companies from 
1) Fast Food Industry
2) Men’s Grooming Industry
3) Toys Industry

The areas of work done includes:
*Primary research by conducting in-depth interviews with key management people from the above industries
* In-depth interviews with key people from the Industry Associations 
*Secondary research by exhaustive search from various company websites, Government databases, industry associations and accessing databases
* Data analysis and estimation of the market size and growth rate of the above industries for the next 5 financial years
* Profiling of interviewed companies and getting sign-off from company
* Report writing
* Published syndicate reports which are available on marketresearchreports.com/novonous 

Initiatives :
As part of the research, wrote 3 case studies on the following topics:
*Dominos – Bringing everyone on the same table 
*One size doesn’t fit all for Gillette India
*Indian toys go global with Pegasus Toy-Kraft

Market Research

Hey, I'm Manali, and I'm all about making waves in the marketing world. With 8 years of experience under my belt, I've honed my skills in Customer Loyalty, Lifecycle Marketing, and Growth Strategies.

What drives me? It's the thrill of uncovering insights, crafting engaging campaigns, and watching businesses grow as a result. From my early days to my latest endeavours, I've always been drawn to the art and science of marketing.

Across various projects and teams, I've had the chance to explore different corners of the globe, soaking in diverse perspectives and approaches along the way. But no matter where I go, one thing remains constant: my passion for driving meaningful growth.

Growth marketing is where I thrive. I love diving into data, experimenting with new tactics, and pushing the boundaries of what's possible. It's all about finding those hidden opportunities and turning them into game-changing strategies.

As a leader, I believe in fostering a culture of collaboration and innovation. I've had the privilege of working with incredible teams who share my drive and determination, and together, we've achieved some incredible results.

If you're looking for someone who's not afraid to roll up their sleeves and get their hands dirty, then I'm your person. Let's chat and see how we can make magic happen for your business!

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