ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

Providing the digital world with the proper tools to run A/B testing, Personalization, Customer intent Interactions and Qualitative research with branching logic Surveys.

Head of CRO Business Unit

Omniconvert is a growth enabler for mid-size eCommerce websites looking to become customer-centric. 
The team has data-driven business analysts, UX designers, developers and QAs 
The platform has an integrated approach, offering:
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Head of Operations

Head of Customer Success

- Facilitating Customer Onboarding
- Working collaboratively with Sales, CRO and Customer support teams to manage the end to end onboarding of customers onto the Marketizator platform.
- Deploying, tracking and managing inbound and outbound materials necessary for customer onboarding
- Troubleshooting onboarding questions from client and/or client service team
- Ensuring accurate set-up, perform Quality Assurance and respond to initial training questions after go-live
- Providing ongoing support for clients after go-live
- Ensuring a seamless transition for customers by delivering world-class service and a positive user experience
- Working closely with internal teams to constantly improve onboarding processes, documentation, and execution

Customer Success Manager

Cheri Bijou

- Developing, implementing and executing marketing initiatives and activities ( print, web, social media )
- Creating and carrying consumer research 
- Developing and implementing CRO strategies
- Monitoring market trends and competition 
- Developing, implementing and executing strategies in order to increase sales performance
- Preparing sales promotion plans for high sales periods
- Developing, implementing and improving procedures to link marketing activities with sales activities
- Integrating data in ECS;
- Website SEO analysis;
- Sales and stock management;
- Selection and purchase of the marketed products;
- Market analysis in order to find new opportunities for development;

Founder & Business Developer

Atlantic Grup Srl

- Establishing, promoting and maintaining company’s image and products in order to generate sales
- Analyzing marketing trends and monitor industry changes
- Designing, producing and distributing print materials such as brochures, ads and direct response 
- Promoting company’s image and offers at specialized trade show exhibitions
- Client presentations
- Coordinating property closings, overseeing signing of documents and disbursement of funds
- Website maintenance
- Social media activities 
- Managing press relations

Sales and Marketing Executive

Siveco Romania SA

- Importing data and fixing errors, into the local data base
- Commissioning of installed programs, client support
- Training for future users.

Business Consultant

- Business customer analysis - Customer's requests analysis as per developed activity and their correlation with the company's IT products
- Commissioning of installed programs, client support
- Training for future users

Junior Business Consultant

Head of CRO Business unit @ Omniconvert

At Omniconvert, we empower Direct to Consumer businesses worldwide to
create customer experiences that matter. From acquisition to delivery and
retention. To the consumers, for the consumers.

Our methodology sets our products & services apart: we strongly believe in
being data-driven and consumer-centric in a world where too many eCommerce
companies are shooting in the dark.

To this end, we’ve created the Customer Value Optimization Methodology - a
methodology aimed at improving Customer Lifetime Value - #CVO.

We built our Software products and our Managed Services branch with the CVO
methodology in mind.

At the same time, we’re passing on the CVO methodology through the CVO
Academy: a CVO course platform where global leaders & experts contributed to
creating an all-encompassing course for Customer Value Optimization.

Book a free call and let’s chat about how we can help your company:
www.omniconvert.com

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Vladi Iancu

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