Varun Kundra

Rokt

Currently working with a select group of DTC brands to pilot Rokt Ads, see if you qualify for a 10k ad credit. 

I'm the Co-Founder of Aftersell by Rokt, I helped scale the platform to 40,000+ DTC brands—now I’m focused on building the next big lever: Rokt Ads. We put your brand in front of real buyers at checkout—with verified identity data and precision targeting.

My focus is on optimizing the ad experience to deliver real performance, drive incrementality, and help brands grow beyond the limitations of Meta and Google.

SVP, Demand Diversification

VP, Revenue - AfterSell

AfterSell

We build software that helps independent eCommerce merchants compete on a global scale. Our apps, AfterSell and UpCart, are trusted by over 25,000 of the world's top brands.

AfterSell was acquired by Rokt in Feb 2024.

aftersell.com

Co-Founder

Hampton

Member

LOI Accelerator

Started by Hootsuite Founder, Ryan Holmes, and Angel Investor, Manny Padda, League of Innovators (LOI) is a startup accelerator focused on empowering young entrepreneurs under 30 from discovery to acceleration. Founders accepted into the program gain access to 12 weeks of programming, mentorship, demo day training and peer groups focused on scaling their ventures. LOI’s had 1,000+ alumni create $1B+ of enterprise value and it also has a new $20m VC Fund dedicated to investing in graduates from the startup program. Alumni of the program have been featured in Forbes, YC, Shark Tank, Dragon’s Den, Globe and Mail and more. To learn more about their next cohort, click here: www.theleagueofinnovators.com

Alumni - Boost Batch 9

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

Union Bank of Nigeria

- Strategic Communications 
- Public Relations
- Reputation Management 
- Crisis Management 
- Stakeholders Management 
- Digital Marketing 
- Media Relations and Management 
- Copy and Content Writing 
- Event Management 
- Corporate Affairs
- CSR and Sustainability Amplification

Team Lead External Communications

Business School Netherlands Nigeria (BSNN)

Results/Key Achievements
•	Built a business case and launched the Women Entrepreneurship Programme, held a launch webinar with 500 registrations and 282 attendees and Initiated a partnership between BSN and WIMBIZ
•	Led and oversaw a team of PPC, website developer and creative agency to align with the brand and campaign objectives and metrics
•	Collaborated in planning and executing the biggest BSN Alumni event in Nigeria in 2023 and liaising with corporate leaders and Top Alumni Executives
•	Generated about N20m annually through enrolment of new clients and partners
•	Collaborated with the BSN Global Marketing Group, covering the Netherlands, Nigeria, South Africa, Ghana and China
•	Successful operational management of 32 workshops

Responsibilities:
Marketing Communication and Digital Marketing -25%, Brand and Campaign Management - 20%, Client Relationship Management - 15%, Sales - 15%, Operations Management- 10%, Partnership Management - 10% and Agency Liason -5%

•Brand Management: Analyse brand positioning and consumer insights. Monitor market trends and research consumer markets and competitors’ activities. Oversee new and ongoing marketing and advertising activities. Manage a team of brand and digital marketing associates
•Digital Marketing: Oversee digital marketing efforts (website management, SEO, SEM, email marketing, social media campaigns, and content creation)
•Campaign Management: Lead in planning and executing integrated marketing campaigns across multiple channels to target key customer segments. Manage and allocate the marketing budget effectively
•Market Research and Analysis: Oversee market research and analysis to identify emerging trends, customer needs, and competitive landscape 
•Collaboration and Cross-Functional Coordination locally and Internationally
•Performance Measurement and Optimisation: Track and analyse metrics
•Sales through direct revenue generation
•Client Relationship Management and agency liason
•Operations management

Digital Marketing, Corporate Communications and Brand Management

Key Results/Achievements:
i.	Support in liaison with advertising and creative agencies
ii.	Support in Effective management of marketing budget of $36000 annual
iii.	Growth of BSN social media account by 15% annual
iv.	Best Staff of the Year, 2023
Responsibilities:
Support Role:
1.	Strategic Planning & Coordination - 
2.	Brand Management and Consistency 
3.	Content Creation and Management 
4.	Digital Marketing and Optimisation 
5.	Event Planning and Execution
6.	Market Research and Analysis 
7.	Budget Management and Allocation

Digital Marketing and Communications

Support Role:
1.	Work with stakeholders, department leads, and agencies to produce fully integrated Marketing campaigns. 
2.	Develop digital media and mobile strategies for BSN Nigeria, building on best practice learning and weaving them into the BSN Global strategy.
3.	Providing support on content development or creation
4.	Management of workshops and distribution of workshop
5.	Volunteer as the front desk officer when the receptionist is not at work

Brand, Digital Marketing & Operations Associate

McKinsey & Company

I worked on a McKinsey-provided business case with a multi-national team from South America and Africa using the McKinsey problem-solving methodology/template.

The Core Skills I Learned from the Programme include:
1. Problem Solving
It covers defining problems and prioritising tasks in a structured manner when faced with a new problem to solve

2. Adaptability & Resilience
It helped with developing the mindsets and habits that keep me adaptable and resilient, especially in times of change

3. Communicating for Impact
It helped with planning and structuring my communication to address different audiences to take action

4. Relationships & Well-being
It motivated me to build strong workplace relationships and manage my well-being consistently

McKinsey Forward Programme (Not A Work Experience but a Learning Programme )

Digify Africa

Key Results/Achievements:
- Worked on briefs and pitched before prestigious advertising agencies such as Noah’s Ark/Redwolf, Leo Burnett, DigitXplus, iProspect, Vyrus Digital, X3M Ideas, and Bluebird Communications.
- Led two teams in working and pitching responses to advertising briefs from Unilever and iProspect. We won the first pitch and came second for the subsequent brief pitches, for which we got rewards and other prizes
- Got a 360-degree digital marketing training from the industry leaders
- Learnt to work with teams and sharpen my interpersonal relationship skills
- The training covered social media, advertising strategy, content creation, email marketing, SEO, Graphic design, communication, emotional intelligence, and interpersonal relationship skills. The trainers were from the top advertising agencies in Nigeria and representatives from Meta, the United States.
- I learned resilience, adaptability and going on despite failures or setbacks

Digital Marketing Graduate Trainee

Bond FM, Ikeja Lagos

Carry out audio Vox-pop and edit it to fit for use.

Vox Pop Reporter (Internship)

I am Bukola Ayeni, popularly known as #BukolaDigital. I aspire to be a rare breed of Integrated Marketing Communications (IMC) Expert that blends it with Indepth knowledge of Economics and Business Strategy to achieve organisational goals of revenue growth, brand awareness, image and reputation.

 I am a born leader who is bold, imaginative, and strong-willed, always finding a way or making one. I use my drive, determination, and sharp mind to achieve whatever objectives I set for myself.

Every brand has a story, and for almost a decade, I’ve made it my mission to help organisations tell theirs with clarity, creativity, and impact.

Starting at Business School Netherlands (BSN), where I worked across brand management, corporate communications, marketing, PR, and agency relations, I mastered connecting strategy with storytelling. Today, I bring that experience to my role as Team Lead, External Communications at Union Bank of Nigeria, where I shape narratives that strengthen reputation, inspire trust, and drive engagement with diverse stakeholders.

One of the biggest transformations in my career is Toastmasters. Now, the Immediate Past President at BSN Toastmasters Club, among other leadership roles, didn’t just make me a more confident public speaker and communicator; it built my resilience, sharpened my leadership, &  taught me the power of influence.

I’ve earned an MBA from Business School Netherlands, a B.Sc. in Mass Communication, and certifications from global institutions, including the Digital Marketing Institute (UK) and McKinsey Forward. I was honoured to be recognised among YALI Lagos’s 30 Most Influential Women (2021), a reminder that my work impacts brands and people.

One quote that deeply resonates with me is by Marianne Williamson:
________________________________
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness, that most frightens us.
We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?'
Actually, who are you not to be? You are a child of God. Your playing small does not serve the world.
There is nothing enlightened about shrinking so others won't feel insecure around you.
We are all meant to shine, as children do.
We were born to manifest the glory of God within us.
It's not just in some of us; it's in everyone.
And as we let our light shine, we unconsciously permit others to do the same.
Our presence automatically liberates others as we are liberated from our own fear.”
______________________________

Nice to meet you too!

taplio

The Battle

Varun Kundra

Bukola Ayeni MBA, CIBN, ANIPR

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