Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

Patricia Rush

Accomplished industry executive with 30+ years of successful leadership with in-depth expertise and proficiency in partnership development.  

Established in 2001, Rush To Channel provides strategy development and execution with an emphasis on infrastructure, operational process management, and automation to efficiently manage, scale and measure their partner business.

Clients span across diverse industries and size of organizations ranging from Fortune 50, small rapid-growth, and midsize companies in IT, telco, manufacturing, architecture and design, logistics, digital services, and many other industries leveraging the eco-system of partnerships in their markets.



President, Founder

Rush To Channel is a consultancy specializing in partner go-to-market strategies with an emphasis on program development and infrastructure to engage, enable, manage, support and measure partners across diverse markets and eco-systems. 

Expert in Partner Relationship Management (PRM) and internal process development and business rules with hands-on approach for execution and management of solution.

Additional services include qualitative research, development and management of advisory councils, partner conferences, and assistance with partner marketing and communications.

Past and present clients include:
T-Mobile For Business, PayPal, SecurityScorecard, LookingGlass Cyber Solutions, Ixia, BlueArc/Hitachi Data Systems, NTI, Pillar Data, ShipStation, FalconStor, Philips Electronics, Data Storage Group, DataDirect Networks, SGI, Western Digital, Surf Control, XGI Technologies, MTI Technologies, Fujitsu, Gateway, Peer 1 Networks, Hostway, BigCommerce, BEA Systems, Xerox, LSI, Quantum, Softcard  and additional various start-up and emerging companies in telecommunications, hardware, software, and services markets. 

Often serve as acting channel chief and program management roles while assisting in candidate selection.

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The Battle

Will Taylor

Patricia Rush

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