ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

REWE Romania - PENNY

Head of CRM and Digital Platforms

Helping large or small companies to identify the best strategies to achieve performance.

End-to-end Digital Footprint transformation;
Real transition to digital streams and procedures;
Improved digital & social media communications and reputation;
Leads generation and business growth;
Identifying and developing new digital assets;
Renewal of digital and social media communications.

Consultant for digital marketing, e-commerce and social media operations

Noriel

Main focus on  CRM operations  and Loyalty programs: 
-developing customer segments
- building customer journeys 
- design and implement dedicated campaigns for each customer journey and follow the return of their results. 
Project manager for the implementation and introduction of Noriel gift cards in stores

Marketing Automation Manager

Impetum Group

Responsible for all digital and social media operations and developments for Impetum Group and all portfolio companies.
Content strategy, digital strategy, development agency coordination and marketing performance agency, development of new digital assets.

Digital and Social Media Coordinator

Federatia Romana de Fotbal

| digital | e-commerce | data driven strategy | contract based |

Transforming Romanian FA from a traditional to a data driven organisation, in charge with digital marketing strategy, ecommerce developement, transforming social media from a communication tool to a marketing asset.

Objectives: increase engagement, create an unique journey for each participant, increase Ecommerce sales, elaborate digital communication strategy and digital activations for FA partners. 

Responsabilities:

- develop digital strategy for an unique journey for each participant
- update and develop new capabilites for the official online store
- create marketing and performance campaigns for magazin.frf.ro ( google ppc, display, youtube, facebook, instagram, influencers, bloggers, local media)
- create marketing and performance campaigns for tickets selling. 
- support marketing actions with digital coverage

Platforms used: 
- smartstore
- google ads
- google display
- facebook ads
- mailchimp
- football connect

Digital Transformation Director

DoncafeFresh

The newest and biggest online market for origin fresh coffee.
We sell and deliver only fresh roasted coffee, either beans or grounded. The package is selfsealing, so you can enjoy a fresh coffee everyday. 
You can find us online, via website or social media. 

Responsabilities: 

- create and execute digital performance strategies and campaigns with sales objectives
- support marketing and sales actions with digital coverage and dedicated campaigns
- in charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- responsable for analytics part
- coordinating social media content
- digital brand management

Digital Manager

BeanZ Cafe

BeanZ is the newest brand of Strauss, a brand new born in 2017 and which talks with young generation and with all true coffee lovers. 

At Beanz, we were a small team of adventurous people who think differently from the old fashioned coffee brands. We want you to be able to order digitally, speak to us via social media and enjoy delicious coffee with a conscience, at the office, with friends or at home.



- create and execute digital performance strategies and campaigns with sales objectives
- support marketing and sales actions with digital coverage and dedicated campaigns
- in charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- agencies coordination
- responsable for analytics part
- digital branding
- coordinate with design and technical team for developing new assets / products / campaigns
- coordinating social media content
- digital brand management

Platforms used: 
- Magento Enterprise
- Google 360
- Salesforce
- facebook ads

E-Marketing Manager

Strauss Group Inc.

Strauss Group is the owner of Doncafe, Amigo and Beanz Cafe. 

As a group e-marketing manager i was in charge with all the digital activities and social media coverage of the group, alongside digital and e-commerce operations i did for Beanz Cafe and Doncafe Fresh.

e-Marketing Manager

Bitdefender

Social Media Manager

Mobexpert Office

taplio

The Battle

Vladi Iancu

Andrei Cismaru

Followers

Posts

Engagements

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