ialoc

Market leader and pioneer in front-of-house technology in Romania. And maybe even beyond

Fractional Chief Technology Officer

AIDA Growth

Head of Data & Analytics Services

CTO Craft

Hosting the CTO Craft Mixer events that are held in Bucharest, Romania.

My focus is around tech products and startups. Import knowledge and experience sharing to uplift tech leaders in Romania.

Mixer Host

Omniconvert

* Created an internal API for an AI Chatbot. Using RAG to feed the LLM with relevant code snippets to enable our developers to find faster what they are interested in. 
Covered the main areas with unit tests in a TDD fashion. 
Added E2E Tests as well.
CI/CD with merges into main branch being pushed straight into production.

* Full refactor of our Workers template used in special projects. Switched to Hono framework.

* Successfully transitioned to Jira Cloud. Rewrote custom scripts that we had and other workflow improvements. Continuously adjusted behavior based on feedback received.

Head of Implementation

Some achievements and actions I contributed to:

* Detached the reporting side in one of the products so that the Data Team can work independently and provide higher throughput.

* Supervised the E2E Test suit migration from Selenium to Cypress, leading to a 300-500% increase in runtime speed, allowing the team to intervene faster when issues occurred.

* Added, for the first time, data quality checks with real-time alerts. This allowed the team to be aware of data importing issues before finding out from the customers.

* Introduced a new Support Triage system to decrease the pressure on the engineering team, leading to an increase of velocity.

* Completely revamped the engineering documentation for end users, leading to an increase in satisfaction and decrease in the number of support tickets.

* Introduced a mechanism to upgrade older parts of the legacy system. This enabled the team to develop new features in an environment with latest version of PHP and Symfony.

* Kick-started an initiative to sync UI between the 2 projects, leading to an increase in user satisfaction.

* Created dashboards to be used for internal analytics to help in product management, leading to a better ability for the management to data-driven decisions.

* Introduced a live, public, Status Page for one of the products as well as an on-call rotation mechanism for the engineering department.

* Deployed logs + error collection systems with filtering and real-time alert system.

* Introduced Feature Flags to increase agility and time to market for feedback.

* Held internal workshops company-wide to increase the technical literacy and encourage use of AI where applicable.

Finally, started a cultural change for the engineering team to become much more agile. This lead to changes in the way they organized, the way they worked, the code written, the PRs created, the planning process etc. 
Having this, allowed the team to have their very first Quarterly Roadmap completed > 80%.

Chief Technology Officer

Growing a team of passionate and high-performing web developers capable of handling multiple projects simultaneously while bravely innovating.

My main responsibility? My team and all colleagues. 
Because a happy, growing team means happy customers and great projects.


The tools and languages that we use to achieve this are, amongst others:
- GIT, JavaScript, CSS, NodeJS, Docker, NGINX, Redis, PHP, PostgreSQL, REST APIs, GraphQL, Groovy, Go;
- AWS, Digital Ocean, Cloudflare, Google Cloud Platform, Jira, Klaviyo, Reveal, BitBucket, GitHub, GitLab, Zeplin, New Relic etc.

Our projects involve creating performant client-side JS as well as special projects that connect various tools and system for marketing, reporting or automation purposes. 
Tools such as: Shopify, VTEX, Salesforce, Klaviyo, Active Campaign, Sendgrid, Zendesk, Gorgias, Freshdesk, Snowflake, WordPress, Intercom, Bloomreach and other CDPs, CRMs, CDXPs etc Martech platforms

Head Of Implementation

Planning and guiding the “special projects” – those not-so-standard, interesting and innovative projects within the company.

Achieving data-backed, positive, results together with the brilliant front-end development team.

Some acronyms that are part of my day: MarTech, CDP, CRM, CDXP, ML
Working with: JavaScript, NodeJS, PHP, SQL, Redis, MongoDB, REST APIs, GraphQL, Webhooks, Serverless, GIT, Docker, Apache, nginx and others.

Solutions Architect

Omniperform

Developing a MarTech solution for the Agency using latest technology stacks (AWS, Docker, nodeJS, Express, React, CI/CD tools etc).
Responsible for gathering and transforming business requirements into Epics and User Stories.

Product Owner

Leading the Web Development team of OmniPERFORM.

Using my expertise in Web Development and my education background in Mathematics and Computer Science, the team and I help maximize the results of online campaigns run by the agency by developing high-performing digital assets.

Implemented Kanban in the organization.

Head Of Software Development

SiteUP

Leading the team to successfully complete all projects using Agile methodologies (Kanban). Involved in all aspects from proposals and estimates, to project management to QA and final delivery.
Fully responsible for P&L.

Senior Software Developer Team Lead

Taking everything I learned from previous experiences and taking it to the next level in the Romanian market. 
Wider day-to-day activities such as:
- Web development
- Increasing targeted website traffic
- A/B Testing for Improving Conversions
- Creating and optimizing PPC Campaigns for Google and Facebook
- Implementing email marketing automation
- Inbound Marketing activities

SEM/PPC Manager and Software Developer

Enhanced Media

As an SEO Manager, I created and ran SEO Campaigns for different clients in the UK market in the financial, personal injury, automobile and kitchen units niches focusing mainly on organic grow through search and social media.

Responsible for proper keyword research, websites configuration and administration, SEO audits, and more.

SEO/SEM Manager

Domain Management

My position required strict management of the team, project management and company administration. 

I was also involved in web development, while learning a lot about SEO, CRO and UX/UI.

Responsibilities included looking for and hiring new staff all the while making sure we respect deadlines and milestones in a multi-cultural team spread in 3 different countries.

Project Manager

Freelance Web Development

Web Developer

I started by doing my own thing. My own company — bureaucracy, administration, the whole nine yards. Thus, I grasp business better than your average manager/director/developer/CTO.

When it comes to software development and web apps, I tried everything. Horizontal development was the name of the game. I adapt fast, I don’t fight change, I catch on pretty quickly, no matter the task. 

Nowadays, I’m a fractional CTO with product responsibilities. Or VP of Engineering. Or a technical consultant. The technical-debt-exterminator. Up to you and your needs. These are my skills: 

⇒ Analytical, by nature — great with data driven decision-making
⇒ Organized — more than average
⇒ (Relatively) empathetic — great for managing a team
⇒ And the entire software delivery lifecycle: architecture and product management

I consider myself to be language-agnostic, but I have spent time with: PHP, MySQL, Clickhouse, Mongo, NodeJS, Docker, JavaScript, Serverless, Redis, AWS, GCP, Cloudflare, Digital Ocean, Supabase, Superset, Go, GTM and many others.

If you check out my recommendations ↓ the keyword is: MENTORSHIP. I help, support, and empower the people I work with. 

My ideal client exists at the intersection of companies who want to do good, understand sustainability, and are customer-centric. They want to break the standards, have a well-defined mission and an eye for quality. 

Most other professionals work in standard frameworks. Not this guy. Standard input can’t have an exceptional output. My flow state happens when I whip out quality using the available resources. 

My mission is pulling people out of the mud of complacency. Too many teams are not aware that there is a much better way of working! When you open your eyes, you get: 

=> Happy customers
=> Profitable company

Being a customer-centric professional, I can help you with both. You could call me the “Gordon Ramsay of Technical Debt”, in that I push people to do better. I’m not an a*shole, but I challenge the norms. 

If your company needs a push in the right direction, you know where to find me. DM me or book an appointment (up on my profile) and let's talk.

Vladi Iancu

Datacolor

Who We Are: Datacolor's color management solutions include software, instruments and services to assure accurate color of materials, products and images.
Industries We Work With: Textile, retail paint, paint and coatings, plastics, photography, and many more.

What We Do: Offer solutions for color measurement, matching, quality control and communication for industries where accurate color management is crucial. For photographers and creative professionals, we offer calibration tools to ensure accurate color on-screen and in print.

Where We Work: Datacolor's sales, service and support network serves customers in more than 100 countries, with operation and production facilities in 25 locations worldwide.

About me: As Senior Product Designer, I work collaboratively with cross-functional teams to identify and define product requirements and goals, focusing on: 
* Leading the Design System’s evolution
* Refining design directions and finalize design details 
* Embodying the strategic company vision and communicate to stakeholders and teams
* Analyze product metrics to identify areas for improvement and iterate on designs accordingly
* Conducting user testing and user research
* Developing Design Process and culture

Senior Product Designer

Max Mara Fashion Group

- Lead a team of 4 Designers
- Management of capacity and activities with an Agile mindset
- Help define the vision of e-Commerce UX
- Responsible for the e-commerce experience
- Apply user-centric design methods to translate user needs, business goals and technology capabilities into best-in-class user experiences
- Define and apply methods of collaboration with the main partners and stakeholders
- Collection and analysis of user opinions, existing needs and identification of opportunities
- User test design, planning and guidance.
- Translate the search results and analyze them. Designing user flows and empathy maps. Designing corresponding personas and use cases.
- Facilitate dedicated design / co-creation workshops
- Propose A / B tests, analyze the results of product launches and suggest areas for improvement and innovation.
- Define information architecture, navigation, guidance and structuring principles by explaining the design choices
- Materialize solutions to optimize the experience, particularly in a mobile situation; design wireframes and prototypes of web and mobile interfaces
- Create prototypes (using Figma and Maze)
- Working in collaboration with the team and the various technical services, Collaborating and exchanging within multidisciplinary project teams (art director, web designer, developers, business consultants, etc.).
- Assess feasibility with technical teams

Project Management role includes: 
- Definition and planning of the Project's scope
- Definition and planning of resources (humans and economics)
- Documentations (Gantt, Test plan, activities planning, presentations..)
- Costs estimations of the activities of each team
- Coordination at the right level of all stakeholders (internal and external)

UX Manager

Senior UX Designer

Culligan Italian S.p.A.

Responsible for collecting and analyzing data relating to user behavior and their translation into pleasant experiences for users. I have been involved in creating both functional and attractive features, which meet the needs of users.
I have worked within an Italian team made up of product managers, marketing specialists, external agencies, and with the development team based in Austria.
Creation of user interface mockups, prototypes and final products built and designed according to the logic of Design Thinking and on the basis of a new Design System.

I dealt with lead generation, the company's core business, to find solutions that meet the needs of users and the company.

I have worked in a multicultural and multinational environment, comparing my work with other teams based in other countries of the Group, and I have created products that have been taken as benchmarks from emerging countries.
Support activities to those teams in all EMEA countries in the fields of design, user experience, data analysis and much more.

Senior UX/UI Designer 

Tsunami Nutrition S.r.l.

Design of a new e-commerce of nutraceutical products, developed according to the logic of Design Thinking: research and analysis of users, competitors and business needs, definition of goals, information architecture, creation of  wireframes and prototype, tests on the prototype and final layout.

Project management: teams coordination (Digital Marketing, SEO & Copy), external teams coordination (developing), planning and management of the project through documentation and tools (Gantt, roadmap, Trello).

Senior UX/UI Designer / Project Manager

YAMAMOTO®

Restyle and redesign of corporate websites through User Centered analysis and processes.
Redesign of processes and working methods in the field of Social media marketing and Direct Email marketing, redefinition of project management methodologies, introduction of new technologies (Trello, Figma, DEM tools ..)
Design and implementation of digital assets (digital adv, newsletter ...)

Senior UX/UI Designer

EUREWEB Digital Media Agency

Responsible for the timeline of projects, from brief to delivery and responsible for the team roadmap. Coordination of the activities of a junior designer.
Creation and design of websites, e-commerce and landing pages: User Centered Design process (analysis, wireframe, prototypes and layout), UX testing and analysis (person, customer journey, maps).

User Experience Designer

JTGroup

Design, coordination and production of visual and digital communication products, coordination of customers, suppliers and internal resources, starting from the first briefing with the customer up to the delivery. Management of devs team.
Design and creation of printed graphics products, knowledge of print procedures.
Design and creation of newsletters and management of Direct Email Marketing campaigns.

Web and Graphic Designer

Team leader, Agile enthusiast with Human-centered and Data-Driven mindset. 
Passionate about innovation, new technologies, and sustainable progress.

taplio

The Battle

Vladi Iancu

Laura Casolari

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