ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

Harte Hanks

Manager of Data & Analytics specialists team for Europe, supporting Marketing with planning and execution of campaigns, data strategy, analytics and reporting;
The role's responsibilities involve the following:
 - Ensuring all the processes are documented and accessible to every team member and client
 - Actively involved in the recruiting process
 - Closely monitoring the learning curve of the new recruits
 - Coordinating projects received from both clients and internal management and making sure resources are allocated correctly and work is delivered according to benchmarks
 - Creating and distributing reports on team activity
 - Investigating issues & reporting overall issue status by interlocking with other teams as needed in order to solve the problems and bring improvements to the current processes
 - Identifying best practices & encourage initiatives
 - Keeping track of the current projects executed across teams
 - Planning resources, reviewing SLAs and improving process flow designs and best practices.
 - Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
 - Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
-  Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Leading a cross-functional ABM team to drive successful campaigns for key IT clients while also overseeing internal ABM initiatives to increase engagement and drive revenue growth.

Data & Analytics Manager / ABM Lead

Providing in depth database market analysis to all levels of marketing as well as coordinate with Operations Analysts, Campaign Managers, IT personnel to prioritize analyses related to marketing initiatives.
•	Managing technical aspects of key marketing systems (marketing automation, Customer Relationship Management (CRM)) used to generate, distribute, and report on leads. 
•	Analyzing and interpreting what behaviors and patterns make customers successful and more likely to be retained by the company. 
•	Establishing and maintaining scalable processes that ensure best practices in campaign and lead management.
•	Creating and maintaining metrics reports on marketing and sales activities and effectiveness and business impact.
•	Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
•	Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.
•	Monitoring and maintain data quality within the marketing database.
•	Evaluating new technologies and add-on applications to improve and optimize marketing team performance.

Marketing Analytics Specialist - Europe

* Develop and plan marketing campaigns to support strategic marketing plans.
* Analyze campaigns and provide recommendation to all campaigns. 
* Assist the segment and campaign manager and coordinate with internal clients to plan and fabricate marketing campaigns.
* Coordinate with clients and prepare schedule marketing activities. 
* Perform tests and ensure precision in campaign implementation.
* Combine Unica Affinium capabilities with PL/SQL and Aginity Netezza improved practices to boost performance in the campaign execution process

Senior Marketing Campaign Developer

Working with clients in order to define and execute the data strategy in support of marketing programs through the strategic use of customer data warehouses and operational marketing systems.
- Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
- Building effective marketing strategies with other internal partners to optimize client budgets and programs
- Assist in the planing of marketing campaigns 
- Create and manage campaigns through MAT Unica
- Build target groups, list and reports for management
- Assess the quality and the integrity of the database
- Followup marketing campaigns by identifying weakness and strengths, and recommend improvements
- Provide documentation for activities and processes

Database Marketing Strategist - DACH

Support IBM's international marketing activities with campaign analysis (web and database), data extraction and list generation for campaigns related to conferences, publications, membership, and educational products.

Marketing Database Specialist DSC1

Manually enter text or numerical data into databases, spreadsheets or word processing programs

Expert Data Entry & Data Maintenance Agent

As the Data & Analytics Manager and ABM Lead at Harte Hanks, I have over 15 years of experience in delivering data-driven insights and solutions to support strategic marketing campaigns and initiatives for one of the world's largest IT&C companies. I manage and mentor a team of data and analytics specialists, ensuring quality, efficiency, and innovation in our work.

I also oversee the Account-Based Marketing (ABM) discipline for our clients, utilizing data, creativity, and collaboration to drive measurable results and build strong, long-lasting relationships with key stakeholders. My expertise in ABM has proven valuable in driving growth and profitability for the company, and I am passionate about making a meaningful impact in this capacity. My mission is to help our clients achieve their goals and surpass their expectations through the power of data and analytics.

taplio

The Battle

Vladi Iancu

Claudiu Tamba

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?