Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

At Webflow, I partner with marketing teams to build, manage and optimize powerful, high-converting websites without the typical code bottlenecks.

Webflow’s visual-first, composable CMS enables designers to build, developers to innovate, and marketers to continuously optimize websites that drive measurable business growth. With Webflow's Website Experience Platform, businesses can: 

- Do more with less with native SEO, localization, A/B testing, personalization, analytics, and fully managed hosting and security 

- Accelerate time-to-market by streamlining collaboration and launching campaigns faster 

- Drive more conversions and revenue with built-in tools that make testing and perosnalization seamless 

As a Senior Growth Account Executive, I lead the charge in showcasing these benefits to customers, with the ultimate goal of making their lives easier and their sites more impactful. 

Outside of work, you'll find me on the tennis court, training for a fitness charity event, or planning my next adventure. 

Let’s connect if you’re looking to turn your marketing website into a true growth engine, or just want to talk sales, fitness, or travel. 

🌐 Explore Webflow: www.webflow.com

📩 Slide into my DMs for an intro chat!

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The Battle

Will Taylor

Stephanie Kouyoumdjian

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