Marketing Video Producer | Filmmaker Entrepreneur | I Produce Videos that Drive Business Growth

Attention: DTC brand owner, growth director, performance marketer.

The #1 reason you’re here:
Profitably scale your brand.

It’s that simple.

You want lower CAC, fatter margins, and growth you can predict, right?

We help you scale profitably.

With our 60-Day CAC-Breaker Sprint and hands-on creative team, together we:

- Slash blended Meta CAC by up to 20% in 60 days
- Install a full-funnel creative engine that feeds fresh ads every month
- Turn ad accounts into profit centers instead of money pits

You might be thinking…
1. We already have a creative team
Totally fine - most of our clients do. We don’t replace them; we augment them. Think of us as the high-performance extension that keeps the creative pipeline full and tested without burning out your team.

2. We’ve tried agencies before - they didn’t work
That’s exactly why we built Ads4scale differently. We don’t rely on guesswork - we build from $100M+ worth of creative test data and proven hooks that work on ad platforms now.

3. What if the ads don’t perform?
That’s on us - we guarantee a winner within 60 days or we work for free until we deliver. You’re never left holding the bag.

A snapshot of wins we’ve engineered:
- x2.5 revenue for a novelty DTC brand
- $649,487.69 in sales revenue for toy brand
- $900K+ in profit for ecom brand owner who exited
- Helped DTC brand securing 100K+ investment on Shark Tank 

What you get inside the Sprint:
- Full content audit
- Ad creative strategy
- Brand/UGC hybrid system
- Monthly Ad Batch
- Additional asset delivery
- 1 Monthly Strategy Call
- Expert marketing support
- Weekly reports

Ready to get winning ads consistently?

DM me the word “Scale” to see if one of the remaining Sprint seats fits your brand.

Vlad Alexander

It’s kinda wild how many "ad agencies" don’t actually make ads.

They’ll take your money to manage your accounts.
They’ll build out a fancy funnel.

But then they turn around and ask you:
"So... where’s the creative?"

And you understand that the algorithms are ever-hungry for fresh content.
So, now you’re stuck with figuring content sourcing on your own.


The most common options are:

a creator
a freelancer
a video production
a full-time media director 
do it on your own


But managing all the units separately takes a lot of time away from other important tasks. And it’s a guaranteed recipe for burnout.

On top of that, when one party designs the funnel and someone else creates content for it…

It’s hard to get everything to perform seamlessly, without clear direct communication.

Which means wasted ad spend…


I lived this when I was selling my own products.
The bottleneck wasn't the media buying strategy.
It was always having enough fresh videos to test.

That’s why we flipped the model with Ads4scale.
We aren't just media buyers waiting for assets.


We create the strategy, build funnels and actually produce all creative assets for brands. Yes, professional, custom videos, photos and graphic designs.


It just makes way more sense than stressing out a marketing director who has better things to do.

If you're tired of the content grind, DM me.

I help DTC brands grow with video marketing strategy that delivers conversions and builds brand value

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working on his iPad in the agency office.

One of the hardest parts of being a Director of Marketing?
I’d say it’s figuring out the content game:

- How to make it
- How to scale it

I see it all the time.
You have the Q1 plan locked in. You have the budget approved.

But you don't have the actual video files to run.
And that gap between "The Plan" and "The Live Ad" is where it gets REAL.

On top of that, this is the messy middle that most agencies skip.
Because making performing content consistently is not convenient.

This IS one of the largest gaps in the industry.
But we are set on helping you win the content game.

Real humans figuring out exactly how to make your product look good on Meta & TikTok.

We do the heavy lifting right here in Austin, Tx so you don't have to scramble for assets at the last minute.

You handle the brand. We’ll handle the production & content scaling. Simple as that.

If you're tired of the constant content grind, DM me.

Vlad Alexander with Ads4scale Team helps DTC brands reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop.

The #1 concern I hear from brands on every single sales call?

It isn’t about the price.
It isn’t about creators or the gear.

It’s this:
“Can you align strategy and content to help us reach our business goal?”

They ask this, because they are tired of testing random creatives, hoping that something works.

Equally so, they are tired of getting a winning creative that doesn’t lead to sales conversions.

Because to scale long-term, these 3 factors gotta be dialed in:

1. Your Creative 
2. Your Strategy
3. Your Execution

That’s why we start with a strategy, build out an entire funnel, and create a content ecosystem.

We map out the full customer journey:

- Top of Funnel: Broad hooks to grab attention. 
- Middle of Funnel: Education to build trust. 
- Bottom of Funnel: Hard offers to drive the sale.

And we sync it across every channel: Meta, Google, TikTok...

So every piece of content actually delivers a meaningful result.

Because at the end of the day we understand that it’s not just about the revenue of today, it’s about long-term sustainable business growth.

📌 Most brands fail at content for one simple reason 👇 

They don’t understand how to build a creative team and run it efficiently.
And I see it constantly.

A brand wants to scale their ad account, so they try to hire random creators from Twitter or an influencer marketplace.

They get different freelance videographers and editors off of online labor marketplaces.

And then the nightmare starts: 

Two of them ghost you after getting a pre-payment.
Three of them send back videos with terrible lighting.
Some miss the deadline by a few days.

The content lacks consistency, brand voice and is hard to test. 

You aren't a Marketing Director anymore. You’re a glorified babysitter.
Sound familiar?

Sourcing and managing creatives isn't a side hustle. It’s a full-time operational machine.

That’s why my team doesn't just "find" creators:

We vet them.
We brief them.
We manage the entire pipeline.

We quality check every single frame before it hits your ad account.
So you get the "native" content that scales, without the extra hassle.

What's your experience with producing content at scale?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Reading a book on design, sitting on a couch.

There is a golden rule in direct response: A confused mind doesn't buy.

If your customer has to burn too many calories trying to figure out what your product actually does...

You’ve already lost them.

So, when we launch a product that is totally new:
- We have to strike a very specific balance.
- We have to show that we are Different.

But we also have to make it Familiar:
If it’s too familiar, it’s boring.
If it’s too different, it’s risky.

The best creative strategy isn't to explain how complex your new tech is.

It’s to anchor the product in something they already understand and then show them the upgrade.

Make it relatable first. Make it revolutionary second.

Because if they don't understand it in 3 seconds, they definitely aren't going to buy it.

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Working with iPad on a couch.

The role of "Media Buyer" as we knew it is extinct.

Think about it. Five years ago, they were wizards.
They hacked audiences. They tweaked manual bids.
They found the "hidden pockets" of profit.

And today? 

The "targeting" is automated. The "bidding" is AI.
So... what exactly are you paying that retainer for?

Here is the truth:

The only lever left to pull is Creative.

The modern Media Buyer isn't a math nerd anymore:

- They are a Creative Strategist.
- They don't find the audience. The video finds the audience.

So stop asking your team for "better targeting."
And start asking them for better content.

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working in the agency office.

My brain is like a Porsche engine - it needs premium fuel to run optimally…
…To create brand strategies, converting content, and dream big.

And I can't do that on a burger, fries and soda.

So I have a simple smoothie recipe I learned from a bodybuilding champion friend:

- 1.5 cups of cage-free liquid egg whites (Yes, raw).
- 0.5 cup of 2% milk.
- 1.5 scoops of Chocolate Whey (Optimum Nutrition).
- 1 teaspoon of natural peanut butter.
- 5g of creatine monohydrate.


Here is the fuel your body gets:
⚡ Calories: 475 kcal
💪 Protein: 80g
🍞 Carbs: 14g
🥑 Fat: 7g


I know. You probably stopped reading at "raw egg whites."

But here is the secret:

Pasteurized liquid egg whites are 100% safe and completely tasteless.
When you mix it with the chocolate whey and PB, it literally just tastes like a milkshake.

Why do I drink this?
Because getting 80g of protein in 3 minutes is awesome!

Just kidding. I get no insulin spike, no sugar crash.
Just steady, clean energy to crush client work.

You wouldn’t put regular unleaded into your Porsche now, would you?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Prepares a healthy smoothie in the kitchen.


The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

I have proof that this is the best (and fastest) way to stand out on LinkedIn. 

First, take a look at all the top accounts. People like:
Justin Welsh
Neil Patel
Lara Acosta

Study them closely. 

Read their advice. Note their content style, structure, and talking points. Create templates from their hooks. 

And then?

Do the complete opposite.



----
Now that I (hopefully) have your attention, I'd like you to know that enrollment for the February cohort of my Short-Form Storytelling for Brand Building workshop is now OPEN. 

In 4 weeks, you'll learn how to not just capture attention, but deeply resonate with your target audience and unlock a world of opportunities online, in-person, and anywhere you want to build trust.

Renee Lynn Frojo

They tell you to tell your story. I show you how. | Brand storytelling, strategy, and training to help you get heard or hired. | Ask about my Short-Form Storytelling Workshop for your community or organization.

If the first week of January is any indicator of how the rest of this year is gonna go, then 2026 is shaping up to be a doozy.

On a globals stage, the leader of the free world just kidnapped another country's president for oil.

More locally, a perfect storm created by the moon’s proximity to the Earth, a rising tide and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families—including my very own kids who were supposed to be at their dad's house through the weekend.

So instead of a quiet, focused first day back at work I'm playing the role of host and refugee shelter for my ex-husband, his 120-pound Swiss Bernese Mountain dog, and our two kids while grapling with how the world order is about to change.

While there's nothing quite like starting a fresh new year with exciting news and unexpected events, I'm focusing my attention on the light and opportunity in it all.

Bunking with my ex—which benefits my kids above all else—didn't seem possible to me when we were going through our breakup seven years ago.

Lots of things that are reshaping our relationships with each other and the world  as we know it didn't seem possible seven years ago. A lot has changed. 

And while change is scary and confusing, it's coming for us whether we're ready for it or not. Actually, it's here. We're in it. And I can already sense how it's changing people from what seems like a more grounded place.

Something big has shifted in all of us. I can't articulate it just yet, but I think many of us are tired of moving fast, playing the game and ready to rewrite the rules from a greater sense of self awareness. 

I still think it's going to be a doozy. But a good one.

If you write a newsletter, you know you’re doing it right when the same issue gets both the most replies you’ve ever received and the most unsubscribes. 

That’s what happened with the last issue of A Good Reputation. 

I spoke to my people and shed the rest.

...And I’m only just a little bitter about it.

I keep meeting smart, thoughtful, experienced people who want more visibility to grow their business, and yet everything in them resists hitting publish.

And it’s usually because they're:

-Out of practice with writing
-Afraid of being judged, misunderstood, or taken out of context
-Spent years doing great work quietly and behind the scenes for someone else
-Don’t want to sound like everyone else on the internet
-Unsure what they can share (especially with client confidentiality)

These solos, founders and job seekers know visibility matters, but they just don’t know how to make it feel safe or sustainable.

So they comment instead of posting, and draft all this content that never sees the light of day.

If this is you, I see you. You’re telling yourself you’ll get to it eventually. 

But the longer you wait, the longer it takes to build the type of visibility that creates real inbound opportunities—from clients and customers coming directly to you to job offers you get to vet.

This is exactly who my February storytelling for brand building cohort is for.

Over four weeks, we focus on:
-Finding your unique point of view 
-Writing in a way that sounds like you
-Building confidence through practice, feedback, and support
-Leaving every session with something you can actually publish

This is not a content creation program. It’s a small, intimate space to learn storytelling for short form.

We focus on how resonance works, how specificity helps others feel seen, and why being understood is what actually builds trust.

The doors close in 5 days. Learn more and apply here: https://lnkd.in/gv6sVEK5

In the meantime, I’m going to bully all of my friends into commenting on this post so that it gets some reach.

Want to be funnier and faster on your feet? Me too, my friend. Me too.

Not only does being funny make you more likable and relatable, it also helps release the pressure valve during unstable, chaotic times. (Yes, like the one we’re very much living in.)

So that’s why I decided to kick off my community speaker series with an Improv Masterclass taught by the one and only Amanda Austin. And boy, did she deliver.

In an hour(ish), Amanda gave us the upshot on what it takes to be funny. She led us through a handful of unpredictable, ridiculous games to get over ourselves and unlock a buttload of new ideas for turning our personal experiences into story drafts.

One thing I took away is that all humor comes down to surprise. We laugh because:

1. We can see ourselves in you or the thing, or
2. We can’t relate at all, and what you just told us is totally absurd or novel.

Either way, the element of surprise is the mechanism for the funnies. 

So, if you want to be funnier, start by trying these 3 things:

1. Become a better listener and observer so that you can notice that surprising thing that sticks out (known as the “bright, shiny object” in improv), and build on it.
2. Say “yes and” to all of your dumb ideas. Good, funny ideas start with a lot of imperfect volume. 
3. Let go of your ego and trust the process. Related to number 2, we are our biggest blockers to great ideas. Just start writing that draft without getting attached to where it’s going.

The most profound takeaway for me was that instead of trying to “be funny,” you simply need to be more observant and honest.

It’s the same thing that makes you a better storyteller. 

Funny how that works, ey?



-------------------

If you’re looking for an extremely fun and practical workshop for your community, I highly recommend you GO HIRE Amanda RIGHT NOW. (Sorry to yell.)

And if you want to become a better storyteller and learn from a diverse range of speakers like this, you can join my next group in Short-Form Storytelling for Brand Building. 

Next month, we’re hearing from the CIA’s former head of content (!!!) on how to tell stories about top secret or sensitive stuff. It's going to be fascinating. Enrollment for the February cohort closes in 6 days.

Did the Bay Area just survive a real-life Sharknado?

Last weekend, a perfect storm created by the moon’s proximity to the Earth, a rising tide, and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families that live on a lagoon.

As drone footage of the flooding circulated on the internet and group chats, so did this image of a spotted leopard shark swimming around the high school parking lot. 

Possible, I guess, since the lagoon backs into the bay.

Some people (myself included) immediately questioned whether the image was generated by AI, while others jumped in to defend the plausibility of a shark in the neighborhood.

While some obsessively dug to find the truth and set the record straight, others didn’t bother to fact-check or care—they just loved the story.

And that's how the story spread. 

Either because it made for fun dinner conversation or justified a feeling that the world is, in fact, coming to an end.

This is the moment we’re all navigating. It's a moment where we have to trust our instincts and intuition more than our eyes.

Ultimately, where we get our information, how we shape our belief system, and how we build our worldview come down to whom we choose to align with and trust.

So, as brands, business leaders, and creators, how do we get anyone to trust us?

A few ideas in this week's issue of A Good Reputation Newsletter.

Now, you tell me: Real or not?

taplio

The Battle

Vlad Alexander

Renee Lynn Frojo ✨

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taplio

The Battle

Vlad Alexander

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vlad Alexander's LinkedIn Performance

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Performance ScoreVlad Alexander's LinkedIn Performance