AudienceLed

112 experts interviewed and counting. 1082 pieces of content created and counting. 10 brands helped and counting. Building networks of trust for our. clients. We help teams go-to-market WITH their market. No one wants another AI-slop SEO blog post written by non-experts. Buyers want to hear from the exact people they trust. That's the brands, people, and places they listen to, transact and engage with daily. 

Our offer? A done-for-you service to generate demand and build fast-converting pipeline. We execute multiple expert-led campaigns deployed into your existing marketing systems, with additional distribution with and through third-parties.

We also help scale community & user generated content and throw events with the ecosystem.

DM me to learn more. 

And watch me change the way the industry looks at go-to-market in a paradigm shift, all while doing it ourselves.

Co-Founder & Chief Partner Officer

BD Paths

I help companies orchestrate their ecosystems with better partner operations. But... not all partners are made the same.

"We are hitting target but don't know how to scale" is too common. Become profitable by aligning partner types to the core revenue metrics within your business.

I am only taking on one other client, so DM me to see if there is availability.

Partnership Leaders

Member

nearbound.com

Getting Nearbound into the dictionary and distributing through network effects like no tomorrow. Nearbound sales + marketing will revolutionize the way you do business.

This section was post-acquisition of www.partnerhacker.com by www.Reveal.co where we rebranded to www.nearbound.com.

Director of Strategic Partnerships

*First hire as Head of Partnerships

- Supported key relationships that resulted in an acquisition in record time for a media company.
- Executed on ~$1million in sponsorship programs including communications, debriefs, reporting, engaging key stakeholders, and relationship management.
- Lead all project management for sponsorship programs resulting in over 1,000,000 impressions and 10,829 leads for our partners.
- Created a category for technology through marketing strategies related to brand, media, social, networking, partnerships, nearbound, and guerrilla tactics.
- Coordinated multiple internal stakeholders with clear tasks of who does what and by when, following DARCI models.
- Evangelized the nearbound category, partnerships, brands, our partners and sponsors all through content creation including social, long-form, short-form, video, audio, and event related content.

nearbound.com is the #1 source of clarity & guidance, news & journalism, opinion, and connection during the paradigm shift in B2B.

I made this a reality alongside our partners and peers. They all deserve a BIG thank you in these efforts.

Subscribe to the Nearbound Daily to get your PhD in partnerships :)

It's time to PartnerUp.

Director of Partnerships

Reveal

At Reveal I manage ISV partner relationships, as well as using nearbound strategies to get what matters most done: delivering value to the clients to ultimately drive more revenue.

I work with other tech vendors, consultants, and influencers in order to deploy partnerships expertise and value to our clients. We run referral, co-sell, and influence campaigns focused on educating and enabling the ecosystem.

Reach me at wtaylor@reveal.co if you'd like to partner with Reveal or want to learn more about nearbound.

Head of Partnerships

RevGenius

Uvaro

*First guest instructor, helped build the process for effective external instructor contracting and communications.

I believe in life-long learning and empowering others to become their best self - I am proud to participate in, and present during, internal + external events for Uvaro students. These events include demo days, in-class speaking engagements, and instructional sessions.

Some background on Uvaro:

The technology sector needs 250,000 new sales professionals, and our colleges and universities aren’t training them on all practical pieces. Uvaro is building a different type of education system - one that is focused on the objective of preparing students for a career in the talent-hungry tech industry. Simply put, Uvaro has created a better way to grow sales careers in tech.

Guest Instructor

Mailshake

*First and only partnerships hire

At Mailshake, I built the partnership program from the ground up. Here's a list of all things accomplished during my time with the team:

Partnerships:
- Engaged elite brands to get Mailshake a "seat at the cool kids' table"
- Achieved 135% of partner sourced revenue quota for Q1 2022
- Started strategic partnerships that filled gaps in client needs
- Guided integration partners in a "big fish:small fish" dynamic
- Aligned upsell initiatives with partner efforts
- Spent $0 on sponsorships

Business enrichment:
- Built the process for webinars + events from the ground up
- Created a sales playbook for marketing <> sales webinar handoff 
- Trained sales team to adopt and utilize video
- Coached sales team on how to capitalize on prospects warmed by marketing efforts
- Developed first iteration of ICP that aided in direction setting

Became a marketer:
- Executed on various marketing functions with no prior experience:
-- Drip campaigns, webinars, landing page development, social branding, a large summit event, affiliate marketing, SEO + backlink fundamentals, & creative content ideas

Director of Partner Marketing

Vidyard

*First Partner Enablement hire

Milestones:
- Increased partner retention by 70%
- Doubled total agency program revenue over 6 months through enablement initiatives
--- Revenue from partner program flipped from 20% partner-sourced clients and 80% partners to 80% clients and 20% partners.
- Partners are ready to sell services in 60-120 days

Day-to-day:
- Managed 120+ partner accounts ranging from co-sell agencies, referral partners, and technical partners
- Created training resources & co-sell models for partners, partner managers, and internal team
- Established end-to-end partner launch for more successful onboarding + enablement
- Developed a new certification that fast-tracked partner adoption, go-to-market readiness, and aligned better with overall company growth goals
- Built a partner directory for continued refer-back opportunities
- Launched PRM software + integrated into existing systems

Partner Enablement Manager

Bonfire Interactive

- "Municipal Rep of the Year, 2019" - closed highest ARR on immediate team during my first year of ever being an Account Executive
- Closed largest major city (by population) in company history
- Managed the largest multi-year contract upsell in company history, resulting in 2x ARR and a 12x TCV
- Oversaw 20 States in my territory, responsible for fully-operating my own opportunity generation
- Engaged with multiple C-Level executive roles to build relationships and ensure a strong business case to close business

- Maintained relationships with influencers in industry, ranging from large accounts, presidents of associations, educational experts, and those with a loud voice in the market
- Partnered with a BDR and was responsible to set prospecting strategies and provide ongoing mentorship as we prospected this patch together
- Regularly met with marketing to collaborate on national programs, local programs, travel programs, conference programs, and provide feedback
- Coordinated new approaches in selling to different personas, fast-tracking and increasing the success rate of sales cycles
- Pioneered cross-selling initiatives with sister companies to not only leverage relationships, but create strategic plans on how to facilitate an even stronger business case

Account Executive

*First BDR hire

- Developed 102 new opportunities worth $1,836,000 USD in pipeline, leading the BDR team in pipe and opportunity generation 
- Overachieved on quota (115%) and was thus moved from supporting a single rep on the commercial team, to three on the public team 
- Engaged with multiple different C-Level executives (CFOs, CIOs, CPOs) in both the private and public sectors 
- Trained and managed ongoing performance of team members, helping to onboard, create training materials, and conducting interviews to qualify potential hires

Business Development Representative

I make partnerships profitable with RevOps, sales signals & tactical playbooks • Advisor • Buyer alignment, signal selling, and partnerships • Tech stack recommendations • Stop selling on hard mode

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, brands, and places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in 12 months → acquired

(And yes — I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor 🤝

(5/30) Find who your buyers trust: A lost art in marketing 👉 a growing need in intelligent GTM. An in-depth tutorial. A no B.S. tactical content series:

Buyers trust people, not brands.

Here are 3 simplified spheres of influence:

1) Product-know-how
𝐖𝐡𝐨: Customers & agencies
𝐖𝐡𝐞𝐫𝐞: Peer groups, socials
𝐖𝐡𝐲: Literally the buyer or helping the buyer implement the tech and see results
𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡: Very high
𝐑𝐞𝐚𝐜𝐡: Relatively low (usually)

2) Product-adjacent
𝐖𝐡𝐨: Technology partners, analysts, bloggers/list makers
𝐖𝐡𝐞𝐫𝐞: Socials, web, events, newsletters
𝐖𝐡𝐲: Hands-on technical knowledge (general), problem and market aware, generally solution aware
𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡: Medium-to-high
𝐑𝐞𝐚𝐜𝐡: High

3) Product-aware
𝐖𝐡𝐨: Influencers, complementary tech, podcasts & media sponsorships
𝐖𝐡𝐞𝐫𝐞: Socials, web, events, newsletters, podcasts, Slack communities
𝐖𝐡𝐲: Hands-on technical
𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡: Low-to-medium
𝐑𝐞𝐚𝐜𝐡: Very high

Here are 3 ways we help clients find these 3 spheres of influence & where buyers spend time:

1) ICP attention analysis
- Are they tech-savvy & on LinkedIn? Or do they read legacy publications?
- Identified by actual volume of activity and/or traffic
- Use social analysis of actual engagement + volume of influencers
- Find the volume of in-person events
- Identify traffic sources (Google Analytics, ahrefs, Semrush, etc.)

Example: Cybersecurity is active on LinkedIn and X, but much more in-person events. Sales&marketing is VERY active on LinkedIn (not really X)

2) Market analysis
- Who are all the vendors in the space? How are they identified? Are there categories? Where does your company fall?
- A simple way to do this: Ask "What is the 'buying river' for our buyers? What do they buy before or after what we solve for?"
- There is a causal chain based on where you fit in the function you serve, so identify what "surrounds" your product... then you have a list of who your buyer likely already transacts with

Example: If you are Hubspot you're likely purchased first... then you need a document signing tool as you get more sales... etc.

💡 Hubspot got ahead here because of the help of Scott Brinker mapping the martech space!

3) Content topic analysis
- If you have a sense of generally where buyers are engaging, now go deeper and look at the content
- What are these influencers, other brands, etc. talking about? Who are they engaging with? Who do they partner with?
- Who talks about what we talk about? Are we using the same keywords?
- Summarize this into a high-level overview to determine if there is philosophical alignment and incentive to talk about the same things

Example: If the outbound pros are talking about effective cold emailing... then you could easily engage with them as an email tool, a signal tool, a data tool... as all of these topics would overlap and be relevant.

Ran out of space. More in the comments.

Please criticize this or ask me questions. I want to help.

Will Taylor

Helping marketers ⬆️ conversion rates w/ ⬆️ distribution & high-trust content • CPO @ AudienceLed • Run better demand gen with those your buyer already trusts: The people, brands, and places that have their attention.

(4/30) Maximizing event ROI: A multi-channel, multi-partner effort driving over 5,000 registrants. Take over with nearbound. A no B.S. tactical content series:

Goal:
More than 5,000 registrants.

Purpose:
Make enough noise in the market that buyers cannot ignore.

Outcome:
Company narrative reached organic virality where job descriptions, headlines, and even buyers' internal company exec meetings included the narrative. (It worked).

Modern example = Clay

How:
1) Map who buyers trust
- Wrote about this in (1/30) and (2/30), will detail further in the next iteration
- In short, ask your customers who they trust & the other vendors they work with

2) Speak to those they trust
- Approach the conversation with conviction about alignment with them.
- Speak boldly. Speak directly. Ask them if they believe in the mission.
- Build genuine relationships and loyalty, but without the fluff.

3) Put in place a compelling launch
- Large event or resource, etc.
- What is the benefit of participating? Needs to be large enough.
- This will incentivize participation after alignment in number 2.
- People need to get behind something. A movement. An event. An interesting, no B.S. resource. Should be so good they want to share it themselves (& you can incentivize this, too).

4) Make it stupid simple to participate
- Organization is critical. Document everything. Boil it down to a few sentences. Cut the fluff.
- Best done if you do most of the work for them. Pre-write email, social, blogs, etc. promos.
- Seriously, do the work for them. Deliver a package, with what they need to do, when, & if any approvals are needed. It should be as easy as copy & paste.

5) Ask them to invite their partners to participate
- Help them create more of their own alliances.
- Who do they know? Who else is interested? 
- Better for them. Better for you. A faster path to even more strategic relationships.
- Give them the "give" to prop up others on stage.

6) Do the work for them
- All the way down to the topics, speaking tracks, etc.
- No one wants to figure out how to prepare. Prepare for them as much you can (they will modify into their own words as they see fit)
- Make the deck. Write the copy. Create the image. Set the date. Remind them.
(Yes this is like 4 but this is how important it is)

7) Overcommunicate
- It will make them comfortable.
- It will help timelines not slip & will hold them accountable.
- If they said yes to participating, they want to. Don't let them down by missing the mark. Set a cadence of communication to make this happen.
- - - - - - - - - - -
This is a series dedicated to helping marketing and partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together and producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence and third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(3/30) CMOs and revenue leaders are waking up to this data. 5 new key areas of IMPACT & OUTCOMES to consider. A no B.S. tactical content series:

1. Third parties influence buyers more than companies.

HubSpot: 72% of B2B buyers say peer recommendations are their most trusted source

💡Sponsorships, partnered webinars, influencer marketing, co-branded campaigns, etc. all matter more than ever, even without instant revenue.

🎯 Syncari sees 2x higher conversion rates and faster deal cycles in partner-influenced deals.

2. Attribution can't be a one-touch model

Only 20% of conversions are from first or last touch. 80% happen somewhere in between.

Sangram Vajre says siloed GTM teams fail when incentives compete instead of align. 

Same goes for checkbox marketing - no seller cares about a data point... they want context.

💡Influence modelling, CRM campaign tagging, contact-level ABM, and a more cohesive buyer journey is a must. This is further enhanced by AI's ability to contextualize data into natural language.

🎯 Sendoso reports partner-influenced deals close 28 days faster than non-partnered deals.

3. Ecosystem and community continues its rise

Jay McBain shows us there are 28 moments of influence in a buyer’s journey, and companies control only 4. Buyers are only engaging MORE in trusted circles (outside of your company). 

💡 Partner communities & paid media/sponsorships are trust accelerators. Distribution is the craze as internal SEO and ads only become more difficult and confusing.

🎯Introhive shifted SDRs to focus on partner-led events because those leads were more responsive and high-converting.

4. Expert-led content unlocks all of the above

Content marketing drives 3X more leads at 62% lower cost than outbound.

💡Co-created content can be measured by reach, click conversion, and ICP engagement. More distribution, higher quality content, right from the experts' mouths!

🎯TalentPop found ecosystem-qualified leads from partnered content were ~100x more likely to close than cold ones.

5. Ads need to get more targeted (and have higher trust)

Dreamdata: Branded activations can take up to 200 days to influence pipeline

💡Adopt contact-level ABM and deploy third-party expertise (from customer testimonials, partners, or influencers) into campaigns. Leverage modern ad tools to target (and track).

🎯A co-branded ad campaign from ReSource Point of Sale with partners HP, Epson, and Zebra drove:
- 971% more impressions
- 368% more engagement
- 1,806% more link clicks
- 314% audience growth

- - - - - - - - - - -
This is a series dedicated to helping marketing and partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together and producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence and third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(8/30) The entire process of working with external voices. Step-by-step to execute effective relationship management. A no B.S. tactical content series:

1) Sourcing
Find the right people, brands, & places to work with.

- Leverage custom GPT with ICP context & organizing the information into a table (to copy & paste into a sheet)
- Find complementary brands, their existing partners, who is mentioned online, scrape their websites, & return back the data
- Enrich with a lookalike to capture the entire TAM of the ecosystem
- Enrich further with the specific people at each entity (tech, agency, podcast host, media company, etc)
- Validate by message-fit. Do they talk about/serve the same people? Find out through customer stories, trends they talk about, listed logos, & generally where THEY are showing up (sponsorships, events, etc.)
- Reach out to them with a gift first (invite them into the content campaign)
- Messaging should be custom to each category, deployed multi-modal (LinkedIn + email to start)
- Ensure the list is regularly hit in a multi-step cadence. Rotate them into other mediums if unsuccessful.
- Record an interview for most robust content that you can guide/control to fit your narrative.

2) Production
Take the context from the recording & create everything you can.

- Set the initial strategy to direct towards a common goal, & one that empowers your company.
- Ensure there is a "story" being captured, but ask for the information in multiple ways.
- Frameworks. Methodologies. Step by steps. Workflows. Anecdotes. Stories about outcomes. What's the one-two-punch?
- Analyze & find the best moments. Turn those into snippets. Enrich the snippets with more research, back with your data + industry data. Create the content.
- Make this a content factory line. Each step leads to the next. A person owns each part of the process. Make it easy & efficient.

3) Delivery
Deploy the content that's created & amplify. Fully integrated approach.

- Get approvals first from the third party. Ask for necessary consents.
- Make it so easy they can copy & paste. Tell them what, when, & where to distribute. Leave little room for thinking. If they want to give you feedback they will.
- Ensure there is a content calendar internally. How is it distributed on web, social, ABM/nurture campaigns, etc. What about ad dollars? What about your sponsorships - can they promote it too?
- Re-integrate the content over & over: Once you have enough, create a round-up of the expertise. Dedicate a newsletter. Re-feature them on an event or podcast.
- - - - - - - - -
This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

📣Network! We need your support 📣. One of my closest friends woke up to difficult news about her mom. On October 26, Nelda called an ambulance due to severe stomach pain. A CT scan revealed a large tumour on her ovary, a smaller one on her pancreas, and a spread of cancer cells throughout her abdomen. After weeks of testing, praying, and waiting, she received the devastating diagnosis of Stage 4 Pancreatic Cancer.

Nelda is a fighter at heart and she is facing this with strength and courage. Pancreatic cancer is an aggressive disease that often shows no symptoms in its early stages, and by the time it’s detected, it has usually spread rapidly. Regardless of the treatment plan, pancreatic cancer often comes with a challenging prognosis.

During treatment, Nelda will be unable to fully tend to and care for Madison, her daughter with Down Syndrome. The current support options for adults with Down Syndrome are limited, with independent living waitlists that span more than twenty years. This has created a need for immediate and ongoing support for Madison while her mom focuses on treatment.

Nelda’s family is doing everything they can and would never want to ask for much from anyone, but the circumstances and logistics are complex and overwhelming. Many people have asked how they can help, so this GoFundMe has been created to offer support during a time when it is truly needed.

All funds raised will support Nelda through treatment and help provide care, stability, and future planning for Madison. I am Nelda’s niece, Brianna, and my goal is to help lift some of the weight off their family as they navigate this painful and uncertain time. Thank you for sharing, praying, and supporting them in this difficult chapter.

https://lnkd.in/gWds3qq6

We are almost at the goal. Help us get over the line.

LinkedIn probably won't like the link in this post, but it's important. Please if you read this share, comment, like, or at least send the gofundme link to someone you believe can help.

My grandma on my dad's side has beat cancer once (and another time very soon)! It is possible with the right treatment, support, and attitude.

My grandpa on my mom's side passed due to cancer in 2001.

I don't know much about it, but when my friend shared it's stage 4 pancreatic cancer... my heart dropped.

If you have anything to give, your support means the world.

Happy Thanksgiving to my American friends ❤️ 

And thank YOU for anything you can do.

Open article: Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman by gofund.me

Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman

(6/30) Why partnerships fail: A breakdown on misalignment and how to 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 get a seat at the table. A no B.S. tactical content series:

Taken from direct experience in-house, conversations across 1,000+ partner pros, deep interviews finding what works, & executing partnerships at scale as an agency.

1) You believe partners impact everything (or are told it's only pipe)

Not all partners are created equal. Your affiliate partner is not the same as your agency partner. 

You also can't just say that partners impact everything. 

Prove it.

If you cannot effectively manage up expectations, then the CMO or CRO will default to what they know and you will never have their teams care. YOU need to SHOW them where partners can impact & cannot.

Here's how:
- Map the buyer's journey.
- Identify what marketing touches (and how - with what activities and tech). The same for sales.
- Theorize where partners can (or have) impacted that buyer's journey. Example: Agency partners help post-purchase (mostly). Resellers pre-purchase. Media/affiliate partners on awareness and education.

Now you can more competently explain why & where we partner & with who. Also, you'll know what activities partners can plug into, as well as what tech affects each stage of the journey.

Layer in your TYPE of business (transactional solution? Or enterprise sale?) & you can even further manage expectations around the fact that partner may not be able to get you an immediate win in 30 days...

2) You blanket the same incentives across partners

Referral commissions only matter to some. SPIFFs are only as good as much as people care. 

What about:
- Quota relief for sellers? 
- Sending referrals to partner? 
- Increasing retention for partners? 

If you have an ideal partner profile, each one should have specific incentives. 

For agency partners, if you win them a client, that could change the course of their year (vs the 15% you offered them). 

The same goes internally. If you only throw money at a problem, people won't emotionally connect. But, if you relieve quota for your sales team, then that's another avenue of them achieving what they care about... versus some random new thing.

Here's how:
- Ask the person what they care about.
- Ideate how you can help them in multiple ways (& then ask again).
- Customize by partner category in your ideal partner profile. Then implement the plan.
- Optimize by identifying additional levers to pull. Does more commission % increase activity? Do the SPIFFs actually work? What about when you send more leads to partners? 
----
This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(9/30) "How do you make them take action?" The most common question around working with influencers & partners. It's simple. A tactical content series:

Make it so easy they would be foolish not to take action.

Here's how we execute "Delivery" in our 3-part process.

1) Do the work for them

Seriously. Why would anyone act on behalf of you? Maybe if you pay them, but even then the output won't ever satisfy what you want to accomplish.

Pre-write the message. Write the copy of the content for them. Show up with GIFTS on a SILVER PLATTER.

Literally received an email today from a third-party we work with saying:
"I would just love to say we really appreciate how thoughtful and communicative you all are. We've worked with plenty of partners and it's just such a breath of fresh air to have everything be so streamlined for us!"

The bar is low. But treating people well and making it easy is table stakes. Period!

AND IT MOVES THE NEEDLE.

People WILL copy and paste what you write for them. If they don't they will make minor changes as needed. But if it's in their voice and uses their words... it's hard for them to say no to hit "send" or "post".

Here's how: 
- Capture their words (through existing content, or a recorded call)
- Align their words to their (and your) joint-narrative
- Find the best moments and turn that into content
- Make it multi-modal. Video clip + blog post + social post + email message + Slack message + etc.

Then you will overwhelm them with value.

2) Make it clear who does what & when.

You can't just throw things at people. It needs to be organized. It needs to be direct. This comes with proper project management.

Give a specific date and time. Tell them who is doing it. @ mention them, CC them in, address them directly on a call.

If you do this with #1... they know when they need to do the copy + paste. 

Clarity drives action.

Read that again! Clarity drives action!

And if that action is a < 2 minute task... it will inevitably be completed.

Also, this reflects on your ability to HELP them execute. If you are the one helping them achieve their goals, they will prioritize you.

Here's how:
- Give them one place to go (a doc, a Notion page, a tool/collaboration space)
- Give them a date and time of execution
- Tell them who should be doing the task (directly)
- Direct them to the one place to go
- Clarify the actions with a summarized CTA
- Send them a calendar invite for when they need to execute
- Reiterate what happens when they do it (the outcomes they care about)

Your professionalism will impress them.

------
This is a series dedicated to helping marketing & partnerships teams execute w/ excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(7/30) The impact 3rd-party validation. Data, stories, & outcomes from working w/ people outside your company. A no B.S. tactical content series:

Last iteration I wrote about getting 5,000+ people to an event. Previously, we closed a $30,000 deal from content exposure from a third-party expert (attributed with organic mention).

These don't happen at the same scale, velocity, or conversion rate that direct provides. Here's why:

1) More distribution (less beholden to algorithms + limited owned channels)
- Open more channels to reach more of the TAM (attention-wise)
- You can even double-post back on your channel to re-use the content again

2) More trust (& less bias)
- Your marketer talking about what you do? Inherently biased. Likely not an industry expert.
- Another person outside of your company? Less biased. Likely more deep industry knowledge (including niche information)

3) Better brand (by association & the feel-good of making others famous)
- Everyone can promote their own thing. You can shout on the side of a street but not everyone will listen.
- If your brand becomes a platform for others to build off of... be it in their own revenue generation (or even just share of voice)... the more loyalty you'll build.

Who do you bring in? 
- In (5/30) I wrote about how to classify, research, organize, & incentivize third-party expertise.
- The people, brands, and places your buyer already trusts. That's your customers, the buyers themselves, complementary brands, formal partners, & more.

How you can think about this:
- Who do you trust more? The faceless brand? Or the influencer?
- When was the last time you purchased something just because a new product/brand was forced in front of you via an ad, search result, etc.
- Do you instead, go to your peers, influencers, reddit, etc. to make sense of a purchasing decision?
- Think... buying a car, choosing an accountant, etc. you need to FEEL trust. 

The outcomes (comment / DM for sources!):
- 2x higher conversion rates & faster deal cycles in partner-influenced deals
- In one example, Partner-influenced deals close 28 days faster than non-partnered deals.
- SDRs focusing on partner-led events find leads to be more responsive and higher-converting.
- Ecosystem-qualified leads from partnered content were ~100x more likely to close than cold ones in another example. 100x. That's 10,000% in percentage terms!

A co-branded ad campaign with 3+ partners drove:
- 971% more impressions
- 368% more engagement
- 1,806% more link clicks
- 314% audience growth

----
Today's inspired by Kyle Lacy!

This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

Ty Frankel

LinkedIn League

PSA TO FOUNDERS:

Here's all you need to sign 5-10+ new high-ticket clients on LinkedIn in the next 90 days:

A LinkedIn profile with PROPER content and sales systems.

That's it.

I reveal and deploy these systems for you inside LinkedIn League.

Within 90 days of joining you'll have 5-10+ new high-ticket clients.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

And many more...

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 37 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

Founder & Coach

LinkedIn Client Lab

While everyone tries to write viral posts...

LinkedIn Client Lab members sign 5-6 figure deals from LinkedIn DMs like CLOCKWORK.

By doing the opposite of what everyone else does.

Why focus on DMs not content?

Here's what LinkedIn Client Lab members are doing:

〽️ "We've implemented the LinkedIn Client Lab strategies across dozens of clients & generated 100s of thousands of dollars in cash collected"

- Marcos (7-fig/yr agency owner)

〽️ "I've been in the Lab 30 days now and booked 45 calls on LinkedIn already and hit $11K+ a month as a result of everything in here"

- Aidan Collins (agency owner)

〽️ "I booked 140+ sales calls & made $90K+ for my coaching program in just 3.5 months. All off LinkedIn"

- Terrence ($30K+/month coach)

〽️ "32 calls in 40 days is insane brotha. You're the absolute goat"

- Noah ($75K+/month marketing agency owner): 

〽️ "Been booking like 2 sales calls a day since I started a week ago. Never used DMs to sell before"

- Viggo ($10K+/month agency owner)

This isn't luck.

It's result of a system booking 100s of calls a month in over a dozen niches.

LinkedIn Client Lab is a community of founders signing 2-5+ clients a month on LinkedIn.

Inside you get:

1️⃣ My 3-Pillar LinkedIn Client Acquisition Playbook

- 9+ hrs of masterclasses with strategies never shared publicly
- 39+ DM strategies booking 100s of calls monthly
- The psychology behind how a member booked 159 calls in 148 days

2️⃣ 1-Hour Weekly Live Training

- Real-time breakdowns of $30K/mo DM campaigns
- Advanced LinkedIn tactics 99% never see
- Instant answers to your questions
- You get live access + all video recordings

3️⃣ The Community

- Network with other business owners booking 20+ calls/monthly
- Get instant feedback on your profile, content & DMs
- Direct access to me for guidance

Join 100+ B2B founders signing 2-5+ clients/month before your competition discovers this 👇🏼

https://linkedinclientlab.com

Founder

Shut Down Music

I founded and grew Shut Down Music into 70+ artists, 8 employees, $2.1M+ in sales and a 4-time award-winning music-for-media agency.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, WWE, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, LA Dodgers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS and many more.

AWARDS
2023 GEMA ProMax Gold Awards: Best Use of Music (WON)
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

Broadcast Music, Inc. (BMI)

I started producing hip hop music at 14 years old. Fell in love with the craft on day 1 & created beats for 8 hrs/day (might've skipped school here & there) for almost 5 years.

After changing my stage name what seemed like every month, I decided on going by Showtyme.

That's when things picked up quickly - I worked with some pretty big artists. G-Herbo, Paul Wall, AD, Trev Rich, $tupid Young, & TayF3rd.

I eventually got into music for TV/film and produced for Sportscenter, Fabletics, the NBA, NFL, Universal Music, and Sony.

Music Producer

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

I started making serious money with social media in 2020. 

By 2025 I mastered LinkedIn client acquisition and made over $3.8M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and proven offer.

You will sign 5-10+ clients in our first 90 days working together.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

“I booked 53 calls on LinkedIn in 3 days”

Lol no you didn’t.

For all you lying about results out there… it always comes back to bite you.

Don’t say I didn’t warn you when karma kicks your ass.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Join 100+ in the Lab 👇🏼

35K followers on LinkedIn is like having…

- 200K followers on X

- 1M followers on IG

- 3M followers on TikTok

LinkedIn by FAR has the highest quality buyer.

Thanks for 35K.

Love you guys.

My paradigm around $$ has shifted COMPLETELY from my early 20s until now (at 28).

I started making $10K+/month at 20.

$50K+/month at 22.

I was so reckless with $$ at this time.

Didn’t save anything.

Spent it all on rent, vacations, food, fruitless business expenses.

Lost $100K+ in crypto.

Now my mindset is different.

I save and invest 80%+ of what I make.

In 10 years I’ll be SET.

I want to have a big, beautiful, healthy family with 5+ kids.

I’m saving for THAT.

I’m not a big lifestyle inflation type guy.

I don’t need the Lambo, designer clothes etc.

I like simplicity.

My mindset has switched from short-term CASH-FLOW focused.

To long-term, FUTURE-BUILDING focused.

If you’re in your teens or 20s right now…

Learn from me.

Make this shift SOONER than later.

Build your future.

The Lambo can wait.

Realize what’s truly important and invest for THAT.

Compound interest is incredibly powerful.

The earlier you get started, the better.

Of COURSE custom Loom video pitches never convert to calls.

Think about it.

You create videos for people who haven’t even given you an ounce of their energy.

Signifying:

- Your time is worthless
- You’re desperate and cheap
- You don’t actually HAVE clients
- You’ll do anything to GET clients

If only there was another way to get clients on here 🤔

B2B FOUNDERS: book 5-10+ sales calls a week on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Schedule a consultation 👇🏼

LinkedIn is such a great platform to make $$ on man.

Let's say you want to book 10 sales calls this week.

Just start 80-100 DM convos.

Super predictable.

Highest qualified buyer on ANY platform.

LinkedIn till I die 😂🥂

I went from unhappy at $10K/month to $50K+/month and happier than ever because I’m mastering my internal state.

I commit my time, money and conscious attention to spiritual growth, connection & happiness.

This manifests in meditating for 30m+ a day.

Working with 2 spiritual coaches.

Journaling.

Being conscious throughout the day and confronting my internal patterns head-on.

Prioritizing connection, presence & God above all else.

My state is the most important thing in my life and I’ve become good at embodying that.

Now I’m in a state of peace, joy & love a big portion of my day.

And guess what lol…

It’s had a HUGE impact on my business.

I snap my fingers.

BOOM.

New coaching client.

BOOM.

15 new members into the Lab last week.

BOOM.

Made $55K last month.

Mastering YOURSELF is what’s needed to kill it in business.

A big sexy DM outreach script a guru teaches you won’t move the needle whatsoever.

Here’s what you need to understand.

If you’re depressed, guilty or shameful (20-100 on the Hawkins scale).

All that low energy gets absorbed by your prospects & clients.

They’ll think “I don’t know what it is… but I do NOT like this guy”.

They’ll want to get away from you.

But if you’re in a state of joy, peace, love while maintaining your strength & boundaries (500+ on the scale)…

Hitting WHATEVER business goal you have becomes effortless.

Because you’ve removed all the self-sabotaging programming REPELLING people.

Now your energy is magnetic.

“I don’t know what it is about this dude but I really like him”

People start thinking THAT about you.

That’s when the fun really starts…

Btw I love incorporating teaching this into the Lab & with my coaching clients.

Yes, what we do is 90% tactical.

But that last 10% of internal game is JUST as important.

Meet Sasha, Connor & Mike.

3 LinkedIn Client Lab members killing it.

SASHA - has 20 sales calls booked on her calendar and just closed a $4,000 client (paid in full)

CONNOR - is booking a call a day and just closed an $11,000 client (paid in full).

MIKE - is booking 1-2 calls a day.

Best decision you can make for your bank account:

Join the Lab.

https://lnkd.in/gar5Jr-V

No alternative text description for this image

Businesses holding you hostage deserve to fail.

“Book a call with me to cancel”

Gotta be kidding.

My simple 3-step $30K/month LinkedIn framework:

(Used this for 50+ clients and 250+ Lab members)

1 - Profile

- Smiling, clean PFP
- Authoritative banner
- Results-focused headline
- PACK IT with social proof

Be INTENTIONAL… every piece of your profile is valuable real estate.
Use it to build tons of trust with your prospects.

2 - Content

- 50-75% educational: step-by-step processes
- 10-20% social proof: case studies, testimonials, client success stories
- 10-20% opinions & beliefs: take a stand and go against the grain
- 10% stores & lifestyle: you’re building a PERSONAL brand so let people into your life

CHEAT CODE: interweave multiple content styles into 1 post (these perform best)

3 - DMs

- Connect with 200 targeted people a day (empty requests only)
- DM everyone who accepts
- Use multi-thread convos, restrained compliments, authority-building observations & 4-step voice msgs
- Follow-up relentlessly

BONUS: multiple touch points… endorse skills, follow company page, like & comment on 1-2 posts

Doing this WILL get you 10+ qualified calls booked each week.

Do the math on how long it’ll take you to hit $30K+/month.

Want my COMPLETE LinkedIn client acquisition strategy applied for you?

I only bring in 3 new clients each month.

Book a call with me here:

https://lnkd.in/eEdJNakn

Building a personal brand on LinkedIn will WASTE 500+ hours of your life.

B2B founders tell me “I wanna build a personal brand on LinkedIn” all the time.

Here’s what’ll happen:

You spend 3 hours on LinkedIn a day posting, commenting, and making creator friends.

Repeat this daily.

After 6 months you’ll have 10K followers & get 10 inbound calls a month.

5 of which will be unqualified.

This is a TOTAL waste of time.

Here’s my approach I’ve spun off in over a dozen niches with massive success:

(Booking 100s of calls/month)

- Build a clean profile in 2 hours 

- Post 2-3x a week MAX 

- Minimal commenting (just reply to comments on your OWN post)

- Focus on DM convos /w prospects warmed up through profile & content

- Book 10% of DM convos on calls

No 6 month runway.

Instead start booking qualified calls RIGHT AWAY.

How many calls can you expect?

25-40+ a month.

Oh yeah 90% will be qualified by the way.

Most say “build a brand bro!”

Unfortunately they have the loudest voices in the room.

There’s a much better way.

Want my full system that books 10+ calls a week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

When a prospect says “your DM strategy sucks” 

But they book 2 calls/month.

And you booked 17 just last week.

😂

Unphased.

“Hey Ty I just helped business coach Jeff book 15 calls on YouTube.

Just following up on my last 12 messages.

Did you see my FREE script?”

Cut your broccoli hair off & start DMing in a way that ACTUALLY signs you high-ticket clients at scale...

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

It took me 14 years of running businesses to figure this out but it changed everything instantly.

I used to bring in clients I HATED working with.

They didn’t communicate.

Didn’t pay on-time.

Constantly complaining about every little thing.

Drained my energy and honestly made me not like what I do anymore.

In Feb of this year I made huge shift and it changed everything INSTANTLY.

I started enforcing MASSIVE BOUNDARIES.

No, you can’t call my phone.

No, I won’t get back to your msg at 10 PM.

No, I can’t “do this in the next 5 minutes”.

It dripped into my sales process, too.

Showing massive integrity + strength.

“I will NOT bring you in if it genuinely doesn’t align with your goals”

“I will NOT work with you if you drain my energy”

“I will fire you and refund your money in full if you abuse my team”

Guess what happened lol.

I started signing MORE clients.

Making MORE money.

Feeling MORE peace.

Literally night & day difference.

You’re NGMI if you think being STRONG & holding boundaries lose you clients…

Be ready to get stepped on, disrespected, rag-dolled, stressed & sign less clients.

-Ty

Learn how to sign 2-5+ clients/mo that respect you from day 1 in the Lab. 

https://lnkd.in/gar5Jr-V

I book 30+ sales calls on here every month like clockwork.

Here's my number ONE secret no one else seems to get:

When sending DM openers I find DEEP commonalities.

People buy from people they like.

So warm yourself up first.

Find the deepest thing you guys have in common & mention it.

Here’s how:

Ask yourself these 5 questions about the prospect:

1 - Did they grow up in same region you did?

Mention it. Example:

"Oh cool you're from Iowa. I lived in Des Moines 1st-12th grade. The nicest people ever hahaha. Just a shame there's nothing to do"

2 - Do they live in a place you’ve vacationed in?

Mention it. Example:

"Stockholm is such a majestic place btw. Was just there in August and ended up loving it so much I extended my stay. You were raised there?"

3 - Are they in a niche you’re an expert in?

Mention it. Example:

"It's crazy how quick the cold email game changes. I signed Universal Music & Red Bull on $100K+ a year deals in 2018-19. Manually with Gmail. Now it's all about blasting 10,000 emails a day and whoever has the best tech wins"

4 - Have the same polarizing opinion you have?

Mention it. Example:

"Dude totally agree /w you on the college thing. My father got his PhD in his early 20s. I skipped college and moved to LA at 19. Apple fell far from the tree lol"

5 - Hold the same belief you do?

Mention it. Example:

"100% with you on the 9-5 thing. I worked at Panera Bread at 16 and that was my only real job I've had. Being an entrepreneur >>>>"

Pictured is an example of a series of initial DMs.

(This turned into a $4,000 deal)

The underlined message is the Deep Commonality.

Find a deep commonality and mention it in your opening DMs to each prospect.

This is how you book 30+ calls/month on here.

Want my full LinkedIn client acquisition system that’ll book you 5-10+ calls/week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

LinkedIn coaches & consultants are this bad huh…

Is this actually true?

🤔

The "multi-thread convo" DM strategy I invented is getting 35%+ reply rates.

(In a dozen niches)

After helping 100+ founders book 1000s of sales calls.

I identified a SINGLE DM opener strategy CONSISTENTLY outperforming everything else:

Multi-Thread Conversations.

Here's how they work:

STEP 1 - THE OPENER

Keep it simple.

"Hey NAME"

Next...

STEP 2 - THE RESTRAINED COMPLIMENT

Give them a compliment.

But don’t show too much enthusiasm...

Instead of: "LOVE what you're doing with (COMPANY)!"

Use: "Solid work with (COMPANY). Interesting approach"

This shows you're not easily impressed + are an expert.

STEP 3 - THE OFFER REPHRASE

Literally just take what they do and put it into a question.

"You do Google ads for marketing agencies right?"

Pries pain points + shows you did research.

STEP 4 - THE AUTHORITY-BUILDING OBSERVATION

Make an INSIGHTFUL observation about their biz/industry demonstrating your expertise.

"Wait you work with agency owners yeah?

Funny how most agencies have 20-30% margins. 

Super tough to scale because you need to hire A-players and to do that you actually need 40-60% margins..."

Shows you're HIGHLY EXPERIENCED in THEIR niche...

Be hyper-specific on a prospect-by-prospect basis here

STEP 5 - THE PERSONAL CONNECTION

Connect as DEEP as possible personally... use:

- Culture

- Geography

- Hobbies

Example:

"Ahh you're in Chicago? I grew up in Des Moines, Iowa. Like 6 hours West of you guys. Used to go to Evanston all the time. Miss me those deep-dish pizzas. My mouth is watering right now thinking about it"

This shows you're not JUST trying to get the sale.

Plus you build a warm connection.

Make this LAST message in your initial DMs so it's what someone sees in their DM inbox when they open it up.

Multi-Thread Conversations get my clients, Lab members & I:

- 35%+ reply rates in over a dozen niches

- 100s of sales calls/month booked

+ they helped me drive $3.8M+ in sales for my own businesses.

Start 10 multi-thread DM convos a day.

It’ll be TOUGH not to book 10+ qualified calls/week on here.

-Ty

PS get my 2 hour vault of LinkedIn client acquisition training for free here:

https://lnkd.in/etZJ3DbY

Jenny went from $0 to $10K/month in 52 days by working with me 1-on-1.

WHILE having a full-time job.

But "you don't have enough time" for LinkedIn.

Mhmm sure.

Book a call in my profile to work with me.

graphical user interface, text, application, email

BIG MISTAKE: quitting after the 1st "no” in the DMs

Recent situation:

Bendik initially rejected our client’s call pitch.

20 min later he booked a call.

I broke down the full psychology behind every word.

Just in the Lab.

99.9% won't understand client acquisition at this level.

(Not even close)

But Lab members do.

Comment “LAB” and I’ll send you the link to join.

I didn’t learn client acquisition from a $1,000 LinkedIn guru course.

I learned it in 2015-2020 running my old 4-time award-winning music agency with 80+ artists.

We created 1,000 songs in 2020 ALONE.

Sold them to Sony, Red Bull, Universal, Warner Bros.

They placed our music in movies, TV shows, commercials, video games.

5 of our songs ended up in Anora which just won 5 Oscars including Best Picture.

THAT’s where I learned client acquisition.

Not from some course.

From doing 6-figure-a-year deals at SCALE in one of the TOUGHEST industries.

HERE’S THE THING:

The foundation of client acq is the SAME in every industry.

Doesn’t matter if you’re selling music to billion-dollar labels or B2B services to ANY niche.

It's about reverse engineering EXACTLY how your prospect needs to perceive you to book a call and eventually pay you.

Then conveying yourself PERFECTLY to them… exactly how they wanna see you.

-Show genuine care

-Build massive authority

-Balance casual/friend energy with high competence

-Answer WIIFM (what's in it for me)

-Lead with value before asking for anything

The tactics/strategies might change a little niche-by-niche.

But the PSYCHOLOGICAL FOUNDATION doesn’t.

(Check my full answer to Aashish on how client acq works niche-by-niche in the Lab below)

taplio

The Battle

Will Taylor 🤝

Ty Frankel

Followers

Posts

Engagements

Likes

Performance ScoreWill Taylor 🤝's LinkedIn Performance

Performance ScoreTy Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will Taylor 🤝

Ty Frankel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Taylor 🤝's LinkedIn Performance

Performance ScoreTy Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Taylor 🤝's LinkedIn Performance