Generalist product designer, driven by curiosity and agency. I enjoy building products that make users love their everyday work a little more. Currently learning to design in code.

Viya Q.

天圖品牌顧問有限公司 // Atlas Branding Co., Ltd.

• Established an e-commerce brand’s go-to-market strategies through 50+ competitor analyses, 50+ user interviews and mixed-methods surveys
• Defined a new target segment for an Asian non-profit with stakeholder interviews, social media analysis  and user interviews, delivering a marketing action plan driving increase in engagement
• Developing e-commerce’s end-to-end service with customer journey maps and a service blueprint
• Defining e-commerce brand’s physical product design specifications through design workshops, laying the foundation for their long-term competitive advantage

UX Research & Strategist

Sprung Studios - UX-UI Design

• Improved game features for AA-AAA game studios by recruiting 40+ participants, conducting player interviews, analyzing 15K+ data points, and producing actionable reports
• Reduced player churn and improved engagement of games through usability tests, accessibility audits, heuristic evaluations and diary studies
• Improved player safety and in-game monetization with Figma wireframe solutions for in-game menus 
• Researched emerging XR (AR/VR) games market to expand studio business offerings into XR research

Associate User Researcher

Designing for People Research Cluster

• Influenced next-gen product development of a major Asian SaaS videoconferencing company by  conducting 60+ literature reviews, 14 user interviews and analyzing 16K+ qualitative data points
• Designed a new geo-data app for a Canadian non-profit through 30+ user interviews and contextual  inquiries to enhance data collection, analysis and volunteer engagement

Assistant Researcher

The University of British Columbia

Graduate Teaching Assistant for INFO 300 – Information and Data Design course offered in the BA Minor for Informatics program at UBC's School of Information.

• Explained design thinking and research methods, facilitated student discussion, guided design projects, provided constructive feedback for a class of 40 students

Graduate Teaching Assistant

City of Vancouver

• Created a Culturally Responsive Messaging Handbook with UBC researchers for the City of Vancouver’s green rainwater infrastructure projects

Guidebook for Culturally Responsive Messaging for the City’s Sustainability Projects

BC Children's Hospital Research Institute

• Prototyped UI and defined design requirements with usability insights from clinicians and parents  through usability testing and analyzing 8K+ data points
• Co-authored publication in the JMIR Pediatrics and Parenting journal

Product Designer (Risk Communication Tool)

天圖品牌顧問有限公司 // Atlas Branding Team

[2020 & 2021 Taipei Cycle d&i Awards]
• Researched and analyzed sports market trends and new user experience of bicycles
• Redesigned products’ digital images and transformed technical language to user-centered language to increase products’ online business for 50 companies
• Created six social media promotion plans, 55 social media promotion videos with Adobe Creative Suite and over 480 Chinese & English social media promotion posts
• Worked with client teams (Taiwan Bicycle Association & Taiwan External Trade Development Council) to promote global d&i Awards online

Content Strategist

[2020 Solution Pioneers - Taiwan's Cycling Industry Cloud Expo]
"2020 Solution Pioneers - Taiwan's Cycling Industry Cloud Expo" is the first online cloud expo of Taiwan's cycling industry. I led the team to design and create social media content to promote 25 flagship products from 25 innovative brands of Taiwan's bicycle industry that keeps pushing the industry forward.
 
In 2 months, I designed and produced 10 social media short films to promote the cloud expo as content strategy director and creator. I aimed to present the products from the 25 selected brands in unique and creative ways, and to promote the fun, the physical benefits as well as the inclusiveness of cycling.

千千之美

• Researched target audiences and planned social media platform content
• Analyzed data from target audiences to design social media marketing plan 
• Planned strategy to promotion social media page by combining Eastern art and philosophy with business
• Design and created promotional videos for social media pages using Adobe Creative Cloud software, and wrote copy

Gina Branding Lab

• Researched and planned social media platform content
• Analyzed data on target audiences and planned social media marketing strategy
• Designed and created promotional videos for social media pages
• Designed podcast content, recorded, edited and deployed podcast episodes online 
• Collaborated with design agency to design official website

21st Century CEO Studio

• Established Taiwan’s first branding knowledge and SME internal education podcast service through  ecosystem-mapping, coordinating 33 CEO interviews and delivering 56 episodes for Taiwan’s Ministry of Economic Affairs
• Ranked #17 in Taiwan’s Business Podcast category

Project Managing Director

I am an interdisciplinary UX researcher & strategist with experience across consulting, gaming and healthcare. I specialize in aligning user insights with product design strategies to drive impactful experiences. 

EXPERIENCE
• Branding & UX Strategy: Conducting competitive analysis, consumer insights and UX research to inform business decisions
• Gaming: Conducted user interviews, usability playtests, and menu screen redesigns for video games across platforms (mobile, console, PC)
• Healthcare: Designed a risk communication tool and led usability tests with clinicians and child patients’ parents
• Product research: Addressed research gaps in videoconferencing software to inform system redesign, and designed a 0 -> 1 geodata mobile app for a Canadian non-profit

SKILLS
1. Research & Strategy:
       • Generative & evaluative user research (interviews, journey mapping, usability testing, contextual inquiries, literature review, heuristic evaluation)
       • Market research (competitive analysis, product positioning)
       • Mixed-methods research (survey, combination of research methods)
       • Workshop facilitation

2. UX Design & Prototyping:
       • Wireframing, designing information architecture and user flow using Figma

3. Data Analysis & Communication:
       • Compotent conducting basic statistical analysis and data visualization with Python
       • Skilled at data-driven storytelling and stakeholder communication

4. Cross-functional Collaboration:
       • Working with designers, developers, project managers, producers and business owners 
       • Skilled at bridging business needs with UX strategy

TOOLS
• UX & Design: Figma, Adobe XD
• Research & Analysis: Qualtrics, Python, NVivo, Microsoft Excel
• Project & Content Strategy: Miro, Jira, Adobe Creative Cloud

TOP ACCOMPLISHMENTS
• Led consumer insights and UX research to guide product design and brand transformation
• Conducted UX research studies for AA-AAA game studios to produce strategic insights impacting multiple game feature improvements
• Published peer-reviewed research in JMIR Pediatrics and Parenting journal advancing healthcare risk communication
• Led a UX research workshop for 40+ participants and mentored 4 hackathon teams (2 of which won awards) at UBC's 2024 UX Open 
• Designed Taiwan's first branding knowledge podcast service for top Taiwanese companies and their enterprise internal education through CEO-interview podcast production and content strategy

I am always eager to explore new opportunities, feel free to reach out!

taplio

The Battle

Viya Q.

Ying Chen

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