ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

ShipHero

Software Engineer

ShipHero is an eCommerce company that offers a Warehouse Management System and Fulfillment services.
- Built, tested, and maintained features for the Fulfillment services team. This included bugs and features for our team and the rest of the organization.
- Spearheaded the development of a subsystem/service for our canadian clients that fulfilled over 300,000 orders during Q4 2022. This was an independent quoting service with particular requirements that did not fit into the general quoting design of the rest of the application and had to be developed in isolation.

Senior Python Developer

Fuzey

Fuzey is an all-in-one inbox for SMEs. Participated in all stages of the software development life-cycle (SDLC):
- Led the technical direction of the application for the first 6 months and built a prototype from UI/Figma designs and extensive conversations with the founders. This included tasks such as requirements gathering and analysis, creating conceptual and logical entity relationship diagrams, choosing the tech stack, containerising the application, researching 3rd party service providers for some of our features, prioritising features, creating test suites; among others.
- Participated in the hiring process by interviewing and evaluating software engineering candidates for Frontend, Backend, and Head of Engineering roles.
- Built or contributed to building our 3rd party API integrations for Messaging, Invoicing, Authentication, Reviews and Payments
- Incorporated monitoring and alerting into our API, resulting in a significant reduction of time to catch, reproduce or resolve bugs
- Investigated, analysed and fixed bugs / defects, resulting in a significant increase in the overall quality and stability of our product
- Containerised the application using Docker and Docker-Compose, resulting in faster and easier deployment process, in addition to a replicable development environment which resulted a better and more efficient developer onboarding experience.
- Planned and wrote unit tests, integrations tests, and end-to-end tests
- Used OOP and DDD principles and patterns
- Used, wrote and optimised SQL statements

Backend Engineer

Udacity

Udacity is an American for-profit tech-focused educational organization. I was a mentor in their platform for the following Nanodegrees: Intro to Programming, Data Structures & Algorithms, and Blockchain Development.
- Mentored over 50 professionals
- Reviewed over 100 project submissions

Independent Consulting (Mentor and Reviewer)

Velox Labs

Velox Labs is a startup of startups, focused on building innovative ventures. I participated in two ventures related to a client life-cycle management platform for a regulated industry and a quality assurance and risk mitigation platform for physical cargo. I provided clarity on how to build the product from a technological / software perspective:
- Requirements gathering and analysis
- High-level software architecture diagrams and software estimation
- User Stories and User Story Mapping
- Acceptance Criterias
- Prototyping and wire-framing for a UI

Technical Lead

Microverse

Microverse is a remote full-stack web development program focused on helping people become an international software developer.
- Mentored over 100 students to learn to code
- Reviewed over 200 full-stack development projects following coding guidelines and good practices.

Technical Support Engineer

Help3

This was a healthcare startup from Brazil in a mission to connect and support caregivers, doctors, and elderly patients:
- Requirements engineering
- Stakeholder management
- Backend development (Ruby on Rails, PostgreSQL)
- Hybrid mobile development (React Native)

Full Stack Engineer

Thomson Reuters

- Managed and programmed automation scripts for the operations team that resulted in a significant reduction of time to complete business tasks.
- Facilitated effective communication between business and technology 
- Led requirements gathering & analysis meetings
- Collaborated in an internationally located and multidisciplinary team. This included people from Poland, U.S.A, U.K., Ukraine, Malaysia, Vietnam, Panama, among other countries; with roles such as Business Analyst, Product Manager, Project Manager, Head, Manager, Analyst, Lead, Programmer; among others.

Process Management Specialist

- Automated a business task with a 95% time savings benefit
- Automated litigation, bankruptcy, regulatory, and law enforcement checks on several countries which reduced the time it took to perform research and increased the number of reports produced by an analyst

Research Analyst

Software Engineer | Backend, APIs, DevOps & Cloud | Collaborating throughout the SDLC delivering efficient solutions to business needs

Hi! I’m a software engineer committed to building maintainable digital solutions, whether in new ventures or updates to legacy systems. My journey through software, music, and law has not only diversified my skill set but also enriched my problem-solving approach. From music, I’ve learned the pivotal role of listening to others to create harmonious, collective experiences. Law taught me the art of communicating across diverse groups, navigating various perspectives within any organization to find common ground, and to work towards something you have evidence of being "right".

The approach I gravitate towards when building and maintaining software involves understanding the end-to-end flow of a feature, how it's connected to the rest of the system, and its business implications. This mindset allows me to effectively prioritize tasks, refine testing strategies, make informed refactoring decisions, and ensure the end product not only functions seamlessly but also aligns with overarching business goals. It’s about seeing the forest and the trees—ensuring each piece of code not only works in isolation but contributes to a coherent, functional system designed to meet specific, strategic outcomes.

In my work, I see tools and technologies as essential instruments where the true art lies in how they’re employed to achieve the desired business outcomes. My expertise spans languages like Python, Go, PHP, JavaScript, Terraform and I’m proficient with frameworks and technologies such as Flask, Django, FastAPI, Gin, React, Docker, and AWS, to name a few. Yet, what truly excites me is leveraging these tools within the context of meaningful engineering decisions and strategies.

Eager to continue exploring new challenges, I thrive on expanding my knowledge and applying it to deliver impactful solutions. I’m all about the synergy of technical skills and strategic thinking, aiming to create software that resonates on both a functional and business level.

taplio

The Battle

Vladi Iancu

Adriaan Beiertz

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