Varun Kundra

Rokt

Currently working with a select group of DTC brands to pilot Rokt Ads, see if you qualify for a 10k ad credit. 

I'm the Co-Founder of Aftersell by Rokt, I helped scale the platform to 40,000+ DTC brands—now I’m focused on building the next big lever: Rokt Ads. We put your brand in front of real buyers at checkout—with verified identity data and precision targeting.

My focus is on optimizing the ad experience to deliver real performance, drive incrementality, and help brands grow beyond the limitations of Meta and Google.

SVP, Demand Diversification

VP, Revenue - AfterSell

AfterSell

We build software that helps independent eCommerce merchants compete on a global scale. Our apps, AfterSell and UpCart, are trusted by over 25,000 of the world's top brands.

AfterSell was acquired by Rokt in Feb 2024.

aftersell.com

Co-Founder

Hampton

Member

LOI Accelerator

Started by Hootsuite Founder, Ryan Holmes, and Angel Investor, Manny Padda, League of Innovators (LOI) is a startup accelerator focused on empowering young entrepreneurs under 30 from discovery to acceleration. Founders accepted into the program gain access to 12 weeks of programming, mentorship, demo day training and peer groups focused on scaling their ventures. LOI’s had 1,000+ alumni create $1B+ of enterprise value and it also has a new $20m VC Fund dedicated to investing in graduates from the startup program. Alumni of the program have been featured in Forbes, YC, Shark Tank, Dragon’s Den, Globe and Mail and more. To learn more about their next cohort, click here: www.theleagueofinnovators.com

Alumni - Boost Batch 9

Co-founder @ AfterSell

Since founding Aftersell (acquired by Rokt) and scaling to 40,000+ merchants, I’ve been focused on building the next growth engine for DTC brands: Rokt Ads.

Get $10K+ in ad credits to test Rokt Ads—the new customer acquisition channel helping DTC brands diversify beyond Meta and Google.

We place your brand on the checkout pages of top ecommerce sites—reaching high-LTV shoppers at the moment they’re most likely to convert. It’s already driving standout results for brands like Honeylove, Quince, and DRMTLGY—and scaling fast.

We build software that helps independent eCommerce merchants compete on a global scale. Our apps are trusted by over 5000 of the world's top brands.

beamcommerce.com
aftersell.com

Verbatim Australia & NZ

Digital Marketing Coordinator

PFERD Australia

Marketing Assistant

AJ Marketing

Emotional Health Centre

Administrative Assistant

Auto 1 Motor Private Limited

Account Officer

Quinlan Consulting Team

Marketing Intern

Woolworths Supermarkets

-Online team supervisor 
-Worked both in the front end and online department.

Sales Assistant

A third-year Business university student specializing in Marketing and Digital Communication. With a passion for creating impactful marketing strategies and enhancing customer experiences,  dedicated to driving success in the dynamic world of marketing. My diverse background in customer service across retail, hospitality, and allied health has honed my ability to effectively communicate, problem-solve, and exceed customer expectations.

Elli Blias

Your brand shouldn’t rely on one personality, it should stand strong on its own.

Humanising a brand is powerful. It helps you connect, build trust, and show the real people behind the scenes. But it becomes risky when the entire brand depends on one face, one founder, or one influencer.

If that person steps away, changes direction, or hits controversy  the brand becomes fragile.

The strongest brands are bigger than any individual:
Qantas — The flying kangaroo is timeless.
Bunnings — The green & red identity is recognisable without a single spokesperson.

People might discover a brand through a person, but they stay because of the brand itself, its values, identity, and consistency.

And consistency is what makes a brand stick:
Can lift revenue by ~23%
80% of consumers buy based on brand recognition

Humanised? Yes.
Dependent on one person? No.

Profitable branding isn’t just about dollars. It’s about being rich in reputation, rich in relationships, and consistent enough that people recognise you long before your name appears.

#BrandStrategy #BrandIdentity #BrandConsistency #MarketingStrategy

Digital Marketing Coordinator at Verbatim Australia & NZ

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The Battle

Varun Kundra

Elli Blias

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taplio

The Battle

Varun Kundra

Elli Blias

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elli Blias's LinkedIn Performance

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