Varun Kundra

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

Co-Founder

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

The highest-attention moment in the entire journey often happens after the order is placed. And Tapcart's recent trends report just proved it.

According to the report: 
-85% of shoppers make impulse purchases
-52% check their tracking page multiple times

We see similar trends at Rokt Aftersell all the time. The checkout isn't the finish line. The highest moment of trust actually happens about 60 seconds later.

Honored to have had the opportunity to talk about why this window is so powerful in the report. 

When someone has just completed a purchase, you have a rare moment where attention and trust are both at their peak.

That moment can either become:
-confidence
-habit
-or churn

Here's the chapter on how to lean into buying impulses: https://lnkd.in/ewHn6VhR

Amazing content from other contributors as well, including Triple Whale, Yotpo, Simple Bundles by Freshly Commerce, Attentive, Recharge, and more.

Co-founder @ Aftersell by Rokt | We generate millions for brands like True Classic, Jones Road Beauty, RIDGE & 40,000 others

There’s a limit to how much you can push performance. That's why instead of spending more ad dollars, HexClad Cookware took a different approach. 

Instead of asking, “How do we get more people to convert?”

They asked, “How do we make more from the customers who already have?”

Working with Vaan - Shopify Platinum Agency and Rokt Aftersell, they moved monetization after the transaction with strategic upsells.

A few things stand out:
→ 50+ A/B tests to refine what actually converts post-purchase
→ 27 offers actively running based on performance
→ A system built to scale, not just a one-off tactic

The result: Nearly $5 in additional revenue per transaction with zero disruption to PDP, cart, or checkout experience.

Love this story Connor Rolain Cristóbal Alanís! Big shoutout to our partners at VAAN Jayne Young Aleksandra Mikhaylova for making it happen.

Aftersell x Hexclad

Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

graphical user interface, application, table, Word, Excel

If you want to grow in your marketing career, you need to understand business.

Not just campaigns. Not just creative.

The marketers who get a seat at the table are the ones who speak the language of the whole company.

When you understand how the business actually makes money, your marketing get defendable.

You ask better questions. You make smarter bets. You can defend your budget AND know when to kill something that isn't working.

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The Battle

Varun Kundra

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taplio

The Battle

Varun Kundra

Daniel Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Kundra's LinkedIn Performance

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Performance ScoreVarun Kundra's LinkedIn Performance