Iceberg

RevOps Consultant

Waypoint

Founder

Beyond The Pipeline

Podcast Host

MoEngage

Senior Manager - RevOps

Zeta Suite

Marketing Operations Manager

MoEngage Inc.

1. Responsible for the MarTech stack @ MoEngage - Hubspot, Salesforce, Demandbase
2. Liaising with all individual stakeholders regarding campaign efficiency, performance etc.
3. Managing all inbound and outbound data with Hubspot and Salesforce. 
4. Responsible for lead attribution, lead allocation, and data integration.
5. Improving MQL to SQL conversion through dedicated nurture programs and segmentation. 
6. Implementing email nurture programs for assets such as webinars/ebooks/reports/whitepapers
7. Maintaining data sanity across all Martech stacks.
8. Sensitizing internal stakeholders about processes and the technology we use in the organization.

CRM Manager

HealthifyMe

1. Responsible for the entire B2B marketing funnel.
2. Performance Marketing Specialist - AdWords, LinkedIn Sponsored Campaigns, FB Ads
3. Lifecycle Marketing - Created a blueprint of all triggers and events through out the journey of a customer in the funnel. Used Marketing Automation to reach out to customers in a timely and systematic manner.
4. Affiliate Marketing - Tied up with different brands wherein TG is present. Ran Sponsored content campaigns and display campaigns.

Marketing Manager

Amazon

1. Automation: Discovers new avenues to run atuomated programs thereby reducing manual intervention. India Admin for the Marketing Automation tool (Pardot) 
2. Communication: Helping teams communicate using best practices for outbound communication channels such as Email, SMS, IVRS etc. 
3. Branding: Creating a conclusive brand strategy for new product initiatives
3. Proficient in tools such as Salesforce (Pardot), Adobe Analytics, SQL
4. Sole POC for India operation for the tool ENDR (Automation of Push notifications). CRM Marketing using Salesforce
6.  Analyzing campaigns to further improvise and iterate to get better results
7. Segmenting, Targeting and Positioning (STP) to get the best results of the campaigns being run. Used this approach for life cycle marketing.
8. Reporting the status of various on-going projects

Ops Specialist

Manipal Global Education Services

1. Brand Management - Collateral Making, Video Ads,Brand Communication
2. Agency Management - Managing the outputs of the agency.
2. CRM - Implemented Microsoft Dynamics CRM and responsible for Customer and Lead Engagement
3. Website/Landing Pages - Analyzes performances of Website/Landing pages.
4. Lead Management - Lead Generation/Engagement
5. Research - Co-ordinates with Product team to decide go-to market strategy

Senior Marketing Executive

Hi, Vivin here!

With over a decade of experience in Marketing Operations I'm currently working as a Senior Manager of Marketing Operations at MoEngage.

Working with many B2B SaaS companies, my primary focus is to help them improve funnel conversions and to increase their pipeline value.

I also have an extensive background in working with tools such as Salesforce, Hubspot, Pardot, Zoho, Demand base etc.

Apart from the marketing operations I also involve myself in working with sales teams to set up processes to help improve lead to closure timelines and forecast with accuracy.

At MoEngage my target is to generate insights that help marketing, sales and customer success pivot their strategies based on data.

Other than this, I enjoy watching football, listening to podcasts, and reading books in my free time.

Would love to connect and exchange notes on how to use revops to help GTM teams with insights and processes to improve down the funnel conversion.

Reach me at:
vivinmohanvergis@gmail.com

Vivin Vergis

Over the past 16+ years of professional journey, I have come across 2 types of people who are serving the professional world, 
Followers of the Opportunity 
&
Creators/Developers/Partners coming together to develop and Execute the Opportunity.

Welcome, to the latter's profile.

Recently, Launched Sostenible Partners, an advisory firm with focus on Market Access & Development, Strategic Partnerships, Financing along with an Advisory practice. along with other Strategic offerings. 

Sostenible aims to serve as a Platform bringing together the A-2-Z of execution strength for the opportunity/transaction.

Look forward to creating more sostenible stories, Please feel free to reach out at support@sostenibleadvisory.com

Sushant has 16+years of corporate experience working across Investor Relations, Investment Banking (debt & equity Transactions), Market Development & Access, Reporting, Operations, Marketing and other strategic areas with firms like KPMG India, EY , Snapdeal among others.
He has been part of $15bn of transactions which include IPO, Private Equity and VC investments. 

He has worked on the Buy side/sell side during his career sourcing deals independently as well through his job stints.

Sushant understands the power of networking and building communities and has led community initiatives such as with CFO India, a platform representing fortune 500 companies in India through the CFOs.

He is working actively in the Investment Banking domain in the South Asian Region working on the likes of M&A, Equity & debt financing space with Institutional investors across sectors/Industries.

Previously has served  in strategic assignments across Sectors aiding monetary impact of $15bn+ across organisations.

Skill Set: 
Transactions, M&A, Debt & Equity Financing, Networking, Building Communities , Investor Relations, Managing & Scaling Business Operations, All Strategic Deliverable (Internal & External), Fundraising, Go-to-Market, Strategic Partnerships, Product Development, Private Equity, Venture Capital, Corporate Finance, Forecasting & Budgeting, KPIs, IPO, Financial & Business Research, Financial, Regulatory Reporting.

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Vivin Vergis

Sushant Gupta

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