Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Julian Ivann

Centrical

• Spearheaded business development efforts, leveraging Nearbound signal data for warm introductions and referrals, resulting in increased revenue.
• Cultivated strong relationships with potential customers through community communication, acting as a brand evangelist for Centrical.
• Played a pivotal role in driving growth and revenue for Centrical, a leading AI-powered employee Performance eXperience platform.

We believe the frontline employee experience has the power to transform your business.

That is why our mission is to create a connected employee experience and make every moment actionable in a way that inspires and personally guides the success and growth of every individual.

Centrical takes Learning & Development, ties it to Performance, & wraps it in Gamification.
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Centrical is an AI-powered employee Performance eXperience platform that provides organizations with a unified employee experience and drives best-in-class customer experiences.

The platform offers real-time performance management, adaptive microlearning, AI-powered coaching, quality management, and VoE solutions.

Centrical serves customers in 150 countries and has offices in New York, Tel Aviv, and London.

Our clients include multinational enterprises like Microsoft, Teleperformance, Synchrony Financial, and more.

Senior Director of Business Development & Partnerships

RevOps Co-op

Resources, content and community for those who ❤️ revenue operations.

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Brand30

The Brand30 community is a 30-day live cohort-based course where you learn how to build and grow your LinkedIn into a sustainable machine that churns out valuable content for your audience and generates healthy opportunities for you, without having to quit your job.

Use my affiliate link for 10% off! - www.brand30.io/a/t8uo4

2nd Cohort Member

SDR Nation

SDR Nation is an exclusive, membership based community for Sales & Business Development Representatives powered by world-class sales leaders.

- Selected as one of the first 50 members, in the very first cohort class.
- On demand content and 1:1 coaching helps members nail their jobs and navigate their careers to their next promotion.

Accelerate your sales career through coaching, mentorship and training!

Founding Member

The Assembly

The Assembly is where the curious will find an ever evolving experience. We bring brands and people together through our pop-ups, markets, and growing online community. We Are The Assembly. Join us.

Founder

WorkSpan

Commercial Account Executive

WorkSpan is THE Ecosystem Cloud to automate & report on joint sales, marketing, & solution initiatives. Translation? We help companies partner up to offer awesome joint products & services—with the ability to engage, manage, & measure at scale. It’s as easy as connecting with your partners who are already on the network or inviting them to join the 2000+ companies that are running over $1B in managed funds & $60B of joint pipeline a year. 

Reach out if you're interested in learning how to automate and scale your co-selling business and 2x partner manager productivity.

I joined the Digital Business Go-To-Market Team to help launch a new business segment focused on quick wins. 

I'm primarily focused on helping MSPs, ISVs, and Software Integrators from startups to enterprises streamline and automate their co-selling and referral business with hyperscalers including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

I’m excited to be joining the #1 co-sell management network that empowers companies to turbocharge and scale their co-sell revenue growth. Partnership and Sales teams use WorkSpan’s secure SaaS solution to collaborate with partners on deals, exchange co-sell referrals from inside their CRM, manage shared pipeline, and track performance on a live dashboard.

WorkSpan is a privately held company backed by Mayfield, & as the industry’s leader in Ecosystem Business Management, we power the top 10 business ecosystems in the technology and communications industry today including Microsoft, Cisco, SAP, VMware, HPE, Accenture, Ericsson, Citrix, Red Hat, and others.

… and we're hiring! So if you're interested in what we're doing and think you'd be a fit, please message me directly.

Account Executive - Cloud Ecosystems

Scratchpad

Scratchpad is the fastest way to update Salesforce, take sales notes, and stay on top of your pipeline and daily to-dos. Fewer clicks. Beautiful experience. Designed specifically for account executives.

Get started for free. Setup takes less than 1 minute.
👉 https://scratchpad.com

We're hiring! If you're interested in what we're doing and think you'd be a fit, please message me directly.

Backed by Craft Ventures (David Sacks), Accel (Steve Loughlin), and prominent angel investors.

4.8/5 G2 Star Rating out of 675+ reviews.
Fall 2021 RevOps Leader.
Source: G2.com, Inc.
https://www.g2.com/products/scratchpad/reviews

Photo in Banner by Jonas Allert.
https://unsplash.com/@visuallert?utm_source=Scratchpad&utm_medium=referral

Special Projects

Flockjay

Partnerships Lead

Business Development Representative

Partnerships Associate

I was amongst the top 5% accepted into their prestigious Sales Honors Program from April-July 2019. After demonstrating 300+ hours of class and study time, I received a Tech Sales certificate of completion and was offered an internship position.

• Selected in the top 5% of all applicants for competitive 1:1 coaching in tech sales training program
• 300+ hours of lead qualification, outbound prospecting, customer research, and industry mapping
• Mastered techniques in multi-channel outreach, leaving effective voicemails, crafting persuasive email cadences, objection handling, time management, discovery calls, and BANT

Tech Fellow

I'm passionate about helping others and dream to make the world better than it already is. I love food so if we meet, let's go somewhere to eat. Live curiously.

Specialties: branding and identity, product development, business development, web design, front-end design, strategy, social responsibility, sustainability, purchasing

taplio

The Battle

Will Taylor

Julian Ivann

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